6. What farmers need more.........
Fixed prices for cheeku.
Unsatisfied with their earning
Auction house charges should be reduced
Fair pricing mechanism
Government intervention for export
Better logistics for supply
7. PAYMENT MECHANISM
15 days lead time for payment
Prompt payment attracts 5% more
Second and fourth Friday dedicated for settlement
During ganpati,ramzan,navratri,diwali this time is as low as a
week and they get good money.
The A GRADE Cheekus are normally exported to Gulf countries
.
Logistics form a significant amount of cost for the vendor as
they have to pay for the fare from Mumbai to Dhanau as well.
It is mainly a labour intensive industry which requires payment
daily.
8. LOGISTICS
Mumbai to Dhanau fare=4500
Dhanau to Ahmedabad=28000
Technically, vendor should be paying only
28000rs for freight.
BUT
He actually pays 32500 Rs.
9. Actually, lorries use to come empty form
Mumbai to Dhanau for which the vendor
has to incur the expense.
This significantly increases their cost.
Also sometimes due to non availability of
lorries cheekus gets spoiled.
10. Future Prospects and expectations:
Government APMC markets.
JNPT Port Bombay.
Continuation of Dhanau as a “Green Zone”
Subsidies for farmers who are exporting.
Investment in research and development of cheeku.