Uploaded byGeoff Hollingworth
Cloud Based Innovation
The document outlines Ericsson's involvement in the 2008-09 Volvo Ocean Race, highlighting its role in developing a cloud-based multimedia strategy for the event. Key points include the race's global reach, corporate sponsorships, and innovative digital offerings such as live TV and mobile apps for coverage. The document also emphasizes a 'rule book' for success centered on valuing people and experiences in technology-driven projects.
Cloud Based Innovation
- 1. ericsson in thevolvo ocean race 2008-09 when technology meets water
- 2. The Volvo OceanRace 2008-09 Everything you need to know about the race… in 7 points… The Volvo Ocean Race is the established jewel in the elite field of international yacht racing Established in 1973 as the Whitbread Round The World Race Professional teams racing high-tech, ultra high performance 70 foot yachts in the world’s harshest sporting environment Runs every three years 33,000 miles and around 9 months of racing Visits around 10 major ports around the world It attracts corporate sponsors from some of the biggest brands in the world ABN AMRO, Disney, Ericsson, PUMA, Heineken, movistar…
- 3. Ericsson and VolvoOcean Race Volvo Ocean Race asked Ericsson to build their next generation cloud based multimedia strategy and race delivery. Define the audience Put the race where the audience already is Innovate to build new value We delivered more than committed, for under budget, see what we did and what we learned… Read the Innovation Rule Book 1-10
- 4. Audience Main usersidentified Sailor Wannabe Professional Sailor Invited CEO Young Enthusiast Local Customer Journalist
- 5. A living casestudy Volvo Ocean Race HD Mobile Convergence ” Never Leave the Race” Live TV during in-port race Race Info, Position Data Advertising Vod, PodCast Interactivity
- 6. 3 screens – web mobile iptv
- 7. LIVE TV LIVETV REPLAY TV
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- 12. PUMA iphone appOne stop shop You tube Flickr Twitter Facebook Plus the race of course… Uses same Ericsson system as VOR Find on appstore
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- 16. API Driven DeliveryMSDP IPTV CTK VOR CMS MTV Drutt Rendering Drutt API XML RSS (News, Standings, Teams, Videos, Rating, Comments) RSS (News, Standings, Teams, Videos, Rating, Comments) VoD Server VoD Server Mobile Portal Volvo Ocean Race News Pictures Videos Standings Community Creation Tool Unique Experience Common Delivery Strong Business Streaming Servers In Port Race Live Feeds Recorded HD material www.volvooceanrace.org Web Embedded Community Widgets
- 17. One Multi-View CommunitySolution MSDP IPTV CTK VOR CMS MTV Drutt Rendering Drutt API XML RSS (News, Standings, Teams, Videos, Rating, Comments) RSS (News, Standings, Teams, Videos, Rating, Comments) VoD Server VoD Server Mobile Portal Volvo Ocean Race News Pictures Videos Standings Community Creation Tool Streaming Servers In Port Race Live Feeds Recorded HD material www.volvooceanrace.org Web Embedded Community Widgets production Unique Experience Common Delivery Strong Business
- 18. and their “rulebook 1-10” the team Unique Experience Common Delivery Strong Business
- 19. embrace passion empowercompetence 1
- 20. define success notdetails 2
- 21. Invest in peoplenot products people make products valuable 3
- 22. the team decideshow understand the journey, not the answer 4
- 23. “ GET OUTOF MY WAY” my business case doesn’t support obstacles 5
- 24. “ EMBRACE FAILURE”fail as quickly as possible 6
- 25. if you needa meeting it probably isn’t worth doing 7
- 26. never outsource ananswer only a solution 8
- 27. For every $10invested spend $9 on what people can see 9
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- 29. thou needs toknow somebody else since “somebody else” is always going to do it 11
- 30. In summary –we believe focus on people, experience, production then allow technology to work its magic unique experience common delivery strong business
- 31. thank you andwelcome on board…
- 32. geoff hollingworth headof IP services strategy, north america welcome onboard
Editor's Notes
- #2 The VO70 is faster and more furious to sail than its predecessor the VO60. Even in the lightest winds its a wet ride with these boats since they are traveling faster than the wind and the waves. The swing keel construction allows more sail area which means more power to drive the boat forward faster. 103 feet (31m) high mast powered by >500 sqm sail area. ABN TWO broke the 24 hour run record in 2005-06 with 563 nautical miles/24 hours. An avarage speed of 23-24 knots. VO70 version 2 main characteristics: Length overall 21.5m Beam 5.7m Draft 4.5m Mainsail area 175m² Headsail area 140m² Max. spinnaker area 500m² Mast height 31.5m² Weight 13,860kg to 14,000kg Keel & fin bulb 7,400 kg maximum
- #6 We will deliver video everywhere, at the in port race we will deliver live interactive production through IPTV, mobile, in addition to existing planned TV and web broadcast. We will deliver mobile community services to VOR main, potentially the syndicates, key sponsors and operators who want to engage with us. We will integrate into the core of the VOR media team to enable convergence at the foundational media level All of this needs to be packaged into a sales push. The purpose of the event is that the solutions can be resold to interested parties as the race executes. Feedback is welcome. Planning is started to ensure sales material and sales alignment is secured. Web is done by a separate company and not our responsibility, but we have a close co-operation to secure that the user will feel comfortable with a similar user experience accross the screens.
