Characteristics of social media and Facebook usage of Hungarian popular music festivals
Melinda Klausz and Ágnes Raffay
Pannon University – Faculty of Business and Economics
8th July 2012., Liverpool
This document summarizes key metrics and insights from Lithium's 2012 customer community conference (LiNC 2012). It highlights that:
1. Lithium supports over 328 communities with over 33.6 million active members who have created over 91.6 million messages.
2. Superfans, or highly engaged community members, create 24% of total community content and help drive business objectives.
3. 65% of Lithium communities integrate with Facebook, 50% with Twitter, and 55% have mobile apps to drive engagement.
4. Community ideation and gamification techniques help increase customer participation, innovation, and competitive advantage for brands.
The digital marketplace is an exceptional environment to access the voice of your customers, your best assets. By listening and communicating to them, you can achieve greater customer satisfaction, customer acquisition, and ultimately business growth & revenue. You may have seen this in individual digital silos or for niche campaigns but what about the long term branding, engagement and customer commitment benefits?
dgm will outline key avenues you can use to effectively listen to those customers who are already speaking to you and understand how you can best harness the dialogue that’s already occurring through your site and via social media activity.
Learn which tools can accelerate your connectivity with customers and sort the insights from the noise. Learn how to really read the data that’s already at your fingertips and translate that into successful strategies for business development and growth.
dgm will illustrate a recent Dell case study which demonstrates the positive outcomes that can be achieved by listening to your customers and leveraging their voice.
Chris Garner, Regional Account Director – Dell, dgm
The document discusses the history and expansion of the Twin Cities Bike Share program called Nice Ride Minnesota. It launched in 2010 with 65 kiosks and 700 bikes, making it the first major public bike share system in the US. In its first year it was very successful with over 100,000 trips taken. This success led many other cities to implement their own bike share programs. The program has since expanded to include more stations and bikes across Minneapolis and into St. Paul, and helped increase biking as transportation.
This fact sheet provides statistics on social TV and public comments on Twitter from April 2012. It shows that the number of public tweets increased 173% year-over-year to 4.62 billion, and social TV tweets increased 924% to 68.9 million. The top networks for social TV comments were ESPN, ABC, TNT, CBS, and NBC.
Facebook saw over 160 million unique visits in November 2011, growing nearly 23% year-over-year. Google+ saw nearly 15 million unique visitors just months after launching in June 2011. The report analyzes key metrics for marketers on these platforms, including top keywords, referring sites, and outgoing traffic destinations to understand how to integrate with social media effectively.
Facebook as a communication channel of diverse ideas that are not presented i...Tena Čačić
This is part of a larger study within the dissertation entitled „Social Network Sites and Culture of the Net – generation” (Čačić, 2012). The study was conducted from June by December 2010. and attempts to answer whether and how could diverse ideas that are not significantly presented in traditional media, reach a wider audience through the communication channel of Facebook. To achieve this goal, it was necessary to investigate structural characteristics of Facebook and to see what motivates users to communicate through that communication channel.
Facebook is a free social networking website that allows users to connect with friends, family, and make new connections. It was founded in 2004 by Mark Zuckerberg and others. Users can create profiles to share photos, information, messages and videos. While it allows users to share and connect, it's important to keep personal information private and use privacy settings to control what is shared. Parents should also talk to children about being safe online.
This document summarizes key metrics and insights from Lithium's 2012 customer community conference (LiNC 2012). It highlights that:
1. Lithium supports over 328 communities with over 33.6 million active members who have created over 91.6 million messages.
2. Superfans, or highly engaged community members, create 24% of total community content and help drive business objectives.
3. 65% of Lithium communities integrate with Facebook, 50% with Twitter, and 55% have mobile apps to drive engagement.
4. Community ideation and gamification techniques help increase customer participation, innovation, and competitive advantage for brands.
The digital marketplace is an exceptional environment to access the voice of your customers, your best assets. By listening and communicating to them, you can achieve greater customer satisfaction, customer acquisition, and ultimately business growth & revenue. You may have seen this in individual digital silos or for niche campaigns but what about the long term branding, engagement and customer commitment benefits?
dgm will outline key avenues you can use to effectively listen to those customers who are already speaking to you and understand how you can best harness the dialogue that’s already occurring through your site and via social media activity.
