CIC and GroupM China released “2013 White Paper on Travellers - The Rise of Social Travel ” today. This white paper collects and analyzes the information related to social media, maps out five types of travellers active on social media - business travellers, self-drive travellers, package tourists, luxury shopping travellers and backpackers, and has identified their unique attitudes to travel and different consumption behaviours, aiming to help brand marketers develop more effective and targeted marketing strategies.
CIC and GroupM China released 2013 White Paper on Travellers - The Rise of So...Kantar Media CIC
CIC and GroupM China released “2013 White Paper on Travellers - The Rise of Social Travel ” today. This white paper collects and analyzes the information related to social media, maps out five types of travellers active on social media - business travellers, self-drive travellers, package tourists, luxury shopping travellers and backpackers, and has identified their unique attitudes to travel and different consumption behaviours, aiming to help brand marketers develop more effective and targeted marketing strategies.
Tourism Insights From Chinese Students in U.S. Hospitality ProgramsYulin (Clark) Xu
This story is part of a Skift’s series on the State of Travel Education, which focuses on how universities are preparing the industry’s future talent to be thought leaders and innovators. It’s my pleasure to share my ideas about the rise of the Chinese traveler in the US tourism market.
Outbound Travel From China - The U.S. is Missing the Boat!Richard Kelley
Outbound travel from Mainland China is booming but the U.S. is getting only a fraction of this lucrative market because U.S. bureaucracy makes it so hard for a citizen of China to get a visa to travel to the U.S.
But traveling here isn't scary, and it's not unmanageable. Traveling for the past few years from my home base in Shanghai, I've picked up a lot of tips -- both from my own experiences and from others -- that make life on the road in China a little bit ...
China Youthology and GroupM are pleased to offer Chinese Youth Mediascapes: A Cultural Perspective.
Last year, China Youthology collaborated with GroupM to investigate the media habits of Chinese youth, the cultural role of media, and what youth care about media.
We hope Chinese Youth Mediascapes ignites conversation and feedback. We’d love to hear from you with your ideas, responses, and experiences.
CIC and GroupM China released 2013 White Paper on Travellers - The Rise of So...Kantar Media CIC
CIC and GroupM China released “2013 White Paper on Travellers - The Rise of Social Travel ” today. This white paper collects and analyzes the information related to social media, maps out five types of travellers active on social media - business travellers, self-drive travellers, package tourists, luxury shopping travellers and backpackers, and has identified their unique attitudes to travel and different consumption behaviours, aiming to help brand marketers develop more effective and targeted marketing strategies.
Tourism Insights From Chinese Students in U.S. Hospitality ProgramsYulin (Clark) Xu
This story is part of a Skift’s series on the State of Travel Education, which focuses on how universities are preparing the industry’s future talent to be thought leaders and innovators. It’s my pleasure to share my ideas about the rise of the Chinese traveler in the US tourism market.
Outbound Travel From China - The U.S. is Missing the Boat!Richard Kelley
Outbound travel from Mainland China is booming but the U.S. is getting only a fraction of this lucrative market because U.S. bureaucracy makes it so hard for a citizen of China to get a visa to travel to the U.S.
But traveling here isn't scary, and it's not unmanageable. Traveling for the past few years from my home base in Shanghai, I've picked up a lot of tips -- both from my own experiences and from others -- that make life on the road in China a little bit ...
China Youthology and GroupM are pleased to offer Chinese Youth Mediascapes: A Cultural Perspective.
Last year, China Youthology collaborated with GroupM to investigate the media habits of Chinese youth, the cultural role of media, and what youth care about media.
We hope Chinese Youth Mediascapes ignites conversation and feedback. We’d love to hear from you with your ideas, responses, and experiences.
TBEX North America 2016; Connecting East with West: Attracting the Chinese Tr...TBEX
TBEX Business, FlywithMaggie has been a successful and conscious effort at enriching the travel sensibilities of modern Chinese travelers. It covers a wide spectrum of thoughts that highlight the adventure aspect of travel and the exclusivity of luxurious and exotic getaways. Hidden Gems Media Production aims to bring exciting and unique travel experiences to the fast growing Chinese outbound travel market. Our travel reports focus on the unusual or lesser known travel activities that cannot be found through OTA or group program. We produce promotional travel reports for local and national travel offices as well as hospitality and other travel suppliers.
Targeting at the right market, providing unique local tours, especially to Chinese outbound travelers. Gopackup is taking off and need your support and catch this great opportunity together.
