Chapter lego04
•Download as PPT, PDF•
0 likes•606 views
Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book. More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.
Report
Share
Report
Share
Recommended
Chapter freitag07
Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book.
More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.
Chapter innocent03
Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book.
More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.
Chapter manchesterunited03
Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book.
More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.
Chapter koenigsegg03
Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book.
More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.
Etude PwC sur les priorités des directeurs financiers pour 2014
http://pwc.to/1ba4jee
Comment les Directeurs Financiers vivent-ils les évolutions fiscales actuelles ? La trésorerie et les financements sont-ils toujours au cœur de leurs préoccupations ? Où pensent-ils trouver la valeur ajoutée de demain pour leur fonction ? Tous les résultats de notre grande enquête 2013 réalisée avec la DFCG.
Stratégie de contenu web marketing : un défi pour les entreprises
"Le contenu est roi", dit-on. Mais pourquoi les stratégies de contenu web marketing sont-elles un défi important et difficile à relever pour les marques ?
Comment concevoir et produire des contenus qui attirent les internautes et soient efficaces en termes de référencement naturel (SEO) ?
Recommended
Chapter freitag07
Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book.
More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.
Chapter innocent03
Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book.
More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.
Chapter manchesterunited03
Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book.
More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.
Chapter koenigsegg03
Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book.
More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.
Etude PwC sur les priorités des directeurs financiers pour 2014
http://pwc.to/1ba4jee
Comment les Directeurs Financiers vivent-ils les évolutions fiscales actuelles ? La trésorerie et les financements sont-ils toujours au cœur de leurs préoccupations ? Où pensent-ils trouver la valeur ajoutée de demain pour leur fonction ? Tous les résultats de notre grande enquête 2013 réalisée avec la DFCG.
Stratégie de contenu web marketing : un défi pour les entreprises
"Le contenu est roi", dit-on. Mais pourquoi les stratégies de contenu web marketing sont-elles un défi important et difficile à relever pour les marques ?
Comment concevoir et produire des contenus qui attirent les internautes et soient efficaces en termes de référencement naturel (SEO) ?
Into the LEGO World
Creating the LEGO mood and promoting the LEGO style.
LEGO Group wants to embrace a digital transformation to be more attractive and exciting. To this purpose it must undertake some initiatives to mix harmonically atoms and bits and create a new kind of experience for its stakeholders, the builders of tomorrow.
This document provides an overview of some issues I have noticed from outside and offers some suggestions. It does not mean to be a comprehensive solution, but just a poke to undertake some changes.
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success
Brands spend $ millions securing a few words of seconds from celebrities like David Beckham to endorse their projects.
Perfumes, clothing, sunglasses, mobile phones - the list goes on.
Yet, Lego gets it for free.
Principles of marketing
Lego is the toy making company which was introduced in 1932 in DENMARK. In 1934,company came to be called ‘LEGO” from the Danish phrase “LEG GODT” which means play well . This Danish company was registered in 1958 though it had been manufacturing blocks since 1932.
and also in macro and micro environment
Chapter lego01
Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book.
More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.
Answer this case study questions 1. What were LEGOs main expect.docx
Answer this case study questions
1. What were LEGO's main expectations and learnings from the relationship with Flextronics?
2. What are the key challenges in maintaining a relationship like the one between LEGO and Flextronics?
3. How can LEGO handle the supply chain complexity to improve knowledge sharing, flexibility and coordination?
4. Discuss the key considerations when outsourcing or offshoring production.
LEGO Case study
On March 18, 2011, Jørgen Vig Knudstorp, CEO of the LEGO Group, strode out of the cafeteria at company headquarters in Billund, Denmark, and turned right into the packaging area. He had just witnessed a discussion between Bali Padda, Executive VP of Global Supply Chain, and Mads Nipper, Executive VP of Markets & Products, that had ended without clear decisions. Knudstorp wanted Padda and Nipper to know that he was available to help with the decisions if necessary.
Known among families worldwide for its iconic brick-based toys, the LEGO Group was privately held by the Kirk Kristiansen founding family and had been committed since its early days to developing the imaginations of children. A rocky decade had culminated in a near-death experience in 2004, but the Group had gotten back on track under Knudstorp’s leadership. Between 2004 and 2010, the Group’s revenue had grown by 165% in a stagnant global toy market, making it the world’s fourth largest traditional toy maker. By 2010, its return on invested capital soared above 160%. (See Exhibits 1 and 2 for selected financials and the company’s organization.)
