2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
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X1
MUX
1PX2
<
PX1
Gia
ù
taê
ng
I
PX2
PY1
Tieáp
tuïc
mua X1
Höõu duïng bieân tính treân 1
ñvt cuûa X ñaõ giaûm ñi
16. Mai Văn Hùng, 2014 16
PX taêng
⇒
MUY
2PY1
MU
Y1PY1 MUY
2PY1
MUX
1PX2
<
MU
X1
MUX
1PX2
<
PX1
⇒
→ mua X1 nhö tröôùc→ IX taêng
→ IY giaûm → Y2 < Y1
>
Giaù X taêng ⇒ giaûm mua X
17. Mai Văn Hùng, 2014 17
Ở cầu cân bằng, sự lựa chọn Q1 và Q2 là
• a. MU1 = MU2
• b. MU1/Q1 = MU2/Q2
• c. MU1/P1 = MU2/P2
• d. P1 = P2
• e. Không câu nào đúng.
18. Mai Văn Hùng, 2014 18
Nếu phải trả tiền để uống bia với giá
10.000đ/cốc bia thì người tiêu dùng sẽ uống
đến cốc bia thứ n mà tại đó?
a. MUn = 10.000đ
b. MUn > 10.000đ
c. MUn < 10.000đ
d. MUn = 0đ
e. Không có phương án nào đúng
19. Mai Văn Hùng, 2014 19
Nếu không phải trả tiền để uống bia với giá
10.000đ/cốc bia thì người tiêu dùng sẽ uống
đến cốc bia thứ n mà tại đó?
a. MUn = 10.000đ
b. MUn > 10.000đ
c. MUn < 10.000đ
d. MUn = 0đ
e. Không câu trả lời nào đúng
20. Mai Văn Hùng, 2014 20
I. 2. PHAÂN TÍCH LÖÏA CHOÏN
TOÁI ÖU THEO THUYEÁT HÌNH
HOÏC
• * Giaû thieát cuûa moâ hình.
• 2.1 Ñöôøng ñaúng duïng .
• 2.2 Ñöôøng ngaân saùch.
• 2.3 Xaùc ñònh löïa choïn toái öu.
21. Mai Văn Hùng, 2014 21
A GIAÛ THIEÁT TRONG LYÙ THUYEÁ
PHAÂN TÍCH BAÈNG HÌNH HOÏC
1. Ngöøôi tieâu duøng coù lyù trí
2. Thích soá löôïng nhieàu hôn ít (vì laø
haøng
hoùa toát).
3. Sôû thích cuûa ngöôøi tieâu duøng coù tính
baéc caàu.
23. Mai Văn Hùng, 2014 23
ÑÖÔØNG
ÑAÚNG DUÏNG
Ba ñaëc
ñieåm :
1. Doác xuoáng
veà beân phaûi
2. Loài veà phía
goùc truïc toïa ñoä
3. Khoâng caét
nhau
Y1
Y2
Y3
Y4
0 X1 X2 X3 X4
Uo
•
•
•
•
U1
Y
X
24. Mai Văn Hùng, 2014 24
. Doác xuoáng veà beân phaûi
A
B
25. Mai Văn Hùng, 2014 25
ÑAËC ÑIEÅM 2: Ñöôøng ñaúng
duïng höôùng maët loài veà goác
O.
• Laø do tæ leä thay theá bieân
giöõa haøng hoùa X vaø
haøng hoùa Y (MRSxy:
Marginal ratio substitution of X
for Y)
• MRSxy = ΔY/ ΔX = MUx/MUy
26. Mai Văn Hùng, 2014 26
Tyû leä thay theá bieân giöõa 2 saûn phaåm
X vaø Y (MRS xy)(MRS xy) laø soá löôïng saûn
phaåm Y phaûi giaûm ñi ñeå söû duïng theâm
1 sp X, sao cho toång höõu duïng laø khoâng
thay ñoåi.Phoái hôïp Soá löôïng saûn
phaåm
MRS xy
X Y
A 1 13
B 2 8 −5
C 4 4 −2
D 7 2 −2/3
E 10 1 −1/3
27. Mai Văn Hùng, 2014 27
Vì höõu duïng bieân coù quy
luaät giaûm daàn neân MRS xy
cuõng giaûm daàn (xeùt veà trò
tuyeät ñoái)
• Caùc baïn haõy thöû veõ ñoà thò
höôùng maët loài ra ngoài vaø lyù
giaûi !