China Search International, Sales and Marketing Director EMEA, Matt Brown 'Ba...Oban International
In 2013, Chinese outbound travellers reached 97.3 million, with 14 million more travellers than 2012. It is estimated to break the 100 million mark in 2014. Chinese outbound tourism is growing at an alarming rate, with a corresponding spend figure of $120 million USD in 2013, ranking number one in the world for spend by market. With this in mind, it is now vital that UK travel brands have an up to date marketing strategy for the inbound Chinese tourist. This presentation outlines how Chinese consumers plan their trips overseas and explores how Baidu's Travel product provides a powerful platform for Chinese travel enthusiasts to search, obtain and share travel related content pre, during and post-travel.
Baidu travel kit is about opportunities and advantages for placing online advertisement in Baidu Travel section.
Baidu currently is the market leader for search engine in the world by having 66% of market share. Their market centralised in China, the country with the highest population in the world.
Particularly, this slide deck is intended to target blue-chip companies that is willing either to expand their service line or gain maximum online exposure in China.
Within this slide decks, you also will get informative data and thorough research about the demographic, market behaviour, potential and business opportunities.
The presentation provides practical insights on how to leverage your website and social media to stand out among the competition. As WeChat dominates the Chinese mobile space, how can you benefit from the new functions and applications? And what are some of the up and coming digital channels available to tourism marketing organizations focusing on China in 2017?
Why are an increasing amount of Chinese citizens, traveling abroad more frequently?
As a major developing country, China affects the world in its own way. Progressively, Chinese people are travelling the world and experiencing different cultures. Along with this, a greater amount of international tourists are travelling to China, experiencing different cultures as well. This report will introduce you the characteristics of the Chinese traveller as well as China’s travellers.
Why are an increasing amount of Chinese citizens, travelling abroad more frequently?
As a major developing country, China affects the world in its own way. Progressively, Chinese people are travelling the world and experiencing different cultures. Along with this, a greater amount of international tourists are travelling to China, experiencing different cultures as well. This report will introduce you the characteristics of the Chinese traveller as well as China’s travellers.
Why are an increasing amount of Chinese citizens, traveling abroad more frequently?
As a major developing country, China affects the world in its own way. Progressively, Chinese people are traveling the world and experiencing different cultures. Along with this, a greater amount of international tourists are traveling to China, experiencing different cultures as well. This report will introduce you the characteristics of the Chinese traveler as well as China’s travelers.
The author of this study found China as a new marketing opportunity for promotion of her native region, the Republic of Tatarstan she had worked for in 2008-2012. With given above facts the major research question of the study arises: “What the destination has to do to attract Chinese tourists?” Thus major question research consequently generated 3 other research questions:
What Tatarstan has to offer to its tourists? Why is it a potential tourism destination? What problems and opportunities does Tatarstan have as a tourism destination?
Why Chinese tourists? Who are they? How do they buy outbound trips?
What marketing activities do successful tourism destinations do to attract Chinese tourists?
10 trends about China outbound Tourism,
Top travel players in 2023 in China
Best strategies to attract Chinese tourists
https://www.chinesetouristagency.com/5-digital-trends-about-the-chinese-tourism-market/
China Outbound — a trend report from The Innovation Group at J. Walter Thompson — explores the fastest-growing group of global travelers and what it means for your brand.
Chinese international travel has tripled in the last 10 years to 130 million trips in 2017, with affluent, increasingly adventurous consumers setting the pace of travel retail, hotels and hospitality.
Traditional molds are changing. Singles, younger generations, and those from smaller cities are traveling, making this cohort a powerful, and moving, target.
Our report unearths the new motivations and aspirations behind Chinese travel and identifies 12 emerging types of Chinese travelers, from medical tourists to women travelers to foodies and adventure seekers. There are also filial travelers, treating their aged parents to an overseas holiday, and geopolitical travelers, who are inspired to visit places along the One Belt, One Road network of trade routes in the region.
Wit 2011 - Marketing to the Asian TravellersSara Borghi
Hi :)
With this presentation I share the key takeaways from WIT Australia 2001, held in Sydney Australia on June 21st 2011.
I hope you'll get value from them.
Cheers
Sara (@saraboargs)
This presentation was developed for hotels, guesthouses and motels looking at attracting Chinese visitors to their properties. The aim of developing your properties Brand within China is to increase the direct bookings and facilitate greater numbers of visitors flows.
