The document outlines a communication plan for the 24th Press Camp Headquarters and 16th MPAD. It identifies objectives to produce compelling content, develop community relationships, and promote the units' capabilities. The goal is to synchronize production, marketing and outreach to engage key audiences like soldiers, families and the public. Objectives include telling the Army's story through media, building local partnerships, and showcasing the units' expertise. The plan provides guidance to effectively communicate key messages and measure the impact of outreach efforts.
This chapter discusses the three functions of public affairs: internal information, public information, and community relations. It describes the goals and channels used for internal information, such as print products like command newspapers and family newsletters, and electronic media like websites and television. For public information/media relations, it identifies important media types like newspapers, television, radio, and the internet. It also discusses emerging technologies like social media. Community relations aims to build positive relationships and involves understanding the local community power structure and using communication channels to promote projects that benefit the Navy.
Public Relationship Management Module-1.pptxAshita Savsani
The document provides an overview of public relations management. It begins with discussing the history of public relations, tracing it back to the late 1800s when techniques were used to promote settlement in the American West. It describes how public relations became a formal profession between the late 1800s and early 1900s. The document then outlines the objectives of public relations management modules and lists common public relations tools and techniques. Finally, it discusses the roles and responsibilities of public relations managers.
The document provides information about writing for public relations. It discusses what public relations practitioners do, which includes communicating information from organizations to target audiences in a clear manner. It also outlines typical career paths in public relations and the types of tasks and activities public relations professionals engage in during a typical work week, such as writing news releases, pitching stories to journalists, and engaging with community members. The document also presents models for the public relations process and different types of media channels used in public relations.
This document announces the 4th Annual Leaders in Communications Half-Day Conference and Networking Drinks event on November 5, 2015 in London. The event will feature a half-day program of sessions on communications strategies and leadership, followed by a drinks reception. Sessions will address the recent UK election results, reputation management, using new media and driving consumer lifestyles, and how communications professionals can gain influence at the board level. The event is intended for senior communications professionals and will be held under Chatham House Rule to encourage open debate.
This document provides an overview of corporate communication. It begins with a brief history, noting the field transitioned from public relations to a broader function in the 1970s in response to demands from internal and external stakeholders. The document defines corporate communication as the dissemination of information to key groups to execute strategy and develop messages. It also distinguishes between internal stakeholders (employees) and external stakeholders (customers, industry, media). The objectives of corporate communication are to build and protect reputation, develop partnerships, and undertake initiatives like research, messaging, and CSR. Key characteristics include its focus on the organization and integrated approach. Communication channels mentioned include in-person, print, broadcast, and electronic methods.
Media relations refer to the relationship between a company and journalists, where journalists need material from PR sources and PR practitioners provide updated information to keep the public informed. PR practitioners are familiar with print media like newspapers, magazines, books and posters; broadcasting media like TV and radio; and new media like websites and social media. They provide information to journalists without editors filtering it. The functions of media include informing the public, facilitating economic and political systems, and providing entertainment. A journalist's duties are to collect, interpret and verify news while respecting culture. PR best practices include leading with the most important facts, telling the truth, pitching interviews in advance of calling journalists, and delivering materials before media deadlines.
This chapter discusses the three functions of public affairs: internal information, public information, and community relations. It describes the goals and channels used for internal information, such as print products like command newspapers and family newsletters, and electronic media like websites and television. For public information/media relations, it identifies important media types like newspapers, television, radio, and the internet. It also discusses emerging technologies like social media. Community relations aims to build positive relationships and involves understanding the local community power structure and using communication channels to promote projects that benefit the Navy.
Public Relationship Management Module-1.pptxAshita Savsani
The document provides an overview of public relations management. It begins with discussing the history of public relations, tracing it back to the late 1800s when techniques were used to promote settlement in the American West. It describes how public relations became a formal profession between the late 1800s and early 1900s. The document then outlines the objectives of public relations management modules and lists common public relations tools and techniques. Finally, it discusses the roles and responsibilities of public relations managers.
The document provides information about writing for public relations. It discusses what public relations practitioners do, which includes communicating information from organizations to target audiences in a clear manner. It also outlines typical career paths in public relations and the types of tasks and activities public relations professionals engage in during a typical work week, such as writing news releases, pitching stories to journalists, and engaging with community members. The document also presents models for the public relations process and different types of media channels used in public relations.