Learn which tools can accelerate your connectivity with customers and sort the insights from the noise. Learn how to really read the data that’s already at your fingertips and translate that into successful strategies for business development and growth.
dgm will illustrate a recent Dell case study which demonstrates the positive outcomes that can be achieved by listening to your customers and leveraging their voice.
Chris Garner, Regional Account Director – Dell, dgm
The document discusses the history and expansion of the Twin Cities Bike Share program called Nice Ride Minnesota. It launched in 2010 with 65 kiosks and 700 bikes, making it the first major public bike share system in the US. In its first year it was very successful with over 100,000 trips taken. This success led many other cities to implement their own bike share programs. The program has since expanded to include more stations and bikes across Minneapolis and into St. Paul, and helped increase biking as transportation.
This fact sheet provides statistics on social TV and public comments on Twitter from April 2012. It shows that the number of public tweets increased 173% year-over-year to 4.62 billion, and social TV tweets increased 924% to 68.9 million. The top networks for social TV comments were ESPN, ABC, TNT, CBS, and NBC.
Facebook saw over 160 million unique visits in November 2011, growing nearly 23% year-over-year. Google+ saw nearly 15 million unique visitors just months after launching in June 2011. The report analyzes key metrics for marketers on these platforms, including top keywords, referring sites, and outgoing traffic destinations to understand how to integrate with social media effectively.
Facebook as a communication channel of diverse ideas that are not presented i...Tena Čačić
This is part of a larger study within the dissertation entitled „Social Network Sites and Culture of the Net – generation” (Čačić, 2012). The study was conducted from June by December 2010. and attempts to answer whether and how could diverse ideas that are not significantly presented in traditional media, reach a wider audience through the communication channel of Facebook. To achieve this goal, it was necessary to investigate structural characteristics of Facebook and to see what motivates users to communicate through that communication channel.
Facebook is a free social networking website that allows users to connect with friends, family, and make new connections. It was founded in 2004 by Mark Zuckerberg and others. Users can create profiles to share photos, information, messages and videos. While it allows users to share and connect, it's important to keep personal information private and use privacy settings to control what is shared. Parents should also talk to children about being safe online.
Tervezd meg velünk a 2023-as éved social media stratégiáját!
Trendek, tartalmak, új social media felületek és megoldások - Te felkészültél 2023-ra?
Évtervezőnkkel nem csupán kitöltendő feladatlapokat, hanem segédleteket és konkrét példákat is kapsz minden közösségi média felületre.
A 70 oldalas évtervezőt itt tudod megvásárolni további könyveink mellett:
https://www.kozossegi-media.com/koenyveink
Klausz Melinda - Sáringer Viktória: Újgenerációs közösségi média oldalak és k...Klausz Melinda
Az újgenerációs platformok más nyelvezetet, kommunikációs stílust, tartalmakat és megoldási módokat igényelnek, amelyek ráadásul igencsak változnak, formálódnak. A kihívás tehát nem csupán a TikTok videókban érhető tetten, hanem a mindennapjainkban is, hiszen az Alfa- és Z-generáció már fogyaszt, vásárol, véleményez, így keresletet teremt és bizony, ha valami nem tetszik nekik, sokkal gyorsabban és néha agresszívabban is reagál, mint elődjeik. Erre pedig fel kell készülnünk. Vagyis, már így kellene kommunikálnunk, ha őszinték vagyunk…
Könyvünkben az újgenerációs platformokat és az ehhez kapcsolódó gondolkodásmódot vesszük górcső alá az Instagramtól és az influencermarketingtől a TikTok, Twitch, Clubhouse, Stereo, Flive, Poparazzi, Parler, MeWe, Rumble, Be Real felületein keresztül a 2022. februárjában megjelent legújabb közösségi média platformig, a Thruth Social-ig.
Megvásárlás: https://www.kozossegi-media.com/koenyveink
Zeneipari közösségi média megoldások #koronavírus alatt vagy egyéb vis maior szituációkban, tipikus #socialMedia tévhitek és félreértések
Blogunk: https://kozossegi-media-mindenkinek.blog.hu/
Honlapunk: http://kozossegi-media.com/
Automatizált chatboton keresztüli közösségi média híreink: https://kozossegi-media-mindenkinek.blog.hu/tags/r:chatbot
Tom Cruise Daughter: An Insight into the Life of Suri Cruisegreendigital
Tom Cruise is a name that resonates with global audiences for his iconic roles in blockbuster films and his dynamic presence in Hollywood. But, beyond his illustrious career, Tom Cruise's personal life. especially his relationship with his daughter has been a subject of public fascination and media scrutiny. This article delves deep into the life of Tom Cruise daughter, Suri Cruise. Exploring her upbringing, the influence of her parents, and her current life.