BTO2017 | TEN - Win CHINA with CTRIP - Luigi DengBTO Educational
Day ONE BTO2017 | TEN
Mercoledì 29 novembre
FOCUS Hall
The Big Guy in the Room
Getting ready from ASIA
https://www.buytourismonline.com
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Andrea Ghizzoni WECHAT Italia
Luigi Deng CTRIP
Keynote Speaker + Moderator
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A study on role of social media in promoting Tourism Industry in Rajasthan. RShrm1
Different social media platforms have over several hundred billion active users. It has helped travelers in gaining insight
into the location and planning their trips by reading the reviews, blogs and the experience shared,etc. And all this is directly or indirectly influenced by function of marketing strategies. Among the industries that are quickly turning to social media, tourism sector has wide spectrum untouched. Despite its contribution, there is little research and studies that have been
conducted in the past to establish how marketing strategies and social media impacts this industry.
Talking about this perspective, following presentation is a research plan proposal on marketing strategies with specific reference to the role of social media in the tourism industry in Rajasthan.
Kantar Media CIC继11年始,连续三年推出《社会化商业白皮书》,帮助企业从无到有建立起对中国社会化媒体和社会化商业的理解。而现在,为了帮助更多企业具象化地了解如何实施社会化商业,Kantar Media CIC正式发布《从社会化商业迈向大数据》白皮书---来自2013-2014中国企业社会化商业调研的洞察,通过对390多个覆盖超过30个行业的受访者进行在线调研,将企业各职能部门人士对社会化商业的态度和理解做出深入分析,也给正在或者即将处于社会化商业变革下的组织提供商业化进阶的建议。
2014 from social business to big data white paper insights from cic's 2013-20...Kantar Media CIC
Kantar Media CIC published “From Social Media to Social Business” white paper series from 2011, which helped enterprises develop their understanding of Chinese social media and ultimately realize their social business objectives. Nowadays, in order to promote enterprises’ implement of social business, Kantar Media CIC officially releases Social Business white paper, From Social Business to Big Data: Insights from Kantar Media CIC’s 2013-2014 China Enterprise Social Business Survey.This book conducts an online survey by distributing questionnaires among more than 390 respondents who come from over 30 industries, to collect extensive attitudes and perceptions towards social business from professionals of various functional departments,and provides suggestions for the organizations which are (or will be) undergoing social business changes.
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TBEX Business, FlywithMaggie has been a successful and conscious effort at enriching the travel sensibilities of modern Chinese travelers. It covers a wide spectrum of thoughts that highlight the adventure aspect of travel and the exclusivity of luxurious and exotic getaways. Hidden Gems Media Production aims to bring exciting and unique travel experiences to the fast growing Chinese outbound travel market. Our travel reports focus on the unusual or lesser known travel activities that cannot be found through OTA or group program. We produce promotional travel reports for local and national travel offices as well as hospitality and other travel suppliers.
Targeting at the right market, providing unique local tours, especially to Chinese outbound travelers. Gopackup is taking off and need your support and catch this great opportunity together.
China Search International, Sales and Marketing Director EMEA, Matt Brown 'Ba...Oban International
In 2013, Chinese outbound travellers reached 97.3 million, with 14 million more travellers than 2012. It is estimated to break the 100 million mark in 2014. Chinese outbound tourism is growing at an alarming rate, with a corresponding spend figure of $120 million USD in 2013, ranking number one in the world for spend by market. With this in mind, it is now vital that UK travel brands have an up to date marketing strategy for the inbound Chinese tourist. This presentation outlines how Chinese consumers plan their trips overseas and explores how Baidu's Travel product provides a powerful platform for Chinese travel enthusiasts to search, obtain and share travel related content pre, during and post-travel.
Baidu travel kit is about opportunities and advantages for placing online advertisement in Baidu Travel section.
Baidu currently is the market leader for search engine in the world by having 66% of market share. Their market centralised in China, the country with the highest population in the world.
Particularly, this slide deck is intended to target blue-chip companies that is willing either to expand their service line or gain maximum online exposure in China.
Within this slide decks, you also will get informative data and thorough research about the demographic, market behaviour, potential and business opportunities.
The presentation provides practical insights on how to leverage your website and social media to stand out among the competition. As WeChat dominates the Chinese mobile space, how can you benefit from the new functions and applications? And what are some of the up and coming digital channels available to tourism marketing organizations focusing on China in 2017?
Why are an increasing amount of Chinese citizens, traveling abroad more frequently?
As a major developing country, China affects the world in its own way. Progressively, Chinese people are travelling the world and experiencing different cultures. Along with this, a greater amount of international tourists are travelling to China, experiencing different cultures as well. This report will introduce you the characteristics of the Chinese traveller as well as China’s travellers.
Why are an increasing amount of Chinese citizens, travelling abroad more frequently?
