This document discusses various digital marketing techniques and their effectiveness, including personal contact, co-creation, proximity marketing using RFID and Bluetooth technology, augmented reality tools, and viral marketing through word-of-mouth and videos. It provides percentages on the effectiveness of personal contact at 40% and co-creation at 65%, as well as information from a 2007 University of Twente study.

7. PERSONAL CONTACT 40% WHAT IS REALLY GOING ON? 100% CO-CREATION (MEEPRATEN) 65% INFO AS EMPLOYER 26% *UNIVERSITEIT VAN TWENTE, 2007

13. PROXIMITY MARKETING R.F.I.D. TECHNOLOGY R ADIO F REQUENCY ID ENTIFICATION & BLUE TOOTH

14. AUGMENTED REALITY TOOLS BRANDED UTILITY TOOL

18. VIRAL MARKETING : “ TELL A FRIEND” BUT ALSO VIDEO’S… INFLUENCE RIPPLES 