[Company Profile] InTheCore Business Platform

1. Company Profile
InTheCore Business Platform®
TM

2. The copyrights of all text and images included in this document belong to InTheCore Business Platform®. No part of this document may be reproduced or transmitted in any form or by any means, electronic or mechanical, including
photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
Company
InTheCore Business Platform®
Co.,Ltd
CEO Mr. Martin, Han
Location
618-5, Pangyo-dong, Bundang-gu,
Seongnam-si, Gyeonggi-do, Korea,
13447
Establishment Sep 1st, 2015
Web www.inthecore.co.kr Business type
Software development
/providing, Electlocity unit,
Consulting Energy saving
Intro
“
The thing which does not change in this world is only
the fact everything changes - Tom Peters
®
2
So we focus on the word “Platform” rather than “Technology”. In order to correspond to
the current business circumstances occurring value change, it is important to be placed
at the one supporting it rather than Technology and this is the point that InTheCore® exists.
We are In The Core which is the middle of all the businesses to predict and
adapt to fast changing circumstances
COMPANY

3. The copyrights of all text and images included in this document belong to InTheCore Business Platform®. No part of this document may be reproduced or transmitted in any form or by any means, electronic or mechanical, including
photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
Management COMPANY
•1999~2015 Software R&D Chief at COMMAX Co., Ltd
•2002 Commercializing first Smart home Technology in Korea
•Researcher for Korean standard(KS) of Smart home
•Specialist in Speech and Contribution for IoT(Internet of Things)
•M.S , MOT(Management of Technology), Korea University
•M.S , Electronic & Computer Science, Korea University
•B.A , MIS (Management Information System), University of Seoul
•Technology expert member at Korea Energy Technology Evaluation and Planning (KETEP)
•Technology committee member of Korea Smart Grid standard forum
•Expert member of Korea Standard(KS) approval for home intelligent
•ETRI Expert member of Smart home appliances technology association
•Technology advisor in convergence department of Korea KNX Association
‘
Living with Smart home history in Korea for last 20 years
CEO Martin, Han
3
CFO: Jin hee, Kim (VP)
Standard Chartered Bank
CMO: Joon bok, Lee
SK Telecom/ LG Electronics
CSO: Jin woo, Song
SK C&C

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photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
1st generation in Korean Smart home development
Pioneer of commercializing Home network in Korea in 2002, devoting COMMAX Co., Ltd as No.1 company in Korea and Top brand in
Global market.
CEO Career : Development
4
COMPANY

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photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
5
CEO Career : Projects COMPANY
To be chosen as Smart home Vendor, COMMAX Co., Ltd, for Lotte World Tower in 2015
Mr. Martin fulfilled as Project manager for the project. As a head of the project team, he initiated the team to win the project.

6. The copyrights of all text and images included in this document belong to InTheCore Business Platform®. No part of this document may be reproduced or transmitted in any form or by any means, electronic or mechanical, including
photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
Mr. Martin has been invited to lots of Seminar in 2015 and same as this year. As an expert and leader with IoT
business in Korea, he has tried to educate and promote the core concept to as many people as possible.
6
CEO Career : Outside Activity COMPANY

7. 본 문서는 저작권법 제42조에 의거해 보호받고 있으며 본 문서의 모든 권리는 (주)인더코어 비즈니스플랫폼® 에 있습니다. 본 문서의 내용 및 사진을 포함한 이미지는 인더코어 비즈니스플랫폼®의 서면 동의 없이 어떠한 경우에도 재배포 되거나 다른 목적으로 사용할
수 없습니다. The IoT Gallery™, IoT Academy™ 는 (주)인더코어 비즈니스플랫폼® 의 등록 상표이며 문서에 나오는 제품들은 각 사의 등록 상표 입니다.
Copyright 2015 인더코어 비즈니스플랫폼® InTheCore Business Platform® All rights reserved.
The IoT Gallery
The IoT Academy
IoT Platform
IBS
7
Business Field COMPANY