Padda and Nipper had started their annual negotiations on how many new components product designers would have available for their new products. (A “component” was a LEGO® brick of a particular shape in a specific color or with a specific decoration.) Since the 2004 crisis, LEGO Group leaders had tightly controlled the component count; setting the next target was always difficult. Nipper felt that Padda’s target was not compatible with the new products that designers envisioned, especially a proposed line of buildable games. “With that target, we’d have to drop half of our projects, including the new games line. We need to add groundbreaking developments like games to sustain our growth. We can’t achieve that with this target.” But Padda had never been convinced by business-case arguments that tried to justify adjustments to production. In addition, the idea of complex buildable games raised a red flag in his mind; this was not about adding just another brick shape. A number of LEGO employees were convinced that the company should enter the games market with a new product line, but Padda and many others had their doubts.
The Toy Industry
As Knudstorp reflected on the component count and games decisions, he considered the evolution of the global toy market. The industry booked wholesale revenues of $83.3 billion in 2010. The retail market for toys grew at a steady pace of about 4% per year, but demand for spe ...
Answer this case study questions 1. What were LEGOs main expect.docx
Answer this case study questions
1. What were LEGO's main expectations and learnings from the relationship with Flextronics?
2. What are the key challenges in maintaining a relationship like the one between LEGO and Flextronics?
3. How can LEGO handle the supply chain complexity to improve knowledge sharing, flexibility and coordination?
4. Discuss the key considerations when outsourcing or offshoring production.
LEGO Case study
On March 18, 2011, Jørgen Vig Knudstorp, CEO of the LEGO Group, strode out of the cafeteria at company headquarters in Billund, Denmark, and turned right into the packaging area. He had just witnessed a discussion between Bali Padda, Executive VP of Global Supply Chain, and Mads Nipper, Executive VP of Markets & Products, that had ended without clear decisions. Knudstorp wanted Padda and Nipper to know that he was available to help with the decisions if necessary.
Known among families worldwide for its iconic brick-based toys, the LEGO Group was privately held by the Kirk Kristiansen founding family and had been committed since its early days to developing the imaginations of children. A rocky decade had culminated in a near-death experience in 2004, but the Group had gotten back on track under Knudstorp’s leadership. Between 2004 and 2010, the Group’s revenue had grown by 165% in a stagnant global toy market, making it the world’s fourth largest traditional toy maker. By 2010, its return on invested capital soared above 160%. (See Exhibits 1 and 2 for selected financials and the company’s organization.)
Padda and Nipper had started their annual negotiations on how many new components product designers would have available for their new products. (A “component” was a LEGO® brick of a particular shape in a specific color or with a specific decoration.) Since the 2004 crisis, LEGO Group leaders had tightly controlled the component count; setting the next target was always difficult. Nipper felt that Padda’s target was not compatible with the new products that designers envisioned, especially a proposed line of buildable games. “With that target, we’d have to drop half of our projects, including the new games line. We need to add groundbreaking developments like games to sustain our growth. We can’t achieve that with this target.” But Padda had never been convinced by business-case arguments that tried to justify adjustments to production. In addition, the idea of complex buildable games raised a red flag in his mind; this was not about adding just another brick shape. A number of LEGO employees were convinced that the company should enter the games market with a new product line, but Padda and many others had their doubts.
The Toy Industry
As Knudstorp reflected on the component count and games decisions, he considered the evolution of the global toy market. The industry booked wholesale revenues of $83.3 billion in 2010. The retail market for toys grew at a steady pace of about 4% per year, but demand for spe.
Taking Heritage Brands Online
This presentation aims to help IP owners assess how children of today want to experience heritage brands in the digital space. Using models developed by Dubit we look at how children are consuming heritage IPs and how this can influence digital adaptations.
The presentation was presented by Dubit in 2013 at the iKids conference in New York, Sheffield's Children's Media Conference and Digital Kids in San Francisco where we were joined by Brad Jashinsky, Director of Digital Media for Summertime Entertainment - the team behind the forthcoming film Legends of Oz: Dorothy's Return.
