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Complementary resources of
external
actors: outside/ external, not related to the company (the
company does not own nor control them, but the company needs
them to be successful in international markets)
Examples of external actors: suppliers, distributors,
government, research institutes, research company, consulting
company, even competitors, joint venture partners, technology
providers, licensor, etc.
The costs and benefits of using these external actors?

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  • 1. Complementary resources of external actors: outside/ external, not related to the company (the company does not own nor control them, but the company needs them to be successful in international markets) Examples of external actors: suppliers, distributors, government, research institutes, research company, consulting company, even competitors, joint venture partners, technology providers, licensor, etc. The costs and benefits of using these external actors?