1. presents
Five Compelling Reasons For
Small Business To Blog
Chris Baggott

2. “Why” should a small (or any) businesses Blog?
1. Online Competition with the Big Boys
2. Search Engine Optimization
3. Higher Prospect Interaction and Conversion
4. Email Acquisition
5. Employee Retention/Customer Engagement

3. What’s a
Blog??
Online journal-like content, organized
in reverse chronological order.

5. #1 Online Competition with the Big Boys

6. VS.

7. Technology Empowers Marketing Democracy
•Blogging
•Search
•Email
•Voice
•Web Site
The Human Factor

8. Symbol of CEO Symbol of
Excess Integrity
VS.

9. VS.

10. #2 Blogging for Search

11. What we all do online
As Much As 80% of all web
interactions begin with search
*Not online
Source: Pew Internet & American Life Project

13. •80% to 95% of all clicks on
a page happen in the
Organic Results

14. Why Blogging works for SEO
• Titles
• Keywords
• Recent Content
• Lots of Content
• Links
• Relevance

18. #3 Higher Prospect Interaction and Conversion

20. Social Conversion - Employee Blogging

21. Benchmark Your Engagement

22. Other Engagement Metrics:
1. Bounce Rates/Read Rates
2. Click Throughs
3. Email Addresses

23. #4 Email Acquisition

25. #4 Employee Retention/Customer Engagement

26. 34% Higher Retention Among Bloggers

29. Contact Information:
Chris Baggott
CEO/Co-founder
Compendium Blogware
chris@compendiumblogware.com
Google – Chris Baggott