The document outlines a project proposal for 'Green Growth', aiming to innovate sustainable urban agriculture through advanced technologies like hydroponics and vertical farming. It highlights the challenges faced in agriculture, particularly due to environmental factors, and emphasizes the need for eco-friendly practices and community engagement. The initiative plans to implement IoT and AI for optimizing resource use, with a focus on local market distribution and sustainable practices such as organic farming and renewable energy integration.

1. Name: Mrunal Rahul Parulkar
Mobile: +918983019886
Email Id: mrunal.parulkar@gmail.com
Branch : Master of Business Administration.
Year and Semester : 1st
Year , 1st
Semester 2024-2025
Title: Green Growth: Innovating Sustainable Urban Agriculture

2. Abstract
Overview: Green Growth focuses on revolutionizing urban agriculture through
sustainable practices and advanced technologies.

3. Urban Agriculture
Opportunity
•Food Security
•Sustainability
•Urbanization
Challenges.
•Green Growth Mission:
Produce fresh, local,
sustainable food using
technology-driven urban
farming methods.
• Introduction
• Agricultural Challenges: Decline in
growth rate from 4.7% (2022-23) to
1.4% (2023-24) due to El Niño and
poor monsoons (Economic Survey
2023-24).

4. Design & Construction: Hydroponics
and aeroponics systems in controlled
environments.
Space Efficiency: Maximized yield per
square foot using vertical setups.
Applications: Installation in urban
rooftops, warehouses, and shipping
containers.
• Vertical Farming
Infrastructure

5. Sensors & Automation: Real-time
monitoring of temperature, humidity,
light, and nutrients.
Remote Access: Manage farms via
mobile or web apps.
Benefits: Enhanced efficiency and
consistent quality control.
• IoT Integration

6. • AI-Driven Resource Management
• Data Analysis: Optimize resource use
through AI algorithms.
• Predictive Maintenance: Reduce
downtime with AI-based equipment
alerts.
• Outcomes: Lower costs and improved
operational reliability.

7. What Type of Crop/Fruit Grown?
• Millets
• Floriculture
• Strawberry

8. Market & Distribution
Local Markets: Direct
supply to markets,
restaurants, and
consumers.
Subscription Services:
Fresh produce delivery
for households and
businesses.
Focus: Reducing food
miles and ensuring
quality.
• Sustainable Practices
• Water Recycling: Closed-loop
systems to minimize waste.
• Renewable Energy: Solar
panels and wind turbines to
power farms.
• Organic Farming: Eliminate
synthetic pesticides and
fertilizers.

9. Budget Requirement
• Government Schemes
• Startup Agri-Business
Incubation Program
(SAIP): Financial assistance
up to 25 lakh.
₹
• Agriculture Infrastructure
Fund (AIF): Debt finance for
post-harvest and farming
assets.
• AgriSure: Equity and debt
funding for agritech startups.
• Individual
In India it ranges between ₹
800 to 1100 per square
₹
meter depending on the size
and technology used
• investment ranging from 25
₹
lakhs to 60 lakhs depending
₹
on the scale of the operation.

10. Impact Measurment
• Environmental: Regular tracking of resource
use, waste reduction, and carbon footprint.
• Economic: Job creation and support for local
businesses.
• KPIs: Define measurable outcomes for
accountability and progress.

11. Conclusion
• Vision: Green Growth pioneers sustainable
urban agriculture with a focus on technology and
community impact.
• Call to Action: Join us in creating a healthier,
more sustainable urban food system.

12. • Thank You.
Any Questions?