By combining Brandwatch data and regional check-in data from Swarmapp and Path, hug digital are able to better understand trends in individual regions and countries, from where people spend their time, to the sentiment of consumers in any given place. With this new view of the customer, hug is able to better advise their clients. This case study takes a look at their first findings using check-in data
A study by research & analytics team at hug digital
The document provides an overview of a presentation given by Sabre Holdings to students at the University of Texas at Dallas. The presentation included: an overview of Sabre Holdings and its four businesses; a sustainability update and campus tour; and information about Sabre's new grad leadership program and internship opportunities. It discussed Sabre's focus on travel technology and its goal of making the world a better place through innovative solutions.
Product Localisation for Arabic-speaking markets Anna Trushkina
I will share key aspects of product localisation for Arabic-speaking markets, and deep dive into topics like what RTL is, why product localisation goes way beyond content translation, and what you need to drop when localising your product for the Middle East (a zip code field, for example).
Is your website engaging your customers?Alan Timms
50% of the people accessing websites in 2013 will be doing so from a mobile device. Find out what this means for Australian tourism businesses and how they can respond.
This document provides insights from a presentation on digital trends in the Middle East region. It begins with an introduction and outlines the goals of understanding regional digital perspectives and how to improve online offerings. It then presents statistics on internet penetration rates, social media and smartphone usage in various Middle East countries. The remainder of the document involves questions from the audience and responses providing more details on digital behaviors and barriers to online shopping. Overall, the presentation aimed to help businesses better understand their target audiences in the region to design culturally relevant digital experiences and campaigns.
This document summarizes 7 trends predicted for 2013, based on observations by Cheil UAE. The trends are gluttony, envy, pride, wrath, greed, sloth, and lust. For each trend, an example is given of how it could influence brands or consumer behavior in the Middle East region. The document also provides background on Cheil, a Korean advertising agency that operates in over 30 countries.
Seven for 2013 _ 7 Sins/Trends Consumer Insights in the Middle EastJoumana El Hage
The document summarizes 7 trends for 2013 according to an agency in the United Arab Emirates. The trends are: 1) Gluttony and increasing obesity rates in the region. 2) Envy and consumers' desire to show off and purchase limited edition luxury goods. 3) Pride in Arab heritage and culture. 4) Wrath and brands addressing consumer outrage. 5) Greed and consumers' increasing demands and sense of entitlement. 6) Sloth and the next generation's reliance on mobile devices and mobile payments. 7) Lust and how sexuality can be used to market, while navigating the conservative culture. The document provides examples for each trend and background on the agency analyzing these regional trends.
E-Commerce in the UAE: Facts and perspectivesICONICTION
E-Commerce in the UAE: Facts and perspectives (15 photos)
A joint conference co-organised by the French Business Council and the French Digital in Dubai.
The document provides an overview of a presentation given by Sabre Holdings to students at the University of Texas at Dallas. The presentation included: an overview of Sabre Holdings and its four businesses; a sustainability update and campus tour; and information about Sabre's new grad leadership program and internship opportunities. It discussed Sabre's focus on travel technology and its goal of making the world a better place through innovative solutions.
Product Localisation for Arabic-speaking markets Anna Trushkina
I will share key aspects of product localisation for Arabic-speaking markets, and deep dive into topics like what RTL is, why product localisation goes way beyond content translation, and what you need to drop when localising your product for the Middle East (a zip code field, for example).
Is your website engaging your customers?Alan Timms
50% of the people accessing websites in 2013 will be doing so from a mobile device. Find out what this means for Australian tourism businesses and how they can respond.
This document provides insights from a presentation on digital trends in the Middle East region. It begins with an introduction and outlines the goals of understanding regional digital perspectives and how to improve online offerings. It then presents statistics on internet penetration rates, social media and smartphone usage in various Middle East countries. The remainder of the document involves questions from the audience and responses providing more details on digital behaviors and barriers to online shopping. Overall, the presentation aimed to help businesses better understand their target audiences in the region to design culturally relevant digital experiences and campaigns.
This document summarizes 7 trends predicted for 2013, based on observations by Cheil UAE. The trends are gluttony, envy, pride, wrath, greed, sloth, and lust. For each trend, an example is given of how it could influence brands or consumer behavior in the Middle East region. The document also provides background on Cheil, a Korean advertising agency that operates in over 30 countries.
