The proposed TV channel ident features a purple bird in a cage that is freed by a man. From a bird's eye view, the bird searches for a place to excrete and locks its target finder on a TV through a window, excreting on the TV and displaying the E4 logo. The ident fits E4's comedy-based brand because humor is achieved from the ident. Additionally, the use of the color purple for the bird matches E4's color scheme. The target 16-45 year old audience will understand the adult humor and find it amusing, encouraging continued viewing of E4 programming.

1. Concept Pitch - PROPOSAL
Laurence Hisee
Mason Halliday
Ben Davis

2. Our Ident Idea.
The ident opens with a purple bird in a cage, looking all upset. A man
comes to the cage and a says to the bird “Be free!” The bird flies away
and a birds eye view of where he is going appears, then a voice over of
the birds thought process states that he is looking for somewhere to
excrete. A target finder comes on and locks on to a television through a
window, the bird excretes and the feces lands on the T.V displaying our
E4 Logo.

3. Why our Ident Fits in With the Corporate
Identity Theory
The main point is the humour that is achieved from the ident,
because E4 is a mainly comedy based channel the fact that the
ident is funny, fits in with the theory well. Also the colours we
use in the ident, such as the bird being purple, matches E4’s
colour scheme. The target audience for E4 is 16 to 45 year olds,
which means they will be mature enough to understand the
more adult humor and will make them laugh and continue
watching their programmes.