Learn how to improve customer service and increase efficiencies across your organization by using Salesforce to provide a 360 degree of your customers. In addition, hear how you can collect revenues faster and improve customer retention by using a self-service module for onboarding, renewals, invoicing and payments, changing subscription terms, and setting up auto-pay.
2. The Nine Keys to Subscription Success
$
PRICE
ACQUIRE
BILL
COLLECT
NURTURE
ACCOUNT
MEASURE
ITERATE
SCALE
3. Corporate
Overview
• Mul$ple
Lis$ng
Service
providing
leading
services
and
technology
to
real
estate
professionals
• Serving
16,000+
subscribers
transac$ng
$70,000,000,000
in
lis$ngs
annually
across
30,0002
miles
• Policy,
Governance,
Coopera$on,
Compensa$on,
System
&
Data
Integra$on
State
and
Na$onwide
4. Customer
Base
and
Revenue
Model
16,000+
Subscribers
• Web/Mobile
Enterprise
SaaS
PlaOorm
for
real
estate
professionals
•
List,
market,
sell,
and
appraise
real
estate
with
many
built
in
tools
• Offer
of
Compensa$on
and
Coopera$on
with
Data
Integrity,
Rules,
and
Compliance
Subscrip$ons
and
Cita$ons
Data
Licensing
Partners
• Data
Source
and
Warehouse
for
Market
Region
• Internet
&
mobile
providers
license
MLS
Data
• Provide
products
and
tools
for
agents
&
brokers
• Broker/Agent
websites
• Adver$sing
&
marke$ng
•
Video
and
virtual
tours
•
CMA
• Sta$s$cal
analysis
• Appraisal
toolkits
Data
Licensing
Fee
Schedule
Consumers
• www.mlslis$ngs.com
• Real-‐$me
property
data
• Integrated
products
such
as
WalkScore®
and
BuildFax®
• MLSSource®
Mobile
• Na$onwide
MLS
Adver$sing
PlaOorm
• NBC®
Bay
Area
Home
Finder
• Bay
Area
News
Group
Online
Adver$sing
and
Consumer
Product
Sales
5. Business
PracIces
“Anyone,
Anywhere,
AnyIme”
• Type
&
Status
• Rela$onship
management
• Payment
history
Subscribers
&
Data
Licensing
Customers
• Premium
products
• Training
• Partner
models
• Compliance
Products
&
Services
• Feedback
• Escala$ons
• Product
enhancements
Feedback
Loop
• Broker
office
• Lis$ng
agent
• Selling
agent
• Lis$ng
exposure
Subscriber
ProducIvity
360°
VIEW
6. Subscriber
Self
Service
Self-‐Service
Onboarding
Fees
loaded
from
Zuora
Product
Catalog
based
on
earlier
subscriber
applica$on
selec$ons
Payment
Term
selec$on
here
will
be
used
to
create
Zuora
subscrip$on