Follow us on: Pinterest
Introduction: The Fame Surrounding Tom Cruise Daughter
Suri Cruise, the daughter of Tom Cruise and Katie Holmes, has been in the public eye since her birth on April 18, 2006. Thanks to the media's relentless coverage, the world watched her grow up. As the daughter of one of Hollywood's most renowned actors. Suri has had a unique upbringing marked by privilege and scrutiny. This article aims to provide a comprehensive overview of Suri Cruise's life. Her relationship with her parents, and her journey so far.
Early Life of Tom Cruise Daughter
Birth and Immediate Fame
Suri Cruise was born in Santa Monica, California. and from the moment she came into the world, she was thrust into the limelight. Her parents, Tom Cruise and Katie Holmes. Were one of Hollywood's most talked-about couples at the time. The birth of their daughter was a anticipated event. and Suri's first public appearance in Vanity Fair magazine set the tone for her life in the public eye.
The Impact of Celebrity Parents
Having celebrity parents like Tom Cruise and Katie Holmes comes with its own set of challenges and privileges. Suri Cruise's early life marked by a whirlwind of media attention. paparazzi, and public interest. Despite the constant spotlight. Her parents tried to provide her with an upbringing that was as normal as possible.
The Influence of Tom Cruise and Katie Holmes
Tom Cruise's Parenting Style
Tom Cruise known for his dedication and passion in both his professional and personal life. As a father, Cruise has described as loving and protective. His involvement in the Church of Scientology, but, has been a point of contention and has influenced his relationship with Suri. Cruise's commitment to Scientology has reported to be a significant factor in his and Holmes' divorce and his limited public interactions with Suri.
Katie Holmes' Role in Suri's Life
Katie Holmes has been Suri's primary caregiver since her separation from Tom Cruise in 2012. Holmes has provided a stable and grounded environment for her daughter. She moved to New York City with Suri to start a new chapter in their lives away from the intense scrutiny of Hollywood.
Suri Cruise: Growing Up in the Spotlight
Media Attention and Public Interest
From stylish outfits to everyday activities. Suri Cruise has been a favorite subject for tabloids and entertainment news. The constant media attention has shaped her childhood. Despite this, Suri has managed to maintain a level of normalcy, thanks to her mother's efforts.
Tervezd meg velünk a 2023-as éved social media stratégiáját!
Trendek, tartalmak, új social media felületek és megoldások - Te felkészültél 2023-ra?
Évtervezőnkkel nem csupán kitöltendő feladatlapokat, hanem segédleteket és konkrét példákat is kapsz minden közösségi média felületre.
A 70 oldalas évtervezőt itt tudod megvásárolni további könyveink mellett:
https://www.kozossegi-media.com/koenyveink
Klausz Melinda - Sáringer Viktória: Újgenerációs közösségi média oldalak és k...Klausz Melinda
Az újgenerációs platformok más nyelvezetet, kommunikációs stílust, tartalmakat és megoldási módokat igényelnek, amelyek ráadásul igencsak változnak, formálódnak. A kihívás tehát nem csupán a TikTok videókban érhető tetten, hanem a mindennapjainkban is, hiszen az Alfa- és Z-generáció már fogyaszt, vásárol, véleményez, így keresletet teremt és bizony, ha valami nem tetszik nekik, sokkal gyorsabban és néha agresszívabban is reagál, mint elődjeik. Erre pedig fel kell készülnünk. Vagyis, már így kellene kommunikálnunk, ha őszinték vagyunk…
Könyvünkben az újgenerációs platformokat és az ehhez kapcsolódó gondolkodásmódot vesszük górcső alá az Instagramtól és az influencermarketingtől a TikTok, Twitch, Clubhouse, Stereo, Flive, Poparazzi, Parler, MeWe, Rumble, Be Real felületein keresztül a 2022. februárjában megjelent legújabb közösségi média platformig, a Thruth Social-ig.