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photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
It is not easy task high-tech IoT products lead to actual purchase by consumers.
IoT Products can be sold in Mainstream Market after consumers’ FUD(Fear, Uncertainty and Doubt) disappear.
The important problem to be solved is to overcome the Chasm period of not entering the
mainstream market in the early market. The main reason causing Chasm period is that the
customers in mainstream is very practical and conservative.
After much thoughts in order to make IoT market popular, we concluded to make
customers’ experience zone to touch and see the products in real in a certain place at
any time. This is The IoT Gallery™.
8
The IoT Gallery™ Business Field

9. The copyrights of all text and images included in this document belong to InTheCore Business Platform®. No part of this document may be reproduced or transmitted in any form or by any means, electronic or mechanical, including
photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
국내 최초의 IoT 제품 체험 상설 전시장
분당 판교동 아트거리에 IoT 체험관 개관, 일반인들이 언제나 IoT 제품과 서비스를 체험
9
The IoT Gallery™ Business Field
Korea first permanent exhibition for IoT products experience
IoT experience zone is opened at the art street in Pangyo, so that people can experience IoT product at any time.

10. The copyrights of all text and images included in this document belong to InTheCore Business Platform®. No part of this document may be reproduced or transmitted in any form or by any means, electronic or mechanical, including
photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
MoutainLibrary Europe style Café street
10
Geographical location
Art road in Pangyo which are famous with Book, Culture, Art and Nature.
The IoT Gallery™ Business Field
The view of Pangyo Art road

11. 본 문서는 저작권법 제42조에 의거해 보호받고 있으며 본 문서의 모든 권리는 (주)인더코어 비즈니스플랫폼® 에 있습니다. 본 문서의 내용 및 사진을 포함한 이미지는 인더코어 비즈니스플랫폼®의 서면 동의 없이 어떠한 경우에도 재배포 되거나 다른 목적으로 사용할
수 없습니다. The IoT Gallery™, IoT Academy™ 는 (주)인더코어 비즈니스플랫폼® 의 등록 상표이며 문서에 나오는 제품들은 각 사의 등록 상표 입니다.
Copyright 2015 인더코어 비즈니스플랫폼® InTheCore Business Platform® All rights reserved.
11
The IoT Gallery™ Business Field

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photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
SMART LIGHTING
16M Colors and 1K stages of contrast adjustment are available from your Smartphone.
PHILIPS HUE Bulb
PHILIPS HUE Lightstrips PHILIPS HUE GO
LIFX
12
The IoT Gallery™ : Line-up Business Field

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photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
13
SMART LIGHTING : Philips Luminous Carpets™
Harmonization of lighting and carpets technically. Various image expression about carpets.
The IoT Gallery™ : Line-up Business Field

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photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
14
SMART LIGHTING : Philips Luminous Textile Panels™
Be the center of the interior. Textile Panel creating reality from imagine.
The IoT Gallery™ : Line-up Business Field

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photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
Nest Cam
Dorpcam
Ring
Canary
15
DETECTORS & SENSORS
HD Video / Cloud Recording / Two-way communication/ WiFi / Battery operating / Wide Angle / Night Vision
The IoT Gallery™ : Line-up Business Field

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photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
Nest Protect Fibaro Flood
Fibaro Motion Z-Wave
16
DETECTORS & SENSORS
Smartphone integrating fire detector / Water leakage sensor working in water
The IoT Gallery™ : Line-up Business Field

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photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
17
SMART LOCK
No Password / Card needed but door open with Smartphone. Temporary e-key issuing to another
August
Kevo
The IoT Gallery™ : Line-up Business Field

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photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
18
ENTERTAINMENT : INTERNET CONNECTED SPEAKER
Sound quality beyond imagination / Wireless / 99.9% Original sound / Open API
The IoT Gallery™ : Line-up Business Field

