This presentation shows the comparative study between Indraprastha Apollo, Delhi and Texas Children hospital, Houston (US) on the basis of Social media presence.

1. COMPARATIVE STUDY
BETWEEN
INDRAPRASTHA
APOLLO AND TEXAS
CHILDREN HOSPITAL
ON THE BASIS OF
SOCIAL MEDIA
PRESENCE

2. WHAT IS SOCIAL MEDIA
PRESENCE?
 Social media presence means begins active on the
social media channels.
 It’s a matter when it comes for the branding.
 Visibility and Branding are the two main factors
which why the brands are present on social media.
 Brands use social media to engage the audience
and followers by doing social media activities.
 Just as someone who attends class that day is
marked as “present”, if you post on a social media
daily, you have a social media presence.

3. INDRAPRASTHA APOLLO,
DELHI

4. HIGHLIGHTS….
 Largest healthcare group in Asia.
 Owns and manages 41 hospitals in and around India
and has a total capacity of 7000 beds.
 Declared as a ‘Centre of Excellence’ by the
Government of India.
 27,000 Heart surgeries with a success rate of 99.6%
as per global standards.
 70% success rate in Bone marrow transplant.
 Total Knee Replacement.
 First Indian hospital to receive the ISO 9002 and ISO
14001 certifications.

5. ANALYSIS OF SOCIAL MEDIA
PRESENCE

6.  Apollo hospitals has appointed Nikulsan as its digital market agency
nationally.
 The objective of the mandate is to provide patients with quality
healthcare options that are easy, affordable and available right next
door.
 Last year, the hospital chain launched Ask Apollo, a 24*7 interactive
patient- centric service that gives patients the option to consult a doctor
anywhere and anytime.
 Apollo hospital has more than 10 lakh fans on Facebook.
 The brand has also succeeded in eliciting tons of responses on the
posts made on its Facebook page.
 The quality of posts that goes up on Apollo’s wall is the main reason
behind such sustained engagement.
 Apollo had a little above 4600 fans on Twitter.
 Apollo hospitals also runs some occasional contents to engage its
audience.
 Because of its small fan- base, even the engaging content does not get
as many fans as it should.
 Apollo hospitals is also present on YouTube, LinkedIn, and
SlideShare along with maintaining an active blog.
 Apollo is a great example of good targeting+ good content strategy=
effective social media.

10. 4 P’s of Apollo hospital
Price
 Apollo hospital are priced in first- class segment.
 It ensures quality and trust through its brand connect, for which
consumers are willing to pay the premium.
 Almost the market leader in close toe with its competitors ( Fortis).
Promotions
 Quality of treatment
 Word of mouth
 Medical camps
 Medical tourism
 Major surgery
 Social networking

11. People
 Currently engages more than 19,000 doctors, nurses,
paramedics, clinical staff and management professionals
to manage over 8500 beds across 53 hospitals in India
and abroad. Along with this Apollo hospitals has several
courses along with research facilitate innovation.
Product
 Apollo has over 53 branches across the country.
 Best for Heart problems and Knee and Hip replacement
surgeries besides other major ailments.
 The specialities include Heart, orthopaedics, spine,
cancer care, gastroenterology, neurosciences,
nephrology and urology critical care.

12. 5 W’s of APOLLO
HOSPITAL
WHY
VISION- Apollo’s vision for the next phase of
development is to ‘Touch a Billion Lives’.
MISSION- “ Our mission is to bring healthcare of
international standards within the reach of every
individuals. We are committed to the achievement and
maintenance of excellence in education, research and
healthcare for the benefit of humanity”

13. WHERE
HOSPITALS IN INDIA
 Ahmedabad
 Bangalore
 Chennai
 Delhi
 Hyderabad
 Kolkata
 Lucknow
 Mumbai
 Bhubaneshwar
 Indore
 Mysore
 Pune
 Ranipet
 Vishakapatnam
INTERNATIONAL HOSPITALS
 Dhaka
 Muscat

14. WHEN
 It was established in 1983 by Dr. Prathap C Reddy, renowned
as the architect of modern healthcare in India.
 Apollo has emerged as Asia’s foremost integrated healthcare
services provider and has a robust presence across the
healthcare ecosystem.
 The Group has Telemedicine across 10 countries, Health
insurance services, Global projects consultancy, etc.
 In addition, ‘Ask Apollo’- an online consultation portal and
Apollo Home health provides the care continuum.
 Since inspection, Apollo hospitals has been honoured by the
trust of over 65 million patients from 141 countries.