Seven for 2013 _ 7 Sins/Trends Consumer Insights in the Middle EastJoumana El Hage
The document summarizes 7 trends for 2013 according to an agency in the United Arab Emirates. The trends are: 1) Gluttony and increasing obesity rates in the region. 2) Envy and consumers' desire to show off and purchase limited edition luxury goods. 3) Pride in Arab heritage and culture. 4) Wrath and brands addressing consumer outrage. 5) Greed and consumers' increasing demands and sense of entitlement. 6) Sloth and the next generation's reliance on mobile devices and mobile payments. 7) Lust and how sexuality can be used to market, while navigating the conservative culture. The document provides examples for each trend and background on the agency analyzing these regional trends.
E-Commerce in the UAE: Facts and perspectivesICONICTION
E-Commerce in the UAE: Facts and perspectives (15 photos)
A joint conference co-organised by the French Business Council and the French Digital in Dubai.
iMedia 2014 - Digital Divas, Store & Global Commerce - Australia eCommerce Ma...Justus Wilde
A case study presentation by Michael Hill on their recent global commerce rollout and a market update by Amblique.
Today’s shopper assumes you know who they are, what they want, how they like to shop and that you will be able to follow, service and support them whenever and however they like. Overseas retailers, the media and even movies and TV have combined to change the expectations of today’s shoppers who are now after newness, experiences, meaningful interaction, on the spot advice and support.
James Johnson will discuss the challenges that come with launching on an international scale as well as tactics to maintain a customer centric approach to online using key integrations and interactive features. Justus Wilde will explore what retailers around the globe are seeing and what is available to help retailers redefine the shopping experience wherever their customer chooses to shop.
Welcome to the State of Payments 2016 by PAYFORT. For the third year in a row we’re releasing our annual report that details the world of payments, eCommerce and innovation across the Arab World.
We’ve collected data from both consumers and merchants to provide you with actionable insight you can use to create a more successful, profitable and consumer focused business.
Two years ago we released our first State of Payments report, something that evolved out of a desire to increase our own understanding of consumers in the region and share that information with the growing business community throughout the Arab World.
In last year’s report, we strive to create something that not only contained the same consumer-centric data but also presented that data in a meaningful way. We wanted to create a fuller picture that incorporated the opinions of hundreds of merchants who interact with consumers on a day-to-day basis.
In this year’s report we’ve once again re-imagined how best to share the massive amount of data that is available within the Middle East’s eCommerce sectors. To do this we have refocused the report to not only explore current trends, but also address the real issues that impact merchants on a day to day basis and share meaningful solutions for the future.
Over the past three years State of Payments has become our favourite content piece and we’d love to hear your thoughts on the report. Be sure to reach out via social media using the hashtag #StateofPayments or contact us via social@payfort.com to share your thoughts. We have also provided a feedback section within the report where you can share your thoughts.
www.stateofpayments.com
Mobile Market Research - a brand owner's perspective - PZ CussonsMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Qubit Bright Sparks #2: Fast consumer, faster companyQubit
How can you stay ahead in a world where consumers have access to more information than ever before? Qubit invited some of the leading thinkers in the retail and ecommerce space to discuss the different approaches you can take to make sure that you stay faster than your consumers. Check out these presentations from Qubit, Burton, Trendwatching.com, Olapic, Amplience and MetaPack.
Slides 1-31, Innovating in the era of the real-time retailer - Graham Cooke, CEO, Qubit.
32-54, Fresh Engaging Customer Experiences - Richard Wilson, Head of Digital, Burton
55-122, The Expectation Economy: Consumers are already there, are you? - Henry Mason, MD, Trendwatching.com
123-153, Leveraging Visual Content Where it Matters Most - Jose de Cabo, Co-founder, Olapic
154- 202, 7 Customer Experience Tips to drive your Channel Performance - Ben Seymour, Director of Professional Services, Amplience
203-213, If data is the new coal, then people are the new diamonds - David Staunton, Senior Product Marketing Manager, MetaPack
Learning Lunch. Prob won't make much sense without me wittering on in the background. About setting up the new business, branded utility, some Google stuff and a few pieces of inspiration (do check out the Royal Society Animate videos on YouTube, the one on time is incredible).
Albinder Dhindsa is the co-founder and CEO of Grofers, an e-commerce platform based in Gurgaon, India that provides same-day delivery for groceries and other daily needs items. Dhindsa saw an opportunity to improve logistics for local merchants and started Grofers in 2013 to connect customers with neighborhood shops for delivery. Grofers has since expanded to 10 cities in India and raised $45 million in funding. It now fulfills around 6,000 orders per day and has over 1,000 employees.
