The document proposes an FMP for a children's book website and merchandise. It will target 3-6 year old boys and girls based on market research of sites like CBEEBIES and Peppa Pig. A questionnaire was given to two classes which showed most children read books and preferred colors like red and blue over others. The budget will cover t-shirts and travel with constraints of college and home. Resources include an IMac, design software, and office suites. A contingency plan is to change the storyline if needed.