How Compete.com opened it's data and why creating an API changed our business. Presented at the API Conference.

1. David Cancel
Founder & Former CTO
Lots and lots of worthless data

2. provides consumer
“Compete
and marketing services
based on quantitative data
about how websites are used.”

3. provides consumer
“Compete
and marketing services
based on quantitative data
about how websites are used.”
Paul English

4. http://flickr.com/photos/wallyg/155974755/

5. Looking for a signal

6. Automotive
Panel
Data
Travel
ISP
Data Clickstream
Data
Telecom
ASP
Data
Banking
Data Sources Industry
Services

9. http://flickr.com/photos/12422704@N07/1336654311/

10. All Other Data Trashed
http://flickr.com/photos/12422704@N07/1336654311/

11. ?

12. http://flickr.com/photos/gowshihan/470027485/

13. Recycle
http://flickr.com/photos/gowshihan/470027485/

16. Free data

17. Open API
Free data

18. Open API

19. Open API

21. David Cancel
dcancel@lookery.com
skype: dcancel