This document discusses Charles Chocolate and their marketing channels. It analyzes their industrial and consumer marketing channels, evaluates alternative channel options, and concludes with recommendations to expand their marketing channel by utilizing both industrial and consumer channels. A team including Adiarti Nursasanti, Aria Arifin, Fithriani, Gunadi Abiyoga, Meysha Agni, Raden Krisma, and Shafiqah provide the analysis and recommendations.

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CHARLES CHOCOLATE
Adiarti Nursasanti
Aria Arifin
Fithriani
Gunadi Abiyoga
Meysha Agni
Raden Krisma
Shafiqah

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LATAR BELAKANG

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ISU KRITIS

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ANALISIS
Industrial Marketing Channel
Consumer Marketing Channel

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ANALISIS (cont’d)
Evaluasi Alternatif Channel

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KESIMPULAN

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REKOMENDASI
Memperluas Marketing Channel

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REKOMENDASI (cont’d)
Memperluas Marketing Channel

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THANK YOU

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