2. Advertising is a form of communication for marketing and used to encourage
or persuade an audience (viewers, readers or listeners) to continue or take some
new action.
= Most commonly, the desired result is to drive consumer behavior with
respect to a commercial offering.
Tv
magazine
Newspaper advertise
3. Advertising messages are usually paid for by sponsors and
viewed via various traditional media.
Commercial advertisers often seek to generate
increased consumption of their products or
services through "branding," which involves
the repetition of an image or product name
in an effort to associate certain qualities with
the brand in the minds of consumers.
In 2010, spending on advertising was
estimated at $142.5
billion in the United States and $467
billion worldwide.
4. While advertising can be seen as necessary
for economic growth,
it is not without social costs.
Unsolicited commercial email and other
forms of spam have become so
prevalent that they have become a major
nuisance to users of these services,
as well as being a financial burden on
internet service providers.
5. Critics can refer to advertising's audio-visual
aspects.
As advertising has become prevalent in
modern society, it is increasingly
being criticized.
Advertising occupies public space and more
and more invades the private sphere of
people.
6. Advertising and information are increasingly
hard to distinguish from each other.
Advertising increasingly invades public
spaces, such as schools, which some critics
argue is a form of child exploitation.
Advertising frequently uses psychological
pressure on the intended consumer, which
may be harmful.
(for example, appealing to feelings of
inadequacy)