1) The document profiles 18-year-old Sarah Ellen, an Australian social media influencer who has built a large following through her website and collaborations with major brands.
2) Sarah left school at 15 to pursue her career in business, fashion, and entertainment. She is now acting on the television show "Neighbours" in addition to her influencer work.
3) Despite her success at a young age, Sarah works hard to maintain her online presence and says she turns down opportunities that are not a good strategic fit. She aims to have a long career beyond just social media fame.
Calvin B. Harris founded Man-Machine Systems Assessment (MSA) in 1990 with a vision of building a company like a family. His daughter Lillian became involved from a young age and is now the President and CEO of MSA. Lillian struggled early on to find her role at MSA but found her passion after attending film school and realizing she could approach running MSA like making a movie. She has since helped grow MSA significantly, expanding its services and employee base despite challenges. Lillian credits her success to nurturing relationships, continuous learning, and finding unique ways to improve herself and connect with others.
The Daily Fashion is a collection of stories. It is the stories of people and their relationships to fashion. We have such varied experiences and interests. These experiences and interests manifest in unique and creative ways.
Read more about these stories of people whose journeys' add to the diverse ecosystem of fashion. Discover what we all have in common and what makes each of us unique.
Samantha took a strengths assessment test which identified her top 5 strengths as Strategic, Ideation, Positivity, Maximizer, and Adaptability. She met with an advisor, Kim, to learn more about her strengths and how they apply to her. Samantha realized her strengths align with her preference for creative problem solving, coming up with new ideas, having a positive attitude, and adapting to changes. She used this self-knowledge to change her career goal to family and child development to better suit how she learns and finds meaning and happiness.
The Jupiter Drawing Room CT presents:
The Deeply Insightful Report
This report aims to spotlight key topics, insights and learnings that we can get inspired and informed from.
In light of South Africa's Women's Month, we took to looking at brands that empower women and what learnings we can gain from them.
Women drive the majority of consumer purchase decisions and spending. Successful marketing that speaks to them in a relevant, meaningful and targeted way can make a difference to a brand. And it's not just all about using pink, hearts and babies. Find out how brands can win and the pitfalls to be aware of.
If you would like this presentation in your inbox, please email hello@jupiterct.co.za.
Presentation on Girls, Inc. from "Acting Up - Using Theater & Technology for Social Change," from DePaul's School for New Learning Distance Education Program, Winter 2010.
The document summarizes Pat Geigel and Rick Schwarz's experience officiating at the National Special Olympics games in Princeton, New Jersey from June 14-20. It describes their arrival and meeting with other officials. It discusses the start of games on Monday and championship rounds later in the week. It highlights watching the Wisconsin volleyball team win gold. It describes the camaraderie and hospitality shown by New Jersey officials. It concludes that Pat and Rick received personal satisfaction from participating in the Special Olympics event.
This document lists various business planners, folders, gift sets, wallets, and accessories along with their product names, descriptions, materials, sizes, and product codes. It includes planners, folders, and diaries in different sizes made of leatherette and leather. Gift sets are presented containing combinations of wallets, belts, and other accessories packaged in various box types. Several models of men's and women's wallets are listed that are bifold, trifold, and book-style designs made from leatherette and leather. The final section covers accessories like pen drives, mobile phone, and business card covers.
The document is a curriculum vitae for Nadeem Khan. It outlines his career objective of working for a progressive organization to update his skills. It details his work experience starting from 1991 in various roles like Assistant Executive Housekeeper, Laundry Manager at hotels in India, Kuwait and Saudi Arabia. It provides his personal details like name, date of birth, qualifications, languages known and contact information. It concludes with a declaration that all details provided are true.
Calvin B. Harris founded Man-Machine Systems Assessment (MSA) in 1990 with a vision of building a company like a family. His daughter Lillian became involved from a young age and is now the President and CEO of MSA. Lillian struggled early on to find her role at MSA but found her passion after attending film school and realizing she could approach running MSA like making a movie. She has since helped grow MSA significantly, expanding its services and employee base despite challenges. Lillian credits her success to nurturing relationships, continuous learning, and finding unique ways to improve herself and connect with others.
The Daily Fashion is a collection of stories. It is the stories of people and their relationships to fashion. We have such varied experiences and interests. These experiences and interests manifest in unique and creative ways.
Read more about these stories of people whose journeys' add to the diverse ecosystem of fashion. Discover what we all have in common and what makes each of us unique.
