This document outlines 12 marketing and PR projects for C.T Group in 2012, including introducing new real estate developments to potential customers abroad and domestically, promoting restaurants and resorts, holding construction ceremonies and announcements, and hosting annual events. The projects aim to strengthen C.T Group's brand and reputation, attract investors and customers, and engage with employees and local communities. The total estimated budget across all 12 initiatives is approximately 1.4 billion VND.

1. Léman C.T Plaza NDC Project
Focus on Vietnamese living abroad

2. Léman C.T Plaza NDC Project
Objectives:
• To introduce Léman C.T Plaza NDC project to
Vietnamese living abroad
• To provide sales support to Leman C.T Plaza team
• To show continuation in communicating with potential
customers

3. C.T Plaza TSN Project
• To intro
duce the
features most outs
of C.T Pl tanding
aza TSN
customer to
s.
• To look f
or potent
through t ial
his comm customers
unication
plan
quarter of 2012
Expected date: the first
200M
Estimated budget: VND

4. articles about C.T Group’s
Chairman in 10 famous
magazines
Objectives: To show strong potentiality of
C.T Group as well as the Chairman.
Expected date: spread throughout 2012
Estimated budget: VND 100M

5. C.T Sphinx Golf Field Project
Objectives:To have
magazine articles
about C.T Sphinx Golf
Field, the most
beautiful golf field in
the world and designed
by Smith Curley.
Expected date: First
quarter of 2012
Estimated time: VND
247M

6. MVM & MGM Restaurants
Objectives:
To promote MVM & MGM
restaurants to the customers.
To have magazine articles
about special features and
cuisines of the restaurants.
Expected date: First quarter
of 2012
Estimated budget: 100M
VND

7. MoonBay Resort
Objectives:
To attract more
visitors who have
long-term stay at
Moonbay Resort
Expected date:
Second quarter of
2012
Estimated budget:
250M VND

8. Construction Ceremony of Ben Chuong Duong Project
Objectives: To introduce
Ben Chuong Duong
Project, a smart and
modern office building,
to potential customers
and the Government.
Expected date: Second
quarter of 2012
Estimated budget: 300M
VND

9. Announcement of
Objectives: To introduce
outstanding features of BeeHome
project to potential customers
Expected date: second quarter of
2012
Estimated budget: 300M VND

10. Announcement Ceremony of Vietnam-Korea Union
Objectives: To show
potentiality and good
reputation of C.T Group, in
order to open new
business opportunities
with Korean partners.
Expected date: second
quarter of 2012
Estimated budget: 50M
VND

11. Moon Festival 2012
Objectives: This is the Group’s annual event to
show how it cares about its employees’ children
and other unlucky kids.
Expected date: second quarter of 2012
Chi phí d! ki"n: 30M VND

12. Halloween 2012
Objectives:
To bring an interesting
event to young customers
in Halloween 2012
To Promote C.T Plaza
Tan Son Nhat
Expected date: second
quarter of 2012
Estimated budget: 40M
VND

13. Christmas 2012
Objectives: To be the leading
social responsible organization in
Ho Chi Minh City.
Expected date: last quarter of
2012.
Chi phí d! ki"n: 40M VND