Cisco - IoT Buyer

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The document discusses seven ways to develop and grow an Internet of Things (IoT) business. It notes that technology investments are now based on hard business outcomes related to how a business operates and its main outputs, rather than traditional IT capabilities and needs. The document recommends meeting with operational technology and line of business decision makers who have budget authority, as IoT goes beyond information technology into how products are made and work is done. Growing capabilities to be more relevant to customers can be done with Cisco's IoT technologies and services.

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