Megvásárlás: https://www.kozossegi-media.com/koenyveink
Zeneipari közösségi média megoldások #koronavírus alatt vagy egyéb vis maior szituációkban, tipikus #socialMedia tévhitek és félreértések
Blogunk: https://kozossegi-media-mindenkinek.blog.hu/
Honlapunk: http://kozossegi-media.com/
Automatizált chatboton keresztüli közösségi média híreink: https://kozossegi-media-mindenkinek.blog.hu/tags/r:chatbot
Tom Cruise Daughter: An Insight into the Life of Suri Cruisegreendigital
Tom Cruise is a name that resonates with global audiences for his iconic roles in blockbuster films and his dynamic presence in Hollywood. But, beyond his illustrious career, Tom Cruise's personal life. especially his relationship with his daughter has been a subject of public fascination and media scrutiny. This article delves deep into the life of Tom Cruise daughter, Suri Cruise. Exploring her upbringing, the influence of her parents, and her current life.
Follow us on: Pinterest
Introduction: The Fame Surrounding Tom Cruise Daughter
Suri Cruise, the daughter of Tom Cruise and Katie Holmes, has been in the public eye since her birth on April 18, 2006. Thanks to the media's relentless coverage, the world watched her grow up. As the daughter of one of Hollywood's most renowned actors. Suri has had a unique upbringing marked by privilege and scrutiny. This article aims to provide a comprehensive overview of Suri Cruise's life. Her relationship with her parents, and her journey so far.
Early Life of Tom Cruise Daughter
Birth and Immediate Fame
Suri Cruise was born in Santa Monica, California. and from the moment she came into the world, she was thrust into the limelight. Her parents, Tom Cruise and Katie Holmes. Were one of Hollywood's most talked-about couples at the time. The birth of their daughter was a anticipated event. and Suri's first public appearance in Vanity Fair magazine set the tone for her life in the public eye.
The Impact of Celebrity Parents
Having celebrity parents like Tom Cruise and Katie Holmes comes with its own set of challenges and privileges. Suri Cruise's early life marked by a whirlwind of media attention. paparazzi, and public interest. Despite the constant spotlight. Her parents tried to provide her with an upbringing that was as normal as possible.
The Influence of Tom Cruise and Katie Holmes
Tom Cruise's Parenting Style
Tom Cruise known for his dedication and passion in both his professional and personal life. As a father, Cruise has described as loving and protective. His involvement in the Church of Scientology, but, has been a point of contention and has influenced his relationship with Suri. Cruise's commitment to Scientology has reported to be a significant factor in his and Holmes' divorce and his limited public interactions with Suri.
Katie Holmes' Role in Suri's Life
Katie Holmes has been Suri's primary caregiver since her separation from Tom Cruise in 2012. Holmes has provided a stable and grounded environment for her daughter. She moved to New York City with Suri to start a new chapter in their lives away from the intense scrutiny of Hollywood.
Suri Cruise: Growing Up in the Spotlight
Media Attention and Public Interest
From stylish outfits to everyday activities. Suri Cruise has been a favorite subject for tabloids and entertainment news. The constant media attention has shaped her childhood. Despite this, Suri has managed to maintain a level of normalcy, thanks to her mother's efforts.
Unlocking the Secrets of IPTV App Development_ A Comprehensive Guide.pdfWHMCS Smarters
With IPTV apps, you can access and stream live TV, on-demand movies, series, and other content you like online. Viewers have more flexibility and customization of content to watch. To develop the best IPTV app that functions, you must combine creative problem-solving skills and technical knowledge. This post will look into the details of IPTV app development, so keep reading to learn more.
Enhance Your Viewing Experience with Gold IPTV- Tips and Tricks for 2024.pdfXtreame HDTV
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Audio Video equipment supplier in Gurgaondemoacsindia
Explore our website for the latest audio visual equipment. From projectors to
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Leading audio visual equipment supplier in Gurgaon offering a wide range of
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The Midnight Sculptor.pdf writer by Ali alsiadali345alghlay
The city of Ravens burg was known for its gothic architecture, fog-covered streets, and an eerie silence that seemed to hang over the town like a shroud.
