Switzerland is strongly promoting its cleantech industry at the World Future Energy Summit 2010 in Abu Dhabi. A large delegation of Swiss cleantech companies are exhibiting their sustainable technologies. Switzerland sees cleantech as an important future sector of its economy. Federal Councillor Doris Leuthard supports cleantech and wants Switzerland to play a leading role internationally in this area. She is using her upcoming term as Federal President to further promote sustainable economic development and cleantech.

1. Spring | 2010
Cleantech Switzerland
Know How, Technology and Services for Masdar City and the Gulf Region
Switzerland at the
World Future Energy Summit 2010
presented by T-LINK and

2. Swiss Village Masdar City Editorial
Clean Switzerland becomes
a Cleantech hub
Switzerland is a beautiful country. Its mountains attract hun- To tell a little clean secret: Some of the roots of Swiss Clean-
dreds of thousands of tourists each year. But before tourism tech are in the Gulf region, or, to be more precise, in Masdar.
arrived in the Alps, it was a poor region whose population had Swiss companies like Maxmakers and Credit Suisse had the
to weather harsh natural conditions. Alpine people had to be honour to be among the very first to shape this outstanding
disciplined, punctual, efficient – and they had to rely on each and visionary enterprise. Now Switzerland is the first country
other. These are the roots of sophisticate watchmakers, trust- to build its own neighbourhood – the Swiss Village – in Masdar.
worthy bankers, innovative engineers and environmentalists More than 120 companies have joined the Swiss Village Asso-
alike. ciation, joining the great effort to create the first true ecocity.
Switzerland is going a step further. It is putting its tradition of We have to work, and we have to live in a way that our children
being of being well organized, research driven, technically in- and grandchildren will inherit a world worth living in. Switzer-
novative and environmentally conscious together to create a land has a lot to offer to make this true.
Cleantech hub. Its universities and colleges, its multination-
als and small and medium-sized companies, its sustainable Steffen Klatt, editor
business organizations and export promotion organizations
are creating a network to help making the world cleaner and
greener. Swiss Cleantech can be added to Switzerland’s as-
sets of global importance as the Swiss financial market has Steffen Klatt talking to Sheika Lubna Al-Quasimi, minister of
been. The foundation of Swisscleantech, the business asso- foreign trade of the United Arab Emirates (Zurich, October 2008):
ciation of sustainable Swiss companies, is a major step in this Steffen Klatt is editor of www.nachhaltigkeit.org, the news portal on
direction. sustainable development and Cleantech.

3. Table of content
3 19 34
Editorial Interview with Willy Bischofberger: Mobility with Gold Status
Clean Switzerland becomes Taming the wind and the sun
a Cleantech hub 36
20 Swiss Exhibitors
5 Into the future with intelligent
Moritz Leuenberger networks 37
Swiss Pavillon Energy Summit 2010, Interview with Felix Zurbriggen: The
Abu Dhabi 22 pearl of the Alps does without cars
Swiss Exhibitors
6 38
Interview with Doris Leuthard: 23 Swiss Exhibitors
Switzerland is backing Cleantech Interview with Max Renggli: Wood
pioneer is building high 40 Swiss Pavillon Energy Summit 2010,
8 Swiss Village - The Swiss zone in
Swiss Exhibitors 24
Switzerland’s trade and investment
Masdar
Abu Dhabi
9 promotion at a glance 41
Swiss Cleantech Presence Strong Swiss Village Association: Sponsors At the world climate conference in Copenhagen, the consensus than they consume. Water, wind and solar power should cover
at WFES 2010 25 and Strategic Partners was that we cannot allow global warming to reach two degrees our remaining energy demands in the long term. All scientists
Interview with Daniel Küng: Export Celsius above levels recorded in 1990. Although the major in- agree that the 2000-Watt Society will be possible in a few dec-
10 Platform for Swiss Cleantech 42 dustrialised countries and most emerging markets basically ades. If all of us can reduce our energy consumption to this
Swiss Exhibitors Companies Swiss Village Association: Members committed to reducing their carbon emissions in the spirit of level, the earth’s ecosystem should remain in balance.
that consensus, environment ministers in Copenhagen didn’t
11 26 44 manage to reach binding climate targets. This step must be Bidding farewell from environmentally unfriendly, inefficient
Interview with Mathis Wackernagel: Happiness at home moves in with swisscleantech Association completed in follow-up conferences in 2010. For Switzerland, machines, heaters and vehicles can only happen if we replace
Mankind is loaded with mounting Minergie this means that we have to assume responsibility for reduc- them with efficient new technologies. I am pleased that in-
debt ing our emissions ourselves. We have already committed to novative Swiss colleges and businesses are world leaders in
28 45 reduce CO2 emissions by at least 20 percent by 2020. And by the development of these new sustainable technologies. Here
12 Swiss Exhibitors Interview with Nick Beglinger: the year 2050, we even want to bring down our emissions by in Abu Dhabi, where a fascinating futuristic city is emerging,
Climate protection: Enjoy your food Switzerland is Cleantech 80 to 95 percent of 1990 levels. To achieve these targets, we Swiss researchers, engineers and entrepreneurs are finding
29 are backing a CO2 tax on fossil and hydrocarbon fuels. From the perfect framework to further develop and perfect sustain-
14 Interview with Gilbert Ligner: 46 the resulting revenue, starting in 2010, there will be 200 mil- able technologies. Masdar and the Swiss Village are leading
Swiss Exhibitors Efficiency helps to sink costs Swiss Pavillion organised by T-LINK lion francs available annually to modernise buildings in energy the way for our climate and energy politics. This is the vision
efficiency. On top of that, we want to significantly reduce car we are gearing towards.
15 30 47 emissions in the next few years in line with EU standards and
Interview with Gina Domanig: Big Waste is valuable Floorplan shift the transport of goods through our country from roads to Moritz Leuenberger, Dezember 2009
Boosts, Little Bubbles rails. If we want to leave the next generations a healthy envi-
32 ronment with sufficient resources, we need to start living with
16 Swiss Exhibitors a considerably more sustainable attitude. This is perfectly fea-
The economy has to live healthily sible without harming our quality of life: the key is to increase H.E. Moritz Leuenberger, Moritz Leuenberger is Vice-President of
33 energy efficiency and promote renewable energies. Energy the Swiss Confederation for 2010 and Head of the Federal Depart-
18 Interview with Claude Béglé: consumption can be cut massively with the help of strict regu- ment of the Environment, Transport, Energy and Communication. He
Swiss Exhibitors Sustainability brings efficiency lations, raising consumer awareness and, most importantly, has been member of the Federal Council - the Swiss government -
the well-directed promotion and propagation of new technolo- since 1995.
gies. Even now there are buildings that produce more energy

4. Switzerland is backing
Cleantech
Cleantech will become an important pillar in the Swiss econ-
omy, says federal councillor Doris Leuthard. Changing to sus-
tainable economic management is a way of making Switzerland
crisis-proof. And in her year as federal president, she wants to
promote support for Cleantech and sustainability both in Swit-
zerland and on the international stage.
Why are you lobbying for the support of Cleantech?
Doris Leuthard: Growth is important for a national economy. The
last few years have shown us that we should increasingly pay heed
not to grow at the cost of people and the environment. If you want a
good national economy in the long term, you need technology that
is clean and preserves resources. This doesn’t just concern Swit-
zerland: Cleantech is a general trend with huge growth potential.
According to studies, Cleantech’s stake in the global economy will
double from three to at least six percent. This is a good initial posi-
tion for Switzerland. We already started years ago, from collecting
glass to sewage treatment plants. We have internalised a lot. We
have the technology available, and we can now develop it further.
Traditionally, in Switzerland, the federal government does lish additional faculties with private industry. The innovation of Swiss companies, thus reducing the entry barrier for our
not directly support the economy. Is Cleantech proving to be promoting agency KTI supports applied research. Secondly, SMEs.
an exception? within the third package to support the economy, we create •Establish a regional business location in a highly attractive
You are right that we basically do not have an industrial policy. With an export platform. Many small and middle-sized businesses tax and financial environment, allowing for access to impor
the stimulus package, we are just calling attention to the fact that in this area are not well structured enough for export. Whoever tant businesses opportunities in the region.
this sector is one of great importance for Switzerland and indeed wants to go into export needs a certain size and power. With
worldwide. More can be done here. So when the state puts some- this export platform, we hope to really support product sales. Are you supporting Cleantech to compensate for the de-
thing into motion, then it is absolutely consistent with our reserved creasing importance of the financial market?
policy to put separate industries under the spotlight. The federal Does Switzerland want to play a leading role in Clean- Financial services will remain important for us. However, we
council attaches importance to developing a new economy that is tech, also on the international stage? want funds to be dealt with less riskily. It is therefore absolutely
more crisis-proof. Switzerland is already well positioned in the production of thin- possible for the financial market to remain important, though
film solar modules. We have well qualified work forces that are maybe with a slightly smaller share in gross domestic product.
Do you also support for Cleantech because it overlaps with innovative and technologically efficient. We can therefore ex- I see this situation as a chance for technology sectors. They
different industries? pect to compete in fast-growing mass markets. Switzerland could become a more important pillar in the Swiss national
In the past, we set the tone in the energy sector first and foremost. also enjoys an excellent system competencies relevant to economy. I’m sure no one has anything against jobs that are
With the plans of action for energy efficiency and renewable en- Cleantech, including traffic, building, water and waste, which safeguarded for a long time.
ergies, we supported a sector in 2008, but not the whole range. are all worthy of being exported.
However, other areas are also important, namely climate policy. The You will be federal president in 2010. Will you still have
Stadler report observed that many resources are finite, for instance, What does Switzerland expect from its strategic alli- time to promote Cleantech?
metals. We are much more conscious of what happens when we ance/co-operation with Masdar? Of course. I remain responsible for my department. The po-
do not try to change awareness in businesses and in society as a The Swiss interest extends particularly to these areas: sition of federal president provides me the possibility to talk
whole. • Privileged participation in a visionary project, allowing the about it more, to get involved and for us to be fully committed
Swiss Cleantech industry to position itself and demonstrate on a global scale. For a long time I have been fighting alone at
Which instruments to promote Cleantech do you have at its leading technologies in building quality and energy the World Trade Organisation to unite trade and the environ-
Doris Leuthard is Swiss Federal President in 2010. your disposal? efficiency. ment. With my new function, I can contribute to bring change
She has been member of the Swiss Federal Council Fundamental research is important. We need to further develop ex- • Privileged access to procurement of goods and services as to sustainable economic management in Europe and, if pos-
- the Swiss government - and head of the Federal De- isting technologies with applied research. Here the state is obliged a member of the Swiss Village Association (SVA), which is try sible, all industrialised countries.
partment of Economic Affairs since 2006. to provide sufficient means. We are doing that. We already have ing—with the assistance of the Swiss Trade and Investment
more than one hundred faculties. Colleges have begun to estab- Board (Osec)—to match the needs of Masdar with the offers Steffen Klatt

5. 10
The World Future Energy Summit 2010
Swiss Exhibitors
Belimo. Safety and comfort
Belimo – the worldwide leader for actuator and valve technology in heating, ventilation and air
conditioning systems – offers a complete range of products from one source with a reputa-
tion for excellent value for money. Belimo actuators are offered with open/close, modulating
or 3-point control and flexible MF and bus-capable MP types can be individually configured.
Costs are reduced and energy consumption cut, thanks to innovative valve-, actuator- and
system solutions.
Fan control based on demand
Thanks to the new Belimo Fan Optimiser, fans can in future be controlled based on demand
according to the damper positions of the downstream VAV units. Supply pressure regulation
– presently the standard method – can thus be dispensed with and fan energy consumption
cut by as much as 50 per cent.
Pressure-independent control valves with bus-capable actuators
Control, shut-off and balancing – our pressure-independent characterised control valve com-
bines three functions in a single fitting, with automated hydraulic balancing. You profit from a
simple and reliable valve design with a minimum of effort for installation and commissioning,
and because of portfolio also includes bus-capable actuators, the fittings can be connected to
a higher-level system without any problems. For detailed information, please visit our website:
Swiss Cleantech Presence Strong
www.belimo.ch
Ciba Expert Services at WFES 2010
Ciba Expert Services provides consulting, testing and information services to various industries, cov-
ering areas such as regulatory affairs, environmental compliance, powder and process safety as well
as high end analytics. Cleantech is poised to be an important pillar in Switzerland’s without fuel or pollution, Solar Impulse’s ambition is to contrib-
economy, says Swiss President Doris Leuthard. That is one of ute in the world of exploration and innovation to the cause of
With its global network of experts Ciba Expert Services is unique in its worldwide reach. Our clients profit from decades of experience, the reasons the Swiss Embassy in Abu Dhabi, the Consulate renewable energies, demonstrate the importance of new tech-
our global reach, and our relationships with authorities and regulatory bodies worldwide. General in Dubai, the Swiss Business Hub GCC and the Swiss nologies in sustainable development and, of course, to place
Business Councils in Abu Dhabi und Dubai are promoting and dream and emotion at the heart of scientific adventure once
Companies trust Ciba Expert Services for access to specialized resources and equipment. Our customers benefit from global service supporting Swiss Cleantech companies and sustainability in again. “ I’m looking forward to meeting the Swiss delegation,
packages that enable them to rapidly implement business strategies. Drawing on core competencies Ciba Expert Services helps a the United Arab Emirates in general, including the “Swiss Vil- Swiss companies and Mr. Bertrand Piccard in Abu Dhabi! Wel-
broad range of companies get their products to market faster, increase productivity and improve product quality. lage” project in Masdar City. To that end, the Swiss Business come.
Councils have also created an environmental subcommittee
We have a dedicated global network of experts that helps customers in highly regulated industries to achieve compliance, efficiency to promote Cleantech in the region. We are pleased about the
and sustainable business success. Please visit our website: www.cibaexpertservices.com strong presence of a Swiss delegation and Swiss Cleantech
companies at the World Future Energy Summit 2010 (WFES).
Ciba Expert Services One of the Swiss speakers at the WFES 2010 is Bertrand
Schwarzwaldallee 215 Contact person: Piccard, President of Solar Impulse. He said: “At each major Wolfgang Amadeus Bruelhart (left) has been Ambassador of Swit-
CH-4002 Basel Mara Guzzetti premiere, the adventurers of the last century pushed back the zerland to the UAE since December 2007. He is talking to HH General
fon +41 61 636 84 72 mara_beatrice.guzzetti@ciba.com limits of the impossible. Today, human and technical enquiry Sheikh Mohammed bin Zayed Al Nahyan, the Crown Prince of Abu
fax +41 61 636 58 59 must go on, with a view to improving the quality of life for hu- Dhabi and Deputy Supreme Commander of the UAE Armed Forces
www.expertservices.com manity. By writing the next pages in the history of aviation with (center) at the World Future Energy Summit 2009.
solar energy, with the goal of eventually flying around the world