28. Mai Văn Hùng, 2014 28
Y
0 X
•
•
•
A
B
C
A, C cuøng thuoäc
U1
TU A = TU C
B, C cuøng thuoäc
U2
TU B = TU C
Theo tính chaát baéc
caàu:
TU A =TU B : sai
Vaäy : caùc ñuôøng
ñaúng duïng khoâng
caét nhau.Khi coù moät taäp hôïp caùc ñöôøng ñaúng
duïng, ñöôøng naøo caøng rôøi xa goác O
thì toång höõu duïng maø ngöôøi tieâu duøng
29. Mai Văn Hùng, 2014 29
MOÄT SOÁ DAÏNG
ÑAËC BIEÄT CUÛA
ÑÖÔØNG ÑAÚNG
DUÏNGY
X
Y
X
30. Mai Văn Hùng, 2014 30
MOÄT SOÁ DAÏNG ÑAËC
BIEÄT CUÛA ÑÖÔØNG
ÑAÚNG DUÏNG
Y
X
0
32. Mai Văn Hùng, 2014 32
PHÖÔNG TRÌNH ÑÖÔØNG NGAÂN
SAÙCH
X.PX + Y.PY
= I
HOAËC :
Y =
PX
PY
X +−
I
PY
33. Mai Văn Hùng, 2014 33
ÑÖÔØNG NGAÂN
SAÙCH
Ñoä doác cuûa
ñöôøng ngaân saùch
laø :
PX
PY
−
Y
I /PY
I /PX
X
Y
I/Px: soá löôïng haøng hoùa X toái ña ngöôøi tieâu
duøng coù theå mua khi khoâng tieâu duøng haøng hoùa
Y.
34. Mai Văn Hùng, 2014 34
I /PY
Y
I /PX
X
Y
I /PY
I /PX
X
ÑÖÔØNG NGAÂN SAÙCH
THAY ÑOÅI
Thu nhaäp thay ñoåi Giaù thay ñoåi
35. Mai Văn Hùng, 2014 35
• 1. Ràng buộc ngân sách chỉ ra rằng lượng chi tiêu vào hàng
hoá dịch vụ không thể vượt thu nhập.
• 2. Độ dốc của ràng buộc ngân sách biểu thị sự đánh đổi
giữa hai hàng hoá.
• 3. Thu nhập xác định độ dốc của ràng buộc ngân sách.
• 4. Lượng tiền mà người tiêu dùng sẵn sàng trả cho cà phê
gọi là ích lợi cận biên của cà phê.
• 5. Lượng tiền mà người tiêu dùng sẵn sàng trả cho một cốc
cà phê bổ sung là ích lợi cận biên của cốc cà phê.
• 6. Một người tiêu dùng hợp lý sẽ tăng tiêu dùng một hàng
hoá cho đến tận khi ích lợi cận biên của đơn vị cuối cùng
bằng giá.
ĐÚNG HAY SAI?
36. Mai Văn Hùng, 2014 36
PHỐI HỢP GIỮA NGÂN SÁCH VÀ TIÊU
DÙNG
• MUÏC TIEÂU : TU max
• ÑIEÀU KIEÄN :
M
UY
MUX
PX
=
PY
X.PX + Y.PY = I
37. Mai Văn Hùng, 2014 37
•
X
Y
U3
U2
U1
B
A•
•
C
PHOÁI HÔÏP TIEÂU
DUØNG TOÁI ÖU
Y1
X1
39. Mai Văn Hùng, 2014 39
Điều kiện cân bằng đối với người
tiêu dùng là:
• a. Đường ngân sách là tiếp tuyến của đường bàng
quan.
• b. Chi tiêu vào các hàng hoá bằng nhau.
• c. ích lợi cận biên của mỗi hàng hoá bằng giá của
nó.
• d. ích lợi cận cận biên của các hàng hoá bằng
nhau.
• e. a và c.
