The document discusses the importance of auditing content and provides guidance on conducting effective content audits. It outlines the key reasons to audit content, including scoping projects, understanding what content exists and where, and serving as a reference. It also discusses the different types of audits that can be done, such as basic inventories, quality analyses, and effectiveness evaluations. The document provides tips for how to structure an audit, including setting clear goals, choosing an appropriate method like spreadsheets, and determining an appropriate sample size. It emphasizes testing criteria and collaboration. Finally, it discusses presenting audit findings in a formal report that includes an overview, access to data, and findings.

1. By Julio Garcia & Samantha Zullo

2.  Why audits are important
 What kinds of audits are most common
 How to record your audit findings
 How much content you need to evaluate
 How to share your results

3. 


Help you scope & budget for a content
project
Clear understanding of what you have &
where it lives
Serve as a reference of source during content
development

4. 
Although there are “audit tools” that can help
with the auditing process, “people power” is
the best way to get a deep understanding of
your content.

5. 



It’s just the facts
List of all your content
Used at the beginning
Must have= title/topics

6. 


Analyzes quality & effectiveness
Robot free zone
3rd party involvement

7. 

How your content measures up to your
business goals
Identifies gaps

8. 

The kind of audit you choose depends on
what you want to learn.
Set Clear goals for your audit:
 What do you want to learn?
 Why do you want to learn that?
 What do you need to prove?
 To whom do you have to prove it to?
 How long do you have to get the audit done?

9. 


Basic spreadsheet
Spreadsheet 2.0
Indexed inventory

10. 

Content sampling
Rolling audits

11. 
1,500 vs 10,000

Test criteria before dividing the work
Make examples of each criteria
Check in with co-workers and spot check
each others work
Make sure auditors have a notes field in
spreadsheet to jot down important,
beneficial info




12.  1. Overview of the process
 2. A path to access the raw data
 3. The findings report

13. 


Formal detailed
Casual summary
Presentation style

15. 
With a classmate, Audit the website displayed
on the projector.
 What content do you see on the page? (classmate 1
and 2)
 What do you as the user like to see? (classmate 1)
 What do you want to see as a client or owner?
(classmate 2)

What you put in each zone is up to you and can
be as general or specific as you need, from broad
categories such as FAQs to specific items such as
a “funny picture of the CEO and his dog.”