The document is a report on the state of payments in the Arab world in 2014. It provides an overview of internet and online transaction growth in the region over the past decade. It then analyzes consumer profiles and online shopping behaviors in the United Arab Emirates specifically, including demographics of online shoppers, popular purchase categories, and preferred payment methods such as the dominance of cash-on-delivery over credit cards. The report aims to help businesses better understand online payment trends and customer segments in the Arab world.
Fox Cities Chamber Cultivate: Mobile MarketingThomas Clifford
Mobile marketing is all people can talk about these days. By 2014, there will be more mobile internet users than desktop internet users. There are so many options vying for your marketing budget these days. What do you do and where do you spend your time and energy? This presentation will shed light on mobile marketing, QR codes and analytics. This will allow you be better educated and do whats best for you and your customers.
Extending the Reach of Islamic Finance via Digital Channels by Raja Teh MaimunahJoe Najib
A presentation by Raja Teh Maimunah Raja Abdul Aziz, CEO, Hong Leong Islamic Bank (HLISB) on the need for Islamic Banking to push the digital innovation envelope, and how HLISB is doing its part in this quest.
Presented at the Kuala Lumpur Islamic Finance Forum 2015 - 02/12/2015
Social is more than a channel j boye conference workshop John Kottcamp
This document summarizes a presentation about social media and how it can be used strategically for business. The presentation discusses how social media is more than just a channel and is the foundation for business success. It notes that most social media conversations do not mention brands and discusses how analyzing social data can provide insights into what customers care about. This allows businesses to better understand customers and engage with them in a relevant way. The presentation emphasizes achieving "mutual relevancy" through personalizing experiences for customers based on their attributes and context. It provides exercises for attendees to map out customer data and develop a plan to integrate relevant experiences across marketing channels.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Travel.
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
This document discusses shopping cart abandonment in online travel booking. It begins by noting that shopping cart abandonment, where online shoppers add items to their cart but don't complete the purchase, has become a major issue for the travel industry. It then provides an overview of Boxever, a company that provides predictive marketing and customer intelligence platforms tailored for travel retailers. The document aims to uncover reasons for high abandonment rates, trends in mobile browsing versus booking, and strategies travel brands can use to recover revenue from abandoned shopping carts, such as retargeting customers with personalized offers.
This document discusses opportunities for quick service restaurants (QSRs) in mobile marketing. It provides examples of successful mobile campaigns from companies like McDonald's, Burger King, and Qdoba. Key opportunities identified include targeting breakfast purchases, which account for 88% of restaurant sales, and campaign types shown to be effective like refer-a-friend and mobile coupons. The document emphasizes developing cross-channel, interactive campaigns that engage customers both online and offline while clearly communicating a brand's value proposition around convenience, speed and savings.
The document discusses the opportunities for travel retail in online and digital channels. It notes that online retail is the fastest growing retail channel globally. While air travel has fully embraced digital, travel retail is only beginning to adopt digital. The document argues that online travel retail can be an opportunity if airports, brands, and retailers work together and invest in digital. However, there are also risks like revenue transfer to other channels if the industry does not adapt. Ultimately, a joint industry effort taking advantage of customer insights from digital can help capture the full value of the emerging online travel retail opportunity.
The document discusses the power of location-based services and check-ins. It describes various location-based social networks like Foursquare, Gowalla, and Loopt and provides statistics on their user bases. Businesses are encouraged to claim their listings, set up rewards and promotions for customers who check-in, and find ways to engage and measure users. Examples are given of brands that have partnered with these services to increase customer loyalty and sales through geotargeted deals, badges and gamification.
Traveler path to purchase (Part 1). Tourism marketing best practice.Bronwyn White
If you are marketing today, the same way you were last year you need to worry.
From the trigger to dreaming about travel.
Research shows that destination marketing organisations (DMO’s) and tourism businesses struggle to keep up with marketing best practice and technology
Your competitor is just a click, swipe or tap away. How travellers make decisions has changed radically over the last few years
Many tourism businesses don’t enjoy marketing preferring to focus on delivering the experience – But to the potential customer the FIRST touchpoint is actually a key part of the experience.
If you get this wrong, many of them will NEVER get to the bit you think of as your offer.
Here is part 1 of a 3 part series
The journey before the destination - Analyzing the Traveling Decision Making ...XPLAIN
This is an outline of XPLAIN’s Global Research about Destination Marketing “The Journey Before the Destination”.
For the purpose of this Research we analyzed 80 Million Travelers' Public Conversations and Reviews and 25 Million Travelers' Searches from 71 Countries across the Globe in the last 5 years.
Travelers' Behavior has changed and it’s constantly evolving.
98% of the Global Travel Content is User Generated and the main reasons by far for Travelers to Travel today are to gain Experiences and Escape from their everyday life.