Running head Strategy and Positioning Analysis Lego Boost1.docx
Running head: Strategy and Positioning Analysis Lego Boost
1
Strategy and Positioning Analysis Lego Boost
8
Strategy and Positioning Analysis Lego Boost
Darryl Tungate, Chris Carey, Marcus Shoals, Brandon Lee
MKT/421
March 20, 2017
Danny RudickLEGO BOOST
Overview of Organization
In 1932, Ole Kirk Christansen developed a master carpenter shop in Billund, Denmark which went on to create and introduce Lego in 1958 (Rosenberg, 2014). Now Lego has become a household name and holds a worth of nearly $15 Billion! Legos are not just for kids. Lego bricks come in all shapes, sizes, and looks. Themed Lego pieces include Star Wars, Star Trek, and other famous movies. There are groups, collector meetings and even a BrickCon in Seattle. Lego has certainly reached all parts of our globe and many kids and adults continue to play with them today. Lego is the leader in such bricks and all who have tried to keep up have failed. Lego is so popular that sales jumped 13% in 2015 after the release of their first movie (Kell, 2016). The Lego industry is booming and with more and more products developing, it is no wonder they have the sales they do. Lego boost is designed to teach kids how to program Lego robots with an application on their smart device.
Description of Product
Lego has really started an evolution within their product ring. They have taken Lego bricks that can be designed in many different ways, added them to a six axis drive, and allowable to be programmed from a tablet. This is the Lego Boost. For $160 you get the full starter kit which includes 840 bricks, the axis drive, and 5 character designs. This is a way to really get children using their thinking caps and allow them to interact with Lego on another level. One character is named Vernie. Vernie is the first bot that anyone should build. A friendly, talkative, and interactive guy that moves his head and has a sense of humor. You start with the head so he can begin to talk to you as you build. The really important part of this is the coding. Within the app the user, player, student, or child can program the different robot models into doing different things. The Guitar 4000 lets you play your own music. The best part about the entire thing is that all Lego bricks can interact with this set. So you can take your Star Wars Lego set and program it to do many things. What will you build?
SWOT Analysis
Strengths
· Introduces young children to the basics of programming and coding
· Allows kids to build a variety of robots that can respond to stimuli
· Communicates with a smartphone or tablet running the Boost app
· Cheaper than Lego Mindstorms the company's flagship robotics platform
Weaknesses
· Targets younger users ages 7 and up
· Retails at $159.99 a little pricey for most people
· Could be too advance for some kids
· Require a smart phone or tablet
Opportunities
· Prepare younger generation for Lego Mindstorms
· Engineering advancements for young people
· To combines le ...
Chapter lego05
Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book.
More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.
Impact platformeconomie op de makelaar van de toekomst
Tijdens de MVA Summit op 2 oktober 2018 deelde ik mijn bevindingen op de impact van platformen op de rol van de makelaar in de toekomst.
Platformcoöperaties: een kans voor een coöperatie 2.0?
Voor het magazine van het NCR (Nederlandse Coöperatie vereniging) werd ik gevraagd een stuk te schrijven over platform coöperaties.
How to fix the platform economy
Presentatie die ik gaf op de 12 Permanent Beta dag bij Seats2Meet in Utrecht. Waarin ik met een beta verhaal inging op de voors- en tegens van platformen en hoe gebruikers zich door te organiseren een vuist kunnen maken.
Keynote at the European Crowdsourcing week in Brussels 2015
Keynote at the European Crowdsourcing week in Brussels 2015
More Related Content
Similar to Chapter lego04
Into the LEGO World
Creating the LEGO mood and promoting the LEGO style.
LEGO Group wants to embrace a digital transformation to be more attractive and exciting. To this purpose it must undertake some initiatives to mix harmonically atoms and bits and create a new kind of experience for its stakeholders, the builders of tomorrow.
This document provides an overview of some issues I have noticed from outside and offers some suggestions. It does not mean to be a comprehensive solution, but just a poke to undertake some changes.
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success
Brands spend $ millions securing a few words of seconds from celebrities like David Beckham to endorse their projects.
Perfumes, clothing, sunglasses, mobile phones - the list goes on.
Yet, Lego gets it for free.
Principles of marketing
Lego is the toy making company which was introduced in 1932 in DENMARK. In 1934,company came to be called ‘LEGO” from the Danish phrase “LEG GODT” which means play well . This Danish company was registered in 1958 though it had been manufacturing blocks since 1932.
and also in macro and micro environment
Chapter lego01
Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book.
More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.
Answer this case study questions 1. What were LEGOs main expect.docx
Answer this case study questions
1. What were LEGO's main expectations and learnings from the relationship with Flextronics?
2. What are the key challenges in maintaining a relationship like the one between LEGO and Flextronics?
3. How can LEGO handle the supply chain complexity to improve knowledge sharing, flexibility and coordination?
4. Discuss the key considerations when outsourcing or offshoring production.
LEGO Case study
On March 18, 2011, Jørgen Vig Knudstorp, CEO of the LEGO Group, strode out of the cafeteria at company headquarters in Billund, Denmark, and turned right into the packaging area. He had just witnessed a discussion between Bali Padda, Executive VP of Global Supply Chain, and Mads Nipper, Executive VP of Markets & Products, that had ended without clear decisions. Knudstorp wanted Padda and Nipper to know that he was available to help with the decisions if necessary.
