Cigarette Seduction
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This document discusses how tobacco companies used branding and marketing to appeal to teenagers' desire to prove themselves and symbolize coming of age. It explains that the Marlboro brand specifically represented masculinity and conquest for many male teens. Smokers form an unconscious bond and belief system with their brand that is supported by addiction, but often forget this symbolic meaning as they get older. This book aims to help smokers understand the psychological meaning behind their brand in order to break its power and make quitting easier.
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Cigarette Seduction
- 1. How this book works
- 2. Once upon a time, 50% of Americans smoked
- 3. No one thought it was a big deal
- 4. But the tobacco Companies did!
- 5. They even put Cigarettes on the couch
- 7. Philip Morris used it to develop Marlboro
- 8. They discovered this crest – and the words: Veni. Vidi. Vici. I came. I saw. I conquered.
- 9. Marlboro was a kind of medal
- 10. Boys everywhere want to prove themselves
- 11. Smoking is what teens seek out for initiation
- 12. Marlboro is the classic coming-of-age symbol
- 13. Marlboro is the initiation brand of 70% of male teens because of what it stands for
- 14. = This is what Marlboro stands for - - every brand has its own meaning
- 15. = Something smokers didn’t realize at the time the bonded
- 16. It represents an unconscious deal they made at their coming-of-age moment
- 17. A young person’s bond with their idea of adulthood
- 18. Something they’ll forget when they grow up
- 19. Unlike food or drink – or even drugs – there is no obvious rationale for smoking
- 20. It is more like a belief system – supported by addiction
- 21. When they try to quit 10, 20 or 30 years later, they are unaware of this psychic bond
- 22. So here’s where this book helps
- 23. It tells you what the brands do and why
- 24. Once you understand what they mean to you
- 25. And you’re ready to quit
- 26. This takes the magic out of smoking – Bringing it from the sublime….
- 28. There is just no going back!
- 29. You’ll walk a mile from your Camel…
- 30. You are no longer seduced! Music by Jennie Walker: The Subway Glass www.jenniewalker.com