Do you want to know More and Become Better in Destination Marketing? Contact us, we are here to support you.
This document discusses opportunities and challenges in digital retail in India. It notes that India has over 500-700 million mobile users, with internet penetration over 10% in some states. While e-commerce revenues are still small, the number of online shoppers and eyeballs on websites is significant. Travel and group buying sites are seeing thousands of daily transactions online. As online connectivity and time spent online increases, especially among younger generations, more people are doing pre-shopping research and purchases online. However, an analysis found that over half of major brands in India did not even have their own e-commerce enabled websites. While retailers in other countries are among the most visited sites, Indian retailers lag far behind in online visibility and sales.
Digital Retail Africa 2023 hosted by IT News Africa - Alastair Tempest speaks about New Markets for South African Online Merchants and the Need to Build Trust at the Digital Retail Africa 2023 conference. #retailtech #ecommerce #customerexperience #onlineshopping #SouthAfrican #onlinemerchants
State of Payments in the Arab World Report (August 2014)Pub Payments
The report analyzes consumer payment behaviors and trends across several Arab countries. It finds that while over 80% of the Arab population remains unbanked, internet usage has grown over 400% in the past decade to over 141 million users. The United Arab Emirates leads the region with the highest smartphone penetration and online transaction rates, with 73% of online buyers under 31 years old. The most common online purchases are for airline tickets, hotels, and electronics. Across the Arab world, cash remains the preferred payment method, though credit card usage is rising among younger consumers.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
iMedia 2014 - Digital Divas, Store & Global Commerce - Australia eCommerce Ma...Justus Wilde
A case study presentation by Michael Hill on their recent global commerce rollout and a market update by Amblique.
Today’s shopper assumes you know who they are, what they want, how they like to shop and that you will be able to follow, service and support them whenever and however they like. Overseas retailers, the media and even movies and TV have combined to change the expectations of today’s shoppers who are now after newness, experiences, meaningful interaction, on the spot advice and support.
James Johnson will discuss the challenges that come with launching on an international scale as well as tactics to maintain a customer centric approach to online using key integrations and interactive features. Justus Wilde will explore what retailers around the globe are seeing and what is available to help retailers redefine the shopping experience wherever their customer chooses to shop.
Welcome to the State of Payments 2016 by PAYFORT. For the third year in a row we’re releasing our annual report that details the world of payments, eCommerce and innovation across the Arab World.
We’ve collected data from both consumers and merchants to provide you with actionable insight you can use to create a more successful, profitable and consumer focused business.
Two years ago we released our first State of Payments report, something that evolved out of a desire to increase our own understanding of consumers in the region and share that information with the growing business community throughout the Arab World.
In last year’s report, we strive to create something that not only contained the same consumer-centric data but also presented that data in a meaningful way. We wanted to create a fuller picture that incorporated the opinions of hundreds of merchants who interact with consumers on a day-to-day basis.
In this year’s report we’ve once again re-imagined how best to share the massive amount of data that is available within the Middle East’s eCommerce sectors. To do this we have refocused the report to not only explore current trends, but also address the real issues that impact merchants on a day to day basis and share meaningful solutions for the future.
Over the past three years State of Payments has become our favourite content piece and we’d love to hear your thoughts on the report. Be sure to reach out via social media using the hashtag #StateofPayments or contact us via social@payfort.com to share your thoughts. We have also provided a feedback section within the report where you can share your thoughts.
www.stateofpayments.com
Mobile Market Research - a brand owner's perspective - PZ CussonsMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Qubit Bright Sparks #2: Fast consumer, faster companyQubit
How can you stay ahead in a world where consumers have access to more information than ever before? Qubit invited some of the leading thinkers in the retail and ecommerce space to discuss the different approaches you can take to make sure that you stay faster than your consumers. Check out these presentations from Qubit, Burton, Trendwatching.com, Olapic, Amplience and MetaPack.
Slides 1-31, Innovating in the era of the real-time retailer - Graham Cooke, CEO, Qubit.
32-54, Fresh Engaging Customer Experiences - Richard Wilson, Head of Digital, Burton
55-122, The Expectation Economy: Consumers are already there, are you? - Henry Mason, MD, Trendwatching.com
123-153, Leveraging Visual Content Where it Matters Most - Jose de Cabo, Co-founder, Olapic
154- 202, 7 Customer Experience Tips to drive your Channel Performance - Ben Seymour, Director of Professional Services, Amplience
203-213, If data is the new coal, then people are the new diamonds - David Staunton, Senior Product Marketing Manager, MetaPack
Learning Lunch. Prob won't make much sense without me wittering on in the background. About setting up the new business, branded utility, some Google stuff and a few pieces of inspiration (do check out the Royal Society Animate videos on YouTube, the one on time is incredible).
