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OSLO STOCKHOLM LONDON BOSTON
Ideas on:
How to find a movie
to watch on Comoyo
Me
UX + frontend
Search
User driven content
Playing with technology
Create / design physical stuff
Comperio
UX
Developers
Support
Today
UX + frontend
Search
User driven content
Playing with technology
Journalism & CMS
Keep up the good work!
• Playing a movie in no time
• Helpful & Positive
• No bullshit, no bullshitting
• Design
Translated to UI
@Comoyo
Questions?
twitter.com/eklem
espen.klem@gmail.com

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Ideas on how to find a movie to watch

Editor's Notes

  1. HeyToday: Talk alittleaboutfinding a movie to watch
  2. Espen KlemSo,who am I and what am I good at?
  3. Small searchconsultancycompanyUX people like meA lot ofdevelopersSupportTogetherwecreatesearchsolutions, and wework hard onmakingthemusefull.
  4. Stuffrelating to search and user driven content
  5. FunctionalCustomer support.Admittingwrong.Not giving up oncustomers.Fewsteps to start watching a movie. Registering/login/paying is a part ofthatprocess, and not wrongfullyset up as a call to action type ofbutton.Nice design
  6. Whydid I want to talk to you: Irritatedonthesearchyou have now. Suggested smallajustments to improve it  up to parFiguredoutthiswas not what I reallywanted from Comoyo Madethispresentation.Disclaimer: Haven’tseenany logs, click-streamanalysis, user tests or personas, so theseare just my ideas from what I see from theoutside
  7. Concepts & groupingEntrancesChannelsThe Super UserExplorethecontent
  8. The rest AKA The wall:Before: 1 TV-channel to watch.Now: Total freedomToo muchfreedom?
  9. The rest AKA The wall:Before: 1 TV-channel to watch.Now: Total freedomToo muchfreedom?
  10. How to gettheusers to exploreyourcontent?
  11. Back to the massive wallofcontent and choices
  12. Everything has beennewonce. «On movietheaters» is somethingpeoplecanrelate to.
  13. Mixwith genres, people, etc, and yougetsmallchunksofRelevant and Relatablecontent.
  14. What do youknowaboutyouruserswhentheyenter? Nothing.And thenyouneed to giveeverybodythe same treatment to try to findcontent for them.
  15. Good, buthow do yougetthere?You’vegot a successwhenthehomepage is not the most importantany more.
  16. Same problem withComoyo Filter. Alsoyouneedchannels to getpeople to different entrances: Easier to talk to peoplethancontent.
  17. Same problem withComoyo Filter.A lot ofinterestingcontent, but all in oneblob.
  18. Before: 1channel in NorwayToday: Too muchfreedomBring channels in all varietysback.
  19. But still: World domination is heavylifting.Empowertheusers and createthe Super User
  20. An empowereduser is onlyempowered at Comoyo. This is strongstuff.
  21. 1-9-90 principle:Suggestionengines
  22. How to?Givetheusers super powerPutthe Super Useron display
  23. Deadends: People are not verygood at backing up.Show theuser a path forward
  24. Today, to be a littlerude:Twopage typesFront pageLists A littlecrammed & No landing pages, littlespace to exploreon + romingaround
  25. I’llsuggestyoucreatetree different mainpage types:Front pageListsItems
  26.  Deadends: People are not verygood at backing up
  27. An item/moviecan be a dead end Buttherearealwaysusersthat has similarbeaviorpatterns.
  28. Item: Expandsearchonknowledge from otherusers.
  29. Alsoexpandsearchonknowledge from user’ssearch / path to movie and movie-infoActors & directors (yougotthis, butI’m not sure it worksverywell) Nowyou have more roomBest matching genres for thatmovieKeepthesearchwiththemovie item
  30. A bit intimidating:“What icecream do you like?” versus “Do you like pistachio, vanilla, blueberry or chockolate chips, strawberry?”
  31. How to translate this to search?AutosuggestNavigators, facets, filters…. don’tworkverywell, butI’llarguethatAutosuggestworks.: Imediaterespose
  32. So,whathappenswhenyou type intothesearchbox?
  33. Autosuggestworks,usethat as a pattern?
  34. Genres & tags has a scentofinformation.Lets theuserunambiguatecontent.
  35. Choosealong more axis:To whatoccasion do youneed a movie?
  36. Movies youdidn’tget to see in themovietheatres.
  37. A lot ofmovies has been in themovietheatres.Generally,keepthesearchboxcollapsed w/info on all pages, let theuserexpand it onneed
  38. Searchresult as a wallofcontentIn a dialog: The person askingwilladdadditional info after a fewwronganswers
  39. Comedy it is…
  40. Threepage types Nowyou have twothat serves as landing pages / entrances
  41. How do youget a (super)user? One at a time!Shouldweget a real person try to find a greatmovie for you?
  42. Superpower for the Super User.A greatmovie for one person can be a mediocre for another. Don’t make themcompete, but «Whatwasthismovieworth for you?»
  43. Free Super User suggestionengines:Chunksofsimilarcontent«Filter Channel»New entrance for Comoyo.noBasedonuserbehaviouronComoyo, and not a fictionalversionofyourself. Later: Check for different useon different devices and tune search and suggestionsaccordinglyBadges: Watched 40 scifimovies
  44. Pattern: «OthersthatXalsodid Y & Z»We’repeople, and we do similarstuff. Useit!Humor  I guesspeoplewillallow it sincethey’rehere for a movie. Youdon’tuse it to sellthemdiapers.Senseof time & people
  45. Questions?A lot ofthoughtsputintothispresentation, more than I managed to communicatetoday:Feelfree to ask questions now or later.