The document outlines a social media plan for Conservatives For Maryland (CFM) to engage conservatives at the grassroots level. The plan's three phases involve using a blog to inform Marylanders and build relationships, a YouTube channel to demonstrate ideas visually, and a Facebook page to keep supporters updated and establish CFM as a credible source. By listening, preparing engaging content, going offline, and measuring success, the social media plan aims to identify conservatives, understand their views, and educate and mobilize them to vote.