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Charging Up Your Subscription Commerce With a 360 View (Subscribed13)
The document outlines strategies for subscription success in a real estate services company, emphasizing customer empowerment and self-service capabilities. It highlights the company's extensive subscriber base and various technological tools available for real estate transactions, alongside detailed operational practices to enhance subscriber experience. Future initiatives include improved onboarding processes and integrations with external partners to streamline billing and operations.
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Charging Up Your Subscription Commerce With a 360 View (Subscribed13)
- 1. Subscriber Success Self ServiceConvenience with Staff Empowerment Jeremy Crawford Chief Operations Officer
- 2. The Nine Keysto Subscription Success $ PRICE ACQUIRE BILL COLLECT NURTURE ACCOUNT MEASURE ITERATE SCALE
- 3. Corporate Overview • Mul$ple Lis$ng Service providing leading services and technology to real estate professionals • Serving 16,000+ subscribers transac$ng $70,000,000,000 in lis$ngs annually across 30,0002 miles • Policy, Governance, Coopera$on, Compensa$on, System & Data Integra$on State and Na$onwide
- 4. Customer Base and Revenue Model 16,000+ Subscribers • Web/Mobile Enterprise SaaS PlaOorm for real estate professionals • List, market, sell, and appraise real estate with many built in tools • Offer of Compensa$on and Coopera$on with Data Integrity, Rules, and Compliance Subscrip$ons and Cita$ons Data Licensing Partners • Data Source and Warehouse for Market Region • Internet & mobile providers license MLS Data • Provide products and tools for agents & brokers • Broker/Agent websites • Adver$sing & marke$ng • Video and virtual tours • CMA • Sta$s$cal analysis • Appraisal toolkits Data Licensing Fee Schedule Consumers • www.mlslis$ngs.com • Real-‐$me property data • Integrated products such as WalkScore® and BuildFax® • MLSSource® Mobile • Na$onwide MLS Adver$sing PlaOorm • NBC® Bay Area Home Finder • Bay Area News Group Online Adver$sing and Consumer Product Sales
- 5. Business PracIces “Anyone, Anywhere, AnyIme” • Type & Status • Rela$onship management • Payment history Subscribers & Data Licensing Customers • Premium products • Training • Partner models • Compliance Products & Services • Feedback • Escala$ons • Product enhancements Feedback Loop • Broker office • Lis$ng agent • Selling agent • Lis$ng exposure Subscriber ProducIvity 360° VIEW
- 6. Subscriber Self Service Self-‐Service Onboarding Fees loaded from Zuora Product Catalog based on earlier subscriber applica$on selec$ons Payment Term selec$on here will be used to create Zuora subscrip$on
- 7. Subscriber Self Service Bill Payment
- 8. Subscriber Self Service Changing SubscripIon Term at Renewal
- 9. Subscriber Self Service Changing Payment Preferences & Auto Pay
- 10. Empowering Staff OriginaIng Invoices outside of Billing OperaIons
- 11. Empowering Staff Custom Invoicing with the Zuora Product Catalog
- 12. Empowering Staff Invoicing ConfirmaIon and Calls to AcIon
- 13. Empowering Staff Leveraging Templates for Internal Efficiency and Corporate Policy Consistency
- 14. Empowering Staff 360° Billing Access Across All Departments
- 15. Empowering Staff Invoice IntegraIon into Customer Support Cases
- 16. On the Horizon • Enhanced Self Service Onboarding Wizard • Expanded Integra$on with External Partners • Z-‐Force® Turbo Sync turns Real-‐Time • Z-‐Finance® & Z-‐Revenue®
- 17. Q&A Thank You! Jeremy Crawford Chief Opera$ons Officer