The Meeting Show UK 10 July 2013 - Healthcare Track: Optimising Deliverables at Medical Congresses
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This document discusses challenges and opportunities for medical association congresses to optimize deliverables. It notes the need to balance stakeholder needs while complying with various regulations on sponsorship, payments to healthcare professionals, and self-funding. Inconsistencies in international, regional, and local compliance rules complicate matters. Suggested strategies include considering locations that control costs, ensuring events focus on education over leisure, and exploring hybrid or new meeting formats and markets to address funding limitations and self-funding preferences. The panelists welcomed discussion on practical ways to address these issues.
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The Meeting Show UK 10 July 2013 - Healthcare Track: Optimising Deliverables at Medical Congresses
- 1. Healthcare Track Optimising Deliverables of Medical Association Congress’ Andrew Winterburn, Universal World Events Caroline Mackenzie, Congrex Group
- 2. Panellist Introduction Caroline Mackenzie Director, Business Development Congrex Group Andrew Winterburn Director, Europe and Asia Universal World Events
- 3. Scene Setter Essential for Medical Associations that their Congresses remain relevant to both HCPs and commercial stakeholders: • Valuable provider of education • Active party in research • Added value of product presence • Important revenue stream – Sponsorship – Exhibition – Delegate Support
- 4. Challenges and barriers • Balancing the needs / desires of the Association and its membership with stakeholder needs • Inconsistencies in compliance and regulation • Slow down in product development and quickening of patent expiration • Congress Vetting • HCP Payment Disclosure • Increase in self funding
- 6. Inconsistencies in Compliance Wide variation of rules and guidelines impacting on 3rd party Congresses: • International – IFPMA • Regional – EFPIA • Local – ABPI – Sunshine Act – Bribery Act • Company – Own compliance rules and interpretations • Delegate – Ability to fund fully – Part funding only – Payment disclosure – No direct funding
- 7. Funding limitations Growth Slow Down Product Development AcquisitionsPatent Expiry Price Reduction Approval Slow Down
- 9. HCP Payment Disclosure Ref: Public Disclosure Seminar June 2013
- 10. HCP Payment Disclosure Ref: Public Disclosure Seminar June 2013 Which principal impact do you expect on HCP participation to meetings and events for your business?
- 11. HCP Payment Disclosure New EFPIA Disclosure Code and Revisions to HCP Code
- 12. Self Funding • Essential delegate value is achieved • CME / CPD • Greater cost sensitivity • Shorter events – less nights saves costs • Other formats of meetings and education (virtual)
- 13. Logistics Impact • Destinations for events that are business focused • Destinations that offer suitable accommodation options at varied price points • Centrally accessible locations to keep travel costs down • Destinations where ‘cost of living’ therefore F&B pricing is sensible • Making sure any ‘social’ aspects are appropriate and are not included in reg fees • Non medical Aps are not encouraged to attend • Leisure extender trips are not promoted • Event promotion is about education and the science
- 14. Practical Considerations • Lower delegate numbers? • Less funding from stakeholders? • New funding streams? • Hybrid meetings? • Higher registration fees? • Targeting new markets?
- 15. Thank you and discussion Andrew Winterburn, andrew.winterburn@universalworldevents.com Caroline Mackenzie, caroline.mackenzie@congrex.com