English project

1. UNIVERSITATEA DE ȘTIINȚE AGRONOMICE ȘI
MEDICINĂ VETERINARĂ
BUCUREȘTI
2016
Pasăre Paula
Damian Oana
Cucu Alexandra
FACULTATEA DE MANAGEMENT, INGINERIE
ECONOMICĂ ÎN AGRICULTURĂ ȘI DEZVOLTARE
RURALĂ
Coffee

2. Coffee shop Industry Products
 Drip-coffee products
 Espresso products
 Iced-drink products
 Complimentary items

3. Product Breakdown by revenue

4. Technology in the Coffee shop
Industry
 Technology is used to reduce labor and costs, reduce
waste, and increase sales
 Social Media and Smart Phone integration
 Redesigned kitchen layouts and ordering systems
 LED displays
 Communication devices

5. Technology in the coffee shop
industry
Each bag of Ethical Bean coffee has a square
QR code located on a sticker at the back of the
bag. This QR code contains the unique story of
your coffee–from where it was grown and who
picked it, to cupping, scoring and roasting
information.

6. Logistics
 Business locations distributed according to the
population size
 Brick and mortar locations
 Drive-thrus

7. Firms in the Industry
 38,868 businesses in the industry, and in average one
to ten persons drinks coffee.

8. FIRMS IN THE INDUSTRY

9. Business Differentiation
 Complex Products
 Price differentiation
 Target market differentiation
 Service differentiation

10. Major Players

11. Starbucks corporation (1971)
 Added 1,063 stores between 2012 and 2011
 Recently acquired Evolution Fresh (2011) and Teavana
(2012)
 Main Products
 Coffee/Coffee Accessories
 Pastries
 Extended Breakfast Items
 Sandwiches