About China's QQ

1. China's QQ
By Shannon Ma

2. World Internet Usage
World's Population: 7 Billion
1/3 of population using Internet
by the end of 2011
Total of 2.3 Billion Internet Users
China alone accounted for 23
percent of the world's internet users.
Population over 1.4 Billion People

3. Top Web Sites
World China
1. Google 1. Baidu
2. Facebook 2. QQ.com
3. YouTube 3. Taobao.com
4. Yahoo! 4. Sina.com
5. Baidu.com 5. Google.com.hk
6. Wikipedia 6. Weibo.com
7. Windows Live 7. 163.com
8. Twitter 8. Tmall.com
9. QQ.com 9. Sohu.com
10. Amazon 10. Yoku.com

4. Why Are China’s Social Media Sites Different?
“The speed of revolution among Chinese Internet
social sites is so fast that it makes Google, Yahoo
and Amazon look like molasses in January on the
Siberian border.”-Junko Yoshida
"Chinese Internet service companies thrive on quick
decisions. Based on the instantaneous feedback
they get from their local users, local guys can make
a change overnight. Meanwhile, for multinational
Internet companies, it takes them three months [to
institute similar changes].“-Jian-Yue Pan

5. China’s Internet Users
Study by Forrester
In China, the average 55-64 year-old Chinese
Internet user is more active than the 25-34 year-
old American Internet user "in a majority
of social behaviors“
Why?
• Limited space for expression in Traditional
Chinese media
• Post 80’s Generation
– One Child Policy
– Making up for lost time

6. Tencent Backgound Info
• Tencent was founded in November of 1998
• One of China's largest and most used Internet
service portals
• Business Goal: “To provide users with "one-stop
online lifestyle services."
• Launched QQ.com 1999
– Tencent's leading internet platform

7. What is QQ IM?
• Instant messaging
platform site
• Similar to Skype
• Offers many
sub features
– QQ Mail
– QQ Games
– QZone
– File Storage
– Picture Upload

8. QQ Users
• QQ IM at its peak attained 711.7 million user
accounts
• Over 167 million daily users
– Skype's highest: 40 million
• Record highest number of people logged in at
once: 174,283,313 people
• Real-time map showing number of users
http://im.qq.com/online/index.shtml

9. QQ Users Continued
Green: Over-represented
Red: Under-represented Alexa.com

10. Why Is QQ So Popular?
• Provides “One-stop online
lifestyle services.” -Tencent
• Constantly being updated
with new features
• Completely customizable
• Allows users to show their
personalities

11. Q Zone
• Over 600 Million registered
users
• Blog that users can access
using QQ accounts
• Similar to Facebook because
they both focus on social
interaction
• Difference: Q Zone is completly
customizable
– Backgounds
– Music players
– Banners
– Different font sizes and
colors

12. QQ International
• Launched in 2008
• Available in English, Japanese and French
• QQi, “is intended for users worldwide to connect
with their Chinese friends, clients, customers, or
just about anyone anywhere in the world”-Tencent
• Tencent’s goal is that QQi will be the instant
messaging system foreigners automatically use
when arriving in China
• Allows access to over 700 million QQ users in
China