The Evolution and Impact of Tom Cruise Long Hairgreendigital
Tom Cruise is one of Hollywood's most iconic figures, known for his versatility, charisma, and dedication to his craft. Over the decades, his appearance has been almost as dynamic as his filmography, with one aspect often drawing significant attention: his hair. In particular, Tom Cruise long hair has become a defining feature in various phases of his career. symbolizing different roles and adding layers to his on-screen characters. This article delves into the evolution of Tom Cruise long hair, its impact on his roles. and its influence on popular culture.
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Introduction
Tom Cruise long hair has often been more than a style choice. it has been a significant element of his persona both on and off the screen. From the tousled locks of the rebellious Maverick in "Top Gun" to the sleek, sophisticated mane in "Mission: Impossible II." Cruise's hair has played a pivotal role in shaping his image and the characters he portrays. This article explores the various stages of Tom Cruise long hair. Examining how this iconic look has evolved and influenced his career and broader fashion trends.
Early Days: The Emergence of a Style Icon
The 1980s: The Birth of a Star
In the early stages of his career during the 1980s, Tom Cruise sported a range of hairstyles. but in "Top Gun" (1986), his hair began to gain significant attention. Though not long by later standards, his hair in this film was longer than the military crew cuts associated with fighter pilots. adding a rebellious edge to his character, Pete "Maverick" Mitchell.
Risky Business: The Transition Begins
In "Risky Business" (1983). Tom Cruise's hair was short but longer than the clean-cut styles dominant at the time. This look complemented his role as a high school student stepping into adulthood. embodying a sense of youthful freedom and experimentation. It was a precursor to the more dramatic hair transformations in his career.
The 1990s: Experimentation and Iconic Roles
Far and Away: Embracing Length
One of the first films in which Tom Cruise embraced long hair was "Far and Away" (1992). Playing the role of Joseph. an Irish immigrant in 1890s America, Cruise's long, hair added authenticity to his character's rugged and determined persona. This look was a stark departure from his earlier. more polished styles and marked the beginning of a more adventurous phase in his hairstyle choices.
Interview with the Vampire: Gothic Elegance
In "Interview with the Vampire" (1994). Tom Cruise long hair reached new lengths of sophistication and elegance. Portraying the vampire Lestat. Cruise's flowing blonde locks were integral to the character's ethereal and timeless allure. This hairstyle not only suited the gothic aesthetic of the film but also showcased Cruise's ability to transform his appearance for a role.
Mission: Impossible II: The Pinnacle of Long Hair
One of the most memorable instances of Tom Cruise long hair came in "Mission: Impossible II" (2000). His character, Ethan
Explore Treydora's VR economy, where users can trade virtual assets, earn rewards, and build digital wealth within immersive game environments. Learn more!
The cats, Sunny and Rishi, are brothers who live with their sister, Jessica, and their grandmother, Susie. They work as cleaners but wish to seek other kinds of employment that are better than their current jobs. New career adventures await Sunny and Rishi!
SERV is the ideal spot for savory food, refreshing beverages, and exciting entertainment. Each visit promises an unforgettable experience with daily promotions, live music, and engaging games such as pickleball. Offering five distinct food concepts inspired by popular street food, as well as coffee and dessert options, there's something to satisfy every taste. For more information visit our website: https://servfun.com/
You know you're an adult when every check-up gets you down. View What Going to the Doctor is Like as an Adult and more funny posts on salty vixen stories & more-saltyvixenstories.com
Morgan Freeman is Jimi Hendrix: Unveiling the Intriguing Hypothesisgreendigital
In celebrity mysteries and urban legends. Few narratives capture the imagination as the hypothesis that Morgan Freeman is Jimi Hendrix. This fascinating theory posits that the iconic actor and the legendary guitarist are, in fact, the same person. While this might seem like a far-fetched notion at first glance. a deeper exploration reveals a rich tapestry of coincidences, speculative connections. and a surprising alignment of life events fueling this captivating hypothesis.
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Introduction to the Hypothesis: Morgan Freeman is Jimi Hendrix
The idea that Morgan Freeman is Jimi Hendrix stems from a mix of historical anomalies, physical resemblances. and a penchant for myth-making that surrounds celebrities. While Jimi Hendrix's official death in 1970 is well-documented. some theorists suggest that Hendrix did not die but instead reinvented himself as Morgan Freeman. a man who would become one of Hollywood's most revered actors. This article aims to delve into the various aspects of this hypothesis. examining its origins, the supporting arguments. and the cultural impact of such a theory.