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photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
19
ENTERTAINMENT : SONOS KNX Gateway
Integration of SONOS sound system / Up to 30 SONOS devices / Up to 5 zones via dynamic grouping
The IoT Gallery™ : Line-up Business Field

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photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
20
Will it rain tomorrow?
Play music by Bruno Mars
add gelato to my shopping list
When is Thanksgiving?
What’s the weather in Los Angeles this weekend?
Set an alarm for eight a.m.
How many teaspoons are in a tablespoon?
Wikipedia: Abrahan Linconln
Play my “dinner party” playlist
Add “make hotel reservations” to my to-do list
USER INTERFACE : Amazon Echo
Incredible voice recognition ability / Voice command, recognition, Personal assistant / Bluetooth speaker
The IoT Gallery™ : Line-up Business Field

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photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
21
USER INTERFACE : Singlecue
Command transmission by detecting the minute movement of the finger. Expanding to TV, STB , IoT devices
The IoT Gallery™ : Line-up Business Field

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photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
22
The demand for building management systems is continuously increasing
The Answer: KNX® – the Worldwide STANDARD for Home and Building Control
The IoT Gallery™ : Line-up Business Field

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photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
23
KNX : JUNG
Intelligent building control with the future-proof KNX system provider, JUNG
The IoT Gallery™ : Line-up Business Field

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photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
Warema established in 1955 from Germany, has been No.1 shading
system supplier in Europe and we can check its advanced
technology anywhere in the world.
Global leading brand, Warema, as a World Top Brand for shading system
External Venetian Blinds (EVB)
EVB installed externally is the most efficient technology
to save energy and Warema has No.1 technology in this field.
24
WINDOW TREATMENTS : Warema
Solar tracking / Smartphone control / Natural lighting / KNX integrated / IoT devices integrated /
Voice command / High-efficiency energy savings
The IoT Gallery™ : Line-up Business Field

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photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
25
WINDOW TREATMENTS : Somfy
France based company, World famous Shading solution provider
The IoT Gallery™ : Line-up Business Field

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photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
KNX
Switch
Weather station Mobile
One touch control Blind/Awning
• It has difficulty to use Blind/Awning due to its heavy weight
• Auto folding/unfolding is available depending on wind speed
• Blind blocks sunlight by himself by Sun tracking technology.
26
KNX
Blind / Awning are provided with Automatic solution by integrating with KNX
The IoT Gallery™ : Line-up Business Field

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photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
Existing system air conditioner changes to Smart air conditioner
• You can change existing air conditioner with smart one having intelligent
control by applying KNX technology.
Air conditioner
KNX Gateway
MobileKNX IP Router
27
Thanks to KNX technology, normal air conditioner changes to Smart air conditioner
You can control Air conditioner/Heater before you arrive in shops/houses
The IoT Gallery™ : Line-up Business Field

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photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
1. Curator : Welcoming customer / Gallery tour
2. Consultant : Tech-problem solving
1. Curator 2. Consultant 3. Installer 4. Tutor
3. Installer : Installation at site
4. Tutor : Training Curator/Installer
28
The IoT Gallery™ : Staff / R&R Business Field

29. The copyrights of all text and images included in this document belong to InTheCore Business Platform®. No part of this document may be reproduced or transmitted in any form or by any means, electronic or mechanical, including
photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
* In this case, they can not get technical
supports from IoT Gallery and can not
use InTheCore platform.
www.BuyIoT.co.kr
The IoT Gallery
The IoT Academy
Customer
Curator
Installer
Tutor
Consultant
Contract
Delivery/
Installation
Visiting Gallery
On-line purchase
Technical consulting
Gallery tour
Curator/Consultant training
Training course
Training course
*Direct purchase
29
IoT Gallery Business Flow Diagram
Use case Analysis
The IoT Gallery™ : Business Flow Business Field