6. 12 13
The World Future Energy Summit 2010 Mankind is loaded with mounting debt
Swiss Exhibitors The Ecological Footprint appears simple. How does it fit Is our Footprint too big?
into a complex reality? Humanity’s Footprint is too big. If we
Mathis Wackernagel: Actually, reality is not so complex. Our want to maintain a stable life on the
Enerec AG: Our Company is active in the field of planet has a limited surface that provides us with all the eco- planet, then it would be better to con-
clean-solutions logical services we need: water, food, waste sequestration, en- sume no more than what Earth can
vironmental stability, etc. Essentially, we will live on a big solar regenerate. Otherwise we inevitably
• With decentralized powerplants using dry biomasse to energy (electicity and heat) collector that transforms solar power into everything we need. liquidate our ecological assets. If we
• With green solutions in and outside the building partly in combination with PV-solar . Use the wall in the house to give a better At Global Footprint Network, we think like farmers: we want to stay in overshoot, we will further in-
climate with innovative technology VERTICALIS combined with newest LED- lighthening COVILUX to new eye-catcher. know how much productive area, or biocapacity, there is, and crease our ecological debt. This would
how much people use. severely undermine our economies’
Use the roof and the wall outside with less resources (water) as a living isolation/cleaning-system combined with PV-solar to reduce ability to operate.
energy consumption in the house. Is it possible to translate our individual consumption
into hectares on a global scale? What is the right balance?
enerec AG On the one hand, we need to know how much area we have Every country has to figure that out for
Birchstrasse 6 and how productive it is. To make results comparable, we ex- itself. Optimal resource consumption
CH-8472 Seuzach press them in global hectares – hectares with world average depends on three factors. How much
fon +41 52 338 07 70 productivity. On average, worldwide, we have about two hec- biocapacity does your country have?
fax +41 52 338 14 42 tares per person. On the other hand, we need space to grow What is your purchasing power compared to the world aver-
www. enerec.ch what we eat, to cope with our waste, to provide fibres. We can age? If your purchasing power is below the worldwide aver-
info@enerec.ch add up all the space we use – and call this the “Footprint”. This age, then it is unlikely you can access more biocapacity from
Footprint then can be compared with the space we have. elsewhere. Managing resources is not so different from man-
Contact person: aging finances.
CEO Andreas Dreisiebner Can we use this tool everywhere? Right now, humanity’s Ecological Footprint is 1.4 Earths – this
Mobil: +41 79 671 86 19 Of course, the Footprint does not do everything. Still, I believe means it takes the planet over one year and four months to
that biocapacity will become the main currency in the 21st regenerate what humanity consumes in one year. If we want
century. We can overuse it like we can overuse financial as- to limit our risk exposure to this overshoot, we possess two
sets. Currently, we are amassing a big ecological debt, and this huge levers to fix the situation. The United Arab Emirates has
debt will weigh heavily on our shoulders. What are the physi- focused on one: discovering how we build and operate cities
cal manifestations? Forests disappear, fisheries collapse, fresh with a very low resource input. The resource pressures have
EPFL Ecole Polytechnique Fédérale de Lausanne water becomes scarce, pollution accumulates in the atmos- been growing because of increased consumption and growing
phere. This will have economic consequences. Everyday, life populations. There are more of us, and we all want to live well.
EPFL’s vision is to develop science and engineering together so as to enrich education as well as is becoming more expensive. All the assets that depend on Another aspect is demographics. Will we be better off with
fundamental and applied research. Its objective is to consolidate its position as one of the top tech- cheap resources in order to operate, such as inefficient build- more or fewer people? There are strong economic arguments
nological universities in the world. ings or jets, will decrease tremendously in value. that suggest that slowly shrinking population numbers are both
an economic and social boon. This transition is achieved most
How come the United Arab Emirates, one of the coun- effectively without coercion, as shown in Thailand.
EPFL Ecole Polytechnique Fédérale de Lausanne EPFL Middle East tries with the biggest Footprint, is among the first work-
CH-1015 Lausanne Contact person: United Arab Emirates ing with Global Footprint Network? You come from Switzerland. Did it influence your thinking?
fon +41 21 693 11 11 Franco Vigliotti, PhD, Dean Ras Al Khaimah The ability to consume resources correlates with purchasing As a child, I was fortunate enough to experience nature firsthand.
www.epfl.ch or www.epfl.ae franco.vigliotti@epfl.ch fon +971 (0) 7 243 41 15 power. Since the Emirates have significant purchasing power, I spent many vacations on a farm. It showed me where apples,
they have higher Footprints as well. But with purchasing pow- milk and meat come from. It taught me about the cycles of na-
er also comes choice. For instance, as in the case of Masdar ture. These vacations turned out to be the best education I ever
City, one can choose to invest in emerging economies that received. I hope every child has this opportunity.
avoid the current resource trap. The United Arab Emirates is Steffen Klatt
among the few countries who view oil as an asset rather than
income. This is the correct way of looking at oil. They recog-
nize that pumping oil out of the ground is not production, but a The Swiss-born Mathis Wackernagel is a founder and Executive Di-
transfer of assets from one type (crude oil) to another (invest- rector of Global Footprint Network, a charitable research organization
ments). This transfer only makes sense if it turns the assets headquartered in California. His organization supports the creation of
into something more valuable. Most other oil-producing coun- a sustainable economy by advancing policies that reflect the concept
tries view oil as income, so they liquidate it. This is un-, or even of the Ecological Footprint.
a
­ nti-economical.

7. 14
Climate protection: Enjoy your food
To live well, you must eat well. Agriculture, however, is one of the worst climate criminals. To reconcile good
taste with good food, consider organic and regional products. Switzerland is leading the way.
The global consumer is accustomed to buying practically any the country’s agricultural area. Regional organic products are synthetic pesticides and fertilisers, organic consumers take in lines offering regional foodstuffs, particularly fruit, vegetables,
food, practically anywhere and at practically any time. This predominantly sold by supermarkets, direct marketers and less residual toxins in their food. In a study by the Soil Associa- meat and sausage.
variety appears to reflect prosperity. But it has its dark side: specialist shops. Basically, the only items that are imported tion, they found more dry substances, less nitrates – but usu-
formerly exotic food becomes popular and regional traditions cannot be sufficiently produced by Swiss organic farmers, ally more sugar – and more vitamin C in over 50 percent of the That also helps to preserve the climate: if you buy a bundle of
dwindle away; and, of course, transporting food long distances such as coffee and corn. Import is permitted only if all domes- organic products tested. asparagus in February that comes from Mexico, five litres of
harms the environment. Now the tide is turning: customers are tic production is marketed. Processing also happens mostly in fuel was consumed to deliver it. But if you wait until May and
demanding to know where foodstuffs come from, what basic Switzerland. Apart from taste, there is also the ecological aspect of naturally buy local asparagus, the fuel consumption for the same veg-
materials they contain and what happens in their production. produced food. Organic farmers do not use chemical-synthet- etable decreases to 0.3 litres.
The trend is particularly strong in Switzerland. Almost 50 per- Customers take advantage of organic labels ic pesticides and fertilisers, and, by means of the cyclical prin- Nathalie Schoch
cent of the Swiss population buy organic foods at least once a ciple, ensure the sustainable health of the earth and increased
week. The most popular are fresh bread, eggs, dairy products Countless regional organic products go over the counter in biodiversity. Rivers and lakes also benefit from this system.
and baby food. In this, Switzerland is the world leader. Switzerland. If you value naturalness and taste, you are spoilt
for choice. With the aid of labels, products are marked so that Regional products are popular
Organic market steadily growing customers are certain about quality and origin. One of the most
famous marks is the bud from Bio Suisse, the governing body Organic farming also reduces water consumption. All these
So it is no surprise that organic trade is experiencing a dramat- of Swiss agricultural enterprises. The big supermarket Coop reasons are why Switzerland is fully backing organic food.
ic upturn. According to the organisation Bio Suisse, turnover runs its own line, Naturaplan, and in the process supports the Organically cultivated areas are not burdened with pesticides,
in organic food in 2008 increased by 11.2 percent to almost sale and distribution of seasonal organic fruit and vegetables. are free of fertilisers and therefore cause much less pollution Swiss consumers do not just consider organic products to be very im-
1.4 billion dollars. The organic market therefore grew twice as Then there is Delinat, the first enterprise to specialise in trading to the earth and water. That carries weight: the Swiss drink portant: these products should also get to the shops without harming
much as the conventional market. Frontrunners in the expan- organic wine. What started as a small niche in the market is between two and four litres a day. But to produce food stuffs, the environment. Goods carried by air are seen particularly critically.
sion are fresh products whose value totals 628.5 million Swiss now worth millions. Delinat is the top dog. between 2,000 and 5,000 litres of water are needed per person If for example vegetables are transported by plane, they burden the
Francs, whilst the market share for organic meat is compara- per day. climate about 80 times as much as seasonal vegetables from Switzer-
bly small. Still, the significant sales show that more and more Organic is not just about having a good conscience. It also land. That is why Coop, the number two supermarket chain in Switzer-
Swiss consumers are turning to organic meat and are thus tastes better. Tests from the Research Institute for Organic Not only organic products are popular. Swiss consumers are land, puts a logo on all products that have been imported by plane. On
more conscious of the meat they consume. Agriculture - a network of institutes in Switzerland, Austria also increasingly turning to regionally produced food, even if top of that, all business trips for employees as well as the transport of
and Germany - show, for example, that organic apples con- they have been produced conventionally. Farmers’ markets, goods by air, except flowers, are compensated. The CO2 compensa-
In Switzerland, there are over 6,000 organic enterprises. In tain more vital substances than traditionally produced apples. butchers and small shops offer regional products. Both super- tion fund is allocated about two million USD per year.
total, they work 121,000 hectares of land, or 11.4 percent of Because of careful production methods that avoid chemical- market chains Migros and Coop have their own production

8. 16 17
The World Future Energy Summit 2010 Big Boosts, Little Bubbles
Swiss Exhibitors Cleantech needs informed investors, especially as stimulus packages around the globe are expected to increase
opportunities—as well as potential bubbles—in the sector, at least regionally, says Cleantech investment expert Gina
Domanig. As those opportunities and challenges unfold, she adds, Switzerland is a good place to be headquartered
for venture capital funds investing in Cleantech.
ETH Zurich – the outstanding Swiss University
Ranked the top university in continental Europe, ETH Zurich – the Swiss Federal Institute of
Technology – is a leading player in research and education worldwide. It offers the most advanced infrastructure on two campuses in Investing in Cleantech was a niche when you started. Is Western technology. We have ben-
Zürich, one of the highly attractive cities worldwide. it still one? efited from these programmes.
ETH Zurich offers degree programs in natural sciences, engineering, architecture, management and technology. Bachelor programs Gina Domanig: When we started back in 2000, it was certainly China also has strong incentives to
are taught in German, Master and doctoral programs are in English. An ETH degree combines a solid scientific foundation with out- a niche. It existed under the label of ‹sustainable investment› manufacture locally. In many cases,
standing application skills. ETH graduates are well equipped for careers in industry, as entrepreneurs or scientists. 3’500 of the 15’000 until the term ‹Cleantech› was born. It slowly started to gather you can bring your cost structure
students work towards their PhD and contribute to the exceptional research and innovation performance of ETH. the interest of the corporate sector, but in the beginning it was down when you locate parts of your
ETH Zurich’s strategic themes include the basic sciences and engineering, life sciences and materials science, biosystems science more PR than reality. In recent years, we’ve seen really big cor- value chain in China. However, the
and engineering, environmental and sustainability sciences, as well as design sci- porates putting a lot of money behind their cleantech strate- country has not been too strong in
ences and sustainable future cities. With this research and teaching portfolio, ETH gies, however. Cleantech serves very large existing markets technology innovation.
Zurich lays the foundation for the future CleanTech economy. now. It is not a niche anymore.
While strongly rooted in Switzerland, in the heart of Europe, the global perspective, Will you invest in the East?
the high degree of internationalization and the excellent teaching and research in- What is Cleantech for you? Where are you investing? We could. Until now, our focus has
frastructure make ETH Zurich the ideal place for creative personalities. You can stamp different sectors with this label. For us, it means been on North America and Eu-
focusing on industrial technologies, primarily energy. It follows rope. We have a very strong built-in
ETH Zürich from generation to storage and efficiency. It covers water tech- technology focus. The majority of
Rämistrasse 101 Contact person: nology. We also invest in materials technology. the companies which develop new
CH-8092 Zürich Thomas Schaller, Head Corporate Communications technologies are not in China.
www.ethz.ch thomas.schaller@hk.ethz.ch How do you choose companies for your investments?
fon +41 44 632 83 90 First, we look at market opportunities and value proposition, Do you expect a bubble in green investment?
fax +41 44 632 35 25 including competitive advantage. Then we look at the man- There will be little bubbles but they will not cover the entire
agement. Ninety per cent of our attention concerns these top- Cleantech sector. There have been quite a number of bubbles
ics. The remaining 10 per cent is around the terms of the deal. already. Take bioethanol. Something very similar happened to
solar. Those who know these industries saw the bubbles com-
Hofstetter Umwelttechnik AG - Swiss gas combustion technology Where do you obtain your money? ing. Unfortunately, less-informed money chases these hot top-
We get about a third from large corporations that have a very ics. It is a trap we like to avoid.
Since 1975 Hofstetter Umwelttechnik AG has engineered and constructed plants for the treat- strong interest in a window on new technologies. They include
ment of emissions from combustible gases. Their design, planning, development and construction of plants for the handling of companies like Dow Chemical, DSM, Unilever and Volvo. Two- Is Zurich a good place for your line of business?
landfill, biogas and off-gas is reputed worldwide. A wide range of customised products, together with specialised know-how in the thirds comes from institutional investors, like pension funds Cleantech opportunities are scattered throughout Europe and
combustion, safety technique and explosion protection sectors, ensure an ability to meet the most demanding of customer require- and financial institutions. North America. Switzerland has a great research culture and
ments. base for technology development. About half of our team has
Many countries have green stimulus packages. Are you a technical background – both academic and industrial experi-
Due to Hofstetter’s qualified international sales network, direct contact is possible expecting a boost for Cleantech companies? ence. Quite a few have studied at the ETH Zurich. So it is a
at short notice. A flexible organisation, a motivated team, modern equipment, plus It is still very regional. Right now, we are taking advantage of good place to recruit people, it is a good place to live, and it
a highly developed understanding of quality, guarantees safety and reliability. the incentives in place in the US to build manufacturing facili- has a good airport.
Today over 2›000 plants worldwide are working successfully. ties. This is great for companies located in the US. In Germany,
you always had strong support mechanisms for companies Steffen Klatt
Hofstetter Umwelttechnik AG that went into the Eastern part of the country. Feed-in tariffs
Münchringenstrasse 12 Contact person: for renewable energies also created market demand, like, for
CH-3324 Hindelbank Bernhard Fröhlich, Area Sales Manager example, the new FIT scheme in the Province of Ontario in
www.hofstetter-uwt.ch bernhard.froehlich@hotstetter-uwt.ch Canada for solar technologies. Gina Domanig founded Emerald Technology Ventures in Zurich in
fon +41 (0)34 411 86 43 2000. The fund, formerly SAM Private Equity, is the first independ-
fax +41 (0)34 411 86 10 China and Korea are offering significant incentives. Will ent Cleantech venture capital fund in Europe. Prior to Emerald, Gina
Cleantech move to the East? was senior vice president at Sulzer, a Swiss multinational. Emerald
China is announcing big investments under such programmes has managed three venture capital funds and two portfolio mandates
on a daily basis. The country is very good in deploying technol- totaling over 450 million USD.
ogies, for instance, in solar and wind. But they are using mainly