41. Mai Văn Hùng, 2014 41
SUY
RA
ÑÖÔØ
NG
CAÀU
CAÙ
NHAÂ
N TÖØ
ÑOÀ
THÒ
CAÂN
•
•
Gi
aù
X
X2
E2
•
Ñöôøng tieâu
duøng theo
giaù
X
Y
Y1 E1•
X1
Y2
X2
P1
P2
X1
42. Mai Văn Hùng, 2014 42
Ñöôøng tieâu duøng theo giaùÑöôøng tieâu duøng theo giaù
• Laø taäp hôïp cuûa caùc löïa choïn
toái öu cuûa ngöôøi tieâu duøng
khi giaù haøng hoùa thay ñoåi,
coøn thu nhaäp vaø giaù caùc
haøng hoùa khaùc laø khoâng
ñoåi.
43. Mai Văn Hùng, 2014 43
X
Y
Y1
Y2
E1 E2•
•
X1 X2
Y2 <
Y1
⇒ ED >1
⇒ IY giaûm⇒ IX taêng
PX giaûm
44. Mai Văn Hùng, 2014 44
Y
E1
U2
U1
X1 X2 X
X1 X2 X
•
E2•
I2 •
I1 •
Ñöôøng
EngelX laø haøng
thoâng thöôøng
Ñöôøng tieâu
duøng theo thu
nhaäpY2
Y1
I
45. Mai Văn Hùng, 2014 45
Ñöôøng tieâu duøng theo thu
nhaäp
• Laø taäp hôïp cuûa caùc löïa choïn toái
öu cuûa ngöôøi tieâu duøng khi thu
nhaäp thay ñoåi , coøn giaù haøng
hoùa thì khoâng ñoåi.
• Ñöôøng caàu theo thu nhaäp (ñöôøng caàu
Engel): Laø taäp hôïp cuûa caùc saûn
löôïng maø ngöôøi tieâu duøng löïa
choïn taïi moãi möùc thu nhaäp, khi
giaù haøng hoùa khoâng thay ñoåi.
54. Mai Văn Hùng, 2014 54
5. Độ co giãn
• Độ co giãn là khái niệm xuất phát từ tính đàn hồi vật lý
• Độ co giãn đo lường mức độ nhạy cảm của biến số phụ
thuộc theo sự thay đổi nhỏ của biến số độc lập.
• Độ co giãn được định nghĩa như là tỷ lệ phần trăm thay
đổi của biến số phụ thuộc với phần trăm thay đổi của
biến số độc lập.
• Độ co giãn có thể được đo lường với hai biến số liên
quan bất kỳ.
55. Mai Văn Hùng, 2014 55
5. Co dãn của cầu (Elastricity of demand: ED)
5.1. Co dãn của cầu theo giá (Price-elastricity of
demand)
a. Khái niệm
* Mục đích tính: so sánh thay đổi lượng cầu với các
mức giá, phản ứng của cầu với các hàng hoá khác
nhau ca đơn vị vật lý khác nhau, so sánh tỷ lệ %
không phải thay đổi tuyệt đối.
Nhận xét: EpD < 0 do P, Q quan hệ tỷ lệ
nghịch
EpD không phụ thuộc vào đơn vị
* Khái niệm: Là sự thay đôỉ % của lượng cầu chia
cho sự thay đổi % của các yếu tố quyết định cầu.
56. Mai Văn Hùng, 2014 56
b. Cách tính hệ số co dãn:
* Co dãn khoảng (đoạn) (Arc Elasticity of
demand) là co dãn trên một khoảng hữu hạn của
đường cầu hoặc cung.
Công thức EDp = %∆Q
%∆PP
0
Q
A2
A1
P2
P1
Q2 Q1
D
57. Mai Văn Hùng, 2014 57
Ví dụ: Tính EDp (A1A2) khi P2=75, P1=50,
Q2=25, Q1=50
áp dụng công thức ca: EDp (A1A2) =(Q2-Q1)/
(P2-P1) =-25/25=-1
* Co dãn điểm: (Point Elastricity of demand): là
sự co dãn tại 1 điểm trên đường cầu.
Công thức: EDp =%∆Q/%∆P=dQ/Q:dP/P
= dQ/dP x P/Q = Q’(p).P/Q
58. Mai Văn Hùng, 2014 58
hay, ep ≡
% ∆ Q
% ∆ P
Tại một điểm trên đường cầu, độ co giãn
được xác định bởi:
ep =
Q2 - Q1
Q1
P2 - P1
P1
Q2 - Q1 = ∆ Q
P2 - P1 = ∆ P
=
∆ Q
Q1
∆ P
P1
ep ≡
% thay đổi lượng cầu
% thay đổi giá
59. Mai Văn Hùng, 2014 59
Ví dụ: Tính hệ số co dãn của cầu tại điểm P =10, Q
=5
Hàm cầu: Q = 10 – 4P
Ep = (10 – 4P)’.P/Q = -4. 10/5 = -8
=> Khi P tăng 1% thì lượng cầu giảm 8%.