Albinder Dhindsa is the co-founder and CEO of Grofers, an e-commerce platform based in Gurgaon, India that provides same-day delivery for groceries and other daily needs items. Dhindsa saw an opportunity to improve logistics for local merchants and started Grofers in 2013 to connect customers with neighborhood shops for delivery. Grofers has since expanded to 10 cities in India and raised $45 million in funding. It now fulfills around 6,000 orders per day and has over 1,000 employees.
The document is a report on the state of payments in the Arab world in 2014. It provides an overview of internet and online transaction growth in the region over the past decade. It then analyzes consumer profiles and online shopping behaviors in the United Arab Emirates specifically, including demographics of online shoppers, popular purchase categories, and preferred payment methods such as the dominance of cash-on-delivery over credit cards. The report aims to help businesses better understand online payment trends and customer segments in the Arab world.
Fox Cities Chamber Cultivate: Mobile MarketingThomas Clifford
Mobile marketing is all people can talk about these days. By 2014, there will be more mobile internet users than desktop internet users. There are so many options vying for your marketing budget these days. What do you do and where do you spend your time and energy? This presentation will shed light on mobile marketing, QR codes and analytics. This will allow you be better educated and do whats best for you and your customers.
Extending the Reach of Islamic Finance via Digital Channels by Raja Teh MaimunahJoe Najib
A presentation by Raja Teh Maimunah Raja Abdul Aziz, CEO, Hong Leong Islamic Bank (HLISB) on the need for Islamic Banking to push the digital innovation envelope, and how HLISB is doing its part in this quest.
Presented at the Kuala Lumpur Islamic Finance Forum 2015 - 02/12/2015
Social is more than a channel j boye conference workshop John Kottcamp
This document summarizes a presentation about social media and how it can be used strategically for business. The presentation discusses how social media is more than just a channel and is the foundation for business success. It notes that most social media conversations do not mention brands and discusses how analyzing social data can provide insights into what customers care about. This allows businesses to better understand customers and engage with them in a relevant way. The presentation emphasizes achieving "mutual relevancy" through personalizing experiences for customers based on their attributes and context. It provides exercises for attendees to map out customer data and develop a plan to integrate relevant experiences across marketing channels.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Travel.
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
This document discusses shopping cart abandonment in online travel booking. It begins by noting that shopping cart abandonment, where online shoppers add items to their cart but don't complete the purchase, has become a major issue for the travel industry. It then provides an overview of Boxever, a company that provides predictive marketing and customer intelligence platforms tailored for travel retailers. The document aims to uncover reasons for high abandonment rates, trends in mobile browsing versus booking, and strategies travel brands can use to recover revenue from abandoned shopping carts, such as retargeting customers with personalized offers.
This document discusses opportunities for quick service restaurants (QSRs) in mobile marketing. It provides examples of successful mobile campaigns from companies like McDonald's, Burger King, and Qdoba. Key opportunities identified include targeting breakfast purchases, which account for 88% of restaurant sales, and campaign types shown to be effective like refer-a-friend and mobile coupons. The document emphasizes developing cross-channel, interactive campaigns that engage customers both online and offline while clearly communicating a brand's value proposition around convenience, speed and savings.
The document discusses the opportunities for travel retail in online and digital channels. It notes that online retail is the fastest growing retail channel globally. While air travel has fully embraced digital, travel retail is only beginning to adopt digital. The document argues that online travel retail can be an opportunity if airports, brands, and retailers work together and invest in digital. However, there are also risks like revenue transfer to other channels if the industry does not adapt. Ultimately, a joint industry effort taking advantage of customer insights from digital can help capture the full value of the emerging online travel retail opportunity.
The document discusses the power of location-based services and check-ins. It describes various location-based social networks like Foursquare, Gowalla, and Loopt and provides statistics on their user bases. Businesses are encouraged to claim their listings, set up rewards and promotions for customers who check-in, and find ways to engage and measure users. Examples are given of brands that have partnered with these services to increase customer loyalty and sales through geotargeted deals, badges and gamification.
Traveler path to purchase (Part 1). Tourism marketing best practice.Bronwyn White
If you are marketing today, the same way you were last year you need to worry.
From the trigger to dreaming about travel.