9. The economy has to live healthily into Switzerland. „Quality of life is one of the central arguments, if
an expert is unsure whether to accept a job in Switzerland,“ says
Baldwin. Companies that choose their locations exclusively for tax
In times of climate change and globalisation, quality of life becomes a central factor in the economy. Location counts benefits also run the danger of experiencing vast fluctuations with
more than ever in the fight for investors and talent, with desirable sites providing not only tax benefits, but also sound their employees. That could prove to be more expensive than mon-
nature and safe living conditions. ey saved. Many companies have now recognised this dynamic. For
example, 1,600 companies pay Mercer significant sums of money
In the summer of 2009, McDonalds moved its European head- almost as important as the country’s fiscal environment. Top to access the data acquired in the firm’s study.
quarters to Switzerland. This is not the only international com- managers have high expectations for leisure, cultural diversity
pany that appreciates life in the Alps. Google has moved its and social infrastructure, the study finds. In short, soft facts Children profit from a sound environment
most modern research institute outside the United States to are becoming hard facts. The futurologist Andreas Reiter for-
Zurich. The staff executive there, Randy Knaflic, describes the mulates it clearly: „The gap between winner and loser regions You don’t need to look long for the answer to the question why
city’s advantages clearly: „Of course, tax issues play an impor- is getting bigger. Soft factors are increasingly dominating the quality of life, and particularly a sound environment, is increasing in
tant role, particularly when you want to attract experts who pay competition for locations in the fight for investors and talent.” significance for employers. Benno Seiler, an economy conveyor in
up to 50 percent of their wages to the fiscal system in neigh- The connection between prospering economies and general Zurich, observed: „The right surrounding for the family is often the
bouring countries. But in my opinion, you should look at the happiness is being researched intensely. One thing is certain: decisive factor for a top manager. Apart from being an ideal region
comparison differently. I lived in New York City for nine years. more people associate happiness, rather than wealth, with a for children, the hours spent outside of the office are also given
I had a wonderful apartment there, but when I woke up in the sound environment. more importance.” The bicycle dealer Peter Brügger from central
morning and looked out the window, I could wave to my neigh- Switzerland has many customers from various boardrooms: „Par-
bours. Here, I wake up and look out onto the mountains.” Switzerland high up on the list ticularly managers of all ages are keen mountain bikers“, he says.
He views biking as the kind of special kick key players are looking
Soft facts become hard facts Regardless of potentially subjective rankings that one might for.
mistrust or deem reliable, Switzerland is hard to beat. A life
In the last ten years, 180 foreign companies have chosen centred in Zurich, Geneva or Bern is among the most desired Innovation needs tranquillity and dynamism
Switzerland as the location for their headquarters. 96 of those in the world. For eight years, Zurich was at the top of the re-
companies are among the largest worldwide, according to the nowned study into quality of life by the consulting firm Mercer, Education and innovation are central issues in globalisation. In this
Forbes-2000 list. Why? A current study from the Swiss Holding which analyzed conditions in 215 big cities worldwide. This area, Switzerland can boast about the world famous institute of
organisation suggests that infrastructure and soft factors are year, Zurich was in second place behind Vienna. Geneva and the confederate technical college (ETH in German). Regions like,
Bern were also in the top ten. In their annual study into qual- for example, the Rhine Valley bordering Austria, attract world-
ity of life, consultants from ECA also examined living relations class scientists and engineers with the motto „Work where oth-
Small is beautiful in over 400 locations. Bern and Basel find themselves in the ers go on holiday“. The Rhine Valley – including St. Gallen, Chur
Particularly in times of climate change and globalisation, small units best five cities in 2009. Mira Pathak of ECA International says: and Buchs as well as international technology concerns like Leica
with strong environment factors can excel. The „small is beautiful“ „Environment factors, like the quality of air, play an important Geosystems – was ranked in ninth place in a European ranking of
philosophy often benefits smaller stavtes and trends to regionalisation role for the quality of life and in this point the Swiss cities are educational clusters. The Swiss recruiting expert Erich Mosberger
where strong human relations emerge as a central focus of daily life. some of the best.” finds that the region can take on other college locations worldwide:
In the international studies Global Peace Index (Switzerland: 18th „Smart heads look for peaceful places in a good setting, which is
place; USA: 83rd place) and the UNO’s Human Development Report The quality of life is a striking argument still dynamic. The Rhine Valley offers an idyllic place which is still
(Switzerland: 9th place; USA: 13th place), small European nations are high-tech.” He never has to look long for suitable people to fill lead-
a length ahead, showing how planning is crucial to ensuring a good In practice, these aspects and rankings are increasingly in- ing positions.
quality of life. volved in business strategies. Robert Baldwin from Network
Relocation helps international companies bring employees Yvonne von Hunnius

10. 20 21
The World Future Energy Summit 2010 Taming the wind and the sun
Swiss Exhibitors Renewable energies make high demands on the national grid, as the sun doesn’t always shine and the wind also
takes a break occasionally. Predicting the fluctuations of erratic energy sources is crucial to ensuring continual
power supplies, according to Willy Bischofberger from the Swiss Energy Pool PLC.
Your partner for Connectivity Solutions
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thus providing a unique basis for continual innovation focused on the needs of our customers all over the world. energies. What does this mean for the national grid? providers are paid for their pro-
Willy Bischofberger: Basically, shifting transportation routes. duction?
PV connectivity innovations built to benefit you! For large volumes, this means a geographical and temporal The respective local network pro-
HUBER+SUHNER has developed a high performance connectivity solution for the wiring of shift of energy production according to the times when and vider regularly measures the amount
photovoltaic plants. places where renewable primary energies flow (water, wind and of energy produced, like with all other
High reliability even under extreme conditions is standard for our products. This connectivity solar) and how much production of heat connected with ener- customers, and logs it in a new na-
solution includes our high quality, TÜV and UL certified RADOX® solar cables, corresponding gy production is needed (biomass and geothermal energy).
­ tional databank on the Internet. Eve-
connectors and other practical accessories. Complete wiring of a solar power plant can thus Wind doesn’t always blow; the sun only shines in the day. ry plant operator must be regularly
be implemented with HUBER+SUHNER systems in a continuous and non-polluting way. compensated, with these production
Uncompromising progress – for your benefit. How can the grid ensure that energy is available at all amounts multiplied by the respective
times? subsidy rates per system.
HUBER+SUHNER AG HUBER+SUHNER Middle East Trading LLC Thanks to good production forecasts. The amount of energy
Tumbelenstrasse 20 Dubai Investments Park (DIP) production from renewable energies has to be predicted by 10 Which further services are need-
CH-8330 Pfäffikon ZH European Business Center, Office 156 Contact person: am every day, as exactly as possible, for every quarter of an ed for smooth supplies?
fon +41 (0)44 952 22 11 N 25° 00’ 13.83’’/ E 55° 09’ 19.06’’ Dr. Michael Gnoth hour in the following day. There are basically three necessary
fax +41 (0)71 353 44 44 P.O.Box 75843 Dubai (United Arab Emirates) michael.gnoth@hubersuhner.com As renewable energy takes priority, it means that output from services. First, contract management,
info@hubersuhner.com fon +971 4 81 35 35 – 0; fax +971 4 81 35 35 – 1 other power plants must be limited at respective times, ac- which concludes an energy takeover contract with all plant
www.hubersuhner.com info.me@hubersuhner.com cording to our predictions. In the event of short-term devia- operators; second, a central forecast of production amounts
tions from predictions, the network provider makes expensive in order to minimise balancing energy costs; and third, an ef-
balancing energy available. ficient invoicing service that charges the many market actors
Obviously, this expensive balancing of energy can best be and consumers with the transferred energy.
KRT Kanalrenovationen AG avoided by improving the quality of predictions. Thanks to
continual optimisation, the balancing energy costs were re- How does the Swiss Energy Pool PLC work?
duced from 25 percent in the first few months to between The Swiss Energy Pool PLC is responsible for exactly these
KRT develops and designs special systems for sewerage renovation using pipe relining and renovation robots. We have the Know- 1 percent and 2 percent of total energy costs. services in the Swiss market. This task was assigned by the
how and capability to plan and carry out sewerage renovation. Federal Office for Energy (BFE in German), because, as an in-
How can energy production be predicted accurately? dependent service provider, it is sufficiently competent in infor-
KRT Kanalrenovation AG KRT Sewer Rehabilitation Technology FZE Thanks to three cleverly thought-out models. First, with a roll- mation technology and the energy market to efficiently carry
Luzernerstrasse 19 Saif-Zone Office Y08 out procedure. This is particularly suitable for biomass and out these manifold processes. Based on current objectives, it
CH-6204 Sempach P-O. Box 9353 geothermal energy, which are independent of the weather. Due will grow into the biggest green energy hub in Switzerland for
fon +41 41 462 71 33 Sharjah to years of experience and intelligent cooperation processes new renewable energies over the next few years.
Mobil +41 292 30 50 United Arab Emirates with the plant operators and heat users, we can make very
pe@krtag.ch; www.krtag.ch accurate predictions. Steffen Klatt
Contact person: Hansruedi Petermann Second, with linear and non-linear stochastic prediction mod-
els that are particularly suited for weather-dependent systems
(water, wind, solar). What is decisive are the models as well as
the experience to recognise which production amounts are in
linear or non-linear connection with weather predictions – tem- Willy Bischofberger is joint-CEO of the Swiss Energy Pool PLC. The
perature, rainfall, wind speed and direction, global radiation. Swiss service company works together with about 60 Swiss energy
Third, prediction precision is improved thanks to grouping the providers. Among other duties, it produces forecasts for energy pro-
predictions nationally, because positive and negative predic- duction, deals with network bookkeeping and passes on data.
tion deviations of separate plants can balance each other out.

