The document outlines codes and conventions commonly used in deodorant advertisements. It describes showing the full product package (the pack shot) to allow recognition in stores. It also discusses depicting the product's use, especially the user's surprised positive reaction, to emphasize the deodorant's quality and convince viewers to buy it. Finally, it mentions using minimal colors reflecting the product, stereotypical likable users, and bold graphics and upbeat music to positively promote the deodorant.

1. Codes of Conventions of the
Deodorant adverts.

2. Code and Convention: The Pack Shot. What this does is show the product in its
entirety so the audience will recognise the product when shopping.

3. Code and Convention: The Pit shot of the product being used to show how to use
the product and how to judge the reaction of the participant using.

4. Code and Convention: The surprise reaction of using the deodorant emphasises the
quality of the deodorant to make the audience think of buying it.

5. Code and Convention: The main character is casual and cool looking to make the
audience want to be him/her so they should want to buy the product.

6. Code and Convention: A person that smells bad, this is contrasted with the person
using the deodorant to emphasize the how much better their product is

7. Code and Convention: The Mise-en-scene should use minimal colours to reflect the
product

8. Code and Convention: The Stereotype of a person to show and relate to audiences
so that they can convince the audience to buy the product

9. Code and Convention: The use of font and graphics help the product stand out and
make a bold statement on the advert.

10. Code and Convention: The music is usually upbeat when showing somebody in a
good mood when they use the deodorant. Adverts usually use this to emphasize the
impact of the deodorant and some use it for comedic effect.