The Code would like to highlight the need for child protection as part of responsible and sustainable tourism and present it in the context of “crisis and risk management”. Even in Asian tourism sphere, the current initial thoughts of “crisis and risk management” may invoke precautions to prevent natural disasters that can impact tourism, such as tsunami and floods. However, there is also a real risk for a destination’s or a company’s brand and reputation when it comes to crimes of sexual exploitation of children or other crimes relating to children.