This document announces the 4th Annual Leaders in Communications Half-Day Conference and Networking Drinks event on November 5, 2015 in London. The event will feature a half-day program of sessions on communications strategies and leadership, followed by a drinks reception. Sessions will address the recent UK election results, reputation management, using new media and driving consumer lifestyles, and how communications professionals can gain influence at the board level. The event is intended for senior communications professionals and will be held under Chatham House Rule to encourage open debate.
This document provides an overview of corporate communication. It begins with a brief history, noting the field transitioned from public relations to a broader function in the 1970s in response to demands from internal and external stakeholders. The document defines corporate communication as the dissemination of information to key groups to execute strategy and develop messages. It also distinguishes between internal stakeholders (employees) and external stakeholders (customers, industry, media). The objectives of corporate communication are to build and protect reputation, develop partnerships, and undertake initiatives like research, messaging, and CSR. Key characteristics include its focus on the organization and integrated approach. Communication channels mentioned include in-person, print, broadcast, and electronic methods.
Media relations refer to the relationship between a company and journalists, where journalists need material from PR sources and PR practitioners provide updated information to keep the public informed. PR practitioners are familiar with print media like newspapers, magazines, books and posters; broadcasting media like TV and radio; and new media like websites and social media. They provide information to journalists without editors filtering it. The functions of media include informing the public, facilitating economic and political systems, and providing entertainment. A journalist's duties are to collect, interpret and verify news while respecting culture. PR best practices include leading with the most important facts, telling the truth, pitching interviews in advance of calling journalists, and delivering materials before media deadlines.
Marketing Communications Proposal for Charis Worship Center MinistriesTawana Jacobs, APR
Marketing communications proposal for young, nondenominational Maryland church. Includes all facets of planning -- research, discovery, strategy development, digital communications, evaluation.
This document contains a plan book submitted by the Teleios Communication Agency, a student-run PR agency, to the Pennsylvania Association for Nonprofit Organizations (PANO) proposing an informational campaign called "PA Nonprofit Awareness." The campaign aims to educate key audiences about the nonprofit sector through events during a month, week or day in November 2016. The plan book outlines goals, objectives, strategies and tactics for the campaign including engaging local communities and media, hosting events, and developing materials and messages to effectively promote nonprofit awareness. It provides recommendations and timelines for executing the campaign at different scales depending on PANO's preferences and budget.
This document contains a plan book submitted by the Teleios Communication Agency, a student-run PR agency, to the Pennsylvania Association for Nonprofit Organizations (PANO) proposing an informational campaign called "PA Nonprofit Awareness." The campaign aims to educate key audiences about the nonprofit sector through events during a month, week or day in November 2016. The plan book outlines goals, objectives, strategies and tactics for the campaign including engaging local communities and media, hosting events, and developing materials and messages to effectively promote nonprofits in Pennsylvania. It also includes a budget, timeline, and evaluation plans for the different campaign length options.
The Fort Worth Report, a nonprofit local journalism organization, is launching a public relations campaign to raise awareness on the Texas Wesleyan University campus and increase donors, newsletter subscribers, and website traffic. The campaign will include distributing flyers, posting signs, hosting a campus-wide event, and implementing a social media strategy focused on Instagram. The goals are to make the Fort Worth Report known on campus and increase key audiences by 30-50% in six months through raising awareness of their mission of providing free, fair, and local journalism. Research found that Instagram is the most used platform and audiences prefer getting news online. The strategy involves partnering with the university for an in-person event and digital ads to promote the message of "
The document discusses the role of public relations (PR) in crisis management. It begins by providing background on PR, how it was born out of journalists seeking information from companies. PR aims to project a favorable public image for clients and create a favorable climate for marketing products/services. A key role of PR is crisis management - persuading management that reality must match the desired image, and communicating effectively during crises to maintain good relations with stakeholders. The document examines how PR is an important aspect of integrated marketing communications and will cover topics like digital PR, brand PR, and the changing PR landscape. It aims to emphasize PR's major role in crisis situations and that PR is more than just building relationships.
The document discusses various techniques for public relations departments to engage with the press, including press visits, press coverage, feature stories, press releases, and communicating with media. Press visits involve journalists visiting an organization to write stories. Press coverage is used to generate news by announcing important developments. Feature stories provide evergreen content for publications. Press releases follow standardized formats to disseminate news to reporters. Public relations departments must develop relationships with media through personal contacts, press conferences, news distribution, and previews.
The document defines public relations as the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics. It discusses how public relations involves cultivating favorable relations through various communication channels to build a positive image. The document also provides 18 different definitions of public relations from various sources, emphasizing how it is a strategic communication function aimed at managing reputation and gaining public understanding and acceptance.
