The document discusses the film The Royal Tenenbaums (Anderson, 2001) multiple times but also references Moonrise Kingdom (Anderson, 2012). It then defines key light, fill light, and backlight which are used in film lighting. It continues discussing high key lighting and how it conveys a sense of normalcy and is used in genres like comedies and musicals. In contrast, it also discusses low key lighting and how it conveys abnormal moods through stark contrasts between light and shadows. Examples of works that use both high key and low key lighting are provided.
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Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
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Kyiv PMDay 2024 Summer
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
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price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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12. Key Light-the major source of
illumination, typically the main
source of illumination within the
world of the shot (a lamp, the sun,
etc.).
Fill Light-generally lies opposite the
camera from the Key Light; it works
to fill in the harshness of the Key
Light and diminish shadows. Often
it is the intensity of the Fill Light in
relation to the Key Light that
determines the quality of shadows in
the shot.
Backlight-generally located above and behind the subject; the Backlight often gives the
subject added dimensionality and separates them from the background. It is
sometimes called a “hair light” for the way in which it directs light onto the hair,
giving the hair added definition.
13. This is even lighting. It conveys a sense of normalcy and well-being and is
often used in musicals, comedies, and melodramas. The lighting generally does
not contradict the meaning(s) attached to the illuminated subject. David Lynch
and Alfred Hitchcock are notable exceptions.
A Hard Day’s Night (Lester, 1964)
“High Key” sometimes refers to brightly
lit schemes, but it always involves an
evenly lit subject/object.
Written on the Wind (Sirk, 1956)
14. Unlike low key lighting, which conveys abnormal moods through stark
contrasts between light and shadow, high key lighting minimizes contrast
to create a sense of normalcy. This is why we so commonly see high key
lighting in sitcoms, comedies, and musicals (and, conversely, low key
lighting in film noirs, horror films, etc.).
High Key Lighting
Mad Men “Tomorrowland” (Weiner, 2010)
A Night at the Opera (Wood, 1935)
Low Key Lighting