- #7 We will deliver video everywhere, at the in port race we will deliver live interactive production through IPTV, mobile, in addition to existing planned TV and web broadcast. We will deliver mobile community services to VOR main, potentially the syndicates, key sponsors and operators who want to engage with us. We will integrate into the core of the VOR media team to enable convergence at the foundational media level All of this needs to be packaged into a sales push. The purpose of the event is that the solutions can be resold to interested parties as the race executes. Feedback is welcome. Planning is started to ensure sales material and sales alignment is secured. Web is done by a separate company and not our responsibility, but we have a close co-operation to secure that the user will feel comfortable with a similar user experience accross the screens.
- #9 We will deliver video everywhere, at the in port race we will deliver live interactive production through IPTV, mobile, in addition to existing planned TV and web broadcast. We will deliver mobile community services to VOR main, potentially the syndicates, key sponsors and operators who want to engage with us. We will integrate into the core of the VOR media team to enable convergence at the foundational media level All of this needs to be packaged into a sales push. The purpose of the event is that the solutions can be resold to interested parties as the race executes. Feedback is welcome. Planning is started to ensure sales material and sales alignment is secured. Web is done by a separate company and not our responsibility, but we have a close co-operation to secure that the user will feel comfortable with a similar user experience accross the screens.
- #12 The VO70 is faster and more furious to sail than its predecessor the VO60. Even in the lightest winds its a wet ride with these boats since they are traveling faster than the wind and the waves. The swing keel construction allows more sail area which means more power to drive the boat forward faster. 103 feet (31m) high mast powered by >500 sqm sail area. ABN TWO broke the 24 hour run record in 2005-06 with 563 nautical miles/24 hours. An avarage speed of 23-24 knots. VO70 version 2 main characteristics: Length overall 21.5m Beam 5.7m Draft 4.5m Mainsail area 175m² Headsail area 140m² Max. spinnaker area 500m² Mast height 31.5m² Weight 13,860kg to 14,000kg Keel & fin bulb 7,400 kg maximum
- #15 We will deliver video everywhere, at the in port race we will deliver live interactive production through IPTV, mobile, in addition to existing planned TV and web broadcast. We will deliver mobile community services to VOR main, potentially the syndicates, key sponsors and operators who want to engage with us. We will integrate into the core of the VOR media team to enable convergence at the foundational media level All of this needs to be packaged into a sales push. The purpose of the event is that the solutions can be resold to interested parties as the race executes. Feedback is welcome. Planning is started to ensure sales material and sales alignment is secured. Web is done by a separate company and not our responsibility, but we have a close co-operation to secure that the user will feel comfortable with a similar user experience accross the screens.
- #33 RNAM 2012 Sales Summit - Cloud Program RNAM IP Services Strategic Growth Strategy DRAFT RNAM Cloud Strategy DRAFT RNAM IP Services Strategic Growth Strategy DRAFT RNAM Cloud Strategy DRAFT RNAM Cloud Strategy DRAFT 2011-10-04