Brand journalism presso -- sample slidesSampleSlides
While not our actual SXSW presentation, this PowerPoint deck shows some of the ideas we would cover and also serves as an example of the look and feel of our proposed presentation.
The document provides five strategies for achieving media relations success: 1) carefully target media contacts by knowing their beats and interests, 2) invest in building relationships with reporters by understanding their needs, 3) leverage online channels for news distribution to extend reach, 4) create an online newsroom as a resource for journalists, and 5) commit to tracking and measuring results to demonstrate value. It also provides examples of how American Mensa, the City of Bryan, and other organizations have used Vocus PR software to implement these strategies.
Orbit Communications is a full service public relations and public affairs consultancy with extensive experience spanning government and the media, as well as the public, private and third sectors.
Our specific skills include enabling organisations to:
• Build and manage their profile and reputation
• Develop excellent relationships and exert influence with politicians
• Engage effectively with local communities and the general public.
This document discusses an overview of public relations and marketing communications. It defines PR as establishing mutually beneficial relationships between an organization and its publics to help the organization succeed. Marketing communications focuses on selling products while PR sells an organization's image. An integrated approach using both PR and marketing tactics is important for businesses. The document provides examples of integrating PR and marketing strategies and tactics.
WUFT Innovation News Center analyzed its content and audience to increase engagement. It found most traffic came from Facebook and 18-24 year olds. However, it wanted to target 25-34 year olds more. It analyzed social media platforms and found most engagement on Instagram. The goals were to bridge public relations and journalism students, create loyal readers, increase brand awareness across platforms, and boost traffic and engagement. Objectives included increasing traffic from 25-34 year olds, social shares of articles, Twitter followers, and comments on articles by having reporters respond.
Public relations is a management function that involves monitoring public attitudes and maintaining mutual understanding between an organization and its public. It aims to improve communication channels and establish two-way information flow. Public relations helps organizations compete effectively in a competitive global environment. It is defined as the management function that evaluates public attitudes, identifies organizational policies and procedures, and executes action plans to earn public understanding and acceptance. Models of public relations include the publicity model, public information model, and two-way symmetrical model where communication control is shared between the organization and public.
This document provides guidance on developing an effective media relations strategy through four main steps: finding a story, knowing your target media, disseminating your story, and monitoring and evaluation. It emphasizes the importance of understanding how the media works by defining different types of media, news cycles and what reporters look for in a story. It also provides tools to help identify a newsworthy story idea, such as a checklist of news values. The document reviews how to craft a targeted media list and develop a press release to pitch your story. The goal is to educate on best practices for gaining media coverage in order to raise awareness of an organization.
Part I EvolutionChapter 1 Defining Public RelationsCopyri.docxssuser562afc1
This document provides an overview of public relations and defines key terms. It contains 4 learning objectives:
1) To define public relations and underscore its importance in the 21st century.
2) To explore the various publics and prominent functions of public relations.
3) To underscore the ethical nature of public relations and reject the notion it involves spin.
4) To examine the technical and attitudinal requisites of an effective public relations professional.
The document discusses definitions of public relations, the prominence of the field, its publics and functions. It also addresses ethics, spin, and the skills needed for public relations success.
What Is Modern Public Relations? 15 Definitions From Experienced PR Practitio...Edyta Kowal
The document provides definitions of modern public relations from 15 experienced PR practitioners. It discusses how PR has evolved over time from primarily managing media relations and reputation to also including community engagement, content creation, and digital/social media strategies. The practitioners emphasize that PR is about building mutually beneficial relationships between organizations and their stakeholders through strategic, two-way communication.
This document discusses various strategies for effective media relations. It explains that media relations can help build visibility for an organization relatively cheaply and help establish trust. It provides guidelines for proactive and interactive media outreach, including developing relationships with reporters, pitching exclusive story ideas, and tailoring messages for different media outlets. The document also reviews best practices for media materials like news releases, fact sheets, video and audio releases, and media kits. The goal is to help organizations effectively promote their messages and brands through the media.
Marketing Communications Proposal for Charis Worship Center MinistriesTawana Jacobs, APR
Marketing communications proposal for young, nondenominational Maryland church. Includes all facets of planning -- research, discovery, strategy development, digital communications, evaluation.