15. WHAT

17. WHO
Founder, Chairman- Dr. Prathap C. Reddy
Vice Chairperson- Dr. Preetha Reddy
Executive Vice Chairperson- Ms. Shobana
Kamineni
Managing Director- Ms. Suneeta Reddy
Joint MD- Ms. Sangita Reddy
Independent Directors- Mr. N. Vaghul, Mr. G.
Venkatraman, Mr. Sanjay Nayar, Mr. Vinayak
Chatterjee, Dr. Murali Doraiswamy

18. SWOT analysis of Apollo hospital
Strengths
 Present in all the major cities- This
ensures to make it easier for people to
avail the services from anywhere they
are located in.
 Highly qualified and experienced
doctors- Every single appointed
doctor is highly qualified with
impeccable experience .
 Big Brand Name- The brand name
of Apollo Hospitals is yet another
thing that sets it apart from the other
hospitals. The brand name has been
the result of years of hard work and
dedication put behind the same.
 Amazing services- It has a dedicated
emergency section which tends to
severe and most important cases and
has separate sections for different
aspects.
Weakness
 High costs- with the world-class
services that they provide, they
charge a hefty amount of money
which is not always affordable
by the common people.
 Lack of it in suburban areas –
the hospital is mainly found
around the main cities and not
built around the suburban areas.
This is why many patients fail to
avail the services of the hospital
if they are from a remote of the
suburban area.

19. SWOT Analysis of Apollo
Hospitals
Opportunities
 Increased costs of healthcare in
western countries – even with
the increased costs in Apollo
Hospitals, it is a lot lesser than
what you would normally pay for
in the western countries.
 Underdeveloped healthcare
availability –India is that third
world country that is evolving in
terms of hospitals and healthcare.
The lesser amount of developed
healthcare service providers
around the country pose as one of
the best opportunities for this
hospital.
Threats
 Newer evolving hospitals –
with the
advancing technology and
newer medical interventions,
several hospitals are evolving
with their services as well. This
is one of the primary threats
that the Apollo Hospitals might
encounter in the coming future.

20. How Apollo have started?
 Apollo Hospitals was inaugurated in 1983 by Shri Giani
Zail Singh (President of India). The first Apollo Hospital
was in Chennai. The hospital commenced commercial
operations the next year.
 Dr. Prathap Reddy has always maintained that
comprehensive health insurance is essential to optimize the
medical equation. Apollo Hospitals, under his guidance,
was always the fore runner in this field. As early as 1986, a
medical insurance scheme was introduced, in collaboration
with United India Insurance Company Limited.
 The group showed great promise, and blossomed very
fast. Within three years of operation, they announced their
first dividend and by 1988 had expanded to Hyderabad.

21. TEXAS CHILDREN HOSPITAL
HOUSTON, US

22. HIGHLIGHTS…..
 Texas Children's Hospital is a pediatric hospital
located in the Texas Medical Center in Houston,
Texas.
 With 639 licensed beds and 465 beds in operation, it
is the largest children's hospital in the United States
and is affiliated with the Baylor College of Medicine
as that institution's primary pediatric training site.
 U.S. News & World Report ranked Texas Children's
Hospital #4 amongst 200 paediatric hospitals in the
nation for nine consecutive years.

