Claritics is a social analytics company that helps game developers analyze player data. It originally used Hadoop servers to process data, but this was time-consuming and expensive to maintain. Claritics switched to Google BigQuery, a cloud-based analytics service that allows massive datasets to be queried in seconds using SQL. This enabled Claritics to run queries faster, scale more easily, and reduce infrastructure costs, allowing it to innovate more rapidly and bring new products to market nearly four times faster.