This document contains a plan book submitted by the Teleios Communication Agency, a student-run PR agency, to the Pennsylvania Association for Nonprofit Organizations (PANO) proposing an informational campaign called "PA Nonprofit Awareness." The campaign aims to educate key audiences about the nonprofit sector through events during a month, week or day in November 2016. The plan book outlines goals, objectives, strategies and tactics for the campaign including engaging local communities and media, hosting events, and developing materials and messages to effectively promote nonprofit awareness. It provides recommendations and timelines for executing the campaign at different scales depending on PANO's preferences and budget.
This document contains a plan book submitted by the Teleios Communication Agency, a student-run PR agency, to the Pennsylvania Association for Nonprofit Organizations (PANO) proposing an informational campaign called "PA Nonprofit Awareness." The campaign aims to educate key audiences about the nonprofit sector through events during a month, week or day in November 2016. The plan book outlines goals, objectives, strategies and tactics for the campaign including engaging local communities and media, hosting events, and developing materials and messages to effectively promote nonprofits in Pennsylvania. It also includes a budget, timeline, and evaluation plans for the different campaign length options.
The Fort Worth Report, a nonprofit local journalism organization, is launching a public relations campaign to raise awareness on the Texas Wesleyan University campus and increase donors, newsletter subscribers, and website traffic. The campaign will include distributing flyers, posting signs, hosting a campus-wide event, and implementing a social media strategy focused on Instagram. The goals are to make the Fort Worth Report known on campus and increase key audiences by 30-50% in six months through raising awareness of their mission of providing free, fair, and local journalism. Research found that Instagram is the most used platform and audiences prefer getting news online. The strategy involves partnering with the university for an in-person event and digital ads to promote the message of "
The document discusses the role of public relations (PR) in crisis management. It begins by providing background on PR, how it was born out of journalists seeking information from companies. PR aims to project a favorable public image for clients and create a favorable climate for marketing products/services. A key role of PR is crisis management - persuading management that reality must match the desired image, and communicating effectively during crises to maintain good relations with stakeholders. The document examines how PR is an important aspect of integrated marketing communications and will cover topics like digital PR, brand PR, and the changing PR landscape. It aims to emphasize PR's major role in crisis situations and that PR is more than just building relationships.
The document discusses various techniques for public relations departments to engage with the press, including press visits, press coverage, feature stories, press releases, and communicating with media. Press visits involve journalists visiting an organization to write stories. Press coverage is used to generate news by announcing important developments. Feature stories provide evergreen content for publications. Press releases follow standardized formats to disseminate news to reporters. Public relations departments must develop relationships with media through personal contacts, press conferences, news distribution, and previews.
The document defines public relations as the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics. It discusses how public relations involves cultivating favorable relations through various communication channels to build a positive image. The document also provides 18 different definitions of public relations from various sources, emphasizing how it is a strategic communication function aimed at managing reputation and gaining public understanding and acceptance.
Brand journalism presso -- sample slidesSampleSlides
While not our actual SXSW presentation, this PowerPoint deck shows some of the ideas we would cover and also serves as an example of the look and feel of our proposed presentation.
The document provides five strategies for achieving media relations success: 1) carefully target media contacts by knowing their beats and interests, 2) invest in building relationships with reporters by understanding their needs, 3) leverage online channels for news distribution to extend reach, 4) create an online newsroom as a resource for journalists, and 5) commit to tracking and measuring results to demonstrate value. It also provides examples of how American Mensa, the City of Bryan, and other organizations have used Vocus PR software to implement these strategies.
Orbit Communications is a full service public relations and public affairs consultancy with extensive experience spanning government and the media, as well as the public, private and third sectors.
Our specific skills include enabling organisations to:
• Build and manage their profile and reputation
• Develop excellent relationships and exert influence with politicians
• Engage effectively with local communities and the general public.
This document discusses an overview of public relations and marketing communications. It defines PR as establishing mutually beneficial relationships between an organization and its publics to help the organization succeed. Marketing communications focuses on selling products while PR sells an organization's image. An integrated approach using both PR and marketing tactics is important for businesses. The document provides examples of integrating PR and marketing strategies and tactics.
WUFT Innovation News Center analyzed its content and audience to increase engagement. It found most traffic came from Facebook and 18-24 year olds. However, it wanted to target 25-34 year olds more. It analyzed social media platforms and found most engagement on Instagram. The goals were to bridge public relations and journalism students, create loyal readers, increase brand awareness across platforms, and boost traffic and engagement. Objectives included increasing traffic from 25-34 year olds, social shares of articles, Twitter followers, and comments on articles by having reporters respond.