Research shows that destination marketing organisations (DMO’s) and tourism businesses struggle to keep up with marketing best practice and technology
Your competitor is just a click, swipe or tap away. How travellers make decisions has changed radically over the last few years
Many tourism businesses don’t enjoy marketing preferring to focus on delivering the experience – But to the potential customer the FIRST touchpoint is actually a key part of the experience.
If you get this wrong, many of them will NEVER get to the bit you think of as your offer.
Here is part 1 of a 3 part series
The journey before the destination - Analyzing the Traveling Decision Making ...XPLAIN
This is an outline of XPLAIN’s Global Research about Destination Marketing “The Journey Before the Destination”.
For the purpose of this Research we analyzed 80 Million Travelers' Public Conversations and Reviews and 25 Million Travelers' Searches from 71 Countries across the Globe in the last 5 years.
Travelers' Behavior has changed and it’s constantly evolving.
98% of the Global Travel Content is User Generated and the main reasons by far for Travelers to Travel today are to gain Experiences and Escape from their everyday life.
Do you want to know More and Become Better in Destination Marketing? Contact us, we are here to support you.
This document discusses opportunities and challenges in digital retail in India. It notes that India has over 500-700 million mobile users, with internet penetration over 10% in some states. While e-commerce revenues are still small, the number of online shoppers and eyeballs on websites is significant. Travel and group buying sites are seeing thousands of daily transactions online. As online connectivity and time spent online increases, especially among younger generations, more people are doing pre-shopping research and purchases online. However, an analysis found that over half of major brands in India did not even have their own e-commerce enabled websites. While retailers in other countries are among the most visited sites, Indian retailers lag far behind in online visibility and sales.
Digital Retail Africa 2023 hosted by IT News Africa - Alastair Tempest speaks about New Markets for South African Online Merchants and the Need to Build Trust at the Digital Retail Africa 2023 conference. #retailtech #ecommerce #customerexperience #onlineshopping #SouthAfrican #onlinemerchants
State of Payments in the Arab World Report (August 2014)Pub Payments
The report analyzes consumer payment behaviors and trends across several Arab countries. It finds that while over 80% of the Arab population remains unbanked, internet usage has grown over 400% in the past decade to over 141 million users. The United Arab Emirates leads the region with the highest smartphone penetration and online transaction rates, with 73% of online buyers under 31 years old. The most common online purchases are for airline tickets, hotels, and electronics. Across the Arab world, cash remains the preferred payment method, though credit card usage is rising among younger consumers.
Similar to Check ins analysis egy & gcc - 2017 (20)
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
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How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
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Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
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- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
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marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
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This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
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• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
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Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
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2. The contextIndex:
We conducted this study by
collecting and analyzing data from
Brandwatch and used the new
Word Cloud to uncover insights
and identify relevant insights.
Some manual analysis was
conducted off-platform but
we tried to keep it all on
Brandwatch’s interface to prove
that a lot can be done just by
using our browsers. We built one
query, one dashboard, and lots
and lots of rules.
Countries monitored:
Kuwait, Saudi Arabia, Egypt, UAE,
Qatar, Bahrain and Oman
The purpose here was to take a
look at certain behaviors in these
countries to uncover insights we
were unaware of and validate our
assumptions.
One of our objectives was to see
what’s ‘hot’ that people talk about
in the region and for each country
individually.
We quickly realized that it was
going to be extremely difficult if
we were to tackle it with a classic
approach (list popular brands,
assess volume and segment), not
to mention the amount of time we
would spend preparing instead of
analyzing.
Then it hit one of us; CHECK-INS!
1. The context
2. Introduction
3. Executive Summary
4. What are consumers doing?
5. Top 3 check in habits by country
6. Hottest brands/places for check-in’s
7. Starbucks killing it!
8. What’s all the fuss about education?
9. Roads? Yes, a lot of people check-in at roads
10. 9 to 5 job, I don’t think so…
11. TV addicts and binge watching
3. Why Check-ins
though?
If you found our results interesting and have
a request for your own brand or business,
please contact us.
We’re not talking about what you do 5 minutes before a flight, we
are talking about actively broadcasting to people that you are at a
certain location using your smartphone’s GPS. You could check-in
on most social media platforms and share it with your group or do it
via an app dedicated for this.
Well, going to a place and sharing your experience is an indication of
how (di)satisfied you were. Everyone has shared something at some
point in their life, and probably shared it because it impacted them.
We thought what if we could attribute these shares to locations,
brands or other specific entities? How would we start? What could
be the result?
Excited to start, we decided to go for the biggest check-in apps;
Swarmapp and Path. We collected over 700,000 shared check-ins
on Twitter for 2017.
We viewed these check-ins to
derive various insights.
