Communication is a two-way process involving the exchange of ideas between a sender and receiver to reach a mutual goal or direction. It can be categorized as oral, non-verbal, or written. The basic elements are a sender, receiver, message, medium, and feedback. Effective communication is important as it saves time, helps with coordination, and improves speaking, listening, interaction, and writing abilities. Communication networks can be internal, involving formal and informal communication styles, or external using advertising, media, public relations, presentations, negotiations, mail, telegrams, and letters.

1. source:effective business communication by asha kaul communication

2. WHAT IS COMMUNICATION??? . . JUST GIVE YOURSELF SOME TIME TO THINK… . . . . . . source:effective business communication by asha kaul

3. ….. COMMUNICATION COMMUNICATION IS A TWO –WAY PROCESS IN WHICH THERE IS AN EXCHANGE AND PROGRESSION OF IDEAS TOWARDS A MUTUALLY ACCEPTED DIRECTION OR GOAL OR COMMUNICATION IS THE ART OF TRANSMITTING INFORMATION, IDEAS AND ATTITUDES FROM ONE PERSON TO ANOTHER.COMMUNICATION IS THE PROCESS OF MEANINGFUL INTERACTION AMONG HUMAN BEINGS. source:effective business communication by asha kaul

5. NON-VERBAL

6. WRITTENsource:effective business communication by asha kaul

8. RECEIVER

9. MESSAGE

10. MEDIUM

11. FEEDBACKsource:effective business communication by asha kaul

12. WHY COMMUNICATION IS IMPORTANT ? ?............ source:effective business communication by asha kaul

13. ….. TIME SAVING HELPS IN COORDINATING BRINGS IMPROVEMENT IN SPEAKING ABILITIES LISTENING,INTERACTION,WRITING……etc source:effective business communication by asha kaul

14. COMMUNICATION NETWORK INTERNAL EXTERNAL source:effective business communication by asha kaul

15. INTERNAL COMMUNICATION INTERNAL COMMUNICATION CAN BE CATEGORISED INTO TWO PARTS FORMAL COMMUNICATION INFORMAL COMMUNICATION source:effective business communication by asha kaul

17. HORIZONTAL

18. DIAGONALsource:effective business communication by asha kaul

19. External communication Advertising Media interaction Public relation Presentations Negotiation Mails Telegrams Letters source:effective business communication by asha kaul

20. What makes difference between humans and animals ? source:effective business communication by asha kaul

21. Answer is effective communication . So just make this difference………… source:effective business communication by asha kaul

22. source:effective business communication by asha kaul Presented by- Kamlendrakumarverma DMS 1st year Pondicherry university