Samantha took a strengths assessment test which identified her top 5 strengths as Strategic, Ideation, Positivity, Maximizer, and Adaptability. She met with an advisor, Kim, to learn more about her strengths and how they apply to her. Samantha realized her strengths align with her preference for creative problem solving, coming up with new ideas, having a positive attitude, and adapting to changes. She used this self-knowledge to change her career goal to family and child development to better suit how she learns and finds meaning and happiness.
The Jupiter Drawing Room CT presents:
The Deeply Insightful Report
This report aims to spotlight key topics, insights and learnings that we can get inspired and informed from.
In light of South Africa's Women's Month, we took to looking at brands that empower women and what learnings we can gain from them.
Women drive the majority of consumer purchase decisions and spending. Successful marketing that speaks to them in a relevant, meaningful and targeted way can make a difference to a brand. And it's not just all about using pink, hearts and babies. Find out how brands can win and the pitfalls to be aware of.
If you would like this presentation in your inbox, please email hello@jupiterct.co.za.
Presentation on Girls, Inc. from "Acting Up - Using Theater & Technology for Social Change," from DePaul's School for New Learning Distance Education Program, Winter 2010.
The document summarizes Pat Geigel and Rick Schwarz's experience officiating at the National Special Olympics games in Princeton, New Jersey from June 14-20. It describes their arrival and meeting with other officials. It discusses the start of games on Monday and championship rounds later in the week. It highlights watching the Wisconsin volleyball team win gold. It describes the camaraderie and hospitality shown by New Jersey officials. It concludes that Pat and Rick received personal satisfaction from participating in the Special Olympics event.
This document lists various business planners, folders, gift sets, wallets, and accessories along with their product names, descriptions, materials, sizes, and product codes. It includes planners, folders, and diaries in different sizes made of leatherette and leather. Gift sets are presented containing combinations of wallets, belts, and other accessories packaged in various box types. Several models of men's and women's wallets are listed that are bifold, trifold, and book-style designs made from leatherette and leather. The final section covers accessories like pen drives, mobile phone, and business card covers.
The document is a curriculum vitae for Nadeem Khan. It outlines his career objective of working for a progressive organization to update his skills. It details his work experience starting from 1991 in various roles like Assistant Executive Housekeeper, Laundry Manager at hotels in India, Kuwait and Saudi Arabia. It provides his personal details like name, date of birth, qualifications, languages known and contact information. It concludes with a declaration that all details provided are true.
This document summarizes the influences that lead young girls to start wearing makeup at early ages. It explores peer pressure, media influences through magazines and television shows, and the desire to appear grown up like their mothers and celebrities. The document argues that excessive makeup use is being promoted and normalized for girls as young as 4 years old through child beauty pageants and children's makeup brands. While makeup can boost confidence, early and heavy use may set unhealthy expectations and promote the "ideal self" over a girl's natural identity.
Sarah Lian is a Malaysian-Canadian actress and host who has lived in both countries. After achieving success in Malaysia, she moved back to Canada in 2011 to challenge herself as an unknown newcomer and take acting classes to improve. She later returned to Malaysia to start her own talent agency and mentor young creatives. Throughout her career, she has pushed herself constantly by taking on new opportunities and roles around the world despite facing rejections and struggles with dating as a busy working woman.
Vicky Ngari-Wilson is a model who has held the titles of Miss Kenya UK, Miss East Africa UK, and Exquisite 'most beautiful' Face of Universe. She was inspired to start modelling at a young age and wanted to see more women who looked like her being celebrated. Winning the pageant titles gave her exposure and a platform to advocate for issues in Africa like youth development. She has since launched her own women's empowerment organization called Her on Top, which aims to educate girls on topics like finance through fashion and beauty. While she sees room for improvement, Ngari-Wilson believes beauty pageants can be meaningful if they focus on goals beyond just physical appearance.
This document is Rachel Boyd's marketing portfolio, which includes her contact information and an introduction to her background and interests in fashion marketing, public relations, and visual communication. It also includes a table of contents that outlines samples of her work, including blog posts, press releases, analyses, and marketing campaign plans centered around fashion and lifestyle topics.
As a fashion and beauty conscious women being up to date with the latest fashion trends through reading magazines is a necessity. From reading mainstream magazines I have realised that a lot of them fail to cover African fashion and beauty, as they do not understand that many Africans have curves or darker skin etc. This particular issue of Afrique is the ‘stand out’ issue, which consists of tips and motivational stories to inspire its readers to do more. I created Afrique to provide Africans with a magazine that deals with African issues such as the pressure of getting married early, products that are effective on African hair or skin and traditional African clothing.