As a major developing country, China affects the world in its own way. Progressively, Chinese people are travelling the world and experiencing different cultures. Along with this, a greater amount of international tourists are travelling to China, experiencing different cultures as well. This report will introduce you the characteristics of the Chinese traveller as well as China’s travellers.
Why are an increasing amount of Chinese citizens, traveling abroad more frequently?
As a major developing country, China affects the world in its own way. Progressively, Chinese people are traveling the world and experiencing different cultures. Along with this, a greater amount of international tourists are traveling to China, experiencing different cultures as well. This report will introduce you the characteristics of the Chinese traveler as well as China’s travelers.
The author of this study found China as a new marketing opportunity for promotion of her native region, the Republic of Tatarstan she had worked for in 2008-2012. With given above facts the major research question of the study arises: “What the destination has to do to attract Chinese tourists?” Thus major question research consequently generated 3 other research questions:
What Tatarstan has to offer to its tourists? Why is it a potential tourism destination? What problems and opportunities does Tatarstan have as a tourism destination?
Why Chinese tourists? Who are they? How do they buy outbound trips?
What marketing activities do successful tourism destinations do to attract Chinese tourists?
10 trends about China outbound Tourism,
Top travel players in 2023 in China
Best strategies to attract Chinese tourists
https://www.chinesetouristagency.com/5-digital-trends-about-the-chinese-tourism-market/
China Outbound — a trend report from The Innovation Group at J. Walter Thompson — explores the fastest-growing group of global travelers and what it means for your brand.
Chinese international travel has tripled in the last 10 years to 130 million trips in 2017, with affluent, increasingly adventurous consumers setting the pace of travel retail, hotels and hospitality.
Traditional molds are changing. Singles, younger generations, and those from smaller cities are traveling, making this cohort a powerful, and moving, target.
Our report unearths the new motivations and aspirations behind Chinese travel and identifies 12 emerging types of Chinese travelers, from medical tourists to women travelers to foodies and adventure seekers. There are also filial travelers, treating their aged parents to an overseas holiday, and geopolitical travelers, who are inspired to visit places along the One Belt, One Road network of trade routes in the region.
Wit 2011 - Marketing to the Asian TravellersSara Borghi
Hi :)
With this presentation I share the key takeaways from WIT Australia 2001, held in Sydney Australia on June 21st 2011.
I hope you'll get value from them.
Cheers
Sara (@saraboargs)
This presentation was developed for hotels, guesthouses and motels looking at attracting Chinese visitors to their properties. The aim of developing your properties Brand within China is to increase the direct bookings and facilitate greater numbers of visitors flows.
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Day ONE BTO2017 | TEN
Mercoledì 29 novembre
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Getting ready from ASIA
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Andrea Ghizzoni WECHAT Italia
Luigi Deng CTRIP
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Giancarlo Dall’Ara Chinese Friendly Italy
A study on role of social media in promoting Tourism Industry in Rajasthan. RShrm1
Different social media platforms have over several hundred billion active users. It has helped travelers in gaining insight
into the location and planning their trips by reading the reviews, blogs and the experience shared,etc. And all this is directly or indirectly influenced by function of marketing strategies. Among the industries that are quickly turning to social media, tourism sector has wide spectrum untouched. Despite its contribution, there is little research and studies that have been
conducted in the past to establish how marketing strategies and social media impacts this industry.
Talking about this perspective, following presentation is a research plan proposal on marketing strategies with specific reference to the role of social media in the tourism industry in Rajasthan.
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Kantar Media CIC继11年始,连续三年推出《社会化商业白皮书》,帮助企业从无到有建立起对中国社会化媒体和社会化商业的理解。而现在,为了帮助更多企业具象化地了解如何实施社会化商业,Kantar Media CIC正式发布《从社会化商业迈向大数据》白皮书---来自2013-2014中国企业社会化商业调研的洞察,通过对390多个覆盖超过30个行业的受访者进行在线调研,将企业各职能部门人士对社会化商业的态度和理解做出深入分析,也给正在或者即将处于社会化商业变革下的组织提供商业化进阶的建议。
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Kantar Media CIC published “From Social Media to Social Business” white paper series from 2011, which helped enterprises develop their understanding of Chinese social media and ultimately realize their social business objectives. Nowadays, in order to promote enterprises’ implement of social business, Kantar Media CIC officially releases Social Business white paper, From Social Business to Big Data: Insights from Kantar Media CIC’s 2013-2014 China Enterprise Social Business Survey.This book conducts an online survey by distributing questionnaires among more than 390 respondents who come from over 30 industries, to collect extensive attitudes and perceptions towards social business from professionals of various functional departments,and provides suggestions for the organizations which are (or will be) undergoing social business changes.
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BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
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