11. Into the future with intelligent networks um-sized power stations, rather than just a few large power
stations, are expected to ensure the majority of electricity pro-
of energy available are also now viewed as a crucial factor in
the mix. A refrigerated warehouse could function as a tempo-
The energy of the future will flow through networks where information exchanges make energy streams more duction. rary storage, for example. If there is surplus energy available,
efficient. The technical solution: “Smart Grids” and “Smart Meters”. the warehouse will be cooled down. This stored energy in the
Multitude of small provider form of coldness could recycled later via a heat exchanger if
necessary. The process could also work the other way around.
Today’s “static” networks are not equipped for the demands of If there is little energy available, the refrigerated warehouse
Electrical power systems operate more efficiently than motors siderably more important in electricity production in the next a considerably larger number of energy providers. While river would be cooled as little as possible. This unneeded energy
that run on fluid or gaseous fuels. Industries, railways, busi- few decades. Water, wind, solar, biogas, wood and geothermal and nuclear power stations primarily provide range perform- could then be sold, on the spot market, for a profit. Even the
nesses and personal homes have been taking advantage of energy will all play an important role in this shift. ance for the moment, and hydro power plants serve as batter- batteries of future electric cars could take over as temporary
this superiority for decades. Like in electricity production, ef- ies to flexibly provide both peak and standby power, the elec- storage units – and earn money for owners.
ficiency gains in combined heat and power plants are similarly Energy data in real time tricity mix of the future will be much broader. “Above all, the
immense compared to conventional power stations. On the relative proportion of electricity production, which can provide However, with current transmission networks, which are purely
road, the electric car could gradually supplant the motor car. At What will this future reliance on electricity look like in three to desired capacity within seconds at the push of a button, will analogous, this back-and-forth is not possible. The problem
the same time, renewable energies are going to become con- four decades? The time-honoured mechanical electric meter sink”, says Moser. Instead, wind turbines will only run at full- doesn’t lie with the network itself, but with the information ex-
will be replaced by “Smart Meters”. These are digital meter throttle when wind conditions are good. The same applies for changes at decisive interfaces. “We need a lot more informa-
readers that continually provide information on real-time elec- photovoltaic energy production, which can be limited accord- tion in real time, in order to control such networks automati-
ABB is building an energy network of the future tricity consumption. You’ll not only know about the consump- ing to the weather conditions and turned off at night. Other cally”, says Moser. “Smart Grid” is the first solution to currently
In a project together with the Scandinavian supply company Fortum, tion of all the electric equipment in your home or office, but plants, however, for example wood or biomass power plants, work on paper. It will be a network where all necessary infor-
ABB is developing an intelligent power network for a new district in you’ll also report this data to a central energy information net- could by all means take over the job as energy providers at mation is always available for the respective market players.
Stockholm. The Royal Seaport will comprise 10,000 flats and 30,000 work. The means of supply, in other words, will also be an in- peak periods. And it could be a network that draws an arrow from wind-rich
offices. “With regard to size, this is a considerable advance on the way formation network. For example, a refrigerator owners could northern Europe to the Sahara Desert, where pumped storage
to a more intelligent and flexible local power network that integrates use their appliance at full-swing when there is a surplus in the Today`s storage does not suffice hydro power plants in the Alps, together with new forms of
decentralised and renewable energy sources, and helps us to realise market and electricity can be obtained more cheaply. Then, storage, such as hydrogen storage units, could play a decisive
the vision of sustainable cities”, says Bazmi Husain, director of the at peak times, it would be turned down automatically. Imple- Admittedly, no one can now predict the proportions of these al- role.
ABB Smart Grid initiative. Fossil energy sources are to be completely mented consistently, the system can expect considerable sav- ternative forms of energy and how exactly the future electricity
eliminated in the seaport by 2030.In the process, local energy pro- ings in energy consumption. Michael Moser, senior manager mix will be put together. One thing is already certain, however. This dream is still a long way off, of course. “It will need an
duction and a more flexible responsive energy network play a signifi- in the energy research section at the Swiss federal office for Today’s capacity is not enough. Now, water-rich countries like internationally coordinated course of action in research and
cant role. ABB and Fortum are thereby developing different solutions energy, reckons about 10 to 15 percent energy savings are Switzerland can use pumped storage hydro power plants that implementation”, says Moser. “Switzerland is willing, and the
to optimally control the energy flow. The Swiss-Swedish ABB leads possible. The technology is available today. contain batteries that form the largest electricity storage units Swiss research institutes here have considerable potential.”
the way in automation and energy technology. The enterprises of the worldwide. But they are nowhere near enough. More storage
ABB-group are active in around 100 countries and have more than The considerably bigger challenge will be the organisation of providers are required. To find additional storage, suppliers are Urs Fitze
120,000 employees worldwide. future power transmission networks between power stations considering alternative forms of production, but large and small
and consumers. In the future, a multitude of small and medi- energy consumers who can adjust their demand to the amount

12. 24 25
The World Future Energy Summit 2010 Wood pioneer is building high
Swiss Exhibitors After years of swimming against the tide, he has achieved lasting success. Max Renggli, manager of the gener-
al contractor and timber construction company Renggli AG, consistently builds to Minergie building standards
for energy-efficiency. In Switzerland, he has assumed a pioneering role.
The non-profit foundation myclimate - The Climate Protection Partnership is an
international climate protection organisation based in Switzerland.
The Climate Protection Partnership is an international climate protection initiative with Swiss
roots founded in 2002. How would you define innovation in wood construction? cause we have enough technology
myclimate is well-connected globally and promotes the gathering of knowledge about CO2 reduction, raises awareness and inspires Max Renggli: For me, innovatio is not always about inven- and knowledge: but we must imple-
long-term climate protection through its climate education projects. The foundation also draws upon various management tools, such tion. Rather, it is an intelligent combination of different ideas ment this correctly, and practise sus-
as CO2 balance sheets, CO2 reporting or a performance-management tool, to provide an optimal basis for climatefriendly decision- to generate additional value for stakeholders. To be innovative tainability bit by bit. Acting in an en-
making in businesses. In addition, myclimate promotes carbon neutrality via the principle of voluntary CO2 offsetting.myclimate de- is also to scrutinise traditions and to create new potential for ergy-efficient way means improving
velops and supports carbon offset projects around the world that directly reduce greenhouse gases and in doing so directly protect the future. quality of living. If you live in a house
the climate. These projects fulfil the highest standards (CDM, Gold Standard). They not only reduce climate-impacting emissions, but that preserves energy and resources,
also contribute to sustainable development in the project regions. Which innovations have taken hold recently in wood you simply feel better.
construction?
Wood construction has gone through a large transition in Swit- What is your company actually
zerland in the last ten years. The industry has succeeded in doing to promote this thinking
myclimate - The Climate Protection Partnership finding acceptance in the market for wooden houses again. with associates?
Sternenstrasse 12 Contact person Now, even multi-storey buildings are technically possible, We orient ourselves completely to-
CH-8002 Zürich Kathrin Dellantonio wooden constructions are the forerunners in energy efficiency wards ecological principles. Sustain-
fon +41 (0) 44 500 43 50 Head of Department, Sales, and industrial prefabrication allows very short implementation ability and environmental protection
fax +41 (0) 44 500 43 51 Marketing and Communications times. are deep-seated in Renggli AG’s bu-
infomyclimate.org kathrin.dellantonio@myclimate.org siness strategy. In equal measure, we
www.myclimate.org/en.html fon +41 (0) 44 500 43 54 What are the arguments in favour of wood as a building implement the philosophy of energy-efficient wood construc-
fax +41 (0) 44 500 43 51 material? tion for residential houses, entire residential areas and also for
Wood is a fantastic building material. It possesses very good commercial and public constructions.
static values, is CO2 neutral and completely recyclable. It also
has very good heat insulation benefits for building houses. It For this reason, we have garnered national and international
would be irresponsible not to use wood as a resource, as it recognition. A lot of our time flows into the business culture
Fronalpstock, Central Switzerland
grows outside our doorstep without needing any technical – a culture where people can develop further. It is a matter of
energy. creating an understanding among both employees and cus-
tomers that it is possible to have living space in harmony with
Which principles are closest to your heart? the environment.
We do whatever Construction is always about the future and our responsibility
it takes to make towards future generations – we need to become more con-
scious of how we deal with our resources.
Yvonne von Hunnius
your hiking vaca-
tion perfect. Firstly, it is about choosing resources to provide energy. Solar,
geothermal, water and wind power are available to us in unlim-
MySwitzerland.com ited supply. To invest in fossil fuels is very short-term thinking. Max Renggli is CEO of Renggli AG in Sursee. Founded in 1923 by
With over 37’000 miles of signposted Secondly, it is preferable to use building materials like wood Gottfried Renggli in Schötz, the company now has over 130 employ-
trails to choose from, Switzerland is the
and stone, which waste little grey energy. These materials ees and is a market leader in Switzerland for wood construction. No-
ultimate hiking destination for all. For
those enchanted by the breathtaking should always be able to flow back into the cycle. We need to table in the area of Minergie-houses, Renggli AG has made a mark as
sight of alpine splendor while enjoying get away from the disposable society. an international pioneer and standard bearer. Renggli puts into effect
a cheese specialty served in a quaint
innovative, top-quality wooden constructions in modern architecture
mountain inn. Or for those who simply
delight in the beauty of nature to soothe How far have you come with your company? and builds sustainable living and work spaces for the needs of the
body and mind. For the best in hiking When we started, a conventionally built, single-family house 2,000 Watt Society. In the process, his supreme maxim is to save
tips, visit MySwitzerland.com or call us
consumed 2,500 litres of fuel on average. Now our houses energy, preserve resources and still meet humans’ comfort needs.
toll-free 1 877 794 8037.
don’t consume any fuel at all. Our energy-efficient buildings Renggli has been awarded numerous prizes for sustainable economic
FLYING, SWISS MADE cover their minimal energy consumption with renewable ener- management.
– gies. Today, the decisive factor is no longer technology, be-
SWISS.COM
131_09d_02_ins_world_future_energy 1 12/21/09 1:42:48 PM

13. 26
Switzerland’s trade and investment
promotion at a glance
The Swiss Business Hubs - a global network
The Swiss Business Hubs play a central role in Switzerland’s trade and investment promotion activities around the world (www.osec.ch). They are
based in the trade and economic sections of the Swiss representations (Embassies or Consulate Generals) abroad or at Swiss Bilateral Cham-
bers of Commerce. As local centres of expertise, they can be found in major markets around the world. There are currently 16 of these Swiss
Business Hubs in Germany, France, Italy. Austria, Japan, China, India, Brazil, Spain, Poland, Russia, UK, the USA, and in the GCC and ASEAN
regions. The latest Swiss Business Hub started operations in May 2007 in South Africa. Swiss companies seeking advice can either call on the
services of the Swiss Business Hub in combination with monitoring either from an Osec consultant in Zurich, or directly from the local Swiss
Business Hub.
Comprehensive services dle East. The SMEs, therefore, enjoy direct access to major
players in the commercial, social, political, scientific and cul-
The service range of the Swiss Business Hubs is based on Os-
ec’s «Export Step-by-Step» consulting concept and, among
tural fields. The flexible, transparent and independent infra-
structure enables prompt client-oriented services. A strong Export Platform for Swiss Cleantech Companies
other things, includes: emphasis is put on a close collaboration with partners from
the private sector such as the Swiss Business Councils in Abu
• Provision of information on the local market: market re Dhabi and in Dubai and a range of private experts through- Why is it important to market Swiss Cleantech abroad? Have there already been successes
search, market clarifications and market entry analyses. out the region. For this purpose Osec provides private experts Daniel Küng: The Cleantech sector is one of most attractive in Cleantech?
• Eliciting business deals in relevant sectors and markets. with a unique platform the so called ‹Pool of Experts› database growth markets in the world. Experts take it for granted that The fact that a “Cleantech” export plat-
• Support in looking lor business partners. (www.poolofexperts.com). the Cleantech market will reach a volume of more than USD form is needed is demonstrated by the
• Assistance in the implementation of trade fair appearances. 900 billion in 2010. Worldwide investment in renewable energy success to date of the eco-town of Mas-
• Organisation of business trips. Swiss SMEs entering the market of UAE, Saudi Arabia, Kuwait, alone has quadrupled since 2004. Furthermore, Switzerland is dar City. For more than six months, Osec
Qatar, Bahrain & Oman will receive support from the Swiss considered abroad as the country that lives environmental pro- has been supporting the Swiss Village
To complement these consulting services, the Swiss Business Business Hub GCC at every stage in areas such as sourcing tection and has implemented the processes and laws needed Association (SVA), which is promoting
Hubs also team up with a range of relevant private and public information, feasibility studies, action plans, business plans, to do so. On the other hand, there are distinct gaps in the ex- the establishment of a Swiss quarter in
organisations and institutions such as Business Councils and locating business partners and business expansion. A highly ploitation of Cleantech potential abroad. Exports of Cleantech Masdar near Abu Dhabi. Because of this
local Chambers of Commerce. Information about these net- motivated team, with a variety of backgrounds, is looking for- products and services are well below what they could be. support, the SVA has been able to sign
works is made available to Swiss companies seeking advice. ward to meeting interested companies. a strategic partnership agreement with
Osec is planning an export platform. Why? Masdar, which will create export poten-
Point of contact for foreign companies As part of the stabilisation measures to support the export tial of several hundred million francs for Swiss companies.
trade, which we at Osec are putting into practice on behalf Masdar City is a show-piece project – it is the first waste and
Foreign companies which are looking for business deals In For further information: of the Swiss federation, we and the State Secretariat for Eco- CO2 neutral city in the world. Masdar is therefore attracting
Switzerland can also get support from the Swiss Business nomic Affairs SECO have come to the view that in promot- the attention of the whole world. If Switzerland is there from
Hubs: they can get preliminary information about Swiss com- Swiss Business Hub GCC ing foreign trade, much more consideration should be given the beginning, then this can only benefit the image of Swiss
panies and products, the Swiss market, and also about estab- c/o Consulate General of Switzerland to the “Cleantech” sector. This is why the project to establish a Cleantech suppliers. Masdar City is, to a certain extent, also
lishing a branch in Switzerland or becomlng the partner of a World Trade Center, Dubai, United Arab Emirates Cleantech export platform came about. a touchstone for Swiss Cleantech. If Swiss companies get in
Swiss enterprise. fon +971 4 329 09 99 The export platform aims to increase Cleantech exports by on the ground floor, then we have also created the basis for in-
fax +971 4 331 36 79 networking companies, by presenting a standard market im- volvements in other markets. This is why it is very important for
Swiss Business Hub GCC with a variety of services dai.sbhdubai@eda.admin.ch age (brand) and by actively bringing together foreign demand Osec to be present and to point out the appropriate potential
and Swiss supply. We are working on the basis that exports for Swiss companies.
The ‹Swiss Business Hub GCC› offers to small and medium- of Cleantech products and services could be considerably in-
sized enterprises (SME) from Switzerland and Liechtenstein creased, because the trade is still very fragmented and many Daniel Küng is CEO of Osec, the official Swiss foreign trade promot-
specific services for strengthening and developing their busi- SMEs fear the cost of exporting. er. Among many other activities, Osec regularly organises a Foreign
ness relations with the United Arab Emirates (UAE), Saudi Ara- The Cleantech export platform will network the Cleantech par- Trade Forum with globally important personalities like former US Vice
bia, Kuwait, Qatar, Bahrain & Oman. Based in Dubai and with ties involved in Switzerland beyond industry boundaries and President Al Gore (above right, 2007) and Nestlé CEO Paul ­ ulcke
B
offices in Kuwait, Riyadh and Jeddah (at the respective Swiss will make use of synergies to create a standard and more ef- (above left, 2009).
Embassies and Swiss Consulate Generals) the Business Hub fective image abroad.
benefits from a widespread network of contacts in the Mid- Swiss Business Hub GCC

