The presentation by Marmalade used at Ciklum Mobile Conference "What's APPening Next - the Shifting Landscape of Mobile" that took place on 27 September 2012 in London

2. Where to?
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3. Welcome
We founded Marmalade based on a simple premise,
that more platforms equals more possibilities.
In using the powerful Marmalade SDK, developers
rapidly deploy games and apps that enjoy native
performance on every device.
At Marmalade we enable you to discover more
possibilities; to create great experiences; and to reach
more people. We take care of the detail so that you can
focus on what matters to your customers.
Welcome to our SDK
Team Marmalade
19-Oct-12 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 3

4. Company overview
• Headquarters in London
• Offices in Sunnyvale, CA and Ukraine
• Funded by private and venture capital (ARM)
• SDK launched in Q4’09
• 1,000s developers & 1,000s apps on app stores
• We don’t see fragmentation as a problem, we see it as the opposite
19-Oct-12 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 4

5. Ideaworks timeline
2008 2009 2010 2011 2012 2013
SDK
SDK 4 SDK 5 SDK 6
JavaScript & C C++ & Open GL HTML5
Corp.
ARM CEO MD & COO
Investment Niall Murphy Harvey Elliott
Key Customers
Technology
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6. 19-Oct-12 ©2012 Marmalade. Trademarks belong to their respective owners. All rights reserved. 6

7. Marmalade SDK
Overview

8. What is the Marmalade SDK?
Marmalade SDK is a powerful cross-platform SDK for the efficient
development of richer games and apps for mobile, desktop and Smart
TV platforms.
Marmalade is highly CROSS-PLATFORM
Marmalade is also FAST, FLEXIBLE and OPEN

9. Developer
TV
HTML5
Desktop
C++
Mobile
Java script

10. Marmalade partner eco-system
click logo for link to partner website

11. Open and standards based
• Marmalade SDK
– standards-based cross-platform framework
– allowing maximum re-use of existing skills
and code
• Marmalade workflows
– C++, OpenGL ES, Visual Studio, Xcode
– HTML5, PhoneGap

12. Marmalade developers like sharing
http://github.com/marmalade

13. Top developer benefits
 Highly responsive apps and games
 Accelerated time to market for cross platform releases
 Open and extensible C / C++ and OpenGL development using
standard IDEs = no lock-in
 High performance even on low-end hardware
 Broad native platform & simulator coverage
 Partner technology components available for easy integration
 Reduced development costs and simplified QA

14. Why use Marmalade?

15. Key benefits
Performance Marmalade provides speed, power and unerring reliability
Flexibility Marmalade enables an open environment to give developers
choice and freedom to create
Complex Marmalade takes care of each platforms’ complexities
made simple to enable focus on creating
Accessible Marmalade is approachable and easy to use, in any environment
New Platforms Marmalade enables future technologies and platforms, today

16. Key benefits: Performance
Our history is creating games, we understand why raw
performance matters
Marmalade enables direct access to the hardware,
providing native performance on every device
Performance
Marmalade provides
And because our native technology talks directly to the
speed, power and hardware, it provides a solid foundation to build on
unerring reliability

17. Key benefits: Flexibility
We believe in open standards and making things work to
meet our customers’ needs and wishes
Marmalade gives developers an open environment
Flexibility providing choice over the technologies they use
Marmalade enables an
open environment - to
We enable the art of developing, celebrating the
give developers choice individuality and skill of our developer community
and the freedom to
create

18. Key benefits: Complex made simple
We work directly with the hardware manufacturers to
deliver native implementation through Marmalade
Target all platforms from a single tool and language,
Complex meaning you code once and deploy to any device
made Simple
Marmalade takes care of the complexities, freeing up time
Marmalade takes care
to focus on the art of creating richer apps
of each platforms’
complexities to enable
focus on creating

19. Key benefits: Accessible
Through our work with world-leading publishers we have
refined our SDK to make it accessible to all
Marmalade is designed for a broad audience from hobbyists
Accessible through to professional developers
Marmalade is With a tailored support network and an active community,
approachable and developers are supported at every step
easy to use, in any
environment
Developer Forum

20. Key benefits: New platforms
Our relationships with ARM, Samsung, LG, RIM and more
gets early access to new technology as it matters
Marmalade works directly with the hardware manufacturers
New to ensure maximum platform support
Platforms Marmalade gives developers opportunities to reach new
Marmalade enables platforms, creating new commercial opportunities
future technologies and
platforms, today

21. Roadmap
Marmalade 6.1 Marmalade 6.2 Marmalade 6.3
available now coming Q4 2012 coming Q1 2013
Spread further with New platforms enabled Beyond Mobile
Marmalade
Windows 8 Desktop
Windows RT devices
iPhone 5 Roku STB

22. Marmalade Apps Program
Overview
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23. Marmalade Apps Program
• The Marmalade SDK allows
apps to target more platforms
• Marmalade connects apps to
new global distribution
opportunities
• Developers get incentives plus
additional revenues from
increased distribution

24. Richer apps are
Marmalade
31 St Petersburgh Place
London W12 4LA
t: +44 8456 434 969
e: bizdev@marmalademail.com
www.madewithmarmalade.com