Public relations is a management function that involves monitoring public attitudes and maintaining mutual understanding between an organization and its public. It aims to improve communication channels and establish two-way information flow. Public relations helps organizations compete effectively in a competitive global environment. It is defined as the management function that evaluates public attitudes, identifies organizational policies and procedures, and executes action plans to earn public understanding and acceptance. Models of public relations include the publicity model, public information model, and two-way symmetrical model where communication control is shared between the organization and public.
This document provides guidance on developing an effective media relations strategy through four main steps: finding a story, knowing your target media, disseminating your story, and monitoring and evaluation. It emphasizes the importance of understanding how the media works by defining different types of media, news cycles and what reporters look for in a story. It also provides tools to help identify a newsworthy story idea, such as a checklist of news values. The document reviews how to craft a targeted media list and develop a press release to pitch your story. The goal is to educate on best practices for gaining media coverage in order to raise awareness of an organization.
Part I EvolutionChapter 1 Defining Public RelationsCopyri.docxssuser562afc1
This document provides an overview of public relations and defines key terms. It contains 4 learning objectives:
1) To define public relations and underscore its importance in the 21st century.
2) To explore the various publics and prominent functions of public relations.
3) To underscore the ethical nature of public relations and reject the notion it involves spin.
4) To examine the technical and attitudinal requisites of an effective public relations professional.
The document discusses definitions of public relations, the prominence of the field, its publics and functions. It also addresses ethics, spin, and the skills needed for public relations success.
What Is Modern Public Relations? 15 Definitions From Experienced PR Practitio...Edyta Kowal
The document provides definitions of modern public relations from 15 experienced PR practitioners. It discusses how PR has evolved over time from primarily managing media relations and reputation to also including community engagement, content creation, and digital/social media strategies. The practitioners emphasize that PR is about building mutually beneficial relationships between organizations and their stakeholders through strategic, two-way communication.
This document discusses various strategies for effective media relations. It explains that media relations can help build visibility for an organization relatively cheaply and help establish trust. It provides guidelines for proactive and interactive media outreach, including developing relationships with reporters, pitching exclusive story ideas, and tailoring messages for different media outlets. The document also reviews best practices for media materials like news releases, fact sheets, video and audio releases, and media kits. The goal is to help organizations effectively promote their messages and brands through the media.
1. Overview
The 24th Press Camp Headquarters and 16th MPAD Communication Plan (COMMPLAN) identifies
objectives and provides a roadmap for maximizing communication and marketing efforts across
the organization in order to engage key audiences while achieving outcomes consistent with
the 24th PCH and 16th MPAD missions.
This COMMPLAN provides guidance for effectively communicating messages to key internal and
external audiences with particular focus on the American public, Fort Bliss Soldiers and their
families. The plan focuses our communication efforts to ensure we are reaching key audiences
and stakeholders while promoting the 24th PCH and the 16th MPAD as the premiere public
affairs units in the Army.
2. Goal
The goal of this COMMPLAN is the synchronization of production, marketing and community
relations in order to maximize communication efforts and promote the 24th Press Camp
Headquarters and 16th MPAD as the premier public affairs units in the Army. We do this by:
producing relevant, timely, compelling and professional products that tell the Army’s
story;
developing engaging relationships with the Fort Bliss and El Paso community;
promoting the capabilities, professionalismand expertise of the 24th Press Camp
Headquarters and 16th MPAD.
Objectives
OBJECTIVE #1: Produce relevant, timely, compelling andprofessional products
that tell the Army’s story.
The Army story is the story of its Soldiers, units, DA civilians and families. Its themes and
messages are varied but should be nested with the Army’s, 1AD’s and DIVARTY’s themes and
messages.
Audience:
It is important for the production teams (journalists) to work with the marketing team to
identify audiences. The goal is to ensure that our stories are marketed to as broad and diverse
an audience as possible. Identifying those audiences early on will allow targeted marketing
efforts as well as ensure that the stories are produced with that audience in mind.
OBJECTIVE #2: Developengaging relationships withthe Fort Bliss andEl Paso
community
Building strong and engaging relationships with key members, organizations, businesses and
media outlets within the Fort Bliss and greater El Paso communities is integral to marketing the
Army Story and promoting the 24th PCH and 16th MPAD. Effectively communicating with these
audiences helps generate broad understanding, advocacy, and support for our unit, Fort Bliss
and the United States Army. Community relations is mutually beneficial, therefore, our efforts
should include outreach and volunteerism within the community.