14. Happiness at home The biggest Minergie project thus far was commissioned by
the real estate company Avireal two years ago in Zurich Kloten.
Marko Virant, the boss of Avireal AG in Zurich, agreed with
begins with Minergie Beyeler. “We have saved half the energy that the first com-
missioned building needed in 1971,” he says. Almost 70,000
square metres of heated space on seven floors is now state-
of-the-art because of Minergie technology.
The most successful certificate in the world for sustain-
able building comes from Switzerland: Minergie guaran- Minergie is increasing in value
tees energy efficiency, comfort and value retention. But
it still allows builders the freedom to be their best. Besides low-running energy costs, Minergie-certified buildings
also increase in value in the long term, an incentive more and
more Swiss people are recognising. In a study done by Zurich
Switzerland doesn’t have a desert. Still, pioneers have other University, buildings were analysed according to their sales
challenges to face here: In summer 2009, the first energy- prices. It showed buyers are willing to pay seven percent more
autarkic chalet at 3,690 metres above sea level opened with for family houses with a Minergie certificate. One of the rea-
the Minergie certificate. Up at the Lötschen pass, where only sons for this popularity is an efficient reward scheme. Various
ibexes are at home, humans now keep their feet warm in a large banks consider mortgages for Minergie constructions to
chalet – without impacting the environment. The operators are be more reliable and therefore give Minergie builders a more
following the example of around 15 percent of Swiss home- preferable interest rate. The Swiss state, depending on the
owners. Minergie is the most successful certificate in the world canton, also warrants comprehensive sponsorships for Min-
for sustainable building. Whether for hotels, office blocks or ergie constructions.
family homes, Minergie and its graded certificates continually
gain market share. Flexibility in the choice of means
High-tech in heady heights One of the keys to Mingerie’s success is the ‘Minergie phi-
losophy,’ which provides targets for builders but leaves con-
In the chalet, Minergie’s three main advantages are clear: it struction to the respective experts on site. As for heat distribu-
is unique worldwide in combining energy-efficiency, comfort tion, water has proven to be the best alternative. Water can
and value retention. In addition to an all-around modernisa- transport up to 3,500 times as much heat as air, which also
tion, now comprehensive insulation, a co-generation unit with becomes drier as it heats up. With Minergie, the total con-
heat production, solar panels, comfort ventilation, photovoltaic sumption of non-renewable energy to regulate temperatures,
modules and a wind turbine are being used high above the ventilation and warm water is summarised. Thus, with experi-
Swiss clouds. All these improvements guarantee environmen- ence, more efficient general solutions can be found.
tally friendly energy independence. On top of that, visitors ben-
efit from insulation technology that eliminates draughts. Lastly, Minergie shines on the international stage
it is almost certain the Lötschen pass chalet will still offer peo-
ple protection in the alpine world in 50 years’ time. Minergie also compares well with other international certifica-
tions because there is no other standard that is so prevalent
Comfort and Value combined More investment is quickly amortised in its own market. Founder Ruedi Kriesi says: “The American
Almost 15 million square metres of heated space in new construc- Leed is applied in many countries, but the penetration of the
tions and renovations are now Minergie-certified. 14,214 houses One of Minergie’s founders, Ruedi Kriesi, explains that Min- American market is a hundred times less than that of Miner-
have the basic Minergie certificate, which means there is an im- ergie’s success derives predominantly from its appeal to gie. Leed is a shining light with its GreenWave technology, the
pervious building shell, an efficient heating system, comfort ven- residents, investors and the environment. “Since the resident German passive house with science and Minergie with the
tilation and other features. In more demanding categories, there also benefits from additional comfort, I don’t need to demand economy.”
are 481 houses with Minergie-P, 54 with Minergie-Eco and 61 with a premium for the environment, but instead I can sell him an
Minergie-P-Eco. The unique selling point of the Swiss Minergie advantage. That makes it possible to incorporate industry, be- Proof of Minergie’s widespread market appeal can be found in
certificate: it integrates comfort and value retention with environ- cause it is easy to do business with Minergie.” Switzerland’s second biggest retailer, Coop, which has been
ment criteria. The additional aspect of mobility is considered by the offering Minergie-certified, prefabricated houses since this Au-
American certifier, Leed. Minergie-certified buildings cost two to ten percent more than tumn at moderate prices. The bait: Coop assumes the heating
According to Ernst & Young, sustainable certification will play a de- non-certified structures. But Franz Beyeler, manager of the costs for the houses for ten years.
cisive role for over half of property investors in the future. Further- Minergie association, has had a positive experience with those
more, it states: “Even in existing properties, investments in sustain- additional expenses. “Because of the low-energy consump- Yvonne von Hunnius
ability will amortise even more quickly with increasing energy prices tion alone, the additional costs are amortised after about seven
and thanks to value and rental growth in future.” years,” he says.
More information on www.minergie.ch

15. 30 31
The World Future Energy Summit 2010 Efficiency helps to sink costs
Swiss Exhibitors Using energy and raw materials efficiently is in every company’s interest. This approach helps reduce costs and, at
the same time, improves one’s corporate image. Ciba Expert Services supports companies worldwide in their quest
to enjoy the many benefits of reducing their environment impact.
Meyer Burger Technology Group - The expert in photovoltaic
Meyer Burger Technology Ltd is a leading supplier of hightech slicing and automation systems for wafer
production and of measuring and handling systems for cell production. You advise international companies in environment pro- reduction of either waste or carbon
The machines, competences and technologies of the different companies in the group are used in the tection and safety. How seriously do companies take emissions or both.
solar industry (photovoltaics), semi-conductor and optical industry. The thinnest wafers made from silicon, the environment these days?
sapphire or other crystals are required in these three markets to manufacture solar modules, switching Gilbert Ligner: Basically, there are two types of companies. Your company has its roots in the
circuits or high-performance LEDs. The group’s core competences are made up of a whole range of production processes, machines Some only do enough to fulfil the minimal legal requirements. chemical industry. What can you
and systems that are used within the value chain in the manufacture of high quality wafers. The comprehensive range of products Others go further and take measures to protect the environ- offer chemical companies?
is complemented by a worldwide service network with wear and tear parts, consumables, re-grooving service, process know-how, ment and prepare for the future. This second group prepares It is no secret; after the steel and ce-
servicing, after-sales service, training and other services. As a globally active company, the group is represented in Europe, Asia and itself in good time for foreseeable legal changes and takes ment industry, the chemical industry
North America in the respective key markets. action accordingly in its own business. Equally, they thereby produces a considerable amount of
Meyer Burger has its headquarters and the production facility of Meyer Burger Ltd in Switzerland, while the group companies, Meyer benefit from the fact that, apart from saving running expenses, emissions. That’s why it is so impor-
Burger Automation GmbH, Hennecke Systems GmbH and and AMB Apparate + Maschinenbau GmbH, have their headquarters they also improve their image. tant that they fully commit to reduc-
and production facilities in Germany. Diamond Technologies Inc. has its headquarters in Colorado Springs, USA. The group also has ing these emissions.
subsidiaries and own service centres in Germany, Norway, China and Japan, which all are represented by its own staff on-site. How can companies increase their efficiency in con- With our expertise, we can demon-
suming energy and resources? strate to chemical companies, and
Meyer Burger Technology Ltd There are various possibilities here. As a service provider, we also companies from other indus-
Postal address: Invoice adress: Contact person: first analyse how the company is doing with regards to envi- tries, where and how they can op-
Allmendstrasse 86 Grabenstrasse 25 Werner Buchholz ronmental protection. We basically assess if all legal require- timise their processes and thus do
CH-3600 Thun CH-6340 Baar w.buchholz@meyerburger.ch ments have already been implemented and determine if the more for climate protection.
Mbinfo@meyerburger.ch www.meyerburger.ch fon +41 33 439 05 06; fax +41 33 439 05 10 business has set any further environment targets.
If there are such targets, then we help the customer with pro- What contribution can new materials make towards re-
fessional advice. By using software-supported simulations, source efficiency in general?
which work out energy consumption or waste flows, for in- Thanks to material innovation, it is possible today to reduce
3S Industries AG - Leading Technology for Solar Energy stance, we quickly assessed where changes need to be ap- environment impacts. There are materials that need less en-
plied. On the basis of this data, the main environmental effects, ergy even when being produced and others that are lighter
3S Industries AG is the world’s leading provider of manufacturing solutions for Photovoltaic Solar Mod- aims and programmes for the continual improvement of the and therefore consume less energy – when being transported,
ules. With its three subsidiaries, Somont, 3S Swiss Solar Systems, and Pasan, 3S Group counts on company’s protection of the environment can be analysed and for example. That is why more and more car parts traditionally
in-house expertise in all key technologies of module manufacturing. With the automatic string soldering developed. made of steel are being replaced by synthetic materials. Gen-
machines from Somont, the laminating lines from 3S Swiss Solar Systems and the testers from Pasan, erally speaking, using more efficient materials can contribute
customers around the globe produce solar modules whose performance, useful life, quality and output match the highest demands. What role can Ciba Expert Services play in this? to the reduction of costs.
The range encompasses individual machines as well as turnkey production lines with varying degrees of automation. Production The requirement for functional environmental management is
installations from the solar concern guarantee stable, reliable processes, a high throughput and outstanding product quality with low comprehensive knowledge of the environmentally relevant as- Yildiz Asan
wastage and high up-times. pects of the company. Our experts support companies in de-
At a glance: termining these aspects. The structure of responsibilities and
• Turnkey production lines • String-soldering and Lay-up equipment • Laminating lines the legal conformity of processes and procedures are com-
• Cell testers, sorters • Module testers • Know-how transfer • Certification Support piled systematically and recorded in a report. Then our advis-
ers draw out schemes that lead to the continual improvement
3S Industries AG Contact person: of environment rating.
Schachenweg 24 Dr. Anja Knaus, Head of Corporate Communications
CH-3250 Lyss fon +41 (0)32 391 11 11 Where have Ciba Expert Services helped to improve ef- Gilbert Ligner is the Head of Global Operations of Environmental
www.3-s.com anja.knaus@3-s.ch ficiency? Safety and Testing Services in Ciba Expert Services. Ciba, headquar-
We have examined the consumption of resources in phar- tered in Basel, is part of the German chemical company BASF. Ciba
maceutical and chemical companies, for example. Then we Expert Services offers independent knowledge in a wide range of in-
asked ourselves the question: “What does a manufacturing dustries.
facility generate in emissions and waste when making a prod- www.cibaexportservices.com
uct?” The next step was to introduce measures that led to the

16. 32
Waste is valuable
Everyday, the Swiss waste industry costs around 45 US cents per person.
The gains are significant: about half of Swiss municipal waste is recycled.
As a result, the environment impact of waste has dropped considerably.
The financial crisis has impacted the Swiss waste industry. tories that apply to about two-thirds of Swiss communities and could be deposited safely. That was the equivalent to “revo-
“We were quite used to fluctuations already, but there has nev- towns. The contracts dampen the effects of price fluctuations lutionising the waste industry”, says Hans-Peter Fahrni, head We want your computer
er been a collapse like this,” says Martin Baltisser, manager of in the wastepaper market, says Bukowiecki. Wastepaper and of the department for waste and raw materials at the federal Worn out computers and TVs are taken back free of charge in Switzer-
the organisation of steel, metal and paper recycling (VSMR). cardboard recycling is a success story: producers recycle 77.2 environment office. Practical implementation of those goals land. Since 1994, when buying an electric device, the consumer has
Baltisser says prices were still hitting record highs in summer percent of the approximate 1.65 million tonnes of waste pa- needs time, however. Still, the result from the past 20 years also paid for its disposal, with the advanced recycling fee – 7 US dol-
2008. Then the market plummeted. When the crisis came, per accumulated annually. That rate is all the more astonishing is impressive. Since the year 2000, no more urban waste has lars for a computer, 7 US cents for a mobile phone. Switzerland was
customers could barely get rid of scrap. With wastepaper, it since, in Switzerland’s typically federal approach, practically been deposited directly in landfills. About half is burnt in Swit- the first country where electronic devices could be given back to the
wasn’t much better. “We are in the middle of the worst crisis for every community has its own disposal route. Sometimes, par- zerland’s 29 waste incineration plants, and the energy released retailer for free in this manner. This is a recipe for success, according
at least 20 years”, says wastepaper trader Daniel Griesser, a ticularly in rural areas, dedicated clubs or schools collect the in the process creates electricity or heat. The terrible polluters not only to the eight Swiss recycling companies, but also to the en-
member of the VSMR board. However, Baltisser still harbours wastepaper. Sometimes it’s the city removal service. Some- have become power stations. vironment organisation Greenpeace. Now, 85 percent of devices are
no fears about future prospects for the private waste industry times it’s a private contractor who collects wastepaper on the disposed of professionally in this way. Toxic parts, such as television
in Switzerland. “For the recycling branch in general, I still see a council’s behalf. These power stations produce both electricity and heat. Waste tubes containing lead, or batteries containing cadmium, are removed
positive outlook in the middle and long term.” produced 1400 GWh of electricity in 2008, roughly double what manually. Whatever is valuable is reused, including copper, iron and
“Revolutionising the waste industry” it produced only ten years ago. But it is still a minor source of nickel. The only Achilles’ heel is the mobile phone, of which only 15
“Everything running as usual” electricity, satisfying only 4,4 percent of Swiss electricity de- percent are re-used. Recyclers are very interested in mobile phones,
The success story started a quarter of a century ago. At that mand. However, waste is the main source for district heating in as they contain rare materials like indium.
Thus far, the difficult situation has barely touched waste supply time, special waste was deposited without serious constraints, Switzerland. It delivered 2900 GWh in 2008.
chains from personal homes, industry and trade. Low-value recycling reusable waste was in its early stages, and waste
wastepaper is still being collected, for example. “Everything incineration plants were terrible polluters. From the mid-1980s, The key to the success of the new waste model was bringing according to Hans-Peter Fahrni, “only if the state provides the
continues to run as usual”, reports Alex Bukowiecki, manager waste disposal reoriented itself. It could no longer be only as in the ‘polluter pays’ principle. Charging money for each rub- general framework, will the regulated treatment of waste be
of the communal infrastructure organisation. The maintenance cheap as possible. It had to be environmentally sustainable bish bag has considerably contributed to record recycling lev- guaranteed in the long term.”
of demand lies in long-term removal contracts with paper fac- as well. Waste was to be either recycled or treated so that it els for glass and paper. Production processes were designed
to be more environmentally friendly and problematic materials, Optimisation still possible
like mercury, have been eliminated. Disposal solutions tailored
to specific conditions have been de- But it is not for free. The 45 US cents spent everyday per
vised for various waste types. Thus, person for waste management corresponds to the value of
for aluminium cans, plastic drinks two text messages. Today, after two decades of large invest-
bottles or electronic devices, there ments, the costs per person are back to a level below that at
is an advanced voluntary disposal the end of the 1980s. Despite the waste system’s considerable
charge that is added to new prod- progress, now is not the time for it to rest its laurels. Future
ucts’ price tags, while state-enacted challenges won’t be won’t be about increasing efficiency, but
fees are levied for waste glass. The rather expanding the operational sphere of the waste industry
system has proven to be a success. to the entire life cycle of a product. Only this way can we fur-
In the process, the cooperation be- ther reduce the strain on our resources without affecting our
tween private and state powers has quality of life.
also been successful, whereby pub-
lic welfare always has priority. For, Urs Fitze