23. Social media presence
• Texas children’s hospital has 13 social media channel includes six different
FACEBOOK pages, two twitter accounts, plus YouTube, Instagram and
Pinterest.
• https://www.google.co.in/url?sa=t&source=web&rct=j&url=https://www.texaschild
rens.org/social&ved=2ahUKEwidxpa0mJ_eAhWZA3IKHbhEAKQQFjAAegQIBR
AB&usg=AOvVaw1mJpVLgadEXBTNYeXSTDxx
• ON FACEBOOK: We get around 2000 views per post. Pinterest generally gets
less traffic but expect its number to rise.
• Social media specialist CARA LOVAN deals with both happy and angry people.
Plans ahead, respond quickly to negative comments and use social media
management system like HOOTSUITE to keep track of the traffic and reaction
that individuals online post receive.
• Unique content can be developed for specific channels such as #SHARE YOUR
MOMENT campaign, which involves mother sharing memories and pictures of
their first moment with their new born babies. The patient geenerated context is
posted on Instagram and the Children’s Pavilion for Women Facebook Page.
• Negative comments within 2-3 hours , the initial encounter usually involves a “
SORRY-ABOUT-YOUR-NEGATIVE-EXPERIENCE” apology and providing the
number to the family. Advocacy department whose staff is forewarned that they
may be receiving a call.
.

24. 4P’S OF TEXAS CHILDREN
HOSPITAL
Price
 Texas children hospital is a non profit organization.
 It ensures quality and trust through its brand connect, for
which consumers are willing to pay the premium.
Promotions
 Ranked#4 by U.S News and World Report amongst200
paediatric hospitals
 Quality of treatment
 Non profit organization
 Medical tourism
 Major surgery
 Social networking

25. People
 Currently engages more than 5000 doctors,
nurses, paramedics, clinical staff and management
professionals to manage over 639 licensed beds
and 465 beds in operation.
 Product
 Texas children hospital is present in several
locations In Houston.
 Best for paediatric care .
 Ranked 1 in paediatric cancer.

26. 5 W’s of Texas Children
Hospital
WHAT
To create a healthier future for children and
woman throughout our global community by
leading in patient care, education and
research- MISSION
Texas children hospital was founded with
singular vision:
To build the unity of healthy children through
finest paediatric patient care, education and
research.

27. WHY
 Recognized as Leader in Paediatric Care and are
honoured to be home to best place for paediatric
cardiology and heart surgery as well as pulmonology.
 Additionally, Eight Specialties are ranked in the top 10.
#1.Cardiology and Heart surgery.
#2 Pulmonology.#3 Nephrology
#3 Neurology and Neurosurgery
#4 Urology
#4 Gastroenterology and GI Surgery
#6 Cancer
#6 Diabetes and Endocrinology

28. WHERE
 Texas Children’s Hospital is located in Houston, US.
WHEN
 Founded in 1954
WHO
 MARK A.WALLANCE
President and Chief Executive Officer.

29. HOW
1940s: Groundwork is laid.
1950s: Texas Children’s Hospital opens.
1960s: Services and Specialities Expand.
1970s: Hospital continues to grow.
2000: Expansion fuelled by vision 2010.
Today: Leading paediatric medicine locally
and internationally.

30. COMPARISON
INDRAPRASTHA
APOLLO
 Profit- making organisation
 Hospital type- Multispeciality
 Personal medical assistant.
 Live chats facility with patients.
 8 social media channels
 Too exhaustive webpage.
 General mission and vision
 Employee centred website
 Targets vast section of industry
 Sustained engagements(quality of
posts)
 GOOD TARGETING+GOOD
CONTENT
STRATERGY=EFFECTIVE
SOCIAL MEDIA
TEXAS CHILDREN
 Non- profit organisation
 Hospital type- Paediatrics
 Personal medical assistant not
present.
 Live chat facility is Absent
 13 social media channels
 Crisp and precise webpage.
 Clear and specific mission and
vision
 Patient centred website
 Targeting only one section
 Health library
 upWORD programme

31. THANK
YOU….