Starbucks is a multinational coffee and coffeehouse chain based in the United States with over 15,000 retail stores worldwide. It sells coffee, tea and other drinks as well as food items. Starbucks has experienced significant growth in recent years with revenues growing 21% in 2007 to $9.4 billion. While it faces competition from companies like McDonald's and Dunkin' Donuts, information technologies like Wi-Fi access, loyalty programs, and business intelligence tools have helped Starbucks gain advantages over its competitors.
Starbucks is a multinational coffee and coffeehouse chain based in the United States with over 15,000 retail stores worldwide. It sells coffee, tea and other drinks as well as food items. Starbucks has experienced significant growth in recent years with revenues growing 21% in 2007 to $9.4 billion. While it faces competition from companies like McDonald's and Dunkin' Donuts, information technologies like Wi-Fi access, loyalty programs, and business intelligence tools have helped Starbucks gain advantages over its competitors.
Coffee is prepared from roasted coffee beans, primarily of two varieties - Arabica and Robusta. Arabica beans are considered to have better flavor but are more susceptible to disease. Robusta beans have less flavor but more caffeine and are hardier. The document also discusses different roast levels from light to dark and various brewing methods for coffee including espresso, French press and auto drip. It emphasizes the importance of using high quality beans, freshness, proper grind and water temperature for best results.
The document provides a history of cocoa and chocolate production. It begins with the Aztecs consuming a drink called "chocolatl" made from roasted cocoa beans. Over time, methods were developed to press cocoa butter from the beans and produce chocolate in solid forms. In the 1800s, milk chocolate was invented using cocoa, sugar, and milk. Mass production helped make chocolate affordable and popular globally. The document also details cocoa cultivation, processing of the beans, and methods for tempering and working with chocolate.
Chocolate comes in dark, milk, and white varieties and gets its brown color from cocoa solids; the word chocolate originates from the Aztec language and has a history dating back to 1000 BC; while dark chocolate contains only cocoa products, milk chocolate was invented in the 1800s by Henri Nestle and adds milk, and white chocolate is based on sugar, milk, and fat without cocoa solids.
Workers who produce coffee suffer from low wages, poor working conditions, and even slave and child labor. While most coffee is consumed in wealthy nations, it is produced by small-scale farmers in developing countries. Fair trade systems aim to promote social justice for farmers, but fair trade coffee still only accounts for a small percentage of global production. Some criticize Starbucks for claiming to support fair trade while purchasing less than 1% of its coffee through fair trade networks. The document encourages supporting local, fair trade coffee shops as an alternative to large chains.
The document provides an overview of the history and production of chocolate. It discusses how cocoa originated in Mesoamerica and was consumed as a drink by the Aztecs and Mayans for religious and medicinal purposes. It then outlines the introduction and growing popularity of chocolate in Europe from the 16th century onward. The document also describes the process of transforming cocoa beans into chocolate and debunks various myths and prejudices about chocolate's nutritional properties and health effects.
Café At Home Coffee Machine Shop is dedicated to help making your coffee life a little bit easier and more affordable. Good information about coffee makers and coffee.
http://espressocoffeemachineshop.com
Starbucks has achieved success through several factors:
1) Their unconventional marketing strategy focuses on high quality products and customer experience rather than traditional advertising.
2) Strategic expansion establishes hubs in major cities before expanding to surrounding areas, allowing them to quickly achieve market dominance.
3) While threats from competitors exist, Starbucks differentiates itself through its brand image and emphasis on consistency in customer experience across all stores.
Chocolate comes from the cacao tree. The Mayans and Aztecs were the first to make chocolate by crushing cacao seeds and adding spices and hot water to make a drink called Chocolatl. Spanish explorers brought Chocolatl back to Spain and experimented by adding sugar, popularizing chocolate in Europe. Chocolate then spread to France through Spanish monks and became popular worldwide as a sweet treat, especially around holidays like Easter and Valentine's Day.
Chocolate has historically been used as a drink, but is now commonly consumed as candy. It originated in Mesoamerica and was important in ancient civilizations. The modern chocolate bar was developed in the 19th century through innovations like cocoa powder extraction and milk chocolate. Global cocoa production is dominated by West Africa. While chocolate has health benefits, its production and child labor practices remain controversial issues addressed by industry initiatives. Consumption varies globally, with Switzerland having the highest per capita intake.
The document outlines learning objectives related to coffee, including describing where coffee is grown and how it is produced. It aims to identify different types of coffee beans and coffee available, explain the role and skills of a barista, and list coffee machine brands. The final objective is to properly use espresso machines and serve coffee.
In the course, Principles of Marketing Communication, I was equipped with marketing communication skills necessary for today’s global marketplace. Market and product consumption trends will be explored as well as principles and methods used by global marketers to promote their brands.
As one of the assignments for this course, I were ask to do a marketing communication plan for Chocolate Factory brand, a chocolate cafe. After analyze the situation of the café, my group and I came up with objectives: to increase awareness among chocolate lover and to build loyal customer base. We also have to come up with the message and channel for the communication as well.