The Genesis of the Theory
Early Life Parallels
The hypothesis that Morgan Freeman is Jimi Hendrix begins by comparing their early lives. Jimi Hendrix, born Johnny Allen Hendrix in Seattle, Washington, on November 27, 1942. and Morgan Freeman, born on June 1, 1937, in Memphis, Tennessee, have lived very different lives. But, proponents of the theory suggest that the five-year age difference is negligible and point to Freeman's late start in his acting career as evidence of a life lived before under a different identity.
The Disappearance and Reappearance
Jimi Hendrix's death in 1970 at the age of 27 is a well-documented event. But, theorists argue that Hendrix's death staged. and he reemerged as Morgan Freeman. They highlight Freeman's rise to prominence in the early 1970s. coinciding with Hendrix's supposed death. Freeman's first significant acting role came in 1971 on the children's television show "The Electric Company," a mere year after Hendrix's passing.
Physical Resemblances
Facial Structure and Features
One of the most compelling arguments for the hypothesis that Morgan Freeman is Jimi Hendrix lies in the physical resemblance between the two men. Analyzing photographs, proponents point out similarities in facial structure. particularly the cheekbones and jawline. Both men have a distinctive gap between their front teeth. which is rare and often highlighted as a critical point of similarity.
Voice and Mannerisms
Supporters of the theory also draw attention to the similarities in their voices. Jimi Hendrix known for his smooth, distinctive speaking voice. which, according to some, resembles Morgan Freeman's iconic, deep, and soothing voice. Additionally, both men share certain mannerisms. such as their calm demeanor and eloquent speech patterns.
Artistic Parallels
Musical and Acting Talents
Jimi Hendrix was regarded as one of t
Morgan Freeman is Jimi Hendrix: Unveiling the Intriguing Hypothesis
Characteristics of social media and Facebook usage of Hungarian popular music festivals
1. Soundtracks:
Music, Tourism and Travel
Characteristics of social media and Facebook
usage of Hungarian popular music festivals
Melinda Klausz and Ágnes Raffay
Pannon University – Faculty of Business and Economics
8th July 2012., Liverpool
2. CONTENT
• Research questions
• Methodology
• Characteristics of the
sample
• Potential and current value
of Facebook platforms
• Social media profile and
index
• Facebook profile and index
• Linkages
FRIDGE FESTIVAL, BUDAPEST
3. FIRST FESTIVALS…
1655.: St. Paul’s Cathedral,
London – church sermons
18th century: first non-
church music festival
20th century: Monterey,
Woodstock, Altamont
HEGYALJA, TOKAJ
4. RESEARCH QUESTIONS…
basic characteristic elements of
the social media usage of Hungarian
popular music festivals
basic elements of the Facebook
usage of Hungarian popular music
festivals
kind of correlations between
conscious Facebook usage and the
current and potential value of
Facebook sites
kind of impacts between the
current and potential value of
Facebook sites and the elements of
conscious social media usage
ROCKMARATON, PÉCS
5. METHODOLOGY…
FESTIVALS: unique and special
events, defined by coherent and well
designed concepts, are concentrated
on consecutive days, plan more than
on programme per day (a minimum
of 2 or 3), are preferably staged at
more than one location and target a
wide audience (Hungarian Institute VESZPRÉMI EGYETEMI NAPOK (VEN),
of Culture and Creative Arts Council) UNIVERSITY DAYS, VESZPRÉM
MUSIC CRITERIA: blues, country,
r&b, pop, rock, reggae, rap, hip-hop
and electro. Did not involve music
festivals focussing on jazz, ragtime
and folk music.
6. RESEARCH METHOD:
-questionnaire survey
- case studies.
FOCUS:
Social media activities in 2010.