30. The copyrights of all text and images included in this document belong to InTheCore Business Platform®. No part of this document may be reproduced or transmitted in any form or by any means, electronic or mechanical, including
photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
Hyun hee, Kim
Drama, Movie actress/ `Main actress in TV and Movie
Chae hee, Jeon
Play and Musical actress / Les Miserable in 13 Main actress
and many
30
The IoT Gallery™ : Gallery Curator Business Field

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photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
JEJU MAGOK JUNGJA
Head
Agent
Franchise
31
IoT Gallery Franchise system
• Providing sales right of Existing lights/ Wall paper/ Windows & Doors / Interior / Door lock / Video door phone
• New start-up market
P A N G Y O
The IoT Gallery™ : Franchise Business Field

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photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
32
IoT Gallery Sponsors
This is the space which global top brand in each field make together (As of Jan, 2016)
Brand Origin Sponsored
fields
Brand Origin Sponsored
fields
Germany KNX USA BLE solution
Germany KNX Korea IoT WiFi Solution
Netherland Smart Lighting Korea Z-Wave
France KNX China Network Equipments
Germany KNX Korea Investment
Associaton KNX Promo/Training Korea IoT Gateway / Devices
Germany Blind / Awining Australia Eco Solution
France Blind / Awining USA IoT Platform
USA Investment Korea Display Equipments
Korea BLE solution Korea Energy Saving Solution
Korea KNX Commissioning Germany
Interior &
SONOS Wood Stand
The IoT Gallery™ : Sponsor Business Field

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photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
33
IoT Gallery Online : www.buyIoT.co.kr
Product purchase / Installation supports / Technology supports
The IoT Gallery™ : On-line Gallery Business Field

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photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
KNX Basic Course training system
Training and practice by KNX official Tutor (Required 5 days)
Necessity of IoT Academy™
• No training center for KNX in Korea
• Based on high-tech, IoT theory is vey important
• Free training course by government sponsorship
• Technical start-up supports after Academy completion
• Required new tech knowledge and training center
34
KNX / IoT training and Tech consulting : www.IoTAcamedy.co.kr
KNX official training center / free for incumbent (by government) / IoT Gallery related people education /
Compulsory education for Franchise owner
* KNX training center needs people having KNX Tutor certification, Tutor from
InTheCore trains engineers directly
Education/Tech Consulting Business Field

35. The copyrights of all text and images included in this document belong to InTheCore Business Platform®. No part of this document may be reproduced or transmitted in any form or by any means, electronic or mechanical, including
photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
35
IoT Platform : OneApp™ Business Field

36. The copyrights of all text and images included in this document belong to InTheCore Business Platform®. No part of this document may be reproduced or transmitted in any form or by any means, electronic or mechanical, including
photocopying and recording, for any purpose without the express prior written permission of InTheCore Business Platform®. Altering the contents of this document and reproducing or transmitting the altered document are prohibited without
the express prior written permission of InTheCore Business Platform® . Copyright 2016 InTheCore Business Platform® Co., Ltd. All rights reserved.
36
InTheCore® IoT Platform : The IoT of the IoTs
• InTheCore® OneApp™ supports various platform. OneApp™ is more than enough
• We make only for Korean people. We promise to present optimal usage for Korean life style
IoT Platform : OneApp™ Business Field

37. InTheCore®,
We dream

38. The Dream of InTheCore®
It is all same for people who are blind, older, poor, sick, deaf to live
in the world.
As they feel uncomfortable, they need more than normal people.
The world everyone enjoy all the benefits that new technologies bring,
this is the dream of InTheCore® making the world for you.

39. InTheCore Business Platform® Co., Ltd
618-5, Pangyo-dong, Bundang-gu,
Seongnam-si, Gyeonggi-do, Korea, 13447
www.inthecore.co.kr
Tel: (Direct) +8270-7624-2574
Email : support@InTheCore.co.kr
We InTheCore® are always after your success