Coffee is prepared from roasted coffee beans, primarily of two varieties - Arabica and Robusta. Arabica beans are considered to have better flavor but are more susceptible to disease. Robusta beans have less flavor but more caffeine and are hardier. The document also discusses different roast levels from light to dark and various brewing methods for coffee including espresso, French press and auto drip. It emphasizes the importance of using high quality beans, freshness, proper grind and water temperature for best results.
The document provides a history of cocoa and chocolate production. It begins with the Aztecs consuming a drink called "chocolatl" made from roasted cocoa beans. Over time, methods were developed to press cocoa butter from the beans and produce chocolate in solid forms. In the 1800s, milk chocolate was invented using cocoa, sugar, and milk. Mass production helped make chocolate affordable and popular globally. The document also details cocoa cultivation, processing of the beans, and methods for tempering and working with chocolate.
Chocolate comes in dark, milk, and white varieties and gets its brown color from cocoa solids; the word chocolate originates from the Aztec language and has a history dating back to 1000 BC; while dark chocolate contains only cocoa products, milk chocolate was invented in the 1800s by Henri Nestle and adds milk, and white chocolate is based on sugar, milk, and fat without cocoa solids.
Workers who produce coffee suffer from low wages, poor working conditions, and even slave and child labor. While most coffee is consumed in wealthy nations, it is produced by small-scale farmers in developing countries. Fair trade systems aim to promote social justice for farmers, but fair trade coffee still only accounts for a small percentage of global production. Some criticize Starbucks for claiming to support fair trade while purchasing less than 1% of its coffee through fair trade networks. The document encourages supporting local, fair trade coffee shops as an alternative to large chains.
The document provides an overview of the history and production of chocolate. It discusses how cocoa originated in Mesoamerica and was consumed as a drink by the Aztecs and Mayans for religious and medicinal purposes. It then outlines the introduction and growing popularity of chocolate in Europe from the 16th century onward. The document also describes the process of transforming cocoa beans into chocolate and debunks various myths and prejudices about chocolate's nutritional properties and health effects.
Café At Home Coffee Machine Shop is dedicated to help making your coffee life a little bit easier and more affordable. Good information about coffee makers and coffee.
http://espressocoffeemachineshop.com
Starbucks has achieved success through several factors:
1) Their unconventional marketing strategy focuses on high quality products and customer experience rather than traditional advertising.
2) Strategic expansion establishes hubs in major cities before expanding to surrounding areas, allowing them to quickly achieve market dominance.
3) While threats from competitors exist, Starbucks differentiates itself through its brand image and emphasis on consistency in customer experience across all stores.
Chocolate comes from the cacao tree. The Mayans and Aztecs were the first to make chocolate by crushing cacao seeds and adding spices and hot water to make a drink called Chocolatl. Spanish explorers brought Chocolatl back to Spain and experimented by adding sugar, popularizing chocolate in Europe. Chocolate then spread to France through Spanish monks and became popular worldwide as a sweet treat, especially around holidays like Easter and Valentine's Day.
Chocolate has historically been used as a drink, but is now commonly consumed as candy. It originated in Mesoamerica and was important in ancient civilizations. The modern chocolate bar was developed in the 19th century through innovations like cocoa powder extraction and milk chocolate. Global cocoa production is dominated by West Africa. While chocolate has health benefits, its production and child labor practices remain controversial issues addressed by industry initiatives. Consumption varies globally, with Switzerland having the highest per capita intake.
The document outlines learning objectives related to coffee, including describing where coffee is grown and how it is produced. It aims to identify different types of coffee beans and coffee available, explain the role and skills of a barista, and list coffee machine brands. The final objective is to properly use espresso machines and serve coffee.
In the course, Principles of Marketing Communication, I was equipped with marketing communication skills necessary for today’s global marketplace. Market and product consumption trends will be explored as well as principles and methods used by global marketers to promote their brands.
As one of the assignments for this course, I were ask to do a marketing communication plan for Chocolate Factory brand, a chocolate cafe. After analyze the situation of the café, my group and I came up with objectives: to increase awareness among chocolate lover and to build loyal customer base. We also have to come up with the message and channel for the communication as well.
1. مع ابداعٍ أول سيحدد لك مذاق نهارك وقوس حظك ، سيحدد لك إن كان عليك أن تعمل أم تتجنب العلاقة مع أحد طيلة اليوم لأن فنجان القهوة الأولي هو مرآة اليد واليد التي تضع القهوة تشيع نوعية النفس التي تحركها فالقهوة هي القراءة العلنية لكتاب النفس المفتوح القهوة
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3. فنجان القهوة من يد امرأة تحبها وتحبك ، امرأة تفهم مدى قدرتك على استيعاب السعادة الطاغية هو الاندماج التام في نظرة عينيها المفعمة بالحنان والفهم القهوة مرتبطة بالمكان الذي تشرب فيه والجو المحيط أثناء احتساءك