Coca-Cola has been in existence since 1886 and is the best-selling beverage in history. The document discusses Coca-Cola's history, mission, values, and the evolution of its advertising over the decades from the 1900s to present day. It started using radio advertising in the early 1900s, then expanded to cinema in later decades as advertising mediums evolved, and ultimately began utilizing television advertising as that medium grew in popularity. Coca-Cola has optimized its packaging and product presentations over the years to appeal to customers.

1. “Year of the Strengthening of National Sovereignty”
Peruvian University Los Andes
D
Faculty of Administrative and Accounting Sciences
Career Administration and Systems
tema: the coca cola
D
Subject:
English III
Lic.:
Susana Andrea Garcia Arce
Presented by:
Estefanix Soledad Hermitaño Carbajal
Noemi Edith Corzo Ruiz
Jhair Alejandro Huaman Cajacuri
Hairton Wrian Herrera Torres
Classroom:
A1
Cycle:
III
Chanchamayo La Merced – 2022

3. Mission Vision Values
Mission, Vision and Values

4. HISTORY
1930
1900
1880
1890
1920
1950
1910
2010
2017

5. THE FIRST YEARS
OF ADVERTISING
Many of us remember the slogans
of COCA-COLA and we keep in
memory several of its campaigns
that transmit optimism to the
world in always different ways.
However, few of us know how the
magic of COCA-COLA advertising
began in our country.

6. Destaques do Centro
the radio, the
first means of
approach
Cinema as an
advertising
medium
The evolution to
television

7. Product packaging
Coca-Cola is the best-selling beverage in history
since 1886. It is the most famous brand in the
world. Very cold, it makes you enjoy every
moment of life as it adds magic to every
moment..

8. 354 ml 235 ml 600 ml
Presentations