3. Audience:
Although community relations is focused on organizations, leaders and businesses outside the
Army, the importance of building relationships with key leaders, units and organizations within
Fort Bliss is also integral to success.
OBJECTIVE #3: Promote the capabilities, professionalismandexpertise of the
24th
Press CampHeadquarters and16th
MPAD
The 24th Press Camp Headquarters and 16th MPAD are the premiere public affairs units in the
United States Army. Our capabilities allow us to perform multiple functions across the public
affairs spectrum. Modular team formations make us versatile organizations that can be utilized
across the wide spectrum of public affairs missions both at Fort Bliss and across the United
States Army. Because of this it is important to promote ourselves not only within Fort Bliss but
across the generating force.
Audience:
The primary audience for this objective is FORCSCOMand 1AD to include subordinate units on
Fort Bliss. Secondary to this is the media. When these audiences see the name 24th Press
Camp Headquarters or 16th MPAD on any video, photo or print product they should think of
capable, professional and expert organizations that provide the best stories to the most
appropriate audiences in order to gain the greatest exposure in the shortest amount of time.
Key Messages
The nature of our mission means that our stories support multiple themes and messages.
However, there are some that are universal to the Army to include but not limited to:
Army values
Current missions (operational and training)
CPA Sends key messages (varies)
Army programs such as SHARP and Suicide Awareness
1AD Key Themes and Messages
Themes:
Capabilities
Professionalism
Expertise
Message 1: The PCH and MPAD are the most capable public affairs units in the Army with the
ability to conduct all facets of public affairs missions. Our capabilities include but are not limited
to print journalism, photography, videography, broadcast journalism, press briefings, media
relations, media planning, public affairs planning and guidance and marketing.
4. Message 2: Everything begins and ends with the mission. Our number one priority is keeping
the American people and the Army informed. We provide a professional service to Fort Bliss
and the United States Army by applying expert knowledge and practice within the public affairs
field.
Message 3: Our Soldiers are experts in their fields but can quickly adapt to fill any public affairs
role that is required. Our unit has the expertise within its ranks to create the best products,
develop the best public affairs campaigns and provide some of the most highly trained Soldiers
to any unit within Fort Bliss and across the entire United States Army.
Message 4: Our modular task organization allows us to accomplish missions ranging in
requirements from small 4-6 man teams all the way to MPAD or Press Camp Headquarters
strength. Because of this we are able to accomplish multiple missions simultaneously and at the
highest standard expected of Army public affairs.
5. Measures of Effectiveness
Audience: Internal – Military Leadership, DOD civilians, Fort Bliss Organizations
Increased awareness of what the 24th PCH and 16th MPAD does and what it can do as
measured by the number of times we are requested for public affairs missions either
across Fort Bliss or around the world.
Increased emphasis and understanding by leaders at all levels regarding the importance
of public affairs and the need to be personally involved in telling the Army story as
measured by increased leader and Soldier involvement in the communication actions
and processes.
Audience: Media
Increased number of quality news stories, which proactively and effectively
communicate key messages or promote a specific communications objective. Stories
should be measured in terms of air time, column/article length and placement.
Closer personal and professional relationships with select media sources and reporters
as measured by our outreach efforts but also by the number of times the media reaches
out to us for stories or information.
Audience: El Paso Community Leaders, Organizations and Businesses
A greater consistency of relaying 24th PCH and 16th MPAD messages during interactions,
speaking engagements, and partnerships with external audiences as measured by
feedback from the respective audiences.
Increased involvement with targeted professional associations as measured by the
targeted audiences’ increased interest and efforts to partner and provide opportunities
to support community efforts.
6. Story Sync Matrix
The story sync matrix highlights the importance of synching our efforts so that we get the best story to the
most appropriate audience in order to gain the greatest exposure in the shortest amount of time.
The story idea is assigned to or generated by one of the teams. It is submitted to marketing immediately
upon approval. Marketing works with the team to identify key audiences. Simultaneously Social Media
explores ways to further promote or tease the story. Within a day audiences will be identified so the
production of the story can be completed. During this time period marketing efforts will start targeting the
appropriate audiences. Once the story is produced it is provided to the Marketing and Social Media teams
for promotion. Feedback and measurement will begin immediately and is ongoing.
Story Idea and
approval
ID potential
Markets/Audience
Story Production
Market Story
Social Media
Social Media
CommunityRelations
Feedback/
Measurement Production Teams
Production and Marketing
Marketing Team