Known among families worldwide for its iconic brick-based toys, the LEGO Group was privately held by the Kirk Kristiansen founding family and had been committed since its early days to developing the imaginations of children. A rocky decade had culminated in a near-death experience in 2004, but the Group had gotten back on track under Knudstorp’s leadership. Between 2004 and 2010, the Group’s revenue had grown by 165% in a stagnant global toy market, making it the world’s fourth largest traditional toy maker. By 2010, its return on invested capital soared above 160%. (See Exhibits 1 and 2 for selected financials and the company’s organization.)
Padda and Nipper had started their annual negotiations on how many new components product designers would have available for their new products. (A “component” was a LEGO® brick of a particular shape in a specific color or with a specific decoration.) Since the 2004 crisis, LEGO Group leaders had tightly controlled the component count; setting the next target was always difficult. Nipper felt that Padda’s target was not compatible with the new products that designers envisioned, especially a proposed line of buildable games. “With that target, we’d have to drop half of our projects, including the new games line. We need to add groundbreaking developments like games to sustain our growth. We can’t achieve that with this target.” But Padda had never been convinced by business-case arguments that tried to justify adjustments to production. In addition, the idea of complex buildable games raised a red flag in his mind; this was not about adding just another brick shape. A number of LEGO employees were convinced that the company should enter the games market with a new product line, but Padda and many others had their doubts.
The Toy Industry
As Knudstorp reflected on the component count and games decisions, he considered the evolution of the global toy market. The industry booked wholesale revenues of $83.3 billion in 2010. The retail market for toys grew at a steady pace of about 4% per year, but demand for spe ...
Answer this case study questions 1. What were LEGOs main expect.docx
Answer this case study questions
1. What were LEGO's main expectations and learnings from the relationship with Flextronics?
2. What are the key challenges in maintaining a relationship like the one between LEGO and Flextronics?
3. How can LEGO handle the supply chain complexity to improve knowledge sharing, flexibility and coordination?
4. Discuss the key considerations when outsourcing or offshoring production.
LEGO Case study
On March 18, 2011, Jørgen Vig Knudstorp, CEO of the LEGO Group, strode out of the cafeteria at company headquarters in Billund, Denmark, and turned right into the packaging area. He had just witnessed a discussion between Bali Padda, Executive VP of Global Supply Chain, and Mads Nipper, Executive VP of Markets & Products, that had ended without clear decisions. Knudstorp wanted Padda and Nipper to know that he was available to help with the decisions if necessary.
Known among families worldwide for its iconic brick-based toys, the LEGO Group was privately held by the Kirk Kristiansen founding family and had been committed since its early days to developing the imaginations of children. A rocky decade had culminated in a near-death experience in 2004, but the Group had gotten back on track under Knudstorp’s leadership. Between 2004 and 2010, the Group’s revenue had grown by 165% in a stagnant global toy market, making it the world’s fourth largest traditional toy maker. By 2010, its return on invested capital soared above 160%. (See Exhibits 1 and 2 for selected financials and the company’s organization.)
Padda and Nipper had started their annual negotiations on how many new components product designers would have available for their new products. (A “component” was a LEGO® brick of a particular shape in a specific color or with a specific decoration.) Since the 2004 crisis, LEGO Group leaders had tightly controlled the component count; setting the next target was always difficult. Nipper felt that Padda’s target was not compatible with the new products that designers envisioned, especially a proposed line of buildable games. “With that target, we’d have to drop half of our projects, including the new games line. We need to add groundbreaking developments like games to sustain our growth. We can’t achieve that with this target.” But Padda had never been convinced by business-case arguments that tried to justify adjustments to production. In addition, the idea of complex buildable games raised a red flag in his mind; this was not about adding just another brick shape. A number of LEGO employees were convinced that the company should enter the games market with a new product line, but Padda and many others had their doubts.
The Toy Industry
As Knudstorp reflected on the component count and games decisions, he considered the evolution of the global toy market. The industry booked wholesale revenues of $83.3 billion in 2010. The retail market for toys grew at a steady pace of about 4% per year, but demand for spe.