17. 34 35
The World Future Energy Summit 2010 Sustainability brings efficiency
Swiss Exhibitors An efficient economy needs efficient postal services. In this regard, the Swiss Post is an important pillar of the Swiss
economy. It focuses on efficiency and sustainability, rather than simply providing a cheap service.
« We prove that it is possible to live and breathe sustainability and still be profitable. »
About Oerlikon Solar
Oerlikon Solar offers field proven equipment and end-to-end manufacturing lines for the mass
production of thin film silicon solar modules. Engineered to reduce device cost and maximize Is the Post a green company? train network) 20 percent cheaper for
productivity, its end-to-end solutions are fully automated, high yield, high uptime, and low maintenance. Claude Béglé: As one of the biggest transport and logistics our employees. The 1,600 trainees
companies, the Post knows that it has a social duty to do throughout Switzerland even get it
The production lines are complete systems, yet modular and upgradeable in both throughput and process technology. As a global something for the environment. That is why the Swiss Post for free. The half-fare travel card is
leader in thin film PV technology, the company provides its customers with extensive experience in both amorphous and high-effi- has defined sustainability as one of its company values. free for all Post personnel.
ciency Micromorph® tandem technology.
So how does the Post implement sustainability? The Post is active in 23 countries.
Oerlikon Solar is ranked “global number one solar turnkey line supplier” by VLSI and has been named winner of the 2009 CELL We have joined the climate protection programme of PostEu- What can other transport and lo-
AWARD for the ”best technical product for thin film module manufacturing” as well as winner of the 2009 Solar Industry Award. rop, a European postal company association that obliges its gistics companies learn from the
Oerlikon Solar is headquartered in Switzerland, has over 750 employees in 13 locations world wide and maintains sales and service members to reduce their carbon emissions by 10 percent be- Post?
centers in the USA, Europe and China, Taiwan, Korea, Singapore and Japan. tween 2007 and 2012. In 2000, we defined environment tar- We prove that it is possible to live
gets for 2010 that are oriented to the SwissEnergy programme. and breathe sustainability and still
For more information, please visit www.oerlikon.com/solar They are more ambitious than the Kyoto Protocol. be profitable. For example, energy
efficient buildings are worth it in the
How are you doing with these targets? long run. It pays off not just to build
Since 2000, we have managed to reduce our carbon emissions cheaply for the moment, but to think
by around 10 percent. For example, we set to reduce heat by long-term. In countries like Switzer-
10 percent, and we have surpassed that. Our water consump- land, where a large proportion of en-
tion has decreased by more than 40 percent, even though we ergy is produced with water, it is sensible to turn to electric ve-
only aimed to stabilise that level in 2000. Since 2008, we have hicles. That could also be a good idea for southern countries,
been drawing 100 percent of our electricity from water power. where the sun can be used as a source of energy.
And where are there some difficulties? Even in countries where there is an abundance of oil?
Swiss Art Gate UAE - FZE - Building bridges among cultures by ensuring We sought to reduce petrol consumption by 8 percent, despite Yes, oil will not last forever. We have to look for alternatives
their individual values and traditions. how we are constantly expanding our post van network of now, not just because of the greenhouse effect.
more than 10,000 kilometres. We will probably fail to reach this
Swiss Art Gate UAE aims to foster and promote dialogue and mutual understanding across different seg- target. However, you have to consider that, with the expansion Can the Post really afford this ecological sustainability?
ments of society of the Western and the Arab World. Swiss Art Gate UAE was founded in July 2008 as of this public transport service, we create the possibility for pri- Yes, sustainability is a moral duty for the Post. We are not just
the first Swiss cultural platform provider in the United Arab Emirates with the aim of planning, organizing vate people to do without their cars. We have also converted to a company that has to be efficient and profitable. We are a part
and implementing: electric scooters and gas vans to deliver letters and packages. of Switzerland. We are expected to set a good example both
· Cultural exchange programs between the Western and the Arab World And 80 percent of the kilometres driven by our fleet of about economically and ecologically, and with good reason. Besides,
· Public events in the domain of art, culture, education and sports in the UAE 2,000 post vans in 2008 were with particle filter vehicles. you can already save money with sustainability, and it will be
· Corporate events for leading UAE based companies in general even easier to do so in the future.
More than 10 years ago, you named so-called environ-
HIGHLIGHTS: ment coordinators. What do they do exactly? Will the Post join Swiss Cleantech, which aims to make
Swiss Art Gate UAE, under the patronage of the Consulate General of Switzerland, initiated the Swiss Days Dubai 2009 which is to We have an environment coordinator in every area. He analy- Switzerland a pioneer in the Cleantech sector?
be a regular annual cultural event with highly qualified musicians and performers from Switzerland. ses which measures can be taken to make our business ac- The Post is very interested and welcomes this organisation,
The Formula One photo exhibition ‘F1 Photo Trophies’ with two Swiss F1 photographers, Daniel and Sepp Reinhard, at Emirates tivity more ecologically sustainable. The effects and costs of just like the economy minister, Doris Leuthard. We have not yet
Palace Abu Dhabi was the highlight of the events organised by Swiss Art Gate in 2009. Workshops have been organized at Zayed the measures are compared and the best solutions are imple- decided on whether we will become a member.
University and Higher College of Technologies, Abu Dhabi and the Dar Ibn Al Haytham for Visual Arts, Al Bastakiya, Dubai. mented. This is decisive, as sustainability is a vast concept but
it is best made up with many small pieces. Markus Binder
Swiss Art Gate UAE - FZE
Kurt Blum fon +971 7 244 43 14 Can you give an example here?
P.O. Box 450510 Dubai - UAE fax +971 7 244 74 54 We determined how our employees get to work and established Claude Béglé is president of the board of directors of the Swiss
www.swissartgateuae.com Mobil +971 50 225 17 83 that, in total, they commute 1.3 million kilometres daily, half by Post.
car. So we made the general subscription for the SBB (Swiss

18. 36
Mobility with Gold Status
Mobility is an important part of modern life. However, it costs space, energy and time. In part, Switzerland’s
prosperity is due to its tight-knit network of public transport. It is the country with the highest density of trains
throughout the world.
The train is a clever move: be it a banker, manager, member The public transport of Switzerland has a good reputation for
of parliament or an employee – in Switzerland professionals good reason: it conserves the environment, and is safe and af-
of all different careers use public transport. It is the way to get fordable. It not only stands out due to its tight-knit cross-linked
to the office or work place faster and more relaxed than going synchronised timetables for connecting trains, but also due to
by car. its reliability, punctuality, modern vehicles and transparent pric-
ing. Besides the railway system, the bus network is also well
Largest train density in the world developed. Post cars go to the most remote spots. The yellow
vehicles, of which there are over 1800, cover a distance equiv- expected to be in use by the end of 2017. This pioneer work of the 21st
On average, every person in Switzerland travels 2,422 kilome- alent to five earth circumnavigations every day. From Bern you century will lead to a marked improvement in travel and transport possibili-
tres by train per year. The small country thus tops the world only need two hours to get to the foot of the Matterhorn. ties in the heart of Europe. Already in 2007, the Loetschberg base tunnel
ranking of public transport users; Japan lies in second place from the Bernese Oberland to Valais with a length of 35 kilometres was
with 2,010 kilometres. This has been confirmed by current data The Swiss national railways (SBB in German) have expanded opened.
from Litra, the Swiss information service for public transport. the transport network to about 3,000 kilometres in the last few
One of the reasons for this intensive usage is the wide range of years and increased the number of trains to 9,000 per day. In Zurich airport has also achieved world fame. Thanks to its excellent con-
services. Every day, on average more than 93 passenger trains total the Swiss transport network commands 26,379 kilome- nections, 60 per cent of airline passengers travel to the airport by public
run on each kilometre of the Swiss train lines. This shows Swit- tres und 26,079 stops, so on average it is one kilometre to transport. According to the federal department for environment, transport,
zerland to have the largest train density in the world, followed the next stop. The high train density means that there is only energy and communication, this is the third highest figure worldwide.
by Japan with 75 trains. In Europe only Holland comes close little leeway to expand on capacity. Even for major events,
to using its network just as intensively, whilst the German and construction work and disruptions there is barely any back- Climate and environment-friendly
the Austrian railways account for nearly 50 passenger trains up capacity available. The situation is further aggravated as
per day and network kilometre. freight trains have to operate on the same lines. Route turn- Motorised mobility is energy-intensive. This also refers to the train, bus,
offs without crossroads at important junctions, deconcentra- tram or trolley bus. However, with regards to passenger kilometres, the col-
tions and additional tracks are therefore absolutely essential lective forms of transport are far superior to cars and air traffic in their ef-
Car sharing – a success story in many places. This is a matter of numerous projects spread ficiency. The difference between the regional train and the ­ verage car be-
a
Users of public transport sometimes need a car as well. The enterprise throughout Switzerland, for which parliament has granted a comes more apparent, when one examines the climate intensity instead of
“Mobility” has developed a new model for this. It began in 1987, when credit of 5.4 billion Swiss dollars. the energy consumed. Referring to CO2, the electric driven vehicles used
eight people formed a cooperative, and procured a car together. In in public transport have extremely low effects on the climate. To a large
1990 there are already 550 people from two cooperatives sharing 39 The longest tunnel in the world extent, they consume CO2-free energy from water and nuclear power, but
cars. Ten years later the cooperatives, which call themselves „Mobility also electricity from fossil sources in international commutation. The SBB’s
CarSharing Schweiz“ after a new merger, have 100 employees. Today Also with regards to international connections, the Swiss rail- electricity consumption comes 70 per cent from water power, and 30 per
the enterprise disposes of over 2,250 cars at 1,150 locations in 430 way network is linked with neighbouring countries at many cent from nuclear and fossil power stations.
localities in Switzerland. There are ten different car categories on offer, places. For example the north-south railway Basel-Chiasso/
so that the customer can choose the most appropriate for every trip Domodossola which forms an important branch of the trans- Public transport in Switzerland is mobility with gold status – and one of the
purpose. Thanks to modern technology, the Mobility car sharing sys- European transport network. And with the ­ lpTransit Gotthard,
A requirements for Swiss prosperity.
tem is easy and fully automated; it works around the clock and there a future-oriented flat railway will emerge through the Alps. The Nathalie Schoch
is self-service via internet or telephone. base tunnel at the Gotthard is the heart of the new rail con-
nection. With 57 kilometres, the longest tunnel in the world is

19. 38 39
The World Future Energy Summit 2010 The pearl of the Alps does without cars
Swiss Exhibitors Saas-Fee lives off tourism. The borough in the canton of Wallis near the Italian border fully backed sustainability right
at the outset. It has always been free of cars. And the first hotel to fulfill the Swiss Minergie energy standard is in
Saas-Fee. Now a district heating system is set to make the place less reliant on oil.
Swiss Business Council
The Swiss Business Council (SBC) is a non-profit organisation, licensed by the UAE Chamber Saas-Fee has been car-free for decades. What have you Where do the guests come from
of Commerce & Industry, and established in 2000. The SBC works closely together with the in- experienced from this? in Saas-Fee?
dependently managed branch in Dubai and offers joint membership categories, where members can benefit from broth Council’s Felix Zurbriggen: Saas-Fee was only connected by road in A large part comes from Switzerland.
networking platforms. Since its creation, the SBC has been successfully representing the interests and supporting the activities of 1951. At that time, the borough decided to keep the place Many others come from Great Brit-
companies and individuals connected to the UAE and Switzerland. free of cars. That was a very wise decision. Our visiting guests ain, Germany and the Benelux coun-
The mission of the SBC is to provide a platform which allows international business executives with an interest in Switzerland’s social experience something different from what they are used to at tries. A smaller number comes from
or economic environment to identify, asses and develop opportunities related to their bi-lateral activities as well as Swiss entrepre- home. It is blissfully quiet here and there is no smell of fumes overseas, Russia and Japan.
neurs and executives to profit from local experiences, networks and synergies. in the air. The guests can come right up to the village by car,
One of the main objectives of the SBC is to support commercial and personal relationships amongst its members, provide valuable and any luggage is then brought into the hotel or chalet with Would you like to attract more
networking opportunities and to promote economic, social and cultural relations between the UAE and Switzerland. electromobiles. In Saas-Fee you can easily reach almost eve- guests from the Gulf region?
The SBC is a lively and stimulating forum of diverse interests and has a constantly expanding membership ranging from UAE National rything on foot, and for larger distances we have a ski-bus. Yes, that is an interesting segment of
corporations through Swiss multinationals to individual private members. guests that we would like to work on
Is the lack of cars the only example of sustainability? in future.
No, it was merely the foundation. In 1996 Saas-Fee joined the
Swiss Business Council, Abu Dhabi network of boroughs “Alliance in the Alps”. These boroughs At Abu Dhabi the eco-city Masdar
PO Box 6390 Contact person: have got together to implement the aims of the Alps conven- is currently being built, equally car-free and oriented to
Abu Dhabi Susanne Baumgartner, Executive Director tion: protection of the natural space and support of sustainable sustainable development. Are there any lessons learnt
www.swissbcuae.com fon +971 2 445 82 65 development in the Alps. In 2001 it became a model for the in Saas-Fee that could be useful to Masdar?
fax +971 2 445 82 66 environment. Saas-Fee has also been distinguished with the You can always learn from experience. One topic is certainly
swissbiz@emirates.net.ae quality label “Energy city” for employing an ecological energy how to get by without cars; and there is also useful experience
policy. We are planning a district heating system with which oil in the energy area. Fundamentally, it is important that sustain-
is to be replaced by wood pellets as a heating fuel. We also try ability is really lived, and this starts with sensitising the public.
to sparingly use the limited resource of space, and we limit the People have to want to live ecologically for it to work.
number of secondary residences.
Swiss International chocolate - The Swiss Chocolatiers of the Dessert Is sustainability a burden or good business?
Do the hoteliers contribute to these initiatives? Sustainability is good business. That rings even more true to-
We manufacture freshly hand made Swiss chocolates, made in UAE with lots They go along with it and really help. That’s why the first Min- day, as more and more people are sensitised to sustainability.
of passion, pleasure by Swiss chocolatiers. Our products do feature an Interna- ergie hotel in Switzerland is in Saas-Fee: the Hotel Ferienart. A sustainable mindset leads to an improvement in quality.
tional Line called the Classic Line, a more Arabic line called the Taste of Arabia We have also built apartment blocks to Minergie standard. The
and a Sugar Free Line called the .DOT line. The Winter Collection which is a limited Edition features public is very aware of topics concerning sustainability. How do the holiday guests react to the efforts that Saas-
Ginger Bread, Lemongrass and Lime Leaf, Fig and Star Anis as star chocolate flavours. We do cater for Fee and its hoteliers undertake in the matter of ecology?
­
Corporate Clients, Luxury Hotels, Palaces, Airlines, Selected Boutiques and do tailor our products to the The Saas Valley is called the pearl of the Alps. Why? The guests react positively to these efforts as they lead to
needs of the clients. Regular inventions, creations and Collections are brought on the market to delight A pearl is surrounded by a shell and the Saas Valley is sur- keeping nature intact.
and surprise our clients throughout the year. rounded by four-thousand-metre high mountains. That must Steffen Klatt
be the reason for the name.
Swiss International Chocolates LLC
Al Jazeera Al Hamra Is Saas-Fee affected by climate change? Felix Zurbriggen has been Saas-Fee’s council leader since 2002.
P.O. Box 6485 Saas-Fee is quite high up. That is the reason why we have been With its 1700 inhabitants, Saas-Fee is one of Switzerland’s best-known
Ras Al Khaimah, UAE more or less spared thus far. However the glaciers in Saas-Fee tourist destinations. It lies on a plateau in the Saas Valley at 1,800 me-
www.chocolat.ae are melting more quickly than before. The snow line is also tres above sea level, and is surrounded by a dozen mountains over
increasing. We will have to take this into account in future. 4,000 metres in height. The highest of these is the Mischabel massif,
Contact person: which reaches 4,545 metres. Tourism started in Saas-Fee as far back
Daniel Hutmacher, Managing Director Are you increasingly relying on summer tourism? as in the 19th century, predominantly from English visitors. The first
daniel.hutmacher@chocolat.ae We have never neglected summer. In future we will be sure to hotel was opened in 1881, and now there are around 60 hotels. To-
fon +971 7 244 49 84 improve in this area. We will also look to further expand our gether the ski pistes come to a length of about 100 kilometres.
fax +971 7 244 49 85 winter range.

