2. Persuasionis theprocessof creating,
reinforcing, orchangingpeople’sbeliefs or
actions.
W
h
e
nyouspeaktopersuade,youactasa
n
advocate.Y
ourjobis togetlisteners to
agreewithyouand,perhaps,toactonthat
belief.
Y
ourgoalm
a
ybetodefenda
nidea,to
refutea
nopponent,tosell aprogram,orto
inspire peopletoaction.