Taking Heritage Brands Online
This presentation aims to help IP owners assess how children of today want to experience heritage brands in the digital space. Using models developed by Dubit we look at how children are consuming heritage IPs and how this can influence digital adaptations.
The presentation was presented by Dubit in 2013 at the iKids conference in New York, Sheffield's Children's Media Conference and Digital Kids in San Francisco where we were joined by Brad Jashinsky, Director of Digital Media for Summertime Entertainment - the team behind the forthcoming film Legends of Oz: Dorothy's Return.
Running head Strategy and Positioning Analysis Lego Boost1.docx
Running head: Strategy and Positioning Analysis Lego Boost
1
Strategy and Positioning Analysis Lego Boost
8
Strategy and Positioning Analysis Lego Boost
Darryl Tungate, Chris Carey, Marcus Shoals, Brandon Lee
MKT/421
March 20, 2017
Danny RudickLEGO BOOST
Overview of Organization
In 1932, Ole Kirk Christansen developed a master carpenter shop in Billund, Denmark which went on to create and introduce Lego in 1958 (Rosenberg, 2014). Now Lego has become a household name and holds a worth of nearly $15 Billion! Legos are not just for kids. Lego bricks come in all shapes, sizes, and looks. Themed Lego pieces include Star Wars, Star Trek, and other famous movies. There are groups, collector meetings and even a BrickCon in Seattle. Lego has certainly reached all parts of our globe and many kids and adults continue to play with them today. Lego is the leader in such bricks and all who have tried to keep up have failed. Lego is so popular that sales jumped 13% in 2015 after the release of their first movie (Kell, 2016). The Lego industry is booming and with more and more products developing, it is no wonder they have the sales they do. Lego boost is designed to teach kids how to program Lego robots with an application on their smart device.
Description of Product
Lego has really started an evolution within their product ring. They have taken Lego bricks that can be designed in many different ways, added them to a six axis drive, and allowable to be programmed from a tablet. This is the Lego Boost. For $160 you get the full starter kit which includes 840 bricks, the axis drive, and 5 character designs. This is a way to really get children using their thinking caps and allow them to interact with Lego on another level. One character is named Vernie. Vernie is the first bot that anyone should build. A friendly, talkative, and interactive guy that moves his head and has a sense of humor. You start with the head so he can begin to talk to you as you build. The really important part of this is the coding. Within the app the user, player, student, or child can program the different robot models into doing different things. The Guitar 4000 lets you play your own music. The best part about the entire thing is that all Lego bricks can interact with this set. So you can take your Star Wars Lego set and program it to do many things. What will you build?
SWOT Analysis
Strengths
· Introduces young children to the basics of programming and coding
· Allows kids to build a variety of robots that can respond to stimuli
· Communicates with a smartphone or tablet running the Boost app
· Cheaper than Lego Mindstorms the company's flagship robotics platform
Weaknesses
· Targets younger users ages 7 and up
· Retails at $159.99 a little pricey for most people
· Could be too advance for some kids
· Require a smart phone or tablet
Opportunities
· Prepare younger generation for Lego Mindstorms
· Engineering advancements for young people
· To combines le ...
Chapter lego05
Curious about the entrepreneurial adventure behind inspiring brands, Brand and Strategic Professional Martijn Arets decided to quit his job, hand in his lease car, ignore all uncertainties and follow his dream. For five months, he travelled more than 15,000 kilometres across Europe in a one-of-a-kind 1971 Volkswagen T2 camper van, meeting with the founders, CEOs and brand managers of 20 authentic European brands in what was to prove a unique trip: Brand Expedition. On popular demand, he has bundled the lessons and stories behind 20 appealing European brands such as Lego, Mini, Skype, The Body Shop and Adidas to create Brand Expedition, the book.
More information? Check www.brand-expedition.com or send Martijn a Tweet: @martijnarets.
Similar to Chapter lego04 (17)
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success
Answer this case study questions 1. What were LEGOs main expect.docx
Answer this case study questions 1. What were LEGOs main expect.docx
Answer this case study questions 1. What were LEGOs main expect.docx
Answer this case study questions 1. What were LEGOs main expect.docx
Running head Strategy and Positioning Analysis Lego Boost1.docx
Running head Strategy and Positioning Analysis Lego Boost1.docx
More from Martijn Arets
Impact platformeconomie op de makelaar van de toekomst
Tijdens de MVA Summit op 2 oktober 2018 deelde ik mijn bevindingen op de impact van platformen op de rol van de makelaar in de toekomst.
