Color EyeQ offers an innovative, portable, and affordable internet-based color matching system to address challenges in the paint manufacturing industry with a unique approach to color formulation and matching. The company's competitive advantages include proprietary algorithms and a growing market presence with successful trials and partnerships in place. Their model enhances customer satisfaction and revenue for retailers and contractors while providing accurate and consistent color solutions.

1. Exploring Business Opportunities
with Paint Manufacturers
www.coloreyeq.com
info@coloreyeq.com | Tel: (908) 822-1055

2. COLOR EYEQ
Moving the industry forward with one of a kind solutions

3. Industry Challenges
The challenges we have overcome
• Going from a sample or measurement to a
formula
– Providing the exact color desired by the customer
– “Closest color doesn’t cut it”
- Small fan decks (~ 2000 colors)
- 16 million human discernable colors
• Commonly used technology
– Dated (1940)
– Complex (spectral curves + trial & error)
– Expensive ($7K + $1K/yr)
– Bulky, large, and non portable
– A measurement, however accurate, is not a formula
Synthesis is inherently trial-and-error!

4. The Color EyeQ Solution
The only portable & affordable internet based system
for highly accurate color matching and formulation
• Portable, hand-held reader
 Accurate, consistent, rugged
 Spans the full color space
 No field calibration
 With security & personalization
• Web-based software solution
 Anytime, anywhere
 Sheen correction
 Consistent, easy updates at one server
 Easy integration with other applications
 Data collection and analytics
• Based on deep knowledge of color space,
mathematics, computer science, & robotics

5. A SHORT DEMO
Producing the customer’s color exactly in your paint
https://www.youtube.com/watch?v=mI7rmszmI_w&feature=youtu.be

6. The Team
Vaidyanathan Ramaswami (Ram), VP – Strategy & Research: M.Sc. (Stat & Econometrics,
U. of Madras, India), M.S., Ph.D. (O.R. Purdue) – Formerly Bell Labs and AT&T Research, &
Chief Scientist at Bellcore – Purdue Distinguished Science Alumnus, INFORMS Wagner
Prize finalist, Ramanujan Lecturer – Several algorithms named after him – 75+
publications, 4 books, 10 patents – Areas: Applied probability, algorithms, telecom and
computer performance modeling, congestion control, multimedia, data analysis, risk
theory, computational finance.
Robert Safranek, Founder & CTO: M.S. & Ph.D (EE, Purdue) – Internationally recognized
expert on video compression techniques based on human perception models, digital signal
processing, color management, video & image technologies. Many publications. Extensive
experience in building working systems involving diverse technologies.
Kicha Ganapathy, Founder, President & CEO: B.Tech (IIT, Bombay), M.Tech. (IIT, Kanpur),
Ph.D. (CS, Stanford) – Formerly faculty at Univ. of Michigan, Ann Arbor, Research Director
at Bell Labs Research. His camera calibration algorithms were used to create the world’s
first ping-pong playing robot. Led a team that created the world’s first rotating micro-
mechanical structure in silicon. Developed the world’s first virtual reality 3-D games with
non-invasive interfaces. Internationally recognized expert in Computer Vision, Computer
Graphics, Virtual Reality, and Robotics.

7. Color EyeQ competitive advantages
Our trade secrets are our competitive advantage
• A proprietary database of color readings
• Techniques for device calibration to eliminate
device-to-device variability
• Specialized algorithms for sheen correction
• Proprietary algorithm for conversion from RGB
to L-a-b
• Proprietary algorithm for computing formulas
from L-a-b values

8. Our market presence
We have a growing presence in the market
• Installed Systems
– 1 large manufacturer
– 3 smaller manufacturers
• In advanced stage of trial
– 1 international conglomerate
• In negotiations
– Several manufacturers
• Contractor
– Successful completion of trials and market assessment

9. Why is Color EyeQ growing ?
We provide a significant market edge to our customers
• Retailers and contractors enjoy:
– increased customer satisfaction
– increased revenue AND profit
– fast throughput (no trial & error)
– Much fewer mis-tints & wastage
• End customers enjoy
– the store coming to their house or place of business
• Online Customer Data, Marketing Support, Analytics

10. TYPICAL ROLLOUT
AND RESULTS

11. Typical Color EyeQ Rollout
Our 12 weeks, time and cost conscious customer onboarding process
1. Manufacturer shares proprietary book formulas with
Color EyeQ with NDA
2. Color EyeQ will identify gaps and make
recommendations (~ 2 weeks) including a Go/No-go
decision by Color EyeQ
3. Filling gaps with targeted draw downs (2 to 3 weeks)
– see the graph on the next slide.
4. Field acceptance trial (3 to 4 weeks)
5. Delivery of final site for deployment (2 weeks)
We get a manufacturer to peak accuracy and
service roll out in under 12 WEEKS