We anticipated being able
to geo-tag lots of check-ins
and identify location-based
insights. We also saw check-
in categorization and volume
prediction happening based on
seasonality and other trends.
We explored reaction at retail
by looking at the sentiment and
volume of check-ins for brands
like Starbucks.
We hoped we could deliver
cost effective results in a short
time period that might support
primary retail audits.
But for now, enjoy these insights.
USER DATA PRIVACY NOTE:
We believe that user data privacy is just as important as sharing personal experiences, in
this report we have masked all user data, kept only aggregated data.
Under no circumstances will we be sharing personal information and we hope this
applies to all research based on location-based data. A user should never feel they are
individually being tracked or their personal information being shared publically.
We hypothesized that Check-ins
could also push user generated
content significantly and create
more brand equity from very
little effort.
Halfway through our analysis,
we noticed the sheer volume
of insights that were available
and decided to concentrate on
some core areas that we found
interesting.
4. Right off the bat we noticed
something interesting; size
doesn’t matter! We are referring
to Kuwait. Kuwait has a total
population of about 4M and
generated over a third of a
million check-ins in 2017, whilst
Egypt has a total population of
96M and represented
a little over 9k.
Executive SummaryIntroduction:
We observed close to one million check-ins
across Swarm & Path, from the GCC and Egypt
alone in the past year! That’s a lot, considering
these represent only 2 check-in methods.
Residents of the Middle-East check-in everywhere, whether they’re
at their favorite café, restaurant, mall or gym. They even go as far as
checking in to places of worship and hospitals!
It’s ‘Check-in MANIA’ ladies and gents!
Let’s put that into perspective;
Kuwait’s population is only 4%
that of Egypt. For every one
person living in Kuwait, there are
23 Egyptian brothers & sisters
in Egypt. Despite this, Kuwait
still produced over 38 times the
number of check-ins!
This should end the size doesn’t
matter debate.
Kuwait
Iran
Iraq
Saudi Arabia
Bahrain
Qatar
UAE
Oman
Egypt
Volume of check-ins per country:
Kuwait @ 349K | KSA @259K | UAE
@ 52K | Egypt @ 9K | Qatar @ 8K |
Oman @ 7K | Bahrain @ 6K
5. Taking a look at each country’s most popular check-ins, and analyzing what
they are doing at that time, we can derive the following learning’s;
• Cafes and restaurants are top of mind for checking in. They are the most
popular places people check-in at, for 4 of the 7 countries. They rank
second place for the remaining countries.
• What’s all the fuss about for schools and universities in Kuwait and KSA?
They were the second most popular check-in point; making one in every
four check-ins there (compared to one in every 10 in KSA).
• The most checked-in place in Bahrain were roads; specifically, the
King Fahd Causeway? Nearly all of Bahrain’s mentions were at King Fahd
Causeway (see “Roads check-ins @ KSA & Bahrain”).
• It seems Oman conveys a great work ethic? Office check-ins for all other
countries barely made it to the top 10 list of each country, but rank
second for Oman. Conversely, for Egyptians, they conversely exhibit a
reluctance to check-in either early or late.
• Saudi Arabia LOVE movies & TV shows, they check-in on all hours of the
day while getting their dose of film
• Kuwaitis are getting in shape; gyms, sports centers, etc. rank third
among the most popular Kuwait check-in locations
• Malls and shopping centers were hand down the most popular place to
check-in in UAE, but you already know that
What are consumers
doing?
October had the highest
check-ins | February had
the lowest
Check-ins in 2017 per month:
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT
10%
9%9%9%9%
8%8%8%
7% 7%7%
8%
NOV JAN
On average a person checks-in almost 13 times a year, that’s at least
once a month. We even saw cases where an individual checked-in
up to 3,500 times!
Another interesting find is 14% of people who checked-in in one
country, have also checked-in at least once in another in the region,
indicating these people are travelers…who would have known!
6. Top checked-in categories for each country
Kuwait
KSA
UAE
Egypt
Qatar
Oman
Bahrain
Top 3 check in
habits (per country)
7. Hottest brands/places
people check-in at
Hottest brands/places
people check-in at
Cafes and Restaurants
Educational institutions Hotels and Resorts
Malls
8. Starbucks is absolutely
killing it
Cafes/restaurants amount over half of check-ins in GCC, these are
some hungry people! Rankings are as follows
Starbucks emoji cloud: Cloud shows emojis lean more towards
positivity and loving coffee & the brand
Starbucks mentions account for about two thirds of all of the above
check-ins, we do love our coffee!