Nhận xét:
Hệ số co dãn điểm chỉ xét tại một mức giá
duy nhất.
Mọi điểm trên đường cầu tuyến tính có độ co
dãn khác nhau
Hệ số co dãn khoảng liên quan đến 2 mức
giá ở hai đầu khoảng
60. Mai Văn Hùng, 2014 60
c. Phân loại hệ số co dãn:
Nghiên cứu sự co dãn cầu theo giá ta chia ra các
trường hợp (EDp ở đây lấy trị tuyệt đối)
Edp >1, cầu co dãn tương đối theo giá, đường
cầu thoải thể hiện một sự thay đổi nhỏ của giá
khiến lượng cầu thay đổi lớn
P
0
Q
Q1 Q2
P2
P1
D
61. Mai Văn Hùng, 2014 61
Edp <1: lúc này đường cầu dốc, khi giá thay đổi
nhi uề thì lượng cầu thay đổi Ut.
D
Q0
P
Q1 Q2
P
2
P1
62. Mai Văn Hùng, 2014 62
EDp =1, cầu co dãn đơn vị, đường cầu tạo với trục
hoành góc 45°, giá và lượng thay đổi như nhau
0
Q
P
Q1 Q2
P1
P2
D
63. Mai Văn Hùng, 2014 63
0
Q
P
EDp = 0, cầu không co dãn, đường cầu là
đường thẳng đứng song song với trục giá, khi giá
thay đổi thì lượng cầu không thay đổi.
Q1
P
1
P2
D
64. Mai Văn Hùng, 2014 640
Q
P
EDp =+, cầu co dãn hoàn toàn, đường cầu
nằm ngang song song với trục lượng cầu (Q),
lúc này khi giá tăng thì lượng cầu bằng không.
D
Q1 Q2
P1
65. Mai Văn Hùng, 2014 65
d. Các nhân tố ảnh hưởng đến co dãn của cầu theo giá
* Lượng thu nhập chi cho hàng hoá (tỷ trọng
giá trên thu nhập)
* Sự sẵn có của hàng hoá thay thế:
* Thời gian
Ví dụ: thời gian dài có thể bỏ được thói quen tiêu dùng
và chuyển sang dùng loại hàng hoá khác , nên cầu co
dãn theo giá nhi uề hơn.
Ví dụ: giá vé máy bay và giá thuốc đánh răng
Ví dụ: có rất nhiều loại bia có thể thay thế cho
nhau nên cầu co dãn theo giá nhiều hơn khi không
có loại bia nào có khả năng thay thế.
66. Mai Văn Hùng, 2014 66
e. Vận dụng co dãn cầu theo gía:
* Ước tính sự thay đổi của tổng doanh thu (TR total
revenues)
Lo ¹ i c o d · n P t¨ ng P gi¶m
Ep > 1 TR gi¶m TR t¨ ng
Ep < 1 TR t¨ ng TR gi¶m
Ep = 1 TR kh«ng ®æi TR kh«ng ®æi
67. Mai Văn Hùng, 2014 67
* Ước tính sự thay đổi của giá cả để loại bỏ sự
dư thoa hay thiếu hụt của thị trường
T×n h t r ¹ n g
t h Þt r ê n g
Ep > 1 Ep < 1
D t h õ a P gi¶m Ýt P gi¶m nhiÒu
Th iÕu h ô t P t¨ ng Ýt P t¨ ng nhiÒu
68. Mai Văn Hùng, 2014 68
5.2. Co dãn của cầu theo thu nhập
(Income elastricity of demand: EDI)
* Khái niệm: là sự thay đổi % của cầu chia cho
sự thay đôỉ % của thu nhập.
Công thức: EDI =%∆Q/%∆I=dQ/Q:dI/I
= dQ/dI x P/Q = Q’(I).I/Q
EDI < 0: hàng hoá thứ cấp như ngô, khoai
sắn, . .
0 < EDI < 1: hàng hoá thiết yếu, hàng hoá bình
thường: gạo, …
EDI > 1: hàng hoá xa xỉ hàng hoá cao cấp, tủ
lạnh, điện thoại di động. . .