20. 40 41
The World Future Energy Summit 2010 The World Future Energy Summit 2010
Swiss Exhibitors Swiss Exhibitors
Solar Impulse – Around the world in a solar airplane Zehnder, a synonym for a healthy and energy-efficient indoor climate
In a world depending on fossil energies, the Solar Impulse project is a paradox, almost a provocation: it aims to have an airplane Zehnder is the leading provider for heating, cooling and ventilation system solutions. With its headquar-
take off and fly autonomously, day and night, propelled uniquely by solar energy, right round the world without fuel or pollution, an ters based in Gränichen, Switzerland Zehnder has production sites, development centres and sales com-
unachievable goal without pushing back the current technological limits in all fields. panies in more than 19 countries.
Bertrand Piccard, well known for his first non-stop round-the-world balloon flight in 1999 initiated the project 10 years ago. He leads The ventilation systems including heat pumps and low temperature radiators are focussing on be-
the Solar Impulse together with André Borschberg, engineer and former pilot of the Swiss Air Forces. Solar Impulse achieved the ing energy efficient and therefore especially suitable for meeting the Swiss Minergie standards.
construction of its first prototype airplane which flew for the first time at the beginning of last December. It has the wingspan of an In domestic heat recovery ventilation, Zehnder is leading in the world. The counter flow heat ex-
Airbus A340 (63,40 m), the weight of a family car (1,600 kg) and the power of a scooter (40 HP). changers give the Zehnder units the highest efficiency achievable without doing concessions to the
The plane will achieve day and night flight in 2010 and will attempt the crossing of the Atlantic in 2011. The round the world flight is indoor comfort. In hot climate Zehnder heat recovery will ensure continuous cool fresh air and can
planed for 2012, with five stopovers. Each flight leg will last around 5 days. The project has a budget of 70 M Euros funded by part- drop the demand for cooling by 50%. Zehnder Comfort ventilation is standard equipped with filter-
ners, foundations and private persons. ing G4-F7. These filters keep pollution and dust outside thus ensuring a healthy indoor climate.
In meeting the Minergie standard –optimum energy efficiency and maximum comfort - the
Solar Impulse SA Zehnder Comfort ventilation plays an essential part.
Scientific Park – C, EPFL
CH-1015 Lausanne Zehnder Group AG
www.solarimpulse.com Moortalstrasse 1 Contact person:
Postfach Bert Schinkel Tel. +31 38 429 69 11
Contact person: CH-5722 Graenichen Regional Manager Middle East & Asia/ Pacific Fax +31 38 422 56 94
Phil Mundwiler, Head of media and external communication fon +41 62 855 15 00 Zehnder Group Direct +31 38 429 67 31
phil.mundwiller@solarimpulse.com fax +41 62 85515 15 Lingenstraat 2 Mobile +31 6 135 83 750
fon +41 (0)21 693 89 35 www.zehnder.eu 8028 PM Zwolle; P.O. Box 621 bert.schinkel@zehndergroup.com
Mobil +41 (0)79 570 14 94 info@zehndergroup.com 8000 AP Zwolle - The Netherlands
T-LINK is specialised in
. EXPO SERVICE .
TRADE FAIR MARKETING . EXPORT PACKING Division FAIRSPACE
. INDUSTRIAL and PROJECT FREIGHT FORWARDING
Our EXPO SERVICE contains international exhibition freight forwarding, project manage-
ment for joint pavilions as eg. «SWISS Pavilions» and road shows. T-LINK is the Swiss
Agent for various shows and the official representative for “Deutsche Messe Hannover”
in Switzerland.
From smaller machines up to heavy-lift cargo our PROJECT TEAM plans and coordinates
your transports of any kind. In our packing facilities next to Zurich Airport and in Maienfeld
we are specialised in EXPORT PACKING including a.o. high tech corrosion protection.
20 years of experience is your guarantee for a suitable handling of your packing and
freight forwarding needs.
We provide our clients with a reliable time and money saving “ONE-STOP-SHOPPING”.
T-LINK MANAGEMENT LTD Alpine Village consists of chalets, guesthouses and a Swiss
Kirchstrasse 42 Contact persons: speciality restaurant - all traditional and sustainable, in the
CH-8807 Freienbach Carl A. Ziegler pristine village of Saas Fee, the ‘Pearl of the Alps’ on 1’800
fon +41 (0) 43 288 18 88 Viviane Mor meters above sea level (with slopes as high as 3’500) offering all-year skiing adventure on
fax +41 (0) 43 288 18 99 fairspace@t-link.ch beautiful glaciers. Soon, Alpine Village will come all the way to Abu Dhabi. It is earmarked
www.t-link.ch as the only traditional Swiss restaurant and guesthouse in Masdar City’s Swiss Village.
www.alpendoerfli.ch

21. 43
Swiss Village Association: Sponsors and Strategic Partners *
Lead sponsors:
Osec: www.osec.ch
Osec is the umbrella organisation for the
promotion of exports, imports and invest-
ments, as well as for the promotion of Swit-
zerland as a business location
Gold sponsors: Silver sponsors:
MAXMAKERS
TM
swisscleantech Association: Maxmakers: www. maxmakers.com Oerlikon: www.oerlikom.com
www.swisscleantech.ch Maxmakers provides advisory services Oerlikon is one of the most innovative and
swisscleantech is a Cleantech Business As- for real estate and infrastructure projects, research-intensive industrial groups, offer-
sociation, founded in 2009. It aims to sup- maximising the value of assets, minimising ing among others production plants for thin-
port the transition of the Swiss economy negative development impact. film silicon solar modules.
into a Cleantech role model.
Strategic partners:
Swiss Village – The Swiss zone in Masdar Credit Suisse: www.credit-suisse.com
Credit Suisse Group is a world-leading fi-
Implenia: www.implenia.com
Implenia is Switzerland’s largest construc-
Swiss Re: www.swissre.com
As one of the leading and most diversified
nancial services company, advising clients tion and building services provider. Its core reinsurers, Swiss Re provides reinsurance
in all aspects of finance. competence is construction and civil engi- products that enable risk taking essential to
neering. enterprise and progress.
The Swiss Village is to be located between the Institute of Sci- of Abu Dhabi has also declared Masdar to be a “Free Zone”.
ence and Technology and the central administration building This guarantees exemption from taxation as well as absolutely
in the heart of Masdar. The Swiss Village is to offer a balanced no restrictions on foreign ownership or on the repatriation of
mix of uses with offices, research labs and light manufactur- profits and capital.
ing facilities, restaurants and shops, a Swiss business hub, a
Swiss private school, apartments as well as the Swiss Em- The Swiss Village is being realised in the first construction Swissmem: www.swissmem.ch Hublot Genève: www.hublot.com avireal: www.avireal.com
bassy and an embassy residence. And everything is “Made in phase of Masdar – the opening is scheduled for 2011. As it Swissmem is the association of the engi- Hublot is a Swiss watchmaker creating luxu- Leader in sustainable real estate lifecycle
Switzerland” – designed by Swiss architects and designers, is to be built by Swiss companies, it represents a significant neering, electrical and metal industry and ry watches. Its Big Bang model has received management, property development, owner
built by Swiss companies to Swiss quality and Minergie stand- order volume for Swiss industry. Contracts will be awarded for associated technology-oriented sectors. numerous prestigious awards. representation, HVAC engineering, facility,
ards. The Swiss Village is supported at the highest political procurement and realisation in the fields of preliminary building property and business center management.
level in the UAE and Switzerland. structures, building technology, installa- tions, equipment, sur-
rounding area as well as furnishings. In addition, there is signif-
Being located in the Swiss Village offers Swiss companies icant potential for Swiss companies in the other construction
several advantages: they gain an ideal business hub for open- zones in Masdar scheduled for implementation later on. And,
ing up the UAE and other Gulf regions. At the same time, they last but not least, participation in Masdar – a showcase for the Opi: www.opi.ch WISeKey: www.wisekey.com Alpendörfli: www.alpendoerfli.ch
benefit from a gain in reputation by participating in a pioneer- entire Gulf region – opens up opportunities for follow-up orders The Office for the Promotion of Industries WISeKey is a leading information security Chalets, guesthouses and a Swiss speciality
ing project in the field of sustainability and they benefit from throughout the region. Swiss companies that lease surface ar- and Technologies promotes Lake Geneva and identity management firm that provides restaurant - all traditional and sustainable, in
the know-how and from the publicity that will result from this eas in the “Swiss Village” are ideally positioned for the award region’s economic development. advanced technology and services to au- the pristine village of Saas Fee, the ‹Pearl of
leading location for Clean Tech & Services. The government of orders for product supplies and services. thenticate the identity of communicators, the Alps› on 1›800 meters above sea level
signatures, and objects during Internet (slopes as high as 3›500) offering all-year
transactions. skiing adventure on beautiful glaciers.
* As of the 27 th of Decembre 2009