Starbucks is also the highest checked-in brand out of all cafes &
restaurants for all countries.
The Gulf really loves Starbucks’ coffee and have a deep love for the
brand, even the majority of the broken hearts used do not refer to
the brand but refer to studying at Starbucks or a longing for
the brand!
9. What’s all the fuss about
education?
Emoji cloud for American University of the Middle East
The American University of the Middle East tops the list and is way
ahead of others. We dug in a bit deeper for AUM; the emoji cloud
shows the most used emoji was a broken heart that was associated
with being late, talk about exams, etc.
Students there must have it hard.
The most checked-in location for Bahrain was the King Fahd
Causeway (Approx. 1.2K) and if we take a look at Twitter profiles’
location, we can see that about half of these people are coming from
Saudi Arabia. It seems that Saudis are really keen on broadcasting
their arrival to Bahrain.
It is also interesting to see the flow of check-ins in this area; hot
spots are noted at Khobar especially on the Prince Faisal Bin
Fahd Road.
Roads? Yes, a lot of people
check-in at roads
Roads check-ins @ KSA & Bahrain: Larger volume and spread
out in KSA compared to Bahrain. Noticeable increase in volume
specifically at King Fahd Causeway
10. Office check-ins were the second most popular form of check-in for Oman.
We were interested to dig a few feet deeper so we decided to see what
time of day people check-in at. Office check-ins were somewhat in line
with normal working hours, lots of people start checking-in at 6-8AM and
gradually decreases to 1PM, remains steady from 2PM to 8PM and then
drops. Comparing this to each country, we noticed some interesting finds
• 73% of all office check-ins were from KSA, we assumed we would see
lots from Kuwait due to their high volume of check-ins but apparently
office check-ins aren’t that popular
• God be with the Kuwaitis, these guys check-in from 6AM all the way to
midnight consistently. KSA shares a similar pattern but less people are
seen to check-in after hours
• UAE are the early birds of the group; these guys start from 6AM (about 2
hours earlier than average)
• Egyptians strictly abide by the working hours, we haven’t seen a single
check-in outside the 8AM – 4PM window.
9 to 5 job, I don’t think so…
Office check-ins by hour: Data from all countries
12am
100
200
300
400
500
600
700
1am 2am 3am 4am 5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm
KSA office check-ins
12am
100
200
300
400
500
600
700
1am 2am 3am 4am 5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm
Kuwait office check-ins
12am
0
5
10
15
20
25
30
35
40
45
50
1am 2am 3am 4am 5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm
11. UAE office check-ins
12am
5
10
15
20
25
1am 2am 3am 4am 5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm
Egypt check-ins
12am
1
2
3
4
5
6
7
8
9
10
1am 2am 3am 4am 5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm
TV addicts and binge
watching
We noticed that KSA has the highest number of people who were
checking-in while watching a movie or TV show. We wanted to know
what time of day these check-ins happen and found that movies/
TV shows in Kuwait for example are from 4PM to 1AM, while KSA
apparently watch movies throughout the day with peaks between
9PM all the way to 4AM!
KSA Check-ins while watching a movie/TV show by hours of the day
12am
5
10
15
20
25
1am 2am 3am 4am 5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm
12. Top TVShows for allcountries:
The most popular TV shows people checked-in while watching
were Prison Break, Game of Thrones, The Walking Dead and Rick
and Morty. We also noted that the sheer volume of check-ins was
because people were binge watching these shows, checking in
every few days between every season to let the world know
their progress.
Apparently Path.com was their check-in preference for this category
of check-ins
#1 Prison Break #2 Game of
Thrones
#3 The Walking
Dead
#4 Rick and
Morty
Check-ins were highest at Kuwait and KSA respectively, there seems to
be no correlation between population size and total check-ins.
Check-ins are really big here; an average person checks-in more than
once a month, some people take it to another level and check-in over 9
times a day.
Swarmapp was much more popular than Path.
The majority of check-ins were at cafes/restaurants with Starbucks
coming on top for all countries.
Starbucks check-ins were also associated with mainly positive
sentiments and brand loyalty.
Road Check-ins were big for Bahrain; surges of check-ins were noted at
the King Fahd Causeway mainly by Saudis heading to Bahrain.
Office check-ins were popular for some countries but not all, Saudis had
highest work check-ins, Kuwaitis check-in later than most, UAE are early
birds, and Egyptians abide by working hours.
KSA checked-in while watching movies much more than other countries
and peak mainly from 9PM to 4AM, Prison Break was the most popular
TV show for all countries.
For more info or to commission your own digital
research, contact research@hugdigital.com’
Conclusion