SAMPLE:
124 hungarian popular music
festivals
SOURCES:
-Members list of the Hungarian
Festival Association
- festivalregisztracio.hu
- Festival guide - fesztivalkalauz.hu
- database of the website related to
the thematic Year of Festivals CAMPUS FESTIVAL, DEBRECEN
7. CHARACTERISTICS OF SAMPLE…
VISITORS:
57% 10.000 visitors
32% 10-50.000 visitors
11%-50.000+ visitors
BUDGET:
48% less than 10mFt (35.000 EUR)
32% between 10-50mFt
20% more than 50mFt (175.000 EUR)
DATE:
71,43% in summer
DURATION:
1-150 days
average: 3,33 days
standard deviation: 1,94 days EFOTT, UNIVERSITY FESTIVAL
8. WEBSITE LINKED AND FURTHER
EXISTING SOCIAL MEDIA PLATFORMS
(PERCENTAGE %)
other existing
50
website linked
40
30
20
10
0
VESZPRÉMFEST
9. TYPE OF FACEBOOK OR IWIW PROFILES (distribution, %)
Event, person, group, fan page/club
FISHING ON ORFŰ, ORFŰ
10. GENERAL CHARACTERISTIC OF FACEBOOK
PLATFORM OF FESTIVALS (HUF, HUF, No. of persons)
90000
800000 potential value
80000
700000
current value
number of fans 70000
600000
60000
500000
50000
400000 40000
300000 30000
200000 20000
100000 10000
0 0
COKE CLUB,
SIÓFOK
11. ELEMENTS OF THE
PURPOSIVE SOCIAL MEDIA
ACTIVITIES
• Newscast, guest communication
• Presence of complementary social
media sites
• Direct communication and its
regulation
• Displaying complementary social
media platforms on the website
• Facebook components
• Technical tools
• Guest communication and its
regulation
• Blog functions
STREET MUSIC FESTIVAL, VESZPRÉM
f: PRINCIPAL COMPONENT ANALYSIS
12. PURPOSIVE SM INDEX OF THE VALLEY OF
ARTS FESTIVAL
Factor Value
Newscast, guest communication
Factor 0.978032
Value
Newscast, guest communication 0.978032
Presence of complementary social platforms
Presence of complementary social media
media 0.332381
platforms Direct communication and its regulation 0.332381
0.793643
Displaying complementary SM platforms on the website 0.338711
Direct communication and its regulation
Facebook components 0.793643
0.08017
Technical tools
Displaying complementary SM platforms on 0.05082
Guest communication and its regulations 0.864505
the website Blog functions 0.338711
0.10729
Purposive SM index 0.383624
Facebook components 0.08017
Technical tools 0.05082
Guest communication and its regulations 0.864505
Blog functions 0.10729
Purposive SM index 0.383624
13. BASIC ELEMENTS OF THE PURPOSIVE
FACEBOOK USAGE
PROFILE PICTURE:
56% logo
36% banner
TABS:
Notes 53,7%,
Youtube 42,59%
Forum 38,99%
Evaluations 7,41%
Other tab 7,41%
NUMBER OF POSTS:
9,19 posts/day during the festival (deviation: 5,62)
BALATONSOUND, 0,97 posts/day pre-festival (deviation: 0,6)
ZAMÁRDI 0,19 posts/day post-festival (deviation: 0,17)
14. ELEMENTS OF THE PURPOSIVE
FACEBOOK USAGE
• Page augmentation component
• Basic Facebook site structure
• Facebook panel structure
• Technical fine tuning
f: PRINCIPAL COMPONENT ANALYSIS
VOLT FESTIVAL, SOPRON
15. PURPOSIVE FACEBOOK USAGE
INDEX
Agumentation 0.9912
Basic Facebook site structure 0.373349
Agumentation structure
Facebook panel 0.9912 0.266122
Basic Facebook site structure
Technical fine tuning 0.373349 0.9834
Facebook panel structure
Index 0.266122 0.654868
Technical fine tuning 0.9834
CAMPUS FESTIVAL, DEBRECEN
Index 0.654868
16. CORRELATIONS
More longer the festival is, the more social
media platforms use (0,346) however, the
festivals do not emphasise these social
media platforms on their websites
The longer festivals pay less attention to
two-way communication (-0.315), the
number of their post event entries shows
positive correlation with the number of
days (0.570), the post festival
communication is stronger in the case of
longer festivals compared to shorter ones.
PANNONIA FESTIVAL, VÁRPALOTA
17. CORRELATIONS
The longer a festival the less it is likely
to have a profile page with individual
menus – let it be Youtube (-0.304) or
comments (-0.414).
The number of Twitter followers show
strong correlation with the two key
elements of the Twitter panel: the
profile header and the news, while in
the case of Facebook correlation can
be observed with FB panel header and
fan profile pictures but NOT with the
news-feed.
ZÖLD PARDON, BUDAPEST