This document provides an overview of digital marketing and how to get started with digital marketing. It defines digital marketing as marketing products, services, brands or people online using digital devices. It outlines the key steps in the digital marketing process including planning visibility, bringing targeted traffic, engagement, conversion, and retention. It also provides details on different digital marketing tactics like search engine marketing, social media marketing, and email marketing. Finally, it includes some case studies on how different companies have leveraged digital marketing.

1. THE MOST ADVANCE GUIDE ON
DIGITAL MARKETING
Detailed concept of Digital Marketing process for beginners.

2. ADVANCED
DIGITAL MARKETING TRAINING
PROGRAM
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3. Topics & Agenda
What is Digital Marketing?
Importance of Digital Marketing
What is digital marketing process?
How to increase your visibility online?
How to bring targeted traffic on your website?

4. Retaining your visitors and customers
How to do Digital marketing?
Understand Digital marketing platforms
Tracking your marketing activities using analytics
How to convert traffic into leads?
How to engage traffic on your website?
Topics & Agenda

5. WHAT IS DIGITAL MARKETING?
Digital marketing is doing marketing of products, services, brands or people on
Internet using digital devices like laptops, tablets and mobile phones.
Products
Services
YOUR PRODUCT & DETAILS
(SOURCE)
DIGITAL DEVICES
(MEDIUM)
PROMOTING SERVICES
(DESTINATION)

6. Identify what customers
want
Research &
development
Identifying potential
buyers
Proposing valueCreating utilityAdvertising
Promotion
Sales Feedback Retaining Measurement
1
Increasing brand
awareness
2 3 4
6
11
8
9
7
10
5
12
key steps in Digital Marketing ?

7. Brand awareness
Wide Reach
Cost effective
Performance oriented
Target your niche
Generate potential
business leads
Track & monitor your marketing
campaigns
Cut down on employees
expenses
Edge your lazy competitors
Challenge your competitors
Add extra outlet for sales
Why Digital Marketing ?

8. 10 step guide on how to start with
Digital Marketing
1 2 3 4 5 6 7 8 9 10
STEPS
Book a
domain
Buy
web
hosting
Content
planning
Conceptualize
your
website
A/B
testing
Get your
website
developed
social
media
website
mentioned
blog
Online
advertising

9. STEP 1. Book A Domain
Name
.com is the universal
domain extension.
Can also choose .in or
.co.in
STEP 4. Conceptualize
your Website
Website template
No. of pages on website
info on home page
STEP 2. Buy Web
Hosting
used to upload files and
folders of a website.
connect domain name
through Name servers.
STEP 3. Website Content
planning
Determine your target
Audience
Develop content
& make sure its useful
STEP 5. Do A/B
Testing
STEP 6.
Get your website developed
Create two or three versions
of one page
Test which one is performing
good
Designed and development
Use wordpress for non
coders

10. STEP 7. Boost Social
media visibility
Create accounts on social
media
Platforms: Twitter, Facebook,
LinkedIn, Instagram etc.
STEP 8. Start writing
blog
start writing blog.
Reach targeted audience
Build a positive brand image.
STEP 9.Get your website
mentioned
Mentioned website on
business cards or brochures.
Letting people know about
your website

11. Google AdWords
Target potential customers by
showing ads on search engine.
Facebook Ads
Two types of ads :
Newsfeed ads
 Right hand side ads.
Target people on their
Interest basis.
LinkedIn Ads
target professionals on the
basis of their work profile,
age, geographical location,
etc
STEP 10. ONLINE ADVERTISING

12. UNDERSTANDING DIGITAL MARKETING
PROCESS
1.
Planning
your
visibility
2.
Bring targeted
traffic
3.
Engagement
4.
Conversion
5.
Measurement
6. Retention

13. 3 different ways on how to increase your visibility online:
• Owned media : Channels that are within one’s control like website, blog etc.
• Paid media : social network advertising, display banner, Google AdSense etc.
• Earned media : tweets, status update, ratings.
Two ways to bring traffic to a website :
•Inbound marketing - In inbound marketing we lets customers reach us rather then we approaching them.
•Outbound marketing - Outbound marketing is like reaching out to your prospects yourself.

14. Let customer move freely within website pages.
Let them do some activities and read our blog.
All these activity helps in Engagement.
Conversions in digital marketing is of 2 kinds-
Micro conversion : Engagement enables visitors to do some activities on our website.
Macro conversion : visitors show direct interest in buying products or services or end up in buying them.

15. Track and measure performance of campaigns like SEO, Online advertising, Email marketing etc.
Use web analytics to track sales from Google.
Two types of retention :
Vertical Retention : customer buys same chain of products/services.
Horizontal Retention : customer moves up or down in the ladder of products and buys some other

16. HOW TO DO DIGITAL MARKETING
Search Engine marketing Email marketingSocial media marketing

17. SEARCH ENGINE MARKETING(SEM)
Most popular platforms in digital marketing is search engines.
There are two ways in which we can increase our visibility-
– Organic way
– In organic way

18. Inorganic Results :
Paid advertisements that appear on Google
SERP.
Organic Results:
•Results that Google shows from its database
related to the searched keyword (query).
Inorganic results
organic results

19. HOW TO DO SEARCH ENGINE MARKETING
INORGANIC RESULTS :
Inorganic results or paid advertisements can be created using Google Adwords.
We must optimize our campaigns as per Adwords Ad Rank algorithm.
ORGANIC RESULTS :
Optimize website pages as per search engine algorithm.
Important parameters of ranking high are-
1- Quality of content 2- Domain authority
3- Page authority 4- Back links of page
5- Social visibility (Facebook, LinkedIn share)

20. SOCIAL MEDIA MARKETING(SMM)
 Mainly refers to social networking websites like Facebook , Twitter ,
Instagram , LinkedIn, YouTube, etc.
 Use to Identify potential buyers, building connections , communicating ,
engaging, building a brand.

21. EMAIL MARKETING
 Way of doing marketing online which includes sending an email or multiple emails to a list of email id’s.
 Email marketing is categorized in two types-
1- Permission based email marketing : Visitors register or subscribe to blog newsletter and you shoot them
emails
2- Non permission based email marketing : sending bulk emails using any software or service people who
never registered.

22. KNOW HOW DIGITAL MARKETING WILL
HELP ANY BUSINESS GROW
10 Key Trends Every Digital Marketer Should Embrace
13 Digital Marketing Stats That Will Energize Your Online Business
7 signs you have it in you to start a successful career in digital marketing!
Why a business needs Digital Marketing?
Why 90% of the Startups Fail?
Why Is Mobile Important To a Business Growth?

23. CASE STUDY
How InMobi reconstructed itself to become the largest independent mobile ad network worldwide?
How HP uses social media platforms to engage more customers and uses it as a marketing tool?
How Big Basket has changed the Online Grocery Marketplace?
How DOVE evolved itself from TV and Print Media to Social Media for targeting the user globally?
How Voonik is doing in terms of revenue, when big giants are already there in fashion marketplace?