69. Mai Văn Hùng, 2014 69
5.3. Co dãn chéo của cầu đối với giá hàng hoá khác
(Cross price elastricity of demand)
* Khái niệm: Là sự thay đổi tính theo % của lượng
cầu chia cho sự thay đôỉ % của giá hàng hoá ca liên
quan.
* Công thức: EDPy =%∆Qx/
%∆Py=dQ/Q:dPy/Py
= dQ/dPy. Py/Qx =
Q’(Py).Py/Q EDPy > 0 khi X, Y là các hàng hoá thay thế
EDPy < 0 khi X, Y là các hàng hoá bổ sung
EDPy = 0 khi X, Y là hai hàng hoá độc lập.
70. Mai Văn Hùng, 2014 70
Nếu cầu về một hàng hoá giảm khi
thu nhập giảm thì
• a. Hàng hoá đó là hàng hoá bình thường.
• b. Hàng hoá đó là hàng hoá cấp thấp.
• c. Co dãn của cầu theo thu nhập nhỏ hơn 0.
• d. Co dãn của cầu theo thu nhập ở giữa 0 và 1.
• e. b và c.
71. Mai Văn Hùng, 2014 71
ĐÚNG HAY SAI?
• 1. Giảm cầu cùng với giảm cung nhất thiết sẽ làm
giảm cả giá và lượng cân bằng.
• 2. Nếu cung giảm và thu nhập của gia đình giảm
thì có thể làm cho lượng cầu giữ nguyên.
• 3. Hiệu suất giảm dần hàm ý đường cầu dốc lên.
• 4. Với cung không co dãn, tăng Q làm giảm tổng
doanh thu.
• 5. Nếu 2% tăng P làm Q tăng 3% thì cầu là co dãn.
• 6. Khi cầu là co dãn đơn vị thì doanh thu bằng
nhau ở mọi giá
72. Mai Văn Hùng, 2014 72
THẢO LUẬN
• Anh Hoàng dành 12 giờ mỗi tuần để giải trí. Hai
loại hình giải trí anh thích nhất là xem bóng đá và
ca nhạc. Nhà anh ở xa sân vận động nên để xem
mỗi trận bóng đá anh mất đến 4giờ; Trong khi đó
để xem một suất ca nhạc anh chỉ mất 2 giờ. Giả
sử giá vé xem bóng đá và ca nhạc như nhau và
bằng 100 ngàn đồng/vé. Ngân quỹ dành cho giải
trí mỗi tuần của anh Hoàng là 500 ngàn đồng.
• a) Trên hệ trục tọa độ 2 chiều, mỗi trục đo
lường số lần xem bóng đá hoặc ca nhạc,
anh/chị hãy vẽ hai đường ngân sách ràng buộc về
thời gian và thu nhập.
• b) Mỗi tuần anh Hoàng sẽ xem mấy trận bóng đá
và mấy lần xem ca nhạc?
73. Mai Văn Hùng, 2014 73
THẢO LUẬN
• Thịt lợn (l) và thịt gà (g) là hai loại thịt mà gia đình chị Hoa
thường ăn. Hàm thỏa dụng của nhà chị Hoa có dạng Cobb –
Douglas U(l, g) = l.g, còn ngân sách chi tiêu cho hai loại thực
phẩm này của gia đình chị là 120 đồng; giá thị trường của
thịt lợn và thị gà lần lượt là pl = 3 đồng và pg = 4 đồng.
• a) Hãy vẽ đường ngân sách cho gia đình chị Hoa
• b) Hãy tìm điểm tiêu dùng tối ưu (l*, g*) của gia đình chị
Hoa.
• c) Bây giờ giả sử giá thịt gà giảm xuống còn 2 đồng. Để đơn
giản hóa phân tích, giả sử giá của thịt lợn không đổi. Hãy vẽ
đường ngân sách và tìm điểm tiêu dùng tối ưu mới (l*1, g*1)
của gia đình chị Hoa.
• d) Hãy phân tích cả về mặt định tính (bằng đồ thị) và định
lượng (bằng con số) tác động thu nhập, tác động thay thế,
và tổng của hai tác động đến lượng cầu thịt gà của việc giá
thịt gà giảm từ 4 xuống còn 2 đồng.