Chotukool chinar 2_nov2012
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Godrej Chotukool was conceived as a small, low-cost refrigerator to meet the needs of rural and semi-urban families in India. It was designed and developed by G. Sunderraman as the 4th innovation for Team ChinAR at Godrej. Godrej partnered with India Post to distribute Chotukool refrigerators to several rural villages, as it was intended to provide affordable cooling to poor Indians and small shopkeepers by storing cool drinks and other items.
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Godrej launched the Chotukool in 2007 after 1.5 years of research. Conceived as a small, low-cost refrigerator to meet the needs of rural and semi-urban families, Chotukool stores cool drinks and other items for small shopkeepers. Godrej partnered with India Post to distribute Chotukool to several rural villages.
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Chotukool chinar 2_nov2012
- 1. TEAM CHINAR
- 2. DAY 2 INNOVATION 4TH GODREJ CHOTUKOOL
- 4. CHOTUKOOL WAS CONCEIVED AS A SMALL COOLER THAT MEETS THE NEEDS OF THE SMALL RURAL AND SEMI-URBAN FAMILIES
- 5. GODREJ FORGED A PARTNERSHI P WITH INDIA POST TO REACH OUT CHOTUKOOL TO SEVERAL RURAL VILLAGES
- 6. CHOTUKOOL IS A LOW COST REFRIGIRATOR DESIGNED FOR POOR INDIANS
- 7. CHOTUKOOL IS USED TO STORE COOL DRINKS AND OTHER ITEMS BY SMALL SHOPKEEPER S