22. 44 45
Swiss Village Association: Members * Messe Schweiz: www.messe.ch www.science-environment-consulting.com
More than 30 trade fairs and exhibitions worldwide. Consulting in environment and sustainable development.
Meteo Media AG: www.meteomedia-energy.com SES – Société d’Energie Solaire SA:
3S Industries AG.: www.3-s.com Starting a serious environmental debating forum. One of the leading weather services in Europe. www.societe-energie-solaire.com
Leading Technology for solar module production. Grisser AG: www.griesser.ch Metsä Group Schweiz AG / Finnforest Switzerland: Solutions in PV solar energy, combining design and energy.
ABB Secheron: www.abb.com One of the leading manufacturers of solar shading products. www.finnforest.com SIG (Service Industriel de Genève): www.sig-ge.ch
Leading power and automation technologies. Groupe h – Bureau d’Etudes Intégrales SA: www.groupe-h.com Leading wood products supplier for construction in Europe. Electricity, gas and district heat for Geneva.
ACS Solutions Schweiz AG: www.acs-inc.ch International network for comprehensive construction. Meyer Burger: www.meyerburger.ch Similor AG: www.similorgroup.com
Modern ticketing systems for public transport. Harsch, The Art of Moving: www.harsch.ch Supplier of slicing and automation systems for wafer production. Highest level of sanitary competence.
Alpine Village: www.alpendoerfli.ch One of the leading moving companies in Switzerland. Robonaut c/o Michel Enterprises: www.robonaut.ch SIS Swiss International Schools Schweiz AG:
A hotel and chalets in the sunniest area of Saas Fee. hepia – Geneva University of Applied Sciences: www.hesge.ch Cleaning of large scale photovoltaic surfaces. www.swissinternationalschool.ch
Axpo Kompogas AG: www.axpo-kompogas.ch Training of engineers, economists and others, research. Minergie: www.minergie.ch Bilingual education in a multi-cultural environment.
Heat and electricity from biological waste. Hilti: www.hilti.ch The Swiss sustainability brand for buildings. Solarcool AG: www.solarcool.com
B.A.E.C.R. Architecture: Leading-edge technology to the construction industry. Mobility International Inc.: www.mobility.ch Waste heat and solar-operated cooling machine.
Bagno Sasso AG: www.bagnosasso.com Hofstetter: www.hofstetter-uwt.ch Leading Swiss Car-Sharing company with all kinds of cars. SolarSwissInternational GmbH (ex.SAD):
Interior - Bath & Wellness Architecture. Extracting and disposing of gases from landfill sites. Myclimate: www.myclimate.org www.solarswissinternational.ch
Bauwerk Parquet: www.bauwerk.com Holger & Partner Consulting / Holger Pünjer Consulting: Carbon offsetting solutions via effective offset projects. Supplier for the photovoltaic sector.
Market leader for 2-layer parquet. Holinger AG: www.holinger.com National Cement Factory (Holcim): www.holcim.com Sputnik Engineering AG: www.solarmax.com
Belimo Automation: www.belimo.ch Process, environmental and structural engineering technology. One of the leading suppliers of cement and aggregates. Development, maintenance of solar inverters.
Solutions for heating, ventilation and air conditioning. Holbeinpraxis: www.holbeinpraxis.ch NBAD Private Bank (Suisse) SA: www.nbadsuisse.ch STPC Eitelbuss & Partner AG: www.stpc-international.com
BioApply Sàrl: www.bioapply.com Chiropractic and physiotherapeutic services. A Swiss bank with a deep understanding of Arabian culture. Consultency for architecture and civil engineering.
Ecological alternatives to plastic packaging and products. Hovalwerk AG: www.hoval.com Netcetera AG: www.netcetera.ch Sutter Gartendesign AG: www.gartendesign.li
Café Europe Textagentur GmbH: www.ce-sg.com Solutions in heating and ventilation technology. One of the top IT service providers in Switzerland. Modern garden design for the body, the spirit and the soul.
Press agency serving papers, www.nachhaltigkeit.org. Holzbau Renggli: www.renggli-haus.ch NEP Solar: www.newenergypartners.com Swiss Hospitality Holding SA: www.alpshotels.net
Cassani executive & specialist search: Energy efficient construction in wood. Renewable energy technology and projects development. Holding for Alps hotels.
www.cassani-kaderselektion.ch International Clean Energy Consortium: ICEC: www.icec.ch New Energy Scout GmbH: www.newenergyscout.com Swiss Middle East: www.mecweng.com
Executive, talent and specialist search. Clean energy development, manufacturing and installations. Specialised on projects of wind energy, biogas and solar energy. Aluminum curtain wall and metal cladding.
Chemiswiss SA: www.chemiswiss.ch IGP Pulvertechnik AG: www.igp.ch Newgens: www.newgens.ch Swiss OpenAir Concept: www.swissopenair.com
New solutions for specific cleaning problems. Swiss powder coating systems for architectural applications. A revolutionary technology for waste-to-energy plants. Organising open air events.
Ciba Expert Services: www.cibaexpertservices.ch Inca Naturstein Design GmbH: www.incadesign.ch Nolaris CSEM: www.nolaris.ch Swiss Premium Food: www.swisspf.ru
Services related to chemicals and performance materials. Construction in natural stone. Solutions for the construction of solar island plants. Selling premium food of Mövenpick and Bauer in Russia.
Citec Ingénieurs Conseil SA: www.citec.ch Inch GmbH: www.inch-solutions.ch Nooa architects: www.nooa.ch Swiss-Indo Trade & Invest SA: www.swissinso.com
Studies for urban transport systems. Innovation Consulting and Project Management. Oger International Abu Dhabi: www.ogerinternational.com Innovative solar energy solutions and related technology.
Cobiax Technologies AG: www.cobiax.com InterApp AG: www.interapp.net MEP and Sustainability Management, FM, BIM Swissôtel Management: www.swissotel.com
Lightweight solutions in concrete. State-of-the-art flow control solutions. Orient Irrigation Services: www.orientirrigation.com Group of deluxe hotels for business and leisure travelers.
Detlefson Investment Advisory: www.detlefson.com Isofloc AG: www.isofloc.com Technology ensures maximum growth using low water quantities. T-LINK MANAGEMENT AG / LTD: www.t-link.ch
Private Wealth Management. Thermal insulation of roofs, ceilings and walls. Penta: www.penta.ch Exhibition logistics and project freight forwarding.
dl-a - designlab-architecture s.a.: www.dl-a.ch Jacquet Atelier de Signalétique: www.atds.ch An Application Server Provider focused on secure operation. Take a breath
Architecture, interior design, urban planning & development. Signs and signals connect companies with the public. Pilatus Aircraft Ltd.: www.pilatus-aircraft.com Texlon international GmbH: www.texlon.ch
Dynamics Group: www.dynamicsgroup.ch JV SCHMIDLIN / FELIX: www.schmidlinllc.com Single-engine turboprop aircraft and training systems. High tech membranes and light weight structures.
Networking, communication and knowledge management. Heat and electricity from biological waste. Planair SA: www.planair.ch Trüb AG: www.trueb.ch
ecos: www.ecos.ch Kudsi Law Firm: www.kudsilawfirm.ae Design and planning of energy saving solutions. National ID and bank cards, access and corporate ID solutions.
Support for sustainable development projects. Leading Abu Dhabi firm of Advocates and Legal Consultants. Prime Assets: www.primeassets.ch UBS: www.ubs.com
Elkuch Ludwig AG: www.elkuch.ch KWC AG: www.kwc.ch Primustech Investments: www.primustech.ch Wealth and asset management, investment banking.
Individual solutions in metal sheets. Sanitary ware for kitchens and bathrooms. Active Investment in high-tech industrial companies. Urimat Schweiz AG: www.urimat.com
Enerec AG: www.enerec.ch Lenzlinger Söhne AG: www.lenzlinger.ch Private Wealth Council: www.privatewealthcouncil.org Water and chemical free urinals and biological cleaning concepts.
Electricity and heat made of dry biomass. Durable and flexible access to underfloor installation. Wealth owners, industry representatives, opinion leaders. Verwo AcquacutAG: www.va-ag.ch
Exposition Swissminiatur SA: www.swissminiatur.ch LEONI Studer AG: www.leoni.com Procos Professional Controlling Systems AG: www.procos.com Processing metal sheet.
Overview of Switzerland in an open-air miniature park. High quality cables for appliance in Industry and Infrastructure. Instrument for the application of the Balanced Scorecard. Wenger & Vieli: www.wengervieli.ch
Foundation for Global Sustainability: www.ffgs.org LEP Consultants AG (Spin-off ETH Zurich): Saia-Burgess Controls AG: www.saia-pcd.com Law firm focusing on business law.
Think tank to contribute to sustainable development. www.lepconsultants.ch / www.lepcag.ch Electronic components, devices and control engineering. Westiform AG: www.westiform.com
Fracht AG: www.frachtag.ch Landscape and environmental planning services. Schindler Management: www.schindler.com Energy-saving illuminated and digital signage indoors and outdoor.
Innovative, tailor-made logistics solutions. Limmat Capital Alternative Investments: www.limmatcapital.ch Manufacturer of elevators, escalators and moving walks. Zaugg AG: www.zaugg-rohrbach.ch
Geberit International AG: www.geberit.com Asset management focused on alternative investment. Schöb AG: www.schoeb-ag.ch Construction of commercial and agricultural buildings.
Setting new trends in sanitary technology. MAG Switzerland AG: www.mag-ias.com Construction in wood, furniture. Zehnder Group Management: www.zehndergroup.com
Global Strategic Studies Institute: www.globalssi.eu Machine tools and systems for the durable-goods industry. Science & Environment sarl: Tubular steel radiators, comfort ventilation, energy control.
* As of the 24 th of December 2009

23. 46 47
Switzerland is Cleantech
The business association swisscleantech was founded by approximately one hundred companies in Switzerland and
Liechtenstein at the end of 2009. In Switzerland, the organisation is campaigning for a regulatory framework inducing
a sustainable yet liberal market economy. Globally, it promotes the strengths of the Swiss cleantech sector
Swisscleantech was founded on your initiative. Why now? The Gulf is severely exposed to the
Nick Beglinger: It is becoming ever clearer that economy issue of sustainability. In order to live
and ecology cannot be separated. In order for the economy here at all, one key aspect is to have
to grow sustainably, we need clean solutions. The growth of buildings, urban structures, utility
the economy must be decoupled from the increase in resource and transport infrastructure that that
consumption and emissions. That works by reusing products are built sustainably and consume lit-
and clean materials, improve energy efficiency and limit the use tle energy and water. One needs to
of fossil fuels and therefore carbon emissions as well. To reach employ solar and geothermal tech-
this goal, state and economy need to work together in partner- nology, takeing advantage of these
ship. As an organisation of sustainably oriented companies, local resources. Switzerland can
swisscleantech Association
we are showing politicians that there are already companies contribute in many of the most rel-
thinking and acting in a sustainable way as well as supporting evant Cleantech areas. Particularly in
clear regulatory frameworks. urban planning and building technol-
ogy we have a wealth of experience.
Is Swisscleantech limiting its role to lobbying at home? The Minergie Standard is nationally
swisscleantech is a business association charged with rep- parliamentary groups and events. To gain broader recognition, Swisscleantech is concentrating both inwards and outwards. the most successful building stand-
resenting its members’ political interests. The term cleantech swisscleantech promotes and represents its label ’swisscle- On the one hand, our job is clearly to represent the political ard in the world and is superior to
encompasses all industries that foster eco-innovation and antech’ through selective marketing and the support of spe- interests of our members, of sustainable Swiss companies. On all other standards with regards to technology and business
sustainable development in their products, services and proc- cial projects, including Swiss Village Abu Dhabi, World Expo the other hand, we want to position ‘Swiss Cleantech’ domes- model. The same can be said for mobility, the management of
esses. The group aims to live up to that vision by supporting Shanghai 2010 and more. tically and internationally, as a brand representing the strengths water and waste, as well as renewable energy.
the transition of the economy of Switzerland and Liechtenstein that Switzerland has to offer in this area. When foreign busi-
into a cleantech role model that sets an example in sustain- Many Swiss companies are already offering ready solutions ness or governments think of Switzerland, they should think The Swiss Village Masdar is a showcase for Swiss
ability worldwide. In this regard, many Swiss companies can to the challenges of adopting sustainable economic develop- of Swiss clean technology and services in addition to Swiss Cleantech. How are the preparations going?
further benefit from the rapidly growing domestic and interna- ment practices. Their expertise, along with additional interna- chocalates, chees and banks. Also, by systematically fostering In the Swiss Village in Masdar, Switzerland has demonstrated
tional markets for cleanteach products and services and sus- tional cooperation, will accelerate the transition to a worldwide and actively transferring Swiss cleantech know how, which is its pioneering role in Cleantech: We are the only country in
tainable development. cleantech economy. very strong compared to all other countries, we are making Masdar to be represented with our own neighbourhood. We
a contribution to sustainable development on an international have signed a Strategic Partnership Agreement with Masdar
swisscleantech’s principal focus is to bundle the interests of swisscleantech therefore favours a sustainable Swiss econom- level, while at the same time strengthening our own economy. stating that the Swiss Village is to be built by Swiss architects,
its members and to represent them in politics and markets ic policy that acknowledges the interdependence of economic, with Swiss project management, and with Swiss materials.
around the world. The association makes recommendations social and environmental factors in the global economy. Over- What can Switzerland offer the world? Swiss Village provides Swiss companies with good export op-
to policymakers and participates in public relations campaigns regulation and subsidies that are harmful to the environment As a small country, Switzerland never had large resources at portunities, and also an attractive location for their regional of-
to promote cleantech investing. Ancillary services include the must be abolished and avoided in future. Instead, a lean-and- its disposal. With the mountains and tourism, nature is very fices, residences, and light manufacturing facilities. In return,
promotion of exports, a news service and maintaining net- clean framework should provide incentives for long-term plan- present and it is greatly appreciated - also for economic rea- it offers Masdar, Abu Dhabi and the UAE privileged access to
works between members, scientists and politicians through ning and new investments. sons. In general, this is why the Swiss are very aware that one Swiss know how and Swiss companies as tenants. We have
has to treat nature with care, that one depends on nature and thus far attracted lots of interest and wait for more Swiss com-
get along with what it has to offer. The value of such aware- panies to choose Masdar’s Swiss Village as their hub in the
ness is very significant, since Cleantech companies need em- Gulf. region.
ployees who share this ‘sustainability mindset’ for successful
innovation. It is also apparent in studies regarding the image of Steffen Klatt
Switzerland that we are renowned to be a clean, professional
country. There is an array of areas in which Switzerland is lead-
Bertrand Piccard is president of the Patronage ing - its government on the regulatory front, and its companies Nick Beglinger is the president of swisscleantech, the business
Committee of swisscleantech. The Swiss pioneer in terms of technology and services. association representing sustainable companies in Switzerland and
and innovator made the first non-stop, around-the- Liechtenstein. He is also the initiator and president of Swiss Village. As
world balloon flight. He is initiator and chairman of With your company, Maxmakers, you are active in the a partner in the Swiss real estate and infrastructure advisory firm Max-
Solarimpulse, which is constructing a solar pow- region. You are heading the Swiss Village project in Mas- makers, he has been involved in the development of Masdar as coun-
ered airplane. dar City. What can Switzerland offer the Gulf region? sel to the Abu Dhabi government from the start of Masdar in 2006.

24. Swiss Pavillion organised by T-LINK
In cooperation with
Swiss Business Hub GCC
Sponsors
Swiss Pavilion + Oerlikon Solar
Swiss Village Abu Dhabi Association
c/o Wenger Vieli Tal Siegel
Dufourstrasse 56 SVA, Member Relations Manager
8006 Zurich, Switzerland fon +41 58 750 05 07
www.swiss-village.com fax: +41 58 750 05 06
tal.siegel@swiss-village.com
Concept, text and design: Café Europe Textagentur GmbH, Neugasse 30, Postfach 445 CH-9004 St. Gallen, www.ce-sg.com
Editor: Steffen Klatt: steffen.klatt@ce-sg.com
Printed in the United Arab Emirates
For additional copies, please contact Café Europe Textagentur GmbH.
Principal Sponsors:
Division FAIRSPACE
Cover pictures: Foster and Partners, ETH Zurich
Pictures: Axpo Energiegruppe (1), Coop (5), IWB (5), Yvonne von Hunnuis (3), Juvent SA (1), Litra (1), Minergie (3), Oerlikon Solar (2), SVA
(2), Renggli AG (2), RhB/Andrea Badrutt (1), Seco (2), Seco/Lenzerheide (1), Swiss Recycling (1), Verein PRS PET-Recycling ­ chweiz (1),
S
­ chweizerische Stiftung für das cerebral gelähmte Kind (1),
S

25. www.swisscleantech.ch
www.t-link.ch