Platformcoöperaties: een kans voor een coöperatie 2.0?
Voor het magazine van het NCR (Nederlandse Coöperatie vereniging) werd ik gevraagd een stuk te schrijven over platform coöperaties.
How to fix the platform economy
Presentatie die ik gaf op de 12 Permanent Beta dag bij Seats2Meet in Utrecht. Waarin ik met een beta verhaal inging op de voors- en tegens van platformen en hoe gebruikers zich door te organiseren een vuist kunnen maken.
Keynote at the European Crowdsourcing week in Brussels 2015
Keynote at the European Crowdsourcing week in Brussels 2015
Inleiding deeleconomie Sociaal Economische Raad
Op 17 november gaf ik een inleiding tijdens een werkconferentie over de deeleconomie bij de Sociaal Economische Raad in Den Haag. Hier vindt u een selectie van de slides.
Presentatie Martijn Arets in serie 'zinvol leiderschap'
Slides van de masterclass in de serie 'zinvol leiderschap' op 12 november 2015 bij de Gemeente Ooststellingwerf op het gemeentehuis ’t Oost in Oosterwolde.
Business Talkshow presentatie
Op 6 oktober deelde ik mijn Crowd Expedition lessen en gedachten tijdens de Business Talkshow van BeterBusiness.
Presentatie voor REAAL
Een selectie van de slides van mijn presentatie op 29 September 2015 voor de marketeers van REAAL.
Grensverleggens ondernemern - Rabobank Salland
Een selectie van de slides die ik gebruikte voor mijn presentatie tijdens de ondernemersavond 'Grensverleggend Ondernemen' van de Rabobank Salland.
SCM Delft presentatie 'welkom in de nieuwe (platform) economie'
Tijdens een netwerkbijeenkomst van SCM Delft op 6 juli 2015 deelde ik mijn ervaringen met -en gedachten over- ontwikkelingen in de nieuwe platform (deel)economie.
Sessie EURIB 'Shift Happens'
Slides Martijn Arets van sessie 'Shift Happens' van het EURIB.
Meer info?
http://www.collaborative-economy.com
Crowd Expedition on Crowdsourcingsummit Arctic Circle
Slides of the keynote I gave at the Crowdsourcingweek Arctic Circle at March 13, 2015
Crowd Expedition bij DOEN
Op dinsdag 3 maart deelde ik de bevindingen van het eerste jaar Crowd Expedition bij Stichting DOEN. Dit is een korte versie van de presentatie welke ik hier heb geven.
Meer info:
http://www.collaborative-economy.com
martijn@collaborative-economy.com
20141020 Lunchsessie Nestlé, Amstelveen
Op 20 oktober deelde ik mijn ervaringen tijdens een lunchsessie bij Nestlé in Amstelveen. Deze presentatie bevat de belangrijkste slides en lessen van deze presentatie.
Amsterdam Business School
A story about crowdfunding, entrepreneurship, crowdsourcing and storytelling.
More from Martijn Arets (20)
Impact platformeconomie op de makelaar van de toekomst
Impact platformeconomie op de makelaar van de toekomst
Platformcoöperaties: een kans voor een coöperatie 2.0?
Platformcoöperaties: een kans voor een coöperatie 2.0?
Keynote at the European Crowdsourcing week in Brussels 2015
Keynote at the European Crowdsourcing week in Brussels 2015
Presentatie Martijn Arets in serie 'zinvol leiderschap'
Presentatie Martijn Arets in serie 'zinvol leiderschap'
SCM Delft presentatie 'welkom in de nieuwe (platform) economie'
SCM Delft presentatie 'welkom in de nieuwe (platform) economie'
Crowd Expedition on Crowdsourcingsummit Arctic Circle
Crowd Expedition on Crowdsourcingsummit Arctic Circle
Recently uploaded
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdf
In today’s digital age, streaming services have become an integral part of our entertainment lives. Among the myriad of options available, XCIPTV stands out as a premier choice for those seeking seamless, high-quality streaming. This comprehensive guide will delve into the features, benefits, and user experience of XCIPTV, illustrating why it is a top contender in the IPTV industry.
Hollywood Actress - The 250 hottest gallery
Hollywood Actress amazon album eminent worldwide media, female-singer, actresses, alhletina-woman, 250 collection.
Highest and photoreal-print exclusive testament PC collage.
Focused television virtuality crime, novel.
The sheer afterlife of the work is activism-like hollywood-actresses point com.
