The document discusses how business and IT can have a good marriage by collaborating in various ways. IT can help business by providing real-time access to supplier inventory and lead times to help with urgent replacement part needs. IT can also help improve customer service by exposing master data to clients in their environment. Other examples of collaboration include using tools like Google Earth for real-time tracking and holding e-auctions based on real-time demand data. The key is for business and IT to work together to both create and solve problems through collaborative design.