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Bayleaf CheyenneGreen DeepCreek QuarryRock RainyAfternoon Temptation
COMPARISONS DONE WITH BENJAMIN MOORE COLORS
Company XYZ is about to start Step 2; others have finished Step 2
XYZ PGRS TRVU
CIE2000DISTANCE–PredictedtoTarget
Typical Customer Progression
We partner to enable customers achieve best in class performance

13. Color EyeQ Accuracy
Unmatched uniform accuracy across the color spectrum
The Conventional systems compared below are popular spectro based systems
Chart: Courtesy of Progress Paints, A division of California Products

14. Color EyeQ Cost Profile
Lowest cost compared to competition
The Conventional systems compared below are popular spectro based systems
Chart: Courtesy of Progress Paints, A division of California Products

15. SERVICE OFFERINGS

16. Color EyeQ Service Offerings
An a la carte of services with customization
Without the Color Reader
• Instant, on-line look-up of book formulas
• Formulas for competitors’ colors - aka “Tint by Name”
– Not a closest color look up, but a real time computation of a formula
With the Color Reader
• Custom tinting to match any target
• A closest color display (strictly for error checking)
Other Services
• Licence management
• Comprehensive access management
• Online customer data
• Data analytics
• On-line communication with customers (banners, etc.)

17. Color EyeQ Service Plans
Meeting the needs of various market segments
Three Plans
Manufacturer centric plan
Retailer centric plan
Contractor/Designer centric plan
All these can be customized as needed

18. The Manufacturer Centric Plan
Use of Color EyeQ specified by the manufacturer
• Manufacturer establishes contract with Color EyeQ for a set of devices and
subscriptions and pays for them as a bulk
• System usage with that manufacturer’s paint lines only
• Devices can be optionally tethered to one or more stores or left totally
open for all stores selling the paint lines
• Typical retail setup
– 2 devices per store (of which 1 is a backup)
– Optional units for field use (with subscription)

19. The Retailer Centric Plan
Types of usage determined by the retailer
• Device ID helps to tie device to a specific retailer. (Can’t use one store’s
device for buying paint from another!)
• When paid by the retailer, the devices may support more than one paint
line qualified by Color EyeQ.
• When paid by a specific manufacturer, we can restrict to that
manufacturer’s paint line only.
• Typical set up:
– Retailer buys 2 devices with 1 as back up only; both for store use only
– Both devices above supported by a single subscription
– Buys additional devices and subscriptions at a discount for lending out
to contractors and customers

20. Contractor Group Centric Plan
Helps contractor/designer to bring the store to the customer premise
• Contractor group (or manufacturer) establishes contract with
Color EyeQ for a set of devices and subscriptions and pays for
them as a bulk
• System can be used to buy paint of any manufacturer
qualified by Color EyeQ systems OR restricted to certain paint
lines as needed
• Devices can be optionally tethered to one or more stores
depending on group’s relationship, provided the stores are
subscribers of Color EyeQ
• Typical set up: 1 device per individual contractor - with device
assigned to specific contractor for tech support, etc.

21. Customized Pricing Plans
We offer flexible plans to meet specific needs
*
Retailer
individual Manufacturer
based groups
Contractor
Individual Groups
$295 device
$600/year
Bulk Discounts Bulk Discounts
Not now

22. Color EyeQ’s Attractive Cost Profile
The advantages of portability, accuracy, speed, customer satisfaction, etc. all come
at a low cost that can be passed on easily to the end customer
• Costs retailer pennies per gallon of paint
– Our conservative assumptions: 20 gallons of sales per day at $30
per gallon costing $0.10 per gallon
– Alternately, one custom tint/week more than pays for the
system
– Specific numbers should be even more favorable due to volume
and gallon cost
• Costs contractor about 1% per job
– 50 weeks/year; 65% utilization; 5 days per job
– 39 jobs per year
– Costs $15/job ; at even $1500/job, this adds about 1% per job

23. Next Steps

24. Next Steps
1. Manufactuer decides on the business model best suited
to their needs with a roll out schedule
2. Color EyeQ prepares a detailed proposal
3. Color EyeQ sets up a prototype of the production
system
4. Manufacturer conducts field tests and accepts
5. Roll out to customers

25. Thank You!
Together we can tint the exact colors your customers want