173 Illustrate, 250 gallery, 154 blog, 120 TV serie logo, 17 TV president logo, 183 active hyperlink.
HD AI face enhancement 384 page plus Bowker ISBN, Congress LLCL or US Copyright.
Tom Selleck Net Worth: A Comprehensive Analysis
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
Follow us on: Pinterest
Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
Young Tom Selleck: A Journey Through His Early Years and Rise to Stardom
Introduction
When one thinks of Hollywood legends, Tom Selleck is a name that comes to mind. Known for his charming smile, rugged good looks. and the iconic mustache that has become synonymous with his persona. Tom Selleck has had a prolific career spanning decades. But, the journey of young Tom Selleck, from his early years to becoming a household name. is a story filled with determination, talent, and a touch of luck. This article delves into young Tom Selleck's life, background, early struggles. and pivotal moments that led to his rise in Hollywood.
Follow us on: Pinterest
Early Life and Background
Family Roots and Childhood
Thomas William Selleck was born in Detroit, Michigan, on January 29, 1945. He was the second of four children in a close-knit family. His father, Robert Dean Selleck, was a real estate investor and executive. while his mother, Martha Selleck, was a homemaker. The Selleck family relocated to Sherman Oaks, California. when Tom was a child, setting the stage for his future in the entertainment industry.
Education and Early Interests
Growing up, young Tom Selleck was an active and athletic child. He attended Grant High School in Van Nuys, California. where he excelled in sports, particularly basketball. His tall and athletic build made him a standout player, and he earned a basketball scholarship to the University of Southern California (U.S.C.). While at U.S.C., Selleck studied business administration. but his interests shifted toward acting.
Discovery of Acting Passion
Tom Selleck's journey into acting was serendipitous. During his time at U.S.C., a drama coach encouraged him to try acting. This nudge led him to join the Hills Playhouse, where he began honing his craft. Transitioning from an aspiring athlete to an actor took time. but young Tom Selleck became drawn to the performance world.
Early Career Struggles
Breaking Into the Industry
The path to stardom was a challenging one for young Tom Selleck. Like many aspiring actors, he faced many rejections and struggled to find steady work. A series of minor roles and guest appearances on television shows marked his early career. In 1965, he debuted on the syndicated show "The Dating Game." which gave him some exposure but did not lead to immediate success.
The Commercial Breakthrough
During the late 1960s and early 1970s, Selleck began appearing in television commercials. His rugged good looks and charismatic presence made him a popular brand choice. He starred in advertisements for Pepsi-Cola, Revlon, and Close-Up toothpaste. These commercials provided financial stability and helped him gain visibility in the industry.
Struggling Actor in Hollywood
Despite his success in commercials. breaking into large acting roles remained a challenge for young Tom Selleck. He auditioned and took on small parts in T.V. shows and movies. Some of his early television appearances included roles in popular series like Lancer, The F.B.I., and Bracken's World. But, it would take a
The Journey of an Indie Film - Mark Murphy Director
As a movie director, I am often asked about the process of creating an indie film. It's a journey of passion, perseverance, and planning, and today, I'm going to take you through it.
Reimagining Classics - What Makes a Remake a Success
In the vast landscape of cinema, stories have been told, retold, and reimagined in countless ways. At the heart of this narrative evolution lies the concept of a "remake". A successful remake allows us to revisit cherished tales through a fresh lens, often reflecting a different era's perspective or harnessing the power of advanced technology. Yet, the question remains, what makes a remake successful? Today, we will delve deeper into this subject, identifying the key ingredients that contribute to the success of a remake.
The Ultimate Guide to Setting Up Eternal IPTV on Your Devices.docx
Eternal IPTV distinguishes itself from other IPTV services through its extensive library of content and superior streaming quality.
Treasure Hunt Puzzles, Treasure Hunt Puzzles online
Experience the thrill of Progressive Puzzle Adventures, like Scavenger Hunt Games and Escape Room Activities combined Solve Treasure Hunt Puzzles online.
Meet Dinah Mattingly – Larry Bird’s Partner in Life and Love
Get an intimate look at Dinah Mattingly’s life alongside NBA icon Larry Bird. From their humble beginnings to their life today, discover the love and partnership that have defined their relationship.
Meet Crazyjamjam - A TikTok Sensation | Blog Eternal
Crazyjamjam, the TikTok star everyone's talking about! Uncover her secrets to success, viral trends, and more in this exclusive feature on Blog Eternal.
