Codes and conventions are used in horror films and TV shows to elicit fear in viewers. Mise-en-scene elements like settings in isolated cabins, forests, or abandoned buildings create a sense of mystery and danger. Costumes are typically dark and pale makeup is used to indicate ghosts or death. Low-key lighting and camera techniques like Dutch angles and point-of-view shots disorient viewers and hide threats. Unsettling sounds, silence, and non-linear music build tension. Opening credits often set the ominous tone through dark colors and fonts that relate to the story.