The document outlines key elements of persuasive speeches, highlighting the importance of understanding audience dynamics, emotional and logical appeals, and speaker credibility. It discusses various persuasive techniques such as Monroe's motivated sequence and the Elaboration Likelihood Model, which consider listeners' prior knowledge and support networks. Additionally, it covers the role of logical arguments, psychological appeals, and common logical fallacies in effective persuasion.

1. Types of persuasive speeches Conviction Action Good persuasive speeches are… Timely Controversial Audience-aware Well-developed Valuable to society

2. Persuasion process Claim Appeals Done? NO!

3. Persuasion process Things to consider Theory of field-related standards Not all people reach conclusion in the same way, thus they may react differently to the same evidence or psychological appeals Include as many appeals as you can Group norm standards When speaking to a group, you can assume that they will have some similar or overlapping views Individual norm standards Some individuals are more influential than others. If you get them on your side, everyone else is in the bag

4. How do you sell your point of view? Critical thinking Propose plan of action, Set forth criteria, Propose solution Comparative advantage Propose solution (s) that are workable, desirable, and practical Monroe’s Motivated Sequence Attention Need Satisfaction Visualization Action Elaboration Likelihood Model If the topic is one that the listener has encountered before, is interested and involved in, and enjoys talking about, he/she is more likely to process the speaker’s arguments Social support If the individual feels that he/she has the support of others and they’re all “in it together,” he/she will be persuaded by a message

5. Components of the persuasive speech

6. Components of a persuasive speech Ethos Speaker credibility Logos Logical arguments Pathos Psychological appeals

7. Speaker credibility (ethos) Competence Wisdom Authority knowledge

8. Speaker credibility (ethos) Charisma Appealing Concerned Enthusiastic Sincere

9. Speaker credibility (ethos) Character Reputation Honesty Sensitivity

10. Logical arguments (logos) Your speech has to “make sense” Clear statement of the purpose of what you are proposing in your speech Reasons you believe or want the audience to believe in what you are proposing Cite credible sources Well-developed arguments that flow Statement of desired outcome, stand or action Absence of false facts, partial information and biased stands

11. Logical arguments guide your central idea Proposition of facts (will) Proposition of value (good, bad) Proposition of policy (should) Inductive argument (evidence, conclusion) Deductive argument (premise, conclusion) Whatever your choice, you need valid evidence

12. Logical fallacies Generalizations All Greeks… Faulty analogical reasoning AIDS vs. Bubonic plagues Faulty causal reasoning Something caused something else, no qualification Ignoring the issue Relevant arguments used to obscure the issue Ad hominem arguments Attacks on personal character of the source Ad populum arguments Appeal to people’s prejudices and passions Ad ignorantium arguments Attempt to prove that something is true because it cannot be disproved

13. Psychological appeals (pathos) Ethnographic theory of human drives Survival Pleasure Security Territoriality Maslow’s Hierarchy of Needs

14. Appeals to motivate listeners Adventure Anger Companionship Deference Fear Gender Guilt Happiness Health Hero worship Humor Independence Liking Loyalty Nostalgia Revulsion Safety Savings Sex Sympathy

16. FALL 2009 The Good, the Bad, the ugly

17. The Ugly

18. The Bad

19. The Good

20. BONUS