Chose an e-commerce company and assess it in terms of the eight unique features of e-commerce technology. List each of the eight unique features (separately as a heading), and explain how well you think the company implemented each of these features (e.g., well, poor, etc.) and why you have that opinion. Finally, make at least three recommendations for improvements. The e-commerce company I choose was eBay The 8 unique features include the following: Ubiquity Global Reach Universal Standards Richness Interactivity Information Density Personalization/Customization Social Technology .