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Chapelnik
Foreign market
Who is mr. Chapelnik?
• Chapelnik is a device for picking up hot
  tableware:
 ▫ Bowls
 ▫ Pans
 ▫ Tankards
• Chapelnik was invented in Russia and it has
  main outlet in Russia too
• The price of chapelnik is about 55 rubles ($1,5)
Target audience
• First of all, turists
  ▫ They need to save space in their packs
  ▫ They need to use different bowls
  ▫ They need to use open fire to cook the meal (the
    handle always glows)

                          Or
                          Be
                          donkeys
Target audience
• Housholders
 ▫ Chapelnik gives opportunity to use pans (that are
   without handle) in the oven
 ▫ This leads to reducing of amount of tableware

                          You will have a place for
                          second child
                                      Ads of chapelnik in China
Well, how we will sell it?
• Advertising is important
  ▫ Nobody knows, what chapelnik is, we will use adv
    for giving the information to target audience
• Retail outlets
  ▫ No firm-shops or oniline stores, when our target
    audience will understand the advantages of this
    device, they will be able buy it in nearest Walmart
Product range




Oldschool      Modern          Special
The most       The main        Why not to
 oldfasioned    product type    collect this
 and useless                    things?
Competitor products




Pans with   Bowls with   Silicon gloves
 handles     handles
Tying products
• Any bowls without handles
• Or with useless handles
Thank you
• Use chapelnik – free yourself from handles

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Chapelnik - product portfolio

  • 2. Who is mr. Chapelnik? • Chapelnik is a device for picking up hot tableware: ▫ Bowls ▫ Pans ▫ Tankards • Chapelnik was invented in Russia and it has main outlet in Russia too • The price of chapelnik is about 55 rubles ($1,5)
  • 3. Target audience • First of all, turists ▫ They need to save space in their packs ▫ They need to use different bowls ▫ They need to use open fire to cook the meal (the handle always glows) Or Be donkeys
  • 4. Target audience • Housholders ▫ Chapelnik gives opportunity to use pans (that are without handle) in the oven ▫ This leads to reducing of amount of tableware You will have a place for second child Ads of chapelnik in China
  • 5. Well, how we will sell it? • Advertising is important ▫ Nobody knows, what chapelnik is, we will use adv for giving the information to target audience • Retail outlets ▫ No firm-shops or oniline stores, when our target audience will understand the advantages of this device, they will be able buy it in nearest Walmart
  • 6. Product range Oldschool Modern Special The most The main Why not to oldfasioned product type collect this and useless things?
  • 7. Competitor products Pans with Bowls with Silicon gloves handles handles
  • 8. Tying products • Any bowls without handles • Or with useless handles
  • 9. Thank you • Use chapelnik – free yourself from handles