Source: https://blogeternal.com/celebrity/crazyjamjam-leaks/
Skeem Saam in June 2024 available on Forum
Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
Matt Rife Cancels Shows Due to Health Concerns, Reschedules Tour Dates.pdf
Matt Rife's comedy tour took an unexpected turn. He had to cancel his Bloomington show due to a last-minute medical emergency. Fans in Chicago will also have to wait a bit longer for their laughs, as his shows there are postponed. Rife apologized and assured fans he'd be back on stage soon.
https://www.theurbancrews.com/celeb/matt-rife-cancels-bloomington-show/
This Is The First All Category Quiz That I Made
This includes all the major quiz categories and a few questions from each !
The Evolution of Animation in Film - Mark Murphy Director
As a film director, I have always been awestruck by the magic of animation. Animation, a medium once considered solely for the amusement of children, has undergone a significant transformation over the years. Its evolution from a rudimentary form of entertainment to a sophisticated form of storytelling has stirred my creativity and expanded my vision, offering limitless possibilities in the realm of cinematic storytelling.
哪里买(osu毕业证书)美国俄勒冈州立大学毕业证双学位证书原版一模一样
原版纸张【微信：741003700 】【(osu毕业证书)美国俄勒冈州立大学毕业证，双学位证书】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
A TO Z INDIA Monthly Magazine - JUNE 2024
From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
240529_Teleprotection Global Market Report 2024.pdf
The teleprotection market size has grown
exponentially in recent years. It will grow from
$21.92 billion in 2023 to $28.11 billion in 2024 at a
compound annual growth rate (CAGR) of 28.2%. The
teleprotection market size is expected to see
exponential growth in the next few years. It will grow
to $70.77 billion in 2028 at a compound annual
growth rate (CAGR) of 26.0%.
Recently uploaded (20)
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdf
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdf
Young Tom Selleck: A Journey Through His Early Years and Rise to Stardom
Young Tom Selleck: A Journey Through His Early Years and Rise to Stardom
The Journey of an Indie Film - Mark Murphy Director
The Journey of an Indie Film - Mark Murphy Director
Reimagining Classics - What Makes a Remake a Success
Reimagining Classics - What Makes a Remake a Success
The Ultimate Guide to Setting Up Eternal IPTV on Your Devices.docx
The Ultimate Guide to Setting Up Eternal IPTV on Your Devices.docx
I Know Dino Trivia: Part 3. Test your dino knowledge
I Know Dino Trivia: Part 3. Test your dino knowledge
Treasure Hunt Puzzles, Treasure Hunt Puzzles online
Treasure Hunt Puzzles, Treasure Hunt Puzzles online
Meet Dinah Mattingly – Larry Bird’s Partner in Life and Love
Meet Dinah Mattingly – Larry Bird’s Partner in Life and Love
Meet Crazyjamjam - A TikTok Sensation | Blog Eternal
Meet Crazyjamjam - A TikTok Sensation | Blog Eternal
Matt Rife Cancels Shows Due to Health Concerns, Reschedules Tour Dates.pdf
Matt Rife Cancels Shows Due to Health Concerns, Reschedules Tour Dates.pdf
The Evolution of Animation in Film - Mark Murphy Director
The Evolution of Animation in Film - Mark Murphy Director
240529_Teleprotection Global Market Report 2024.pdf
240529_Teleprotection Global Market Report 2024.pdf
Chapter lego04
- 1. READ OUT LOUD THE STORY BEHIND - LEGO- LEGO IS REALLY ENJOYING THE CRISIS
- 2. BEFORE YOU START…. please look into your camera and tell us slowly your name, city and country… Then you can start reading this paragraph out loud… Have fun!
- 3. After all, they had been making children’s toys for 40 years and assumed they knew what their target group wanted. They went wild and started producing all sorts of futuristic models. Traditional themes
- 4. such as firefighters, the police and space travel were given a new and unrecognizable look. Even though Lego still made attractive and high quality toys, children no longer recognized these as having been
- 5. made by Lego. Furthermore, Lego’s products no longer appealed to the children’s imaginations. They simply didn’t ‘get’ them anymore. Lego had become a lifestyle brand, whose name was attached to a variety of
- 6. products, without checking whether the product was in keeping with the Lego image. The focus was on innovation and the short term. The Lego-brick and its founders’ philosophy took second place. The
- 7. number of different types of Lego- pieces, which had been approximately 7,000 for years, rapidly became 14,000. Aside from the fact that this did not contribute to the recognizability or the possibility
- 8. of combining various sets, it also led to an explosive growth in production, warehouse and logistic expenses.”
- 9. - END OF RECORDING-