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Page 11  9-20-06 3 .  Ask good, meaty, smart QUESTIONS : “How did you start?”, “How did you come up with a name for your company?”, “What’s your competitive advantage?”, “What’s your business model?”, etc. Questions that demonstrate interest. People love to talk about themselves and their company. It’s their BABY! Message is: “It’s all about you. You’re the star of this conversation.”
Page 12  9-20-06 4.  When appropriate, try to demonstrate your knowledge of the prospect’s industry  and  our industry. It’s that old adage: “Know their business. Know your stuff.” Knowledge is power and it makes us more powerful in the prospect’s eyes. People respect those qualities.
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Page 15  9-20-06 6.  It’s important to make the Prospect feel in control – it’s their office, their time, their story. So, here’s the Suggestion: when extending your hand, make sure that your palm is slightly at an upward angle. It may sound strange, but let’s take 10 seconds and please try this on your neighbour (both ways) and see the difference. Notice that when your hand is on top, you feel a little more in control of the situation. That’s how you want your prospect to feel.
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cold calling tips

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Page 11 9-20-06 3 . Ask good, meaty, smart QUESTIONS : “How did you start?”, “How did you come up with a name for your company?”, “What’s your competitive advantage?”, “What’s your business model?”, etc. Questions that demonstrate interest. People love to talk about themselves and their company. It’s their BABY! Message is: “It’s all about you. You’re the star of this conversation.”
  • 12. Page 12 9-20-06 4. When appropriate, try to demonstrate your knowledge of the prospect’s industry and our industry. It’s that old adage: “Know their business. Know your stuff.” Knowledge is power and it makes us more powerful in the prospect’s eyes. People respect those qualities.
  • 13.
  • 14.
  • 15. Page 15 9-20-06 6. It’s important to make the Prospect feel in control – it’s their office, their time, their story. So, here’s the Suggestion: when extending your hand, make sure that your palm is slightly at an upward angle. It may sound strange, but let’s take 10 seconds and please try this on your neighbour (both ways) and see the difference. Notice that when your hand is on top, you feel a little more in control of the situation. That’s how you want your prospect to feel.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.