Nikki Gal | Influential Women Leaders | Exeleon MagazineExeleon Magazine
This article discusses the journey of Mandy Cordia, who founded The Kindness Cause after experiencing burnout in her career as a corporate fashion buyer. During the pandemic, Mandy took on an overwhelming workload and missed important family events. A turning point came when her son pretended to work like her at home. She realized she needed a change. Through therapy, Mandy rediscovered her passion for volunteering and helping others. She started a company that sells gifts benefiting charitable causes. The Kindness Cause makes it easy for people to give back through thoughtful purchases.
Ella Webster is a rising Instagram star and New Zealand's Miss Pinup title holder known as Miss Victory Violet. She found success through Instagram where her daily vintage outfit posts and beauty tips have earned her over 21,000 followers. Her pinup style and advocacy of body positivity have helped her overcome body image issues from her past. After being crowned Miss Pinup NZ, she is poised for international recognition in 2015 as she continues inspiring others with her message of self-love.
This document discusses the launch of the new Nespresso coffee machine called U. U is designed to be simple, modular and adaptable to different lifestyles. It has a curved, flexible form that can change shapes to fit different spaces. Some key features include a tactile interface that remembers drink sizes, an adjustable water tank that slides around, and quick heating of 25 seconds. U aims to make the coffee experience as simple and convenient as possible while still delivering high quality espresso drinks. It represents Nespresso's continued goal of enabling perfect coffee at home through innovative machine design.
Briana Dai | Empowering Women Leaders to Watch in 2023 | ExeleonExeleon Magazine
As part of its celebration for Women's History Month, Exeleon Magazine is releasing multiple issues highlighting women leaders from different business segments. Featuring as the Cover of this issue is Briana Dai, Creative Director of eWomenNetwork, Speaker, Brand Strategist, Former Makeup Artist, and Mompreneur. Fittingly, Briana Dai features as the Cover of Exeleon Magazine’s Empowering Women Leaders to Watch in 2023. Herein, we look into the story of Briana – the entrepreneur, Briana – the leader, and Briana – the woman.
Nia Washington's Visual Cover Letter_Post Grad_Optimized_ FRNia Washington
This document summarizes Nia Washington's story and qualifications for employment. It describes her upbringing in Georgia and education at the University of Georgia, where she studied public relations, fashion, and communications. During college, she gained experience in fashion PR through internships and campus roles. After graduating, she moved to New York City and completed an internship program at a fashion PR firm. She is now seeking a full-time role where she can apply her education and experience in fashion, lifestyle, and communications.
This poem expresses skepticism about designating only 28 days to recognize the experiences and struggles of Black people. The speaker notes that Black people have endured slavery, lynching, denial of voting rights, and more. While recognition must come from those in power, the speaker questions whether 28 days is sufficient to acknowledge the daily hardships and injustices Black people continue to face, such as police brutality. The poem advocates for more substantial and ongoing recognition of Black experiences beyond a limited 28-day period.
Sizwe's Lounge Magazine : February 2020Cobra Corp.
The document contains articles about fashion, music, lifestyle and entertainment from Malawi, Tanzania, South Africa and Kenya. The main article profiles Christina Mabvuto, a 20-year-old Malawian fashion model and student. It details her journey from first modeling for her sister's clothing brand to becoming a prominent model, despite challenges in the industry like inconsistent work and low pay. Mabvuto remains motivated to improve and make herself proud with her work. The article provides contact information for Mabvuto and her sister's clothing brand Scorpii.
I was lucky to be young mother and work all the way. My daughter always kept me grounded on what’s important, a supportive husband has kept me stable and supported me throughout. I have always had a home to come back and recharge. I have suffered stress and politics and deception as any other natural leader, but I have seen success, growth and rewards. So life balances up when you have a strong core in your personal life and when you have the vision to see what is next, a purpose, if not nothing makes sense. Always look for a goal, for a dream, for a passion and they will give you the strength to continue.
Six Tips for Getting a Communications Job in Silicon ValleyHigh Tech Connect
President René Siegel shares her job-seeking tips for new communications graduates at San Jose State University's Convocation for Journalism and Mass Communications majors in May 2013.
Video and transcript of original speech: http://www.htconnect.com/2013/05/sjsu-convocation-speech-6-tips-for-getting-a-communications-job-in-silicon-valley/
Olivier Rousteing discusses his career and vision as the creative director of Balmain. He started working at Balmain at age 25 and has built it into one of the most desired fashion brands. Rousteing emphasizes expressing his vision through the shows and embracing different styles. He also discusses the importance of social media and connecting directly with fans, saying he cares more about selling clothes and Instagram followers' comments than fashion critics' reviews.
The document is a magazine from January 2013. It contains articles on local rally drivers, restaurants, parenting tips, and more. The editor's letter discusses the magazine's focus on real stories of the community in 2012 and hopes for the new year. It provides upcoming event listings and ways to engage with the magazine through social media.
This document discusses the characteristics and behaviors of teenage girls today. It notes that teenage girls are fast-paced and stressed but enjoy living in the moment. They value authenticity, individual expression, and uniqueness. While seeking independence, they also feel misunderstood at times. The document advises brands to engage teenage girls by being bold, honest, customizable to individual personalities, and relatable to their friend groups. Brands should avoid stereotyping or patronizing teenage girls.
Photo Ability Magazine -- Issue 1 January 2014Scott Rains
PhotoAbility is a stock photography website focused on inclusive imagery of people with disabilities. It was founded in 2012 and pays photographers and models higher commissions than other stock sites. PhotoAbility has over 1800 images available and aims to increase positive representation of people with disabilities. The document discusses an editorial shoot featuring a teenage boy with a disability and his friends to help boost his confidence and acceptance of his condition. It also promotes the website's mission of accessibility and inclusion in travel through its Travability site.
Chloe Graham started her career in journalism at age 12 interviewing celebrities for non-profit organizations. She launched her own magazine, USTYLEU, at age 16 to showcase fashion and entertainment issues relevant to teens. The Be U Tour was created to transform USTYLEU's empowering messages into live shows for girls ages 10-18, featuring celebrity guests, fashion walks, and discussions on topics like bullying. The tours have expanded across the US and internationally with corporate sponsors. Plans are underway for the 2016 Be U Girl Empowerment Tour.
The document describes the town of Savusavu on the island of Vanua Levu in Fiji. It highlights the natural beauty, laid-back culture, and warm hospitality of the locals. Specific details include:
- Savusavu offers a quiet, authentic experience with few other tourists and a population under 5,000.
- The document details the family-owned Koro Sun resort, located on a former plantation with rainforest and beachfront.
- Activities mentioned include visiting villages, waterfalls, snorkeling the coral reefs, and trying local foods like curry and fresh seafood.
- The generosity of the locals is emphasized, such as a family welcoming the author
The document summarizes the emergence of the Gold Coast in Australia as a fashion and cultural destination. Some key points:
- The Gold Coast has transformed from being known for theme parks and beaches to an exciting city with many upmarket restaurants, designer stores, and global brands opening locations.
- Shopping centers like Pacific Fair and Robina Town Centre now offer high-end international brands alongside Australian designers. Popular shopping areas also include Burleigh Heads' James Street and The Village Markets.
- The cultural scene has grown with new restaurants, bars, and events establishing the Gold Coast as a destination beyond just beaches.
More Related Content
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This document summarizes the influences that lead young girls to start wearing makeup at early ages. It explores peer pressure, media influences through magazines and television shows, and the desire to appear grown up like their mothers and celebrities. The document argues that excessive makeup use is being promoted and normalized for girls as young as 4 years old through child beauty pageants and children's makeup brands. While makeup can boost confidence, early and heavy use may set unhealthy expectations and promote the "ideal self" over a girl's natural identity.
Sarah Lian is a Malaysian-Canadian actress and host who has lived in both countries. After achieving success in Malaysia, she moved back to Canada in 2011 to challenge herself as an unknown newcomer and take acting classes to improve. She later returned to Malaysia to start her own talent agency and mentor young creatives. Throughout her career, she has pushed herself constantly by taking on new opportunities and roles around the world despite facing rejections and struggles with dating as a busy working woman.
Vicky Ngari-Wilson is a model who has held the titles of Miss Kenya UK, Miss East Africa UK, and Exquisite 'most beautiful' Face of Universe. She was inspired to start modelling at a young age and wanted to see more women who looked like her being celebrated. Winning the pageant titles gave her exposure and a platform to advocate for issues in Africa like youth development. She has since launched her own women's empowerment organization called Her on Top, which aims to educate girls on topics like finance through fashion and beauty. While she sees room for improvement, Ngari-Wilson believes beauty pageants can be meaningful if they focus on goals beyond just physical appearance.
This document is Rachel Boyd's marketing portfolio, which includes her contact information and an introduction to her background and interests in fashion marketing, public relations, and visual communication. It also includes a table of contents that outlines samples of her work, including blog posts, press releases, analyses, and marketing campaign plans centered around fashion and lifestyle topics.
As a fashion and beauty conscious women being up to date with the latest fashion trends through reading magazines is a necessity. From reading mainstream magazines I have realised that a lot of them fail to cover African fashion and beauty, as they do not understand that many Africans have curves or darker skin etc. This particular issue of Afrique is the ‘stand out’ issue, which consists of tips and motivational stories to inspire its readers to do more. I created Afrique to provide Africans with a magazine that deals with African issues such as the pressure of getting married early, products that are effective on African hair or skin and traditional African clothing.
Nikki Gal | Influential Women Leaders | Exeleon MagazineExeleon Magazine
This article discusses the journey of Mandy Cordia, who founded The Kindness Cause after experiencing burnout in her career as a corporate fashion buyer. During the pandemic, Mandy took on an overwhelming workload and missed important family events. A turning point came when her son pretended to work like her at home. She realized she needed a change. Through therapy, Mandy rediscovered her passion for volunteering and helping others. She started a company that sells gifts benefiting charitable causes. The Kindness Cause makes it easy for people to give back through thoughtful purchases.
Ella Webster is a rising Instagram star and New Zealand's Miss Pinup title holder known as Miss Victory Violet. She found success through Instagram where her daily vintage outfit posts and beauty tips have earned her over 21,000 followers. Her pinup style and advocacy of body positivity have helped her overcome body image issues from her past. After being crowned Miss Pinup NZ, she is poised for international recognition in 2015 as she continues inspiring others with her message of self-love.
This document discusses the launch of the new Nespresso coffee machine called U. U is designed to be simple, modular and adaptable to different lifestyles. It has a curved, flexible form that can change shapes to fit different spaces. Some key features include a tactile interface that remembers drink sizes, an adjustable water tank that slides around, and quick heating of 25 seconds. U aims to make the coffee experience as simple and convenient as possible while still delivering high quality espresso drinks. It represents Nespresso's continued goal of enabling perfect coffee at home through innovative machine design.
Briana Dai | Empowering Women Leaders to Watch in 2023 | ExeleonExeleon Magazine
As part of its celebration for Women's History Month, Exeleon Magazine is releasing multiple issues highlighting women leaders from different business segments. Featuring as the Cover of this issue is Briana Dai, Creative Director of eWomenNetwork, Speaker, Brand Strategist, Former Makeup Artist, and Mompreneur. Fittingly, Briana Dai features as the Cover of Exeleon Magazine’s Empowering Women Leaders to Watch in 2023. Herein, we look into the story of Briana – the entrepreneur, Briana – the leader, and Briana – the woman.
Nia Washington's Visual Cover Letter_Post Grad_Optimized_ FRNia Washington
This document summarizes Nia Washington's story and qualifications for employment. It describes her upbringing in Georgia and education at the University of Georgia, where she studied public relations, fashion, and communications. During college, she gained experience in fashion PR through internships and campus roles. After graduating, she moved to New York City and completed an internship program at a fashion PR firm. She is now seeking a full-time role where she can apply her education and experience in fashion, lifestyle, and communications.
This poem expresses skepticism about designating only 28 days to recognize the experiences and struggles of Black people. The speaker notes that Black people have endured slavery, lynching, denial of voting rights, and more. While recognition must come from those in power, the speaker questions whether 28 days is sufficient to acknowledge the daily hardships and injustices Black people continue to face, such as police brutality. The poem advocates for more substantial and ongoing recognition of Black experiences beyond a limited 28-day period.
Sizwe's Lounge Magazine : February 2020Cobra Corp.
The document contains articles about fashion, music, lifestyle and entertainment from Malawi, Tanzania, South Africa and Kenya. The main article profiles Christina Mabvuto, a 20-year-old Malawian fashion model and student. It details her journey from first modeling for her sister's clothing brand to becoming a prominent model, despite challenges in the industry like inconsistent work and low pay. Mabvuto remains motivated to improve and make herself proud with her work. The article provides contact information for Mabvuto and her sister's clothing brand Scorpii.
I was lucky to be young mother and work all the way. My daughter always kept me grounded on what’s important, a supportive husband has kept me stable and supported me throughout. I have always had a home to come back and recharge. I have suffered stress and politics and deception as any other natural leader, but I have seen success, growth and rewards. So life balances up when you have a strong core in your personal life and when you have the vision to see what is next, a purpose, if not nothing makes sense. Always look for a goal, for a dream, for a passion and they will give you the strength to continue.
Six Tips for Getting a Communications Job in Silicon ValleyHigh Tech Connect
President René Siegel shares her job-seeking tips for new communications graduates at San Jose State University's Convocation for Journalism and Mass Communications majors in May 2013.
Video and transcript of original speech: http://www.htconnect.com/2013/05/sjsu-convocation-speech-6-tips-for-getting-a-communications-job-in-silicon-valley/
Olivier Rousteing discusses his career and vision as the creative director of Balmain. He started working at Balmain at age 25 and has built it into one of the most desired fashion brands. Rousteing emphasizes expressing his vision through the shows and embracing different styles. He also discusses the importance of social media and connecting directly with fans, saying he cares more about selling clothes and Instagram followers' comments than fashion critics' reviews.
The document is a magazine from January 2013. It contains articles on local rally drivers, restaurants, parenting tips, and more. The editor's letter discusses the magazine's focus on real stories of the community in 2012 and hopes for the new year. It provides upcoming event listings and ways to engage with the magazine through social media.
This document discusses the characteristics and behaviors of teenage girls today. It notes that teenage girls are fast-paced and stressed but enjoy living in the moment. They value authenticity, individual expression, and uniqueness. While seeking independence, they also feel misunderstood at times. The document advises brands to engage teenage girls by being bold, honest, customizable to individual personalities, and relatable to their friend groups. Brands should avoid stereotyping or patronizing teenage girls.
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PhotoAbility is a stock photography website focused on inclusive imagery of people with disabilities. It was founded in 2012 and pays photographers and models higher commissions than other stock sites. PhotoAbility has over 1800 images available and aims to increase positive representation of people with disabilities. The document discusses an editorial shoot featuring a teenage boy with a disability and his friends to help boost his confidence and acceptance of his condition. It also promotes the website's mission of accessibility and inclusion in travel through its Travability site.
Chloe Graham started her career in journalism at age 12 interviewing celebrities for non-profit organizations. She launched her own magazine, USTYLEU, at age 16 to showcase fashion and entertainment issues relevant to teens. The Be U Tour was created to transform USTYLEU's empowering messages into live shows for girls ages 10-18, featuring celebrity guests, fashion walks, and discussions on topics like bullying. The tours have expanded across the US and internationally with corporate sponsors. Plans are underway for the 2016 Be U Girl Empowerment Tour.
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The document describes the town of Savusavu on the island of Vanua Levu in Fiji. It highlights the natural beauty, laid-back culture, and warm hospitality of the locals. Specific details include:
- Savusavu offers a quiet, authentic experience with few other tourists and a population under 5,000.
- The document details the family-owned Koro Sun resort, located on a former plantation with rainforest and beachfront.
- Activities mentioned include visiting villages, waterfalls, snorkeling the coral reefs, and trying local foods like curry and fresh seafood.
- The generosity of the locals is emphasized, such as a family welcoming the author
The document summarizes the emergence of the Gold Coast in Australia as a fashion and cultural destination. Some key points:
- The Gold Coast has transformed from being known for theme parks and beaches to an exciting city with many upmarket restaurants, designer stores, and global brands opening locations.
- Shopping centers like Pacific Fair and Robina Town Centre now offer high-end international brands alongside Australian designers. Popular shopping areas also include Burleigh Heads' James Street and The Village Markets.
- The cultural scene has grown with new restaurants, bars, and events establishing the Gold Coast as a destination beyond just beaches.
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The document summarizes the story of Michael and Tenielle Crawley, who founded the sunglasses brand Valley Eyewear after both losing their jobs from Quiksilver. They used Michael's design experience and Tenielle's business skills to launch Valley in 2012. Despite a risky start, the brand grew rapidly through social media and celebrity endorsements. Valley is now stocked globally and the couple continue to focus on quality products while avoiding quick cash grabs to ensure the longevity of the brand. Working together as a married couple has allowed them to communicate openly while focusing on different areas of the business.
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Jamie Blakey is the creative director and founder of the cult Australian fashion label One Teaspoon. She started the brand in 2000 from her home in Sydney with just $3,000, drawing on her passion for denim and without any formal design training. One Teaspoon has grown significantly over the past 14 years, with the brand now stocked in 32 countries and loved by celebrities. Jamie attributes her success to knowing her customer well and staying true to her rebellious style. She works unconventionally, following her instincts rather than rigid processes used by other companies. While the business was hard work in the early years, Jamie's love of fashion and commitment to her vision have enabled One Teaspoon to
Sara Kirby wrote an article for Daily Life on February 8, 2015 about giving up something for love. The article was featured in the Heart section of the website under subsections including tales of passion, romantic getaways, and beauty, health, and more. Daily Life encouraged readers to be someone's Valentine in the article.
1. THE NEW
BURNOUT
TREND WATCH
AWAKE AND
UNAFRAIDTHE POWER ISSUE
HOW TO BE
UNRULY
ISSUE 31
HUB
game changers | thought leaders | rule breakers | style makers
EMMA WATSON // EVAN SPIEGEL
SHERYL SANDBERG // AMAL CLOONEY
MALALA YOUSAFZAI // JAMIE OLIVER
LAUREN BUSH LAUREN // ELON MUSK
PHARRELL WILLIAMS // ELLEN PAO
2. COLLECTIVE HUB 085
She hired her first intern
at 16, has collected
2.5 MILLION SOCIAL
MEDIA FOLLOWERS
and some of the world’s
most prestigious BRANDS
are queuing to collaborate –
and she’s just turned 18.
WORDS AMY MILLS
I
f the Millennials are widely
regarded as the most
narcissistic and entitled
generation in history, Sarah
Ellen epitomises the altruistic,
resourceful and future-focused
Generation Z antidote.
This 18-year-old has spent the past
few years building a global digital
brand, which has seen her collaborate
with the likes of Prada and Dior, take
on ambassadorial roles as an influencer
with YSL Beauty and Topshop, produce
digital advertising
campaigns for
Maybelline and
develop a colossal
following through
her website,
Perks of Her,
with Bieber-
grade screaming
when in front
of fans. Not to
mention fashion
week invites and
a wardrobe to
make any girl
envious. Now
Sarah can officially add actress to
her résumé, having landed a role as
Madison, daughter of Scott and Charlene
Robinson (aka Jason Donovan and Kylie
Minogue) on iconic Aussie TV soap
Neighbours. It’s a career move that
usually unfolds in reverse; making
Sarah one of the select few to cross
over to mainstream entertainment
after building a career online.
Sarah (or @sarah3llen to her followers)
and her friends may have been raised
in the era of iPhones and selfies, where
age seems no barrier to success – but
make no mistake, this tribe of digital
entrepreneurs are not afraid of hard work.
When we meet at designer hotel QT
Sydney, the diminutive teen is offering
me a drink before she even sits down.
“Are you thirsty?” says the former face
of Supré. “Let me get some water!”
After cringing at the ‘social media
sensation’ tag that is often thrown
around, Sarah
puts her success
down to her
quirky approach,
strong opinions
and sense of
humour; her loyal
female mentors;
and a tireless
work ethic that
comes courtesy
of her working-
class upbringing.
“A lot of
people don’t
understand
the behind-the-scenes of what I
do, because I try and make it seem
effortless,” says Sarah, who thinks her
followers are keen to stay on top of
current trends and are attracted to her
upbeat approach to life. “It’s frustrating
when I see people commenting on my
pictures and saying things like, ‘Oh, you
just grew up in a rich family!’ I think to
myself, ‘You have no idea!’ I grew up out
in Campbelltown [in Sydney’s south-
west] and I didn’t come from a privileged
background. I had to buy my own car,
I moved out on my own last year and
I pay my own rent; I do everything
myself. I work hard.”
Her plans are ambitious and focused
far beyond Insta-fame. “I don’t want to
be one of those girls who are famous for
selfies on Instagram. Looks fade and
I have so much more to offer and I have
so many other interests. I am grateful to
have this platform where I can share all
of these things that I’m doing.” >
I DIDN’T COME
from a PRIVILEGED
background. I had to
buy my own car,
I MOVED OUT on my
own last year and
I pay my OWN RENT.
PHOTOGRAPHY:DANIELLECHLOEPOTTS
3. > SECTION
086 COLLECTIVEHUB.COM @COLLECTIVEHUB THE COLLECTIVE 000
Sarah got her first job as soon as she
was legally able, at a confectionery store
near Campbelltown’s railway station.
“I earned AU$10 an hour and I used
to jig school and work all day because I
liked to work,” she says matter-of-factly.
“I liked earning my own money.”
When she was 14, a friend’s brother
posted a hilarious 30-second clip Sarah
had made of her dancing eyebrows on
YouTube. Overnight, the ‘Girl With
A Funny Talent’ video had just over
80,000 views. Two days later it hit three
million and to date, 56 million people
across the world have watched Sarah's
eyebrows
boogie.
Buoyed
by a steely
determination,
Sarah left
school at 15 to
study business
and fashion at
The Fashion
Institute in
Sydney.
“I already
knew what
I wanted to
do – I wanted
to work in the
entertainment
industry – and I love fashion and art,”
says Sarah, who is responsible for the
art direction, styling and production
on all editorial shoots for Perks of Her.
“School wasn’t for me,” she adds.
With hundreds of thousands of social
media followers (935,000+ on Instagram
and 877,000+ on Facebook), Sarah knew
she had the potential for a digital career
with the right strategic planning.
“Everybody was telling me to make
more YouTube videos,” she says. “I
definitely could have gone down the
beauty blogger route or the YouTuber
route, but I am so glad I didn’t. At this
age, I really feel like I have a point of
view and I’ve found things I’ve fallen in
love with. I knew what had happened
[with the YouTube video] had happened
for a reason and I didn’t just want to do
the first thing that would get me more
followers. From a
young age, I’ve been
a perfectionist, so
whatever I put out
there, I wanted it
to be great.”
Sarah has a long-
term view of how
to leverage the loyal
tribe of followers
she has carefully
curated.
“I say no a lot,”
she admits. “There
are brands that
reach out to me
every single day
offering me loads
of money and amazing opportunities to
fly to wherever, but if it is not the right
thing for me and it’s not something that
I stand for then, sorry, but I don’t want
to do it. It’s not an easy thing to say no
all the time. Sometimes I think, ‘But I
want to go to Cuba!’ but I always think
about how certain decisions will affect
my longevity later on.”
I didn’t just want to
do the FIRST THING
that would get me more
FOLLOWERS. From
a young age I’ve been
a PERFECTIONIST,
so whatever I put out
there, I wanted it to
BE GREAT.
As well as producing content for Perks
of Her (for which she is the also CEO),
Sarah has been studying acting for the
past 18 months – and will hit the small
screen as Madison in April.
‘‘Scott and Charlene are such iconic
characters, so it’s an honour to officially
launch my acting career with this dream
role,” says Sarah (who got the obligatory
selfie with her fictional mum, Kylie, on
the 2015 ARIA Awards red carpet) of
her Neighbours role.
“I don’t think the cast and crew
knew who I was when I started and it
was refreshing going into a whole new
industry with people who are so
open-minded.
“It was intimidating because there
are 50 people in a room watching your
every move, but I was lucky enough to
have Stefan Dennis, who plays Paul, in
one of my first scenes and he knew
I was a bit nervous so he made sure
he was cracking jokes in between
takes to loosen me up a bit.”
As we speak, Sarah is planning to head
to LA for pilot season in order to meet
with agents. She’s just starred in a short
film on the addictive relationship young
people have with social media, can sing
(she’s performed on Australia’s Got
Talent) and has modelled – all spiraling
from her growing online presence.
And she spends any spare time she gets
learning something new, practicing yoga
or watching documentaries.
True to the entrepreneurial spirit of
Gen Z, Sarah says her dreams are big –
and exploding by the day – in a bid to
create as large and full a life as possible.
But despite the fuss around her, Sarah is
pragmatic about her life and clear on one
thing: that she’ll be an entrepreneur, not
an Instagram sensation.
SOCIAL MEDIA 101
WITH SARAH ELLEN
BE CLEAR. You need to have a sharp
vision of what your brand is about and
communicate this through your content.
BE UNIQUE. Find your own point of
difference. What makes your brand unique?
What makes you stand out from everyone
else? Once you nail this, your content plan
will flow seamlessly.
BE CONSISTENT. In my experience,
consistency is key when it comes to having
high levels of engagement – you need to be
having a regular, ongoing conversation with
your audience.
BE BUSINESS-MINDED. Treat
your social media like it’s your business.
Remember that businesses take time and
effort to develop, so don't be surprised if you
don't gain thousands of followers overnight.
It’s a process that needs time, and numbers
aren’t always everything.
BE YOURSELF. Authenticity is
everything, and keeping things real
will become increasingly important as
audiences tire of too much ‘fake’ content
on social media.
INFLUENCER
PHOTOGRAPHY:DANIELLECHLOEPOTTS