1-How do you build your own company... 2-Past Lectures 3-What is the company? 4-Types of company 5-Steps of registration 6-Hierachy of company 7-What is the branding in marketing 8- What are the 3 types of brands 9-7 elements of a strong brand 10-6 methods to measure your brand's value 11-Where do we stand...

2. REVISION OF LECTURES…
• WILL
• COMFORT ZONE
• HORMONES
• EXERCISE
• COMMUNICATION
• ENTREPRENEUR
• HOW TO FIND SKILLS
• CREATIVITY
• TIME TOPOLOGY
• IDEAS
• BUSINESS PLAN

3. WHAT IS THE COMPANY…?
• A COMPANY IS ANY ENTITY THAT
ENGAGES IN BUSINESS.
COMPANIES CAN BE STRUCTURED
IN DIFFERENT WAYS
• A VOLUNTARY ASSOCIATION
FORMED AND ORGANIZED TO
CARRY ON A BUSINESS

4. TYPES OF COMPANIES…
• PRIVATE LIMITED COMPANY
• PUBLIC LIMITED COMPANY
• PRIVATE COMPANY
• SHELF COMPANY
• SHELL COMPANY
• OFF-SHORE COMPANY

5. STEPS OF REGISTRATION…01
• SEEK APPROVAL ON NAME OF THE COMPANY
• PAY FEE’S ASSOCIATED WITH INCORPORATION
AND REGISTRATION OF THE COMPANY
• 1-DECLARATION OF COMPLIANCE
• 2-IDENTIFICATION OF OFFICE’S LOCATION
• 3-PARTICULARS OF DIRECTORS, SECRETARY,
CHIEF ACCOUNTANT, AUDITORS AND OTHER
• 4-COPIES OF THE MEMORANDUM AND
ARTICLES OF ASSOCIATION WITH EACH
MEMBER’S SIGNATURE

6. STEPS OF REGISTRATION…02
• OBTAIN A DIGITAL SIGNATURE
AND CREATE A COMPANY SEAL
• REGISTER FOR INCOME, SALES
AND PROFESSIONAL TAXES
• REGISTER WITH ESSI AND EOBI

7. STEPS OF REGISTRATION…03
• REGISTER WITH
THE LABOR
DEPARTMENT OF
THE DISTRICT

8. HIERARCHY OF COMPANY…

9. WHAT DO YOU MEAN BY BRANDING?
• A BRAND IS A PRODUCT, SERVICE OR CONCEPT THAT IS PUBLICLY
DISTINGUISHED FROM OTHER PRODUCTS, SERVICES OR CONCEPTS SO THAT IT
CAN BE EASILY COMMUNICATED AND USUALLY MARKETED. BRANDING IS THE
PROCESS OF CREATING AND DISSEMINATING THE BRAND NAME, ITS QUALITIES
AND PERSONALITY.
• BRANDING IS THE PROCESS OF COMMUNICATING A UNIQUE SELLING
PROPOSITION, OR DIFFERENTIAL, THAT SETS A PRODUCT OR SERVICE APART
FROM THE COMPETITION. EXAMPLES OF BRANDING TECHNIQUES INCLUDE THE
USE OF LOGOS, TAGLINES, JINGLES OR MASCOTS.

10. WHAT IS BRANDING IN MARKETING?
• BRAND MARKETING IS THE PROCESS OF ESTABLISHING AND GROWING A
RELATIONSHIP BETWEEN A BRAND AND CONSUMERS. RATHER THAN
HIGHLIGHTING AN INDIVIDUAL PRODUCT OR SERVICE, BRAND MARKETING
PROMOTES THE ENTIRETY OF THE BRAND, USING THE PRODUCTS AND
SERVICES AS PROOF POINTS THAT SUPPORT THE BRAND'S PROMISE.

11. WHAT ARE THE 3 TYPES OF BRANDS?
THE THREE TYPES OF BRANDING
• A CORPORATION OR
COMPANY BRAND.
• A PRODUCT BRAND.
• A PERSONAL BRAND.

12. 7 ELEMENTS OF A STRONG BRAND
1.PURPOSE-DRIVEN
2.UNIQUE
3.KNOWS ITS TARGET MARKET
4.STAYS ON-BRAND AT ALL TIMES
5.AUTHENTIC
6.THICK-SKINNED
7.VISUALLY STRIKING

13. 6 METHODS TO MEASURE YOUR BRAND'S VALUE
• COST-BASED VALUATION.
LOOKING AT THE SALE PRICE OF SIMILAR BRANDS,
STOCK PERFORMANCE
• MARKET-BASED VALUATION.
USE THE PEG RATIO (PRICE/EARNINGS DIVIDED BY
GROWTH)
• INCOME-BASED VALUATION.
• CUSTOMER-BASED VALUATION.
• NET PROMOTER SCORE (NPS) VALUATION.
A MEASURE USED TO GAUGE CUSTOMER LOYALTY,
SATISFACTION, AND ENTHUSIASM WITH A COMPANY
THAT'S CALCULATED BY ASKING CUSTOMERS ONE
